David Meerman Scott's Blog, page 5

Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley

At a town hall event four years ago, I had an opportunity to ask US presidential candidate Kamala Harris the question, "What are you a fan of?" The answer she gave from the stage, “I love music… I am especially fond of Bob Marley,” was surprising in its honesty. 

My Epic Adventure. How About Yours?

For the first time since graduating from university, I took a month off. For my sabbatical during the month of September, I thru-hiked (and climbed) the entire 273-mile Long Trail in Vermont, the oldest long distance hiking trail in the US and widely considered the most difficult with 68,000 feet of elevation gain (twice Mt. Everest)!

How LinkedIn Profiles Can Make or Break Complex Sales

When a customer begins the buying journey for a complex sale, they usually want to learn about their sales representative. This is true for both big-ticket consumer purchases as well as B2B products and services.

Create and Connect Through Live Video

Applications to syndicate video and audio feeds to multiple social networking destinations have exploded in recent years. Apps such as Restream and StreamYard allow video creators to simultaneously go live to multiple streaming services, including YouTube, Facebook, LinkedIn, X, Twitch, and more.

Great B2B Marketing Is About People

In the world of marketing, there is often a perceived divide between business-to-business (B2B) marketing and marketing to consumers. Many marketers believe that the strategies and tactics used in B2B marketing are vastly different from those used in consumer marketing.

9th Edition of The New Rules of Marketing & PR Publishes Today

It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR  is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.

Your Original Content Plus AI Equals Sparkle-Darkle

Much of the buzz about ChatGPT and other LLM AI chatbots has been their use to query large sets of data found on the public web. Far more interesting to me, and where billions are being invested by venture capitalists right now, is how AI works with proprietary content.

Why I Prefer Perplexity To Google Or ChatGPT For Search

For twenty years, Google was my go-to when I had a question. Google works great to surface relevant blue links that I can click to learn more. And in the past nearly two years, I’ve also been using ChatGPT to provide a descriptive answer to my queries. Perplexity.ai is a cool hybrid between a LLM chatbot and a traditional blue link search engine.

Companies Have An Obligation To Help Customers By Deploying AI & ML Within User Interfaces

Collecting a ton of personal information from customers means application designers have an obligation to use Artificial Intelligence and Machine Learning to make products easier to use. It's the human thing to do. Yet many companies don’t deploy AI and ML.

Dead & Company at Sphere Las Vegas

Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grateful Dead songbook that was mostly written over 50 years ago.