David Meerman Scott's Blog, page 23

RV Industry Focuses on Buyer Personas to Generate Significant Growth in Difficult Times

The global pandemic has upended countless industries; however, travel has been particularly hard hit. Seeing an opportunity, the entire Recreational Vehicle Industry came together in 2020 around an initiative to target people whose vacation plans had been disrupted.

Facebook Releases Details on News Feed Ranking Algorithm but Fails to Address its Destructive Aspects

The Facebook engineering department just released an interesting post titled How machine learning powers Facebook’s News Feed ranking algorithm. The post provides new details about what I called one of the most destructive technologies ever invented in my blog post last week. Unfortunately, Facebook does not address the destructive nature of the News Feed Ranking Algorithm in the post.

Facebook AI Algorithm: One Of The Most Destructive Technologies Ever Invented

The Facebook Artificial Intelligence powered algorithm is designed to suck users into the content that interests them the most. The technology is tuned to serve up more and more of what you click on, be that yoga, camping, Manchester United, or K-pop. That sounds great, right?

The Future of Virtual and In-Person Events in 2021? 6 Key Predictions.

What a year! Nearly all in-person events were canceled worldwide in 2020, starting in March. Meanwhile, virtual events exploded in popularity as organizations tried to figure out how to bring people together online. In this post, I will predict what 2021 will bring to the events world as well as predict what won’t happen (despite what many people think).

Tony Robbins Free Virtual Event: New World New You Challenge

Welcome to 2021. With the new year, each of us has an opportunity to rethink what’s possible, to start something new, to reboot. To help you consider what’s possible in your own world, my friend Tony Robbins is offering a free New World New You Challenge virtual event starting January 21.

2021 brings unique opportunities. Perhaps I can help.

2020 has been a challenge in so many ways. As we turn the corner into 2021, each of us has an opportunity to challenge ourselves to do something new. To upgrade how we communicate. To write that book you’ve dreamed about. To launch a business. Perhaps I can help. With Project Live Fanocracy, I’m offering opportunities to speak with me one-on-one, live, via Zoom with profits going to support fighting Covid-19.

Create Shorter Content For More Effective Marketing

Twitter launched in 2006 and the short form text content platform quickly gained popularity among businesses, the media, government, and artists. Short form video exploded first with apps like Vine (6 second videos) and later Instagram and TikTok. Shorter, shorter, shorter! Yet I’ve noticed many organizations are still only producing long form content.

How To Drive Social Interaction At Your Virtual Event

As companies have pivoted from in-person events to virtual events in 2020, one of the most common questions I’m asked is how to drive social media engagement. Event planners are eager for people to share but want to understand the best way to build a tribe of like-minded people. Twitter and other networks are an ideal back channel for people to communicate before, during and after a virtual event.      

Is Your Business Different?

At least once a week, somebody reaches out to me and leads off their question or comment by saying their business is different. Most marketers, CEOs, and salespeople think their business or the industry they serve is "different".

2021 Digital Marketing Prediction: Backlash Against Social Media Algorithms

Social networks, like those developed by Facebook and Google, have tremendous power to allow people around the world to connect and share. I’ve been talking about this for way more than a decade, at times acting as an enthusiastic cheerleader for the positive effects on business and society. However, the increasing reliance of social networking companies on algorithms to determine what we see in our feeds has become a tremendous problem.