David Meerman Scott's Blog, page 25

What to Do When Lawyers Push Back on Your Marketing and Social Media

At many larger organizations (and some smaller ones too), the legal department is heavily involved in all marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer. Sometimes every social post too.

Virtual Events and Customer Relationships

In the third video of my series with Angel Micarelli SVP Strategy and Content at Cramer, a virtual event studio in Boston, we discuss on how to get the audience involved in a virtual event.

The Pros and Cons of Influencer Marketing: Is it Right for your Business?

Everyone and their grandmother wants to learn about influencer marketing — in 2018, people searched for the term “influencer marketing” 61,000 times per month. Even if you haven’t been searching for influencer marketing on Google, you’ve definitely seen posts like these on your own social media.

Virtual Event Content. Real Value.

In the second video of my series with Angel Micarelli from Cramer, we discuss the content of virtual events. Instead of the typical one-hour keynote or panel discussion that works for in-person events, we talk about ways to think of a virtual event like a television show with short segments and fast cuts.

Joe Biden Announces Kamala Harris as VP Pick to Fans First

Yesterday afternoon, the political world was waiting with anticipation to learn who presumptive Democratic candidate Joe Biden would select as his running mate. At the time, political watchers knew that the news was coming soon possibly even in the next few hours. Biden did something remarkable, he announced Kamala Harris as VP pick to his biggest fans first, those who follow his text messages, before the campaign told the media. All businesses can learn from this brilliant move.

Raising the Bar on Virtual Events

With the pandemic shutting down in-person events around the world, many organizations have taken their events virtual. However, now that audiences have experience participating in virtual events for several months, they are demanding more than just talking to your grandmother on Zoom.

Cue Cards in 2020: A Powerful Analog Presentation Tool Adapted from the Apollo Lunar Program

Cue cards were important items used by the Apollo astronauts in the Command Module and Lunar Module 50 years ago. I’ve found that cue cards are a super valuable tool today for speaking on Zoom calls and presenting at virtual events.

Top 5 Problems with Hiring a Great Virtual Event Speaker

Event organizers have it rough these days. You’ve got to figure out how to bring your formerly in-person events online. But more than that, you need to rethink what’s possible with a virtual event. 

Duracell Giving Away Millions of Batteries to People in Need During the Pandemic

Many organizations are helping their customers and the communities they serve during the pandemic. For example, I’ve seen local restaurants serving hungry people and local companies donating masks to those who need them in their work. My favorite example is Duracell, the battery company, donating over ten million batteries to healthcare workers and facilities though the company’s PowerForward program. Ten million batteries.

5 Key Benefits to Hosting Virtual Events

Business events have been a long-time staple in company calendars since who knows when. A few times a year, employees get to travel to places like Boston, New York, London, and Singapore to hear keynotes from world-renowned speakers, meet other like-minded professionals, and enjoy entertainment.