David Meerman Scott's Blog, page 28
February 3, 2020
How to Embrace the Creativity of Your Fans: Three Proven Strategies
I love the Grateful Dead. My daughter loves Harry Potter. So, what does a baby boomer’s love for the Grateful Dead and a millennial’s love for Harry Potter have to do with marketing? Everything, it turns out.
January 30, 2020
Sarah Beth Yoga: Influencer Marketing From a Celebrity Perspective
Let me ask you a question. Who would you trust more? A business praising its own products? Or a person that you’re familiar with praising its products?
January 28, 2020
Building Fandom Through Video: Lessons From Sarah Beth Yoga
Fandom is something that athletes, musicians, and performers have been tapping into for years to succeed. The excitement and passion that fans bring to what they love is a powerful force that has been filling entertainment venues for generations.
January 25, 2020
Fanocracy: One Hundred Podcasts and a WSJ Bestseller!
I'm super excited to learn that my book Fanocracy: Turning Fans into Customers and Customers into Fans made the Wall Street Journal bestseller list. A big reason we hit the list is throughout 2019, I recorded over 100 podcast episodes with a wide variety of fascinating hosts! Most dropped in the past two weeks.
January 22, 2020
Building Fandom For Your Business: 4 Game-Changing Benefits
How are you ensuring that your marketing builds brand awareness and positive ROI? Is it with analytics? Automation? The latest marketing software? If so, you need to think deeper.
January 20, 2020
The U.S. Presidential Candidates: What Are They Fans Of?
Presidential candidates have their talking points memorized at this point. Whether its on TV, in advertisement copy, or through fundraising emails, the candidates have clear (and scripted) messages to deliver to the public. But have you ever wondered what the candidates are like outside of work? When the cameras aren't around, have you thought about what these people actual enjoy doing? What they are passionate fans of?
Over the past year, I’ve had an opportunity to visit over 20 US Presidential candidate town hall events in New Hampshire and I’ve asked each candidate a simple question: “Outside of your work and family, what are you a passionate fan of?” You can feel the tension as they consider how to answer a question they aren't expecting! This video pulls together what I learned and provides a challenge to American voters as they consider candidates beyond the traditional policy points.
Important note: This is a marketing blog, not a political blog. By analyzing and commenting on a Presidential candidate’s passions and their marketing strategies, I am not saying I do or do not support that candidate. This is simply a marketing analysis. Rather than commenting on any candidate’s views on the issues, I write about the US Presidential election because it is a massive marketing case study playing out for several years.
January 13, 2020
6 Lessons You Can Learn From Gymshark's Fandom
In order to stand out from competitors, your company needs to become a Fanocracy — an organization that inspires extreme passion for a product, brand, or idea by putting customers’ needs and wishes at the center of everything it does.
January 7, 2020
How Hagerty Insurance Builds Fandom: Focusing on People, Not Products
“Insurance sucks,” says McKeel Hagerty, CEO of Hagerty Insurance Agency, a specialty provider of classic car insurance. “Nobody wants to buy insurance. It’s not fun.”
December 30, 2019
The 2020s: From the Lonely Chaos of our Digital Age to an Era of Humanity
In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true human connection.
December 16, 2019
How HubSpot Builds a Culture of Fandom
HubSpot was recently named the #1 Best Place to Work in the USA in 2020 by Glassdoor as rated by employee reviews. What an amazing accomplishment! Congratulations to all my friends at HubSpot (I have been an advisor since 2007).
