David Meerman Scott's Blog, page 32
July 8, 2019
Chasing the Moon: PBS American Experience Film I Served as Consulting Producer Premieres Today!
I’m super excited that after many years of hard work, the first part of Chasing the Moon, a three-part mini-series by Robert Stone, premieres today on PBS American Experience. Parts two and three come Tuesday and Wednesday. The idea for Chasing the Moon came when Robert read my book Marketing the Moon: The Selling of the Apollo Lunar Program which I co-wrote with Rich Jurek.
July 2, 2019
Marketers: Here’s How to Manage Your Bosses
If I may be so bold as to boil down into a single word the thousands of conversations I’ve had about marketing over the past several decades, as well as my more than a dozen years’ worth of blogging and the contents of my books, it would be this: attention. Entrepreneurs, CEOs, and business owners want people to pay attention to their company. Marketers, PR pros, advertisers, and salespeople are on the payroll to generate attention.
June 26, 2019
Fanocracy Stories: What is Presidential Candidate Jay Inslee a Passionate Fan of?
We travel to 2020 Presidential town hall events in New Hampshire to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Jay Inslee, the Governor of Washington state, told us.
June 19, 2019
Fanocracy Stories: What is Elizabeth Warren a Passionate Fan of?
We travel to 2020 Presidential town hall events to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Elizabeth Warren told us.
June 17, 2019
What Are The U.S. Presidential Candidates Passionate Fans Of?
In the research for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans, my co-author Reiko and I interviewed hundreds of people about their passions and their fandoms. I am super excited to share a project we’ve been working on for months - a Q&A video series about what the U.S. Presidential candidates are passionate fans of. It’s a question they’ve never been asked on the campaign trail, until now!
June 12, 2019
What is Fanocracy?
In our years of research on fandom, we've heard again and again that people are starving for true human connection. Fanocracy is the future of business, because the relationship companies build with their customers is often more important than the products and services they sell to them.
June 4, 2019
The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection
Since I announced my new book several weeks ago, many people have reached out to ask me how my co-author (and daughter) Reiko and I came up with the idea for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans which releases on January 7, 2020.
May 29, 2019
What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging
I’m having a blast continuing my research into the marketing aspects of the US Presidential election cycle. I live only 20 miles from the New Hampshire border and drive to events in this first in the nation primary state. In this post we’ll take a look at how the candidates use text messaging platforms and what marketers can learn from the good and the bad.
May 22, 2019
My new book! Fanocracy: How to Turn Fans into Customers and Customers into Fans
I’m super excited to announce that my new book Fanocracy: How to Turn Fans into Customers and Customers into Fans will release January 7, 2020 from Portfolio, the business book division of Penguin Random House. The book is about Fandom culture and how any business can grow by cultivating fans. I wrote Fanocracy with my 26-year-old daughter Reiko.
May 8, 2019
Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential
Long-time readers of my blog may recall that each US Presidential election cycle, I love to analyze the marketing strategies and tactics used by the various candidates. I look at the Primaries and the General Election and I have done so since the 2004 cycle. I’m fortunate to live just 20 miles from the New Hampshire border so I can attend events hosted by the candidates at this first in the nation primary state.
