David Meerman Scott's Blog, page 34
February 25, 2019
Moderating a Panel: Top 10 Ways to Facilitate a Fascinating Discussion
At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way! I’ve moderated dozens of panels and witnessed hundreds. Here are my top ten ways to make the next panel you moderate the highlight of the event.
February 17, 2019
Just Because Technology Makes Something Possible Doesn’t Make It a Good Idea
Recently I was passing through Philadelphia airport and I couldn’t help but notice thousands of iPads located one at every seat in the restaurants and waiting areas. It seemed like a distraction so I investigated.
February 4, 2019
Super Boring
I wish I had the four hours back. I would have preferred to read a book instead. The Super Bowl broadcast was super boring. The game was boring. The commercials were boring. The halftime show was boring. Is it just me? What did you think?
January 30, 2019
How My Site and Blog Redesign Resulted in 350 Percent Increase in Traffic
My recent site redesign and blog optimization project has resulted in a 359 percent increase in traffic to my main site as well as ranking for 3,240 brand new keywords. Now that the project is complete, I wanted to share what I did, how I did it, a hiccup along the way, and the excellent results we’ve seen so far.
January 21, 2019
Create Exclusive Experiences for your Most Passionate Customers
On January 17, 1979 I saw my first Grateful Dead show. I was a 17-year-old high school kid borrowing my mother’s massive Ford LTD Country Squire Station Wagon, traveling with a group of my then closest friends to New Haven, CT. Exactly forty years later on January 17, 2019 a group of my now closest friends were in Mexico for three nights of Dead & Company, the latest iteration of the Grateful Dead featuring three of the four core living Grateful Dead members.
January 15, 2019
Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products
Several days ago, Gillette, the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. I really, really wanted to like the film, and I mostly did except for two massive flaws.
January 9, 2019
Life Happens for You, Not to You
One of my favorite Tony Robbins quotes is: “Life doesn’t happen to you, it happens for you.” This idea is powerful both in our personal lives and our professional lives. Instead of waiting for things to happen to you, instead of worrying about the competition, instead of complaining about the economy, we all have the power to make choices and take control of our lives.
January 2, 2019
From Products to Relationships in 2019 and Beyond
In a world of easy digital engagement, way too many businesses rely on digital gimmickry to sell products and services. We’ve got tidal waves of unwanted email messages, junk “news” with click-bait headlines, and social networking serving up ads instead of friends. This transactional approach doesn’t work so well these days. Instead, in 2019 and beyond, we’ve got to focus on building relationships.
December 20, 2018
I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary.
If an online product is free, then you are what’s for sale.
December 12, 2018
My interview with Bob Woodward about President Trump’s Tweets
Last night I had an opportunity to speak with Bob Woodward about President Trump’s use of Twitter. Both Woodward and I work with the amazing Tony D’Amelio to manage our speaking engagements, so with Woodward in Boston for book tour event at The Wilbur Theater, I seized the opportunity to speak with the icon of journalism.
