David Meerman Scott's Blog, page 24

21 Tips To Plan Your Virtual 2021 Sales Kickoff Meeting

The sales kickoff meeting is a fixture of many companies’ sales calendars. Typically occurring at the turn of a new year, it’s when the organization comes together to motivate the sales team to win and win big! However, 2021 is like no other year. Most companies will forgo an in-person sales meeting and many of you will be transitioning your events to a virtual meeting. This transition, if not done well, creates a de-motivating situation and can adversely affect 2021 sales.

Building Audience Interaction at Virtual Events

While a great virtual event is more like television than theater, that is not the whole story. If you only focus on the TV part, you miss the opportunity for the audience interaction. The reality is that online consumer expectations have been highly shaped by social media. They expect real-time interaction, along with time-shifted or on-demand experiences.

In His New Book The Practice, Seth Godin Riffs On Shipping Creative Work

"Creativity is a skill, not a talent," says Seth Godin in his new book The Practice. "It can be learned. If we trust ourselves, we can do more than we ever imagined." I spoke with Seth to learn more about the book and about shipping your art.

Swimming into the Torpedo: How Microsoft Transitioned to Virtual Events

Why do some virtual events succeed while others miss the mark? One likely reason is that organizations simply try to recreate the in-person event they are familiar with digitally. Unfortunately, they fail to find the right medium and methodology for virtual success.

Can TREAT TOWN Virtual Experience from Mars Wrigley Save Halloween?

What does an enormous candy company do for the biggest candy day of the year during a pandemic? Mars Wrigley decided to make Halloween virtual with the launch of TREAT TOWN™, a trick-or-treat website and app. There are millions of fans of Halloween, many disappointed that in their community going door-to-door is not allowed this year.

The High Energy Yet Intimate Experience of Tony Robbins Virtual Business Mastery

In August 2020, for the first time ever, Tony Robbins Business Mastery went virtual. Tony's totally reimagines what a virtual event can be, starting with his custom designed virtual stage, featuring a 50-foot round, 20-foot tall screen displaying up to 2,000 participants in the event at a time. Wow! I loved every second of my time presenting to the Business Mastery audience.

Marketing Example: Using Fanocracy To Build B2B Brand Fans

Throughout 2020, I’ve talked a great deal about the ideas in my Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. While a lot of the response has been positive, I have had many people who work in business-to-business organizations tell me that they cannot build fans.

Announcing My New Book Available Now: Standout Virtual Events

Everyone wonders what the future holds for events if people are unable to travel or gather in large groups in the short term, and how the industry may be impacted in the long term. One thing we know for sure: Whether you are an event organizer or speaker, your business is changing. Given this disruption of the events industry, I’m super excited that my new book Standout Virtual Events: How to create an experience that your audience will love, which I co-wrote with Michelle Manafy, is out now.

Give the Gift of a Gap Year to a Young Person You Love

I’ve heard from students who tell me that remote learning just isn’t providing the school experience they crave. When they can’t physically interact with their peers, young people are missing out on an important way to learn and grow. College students give failing grade on return to campus. Many parents tell me they are worried.

Producing a Virtual Event

In this video, the final episode in a series of four, I interview TJ Martin, CEO at Cramer, a virtual event studio in Boston on how to make virtual events great. We discuss how to choose a platform to host a virtual event, how to work with a professional studio, and how much these elements should cost.