David Meerman Scott's Blog, page 19

Newsjacking COP26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People

What does a small country do to generate attention at a huge global event like the 2021 United Nations Climate Change Conference (COP26) being held now in Glasgow, Scotland? Government and NGO leaders in Panama knew they couldn’t compete the millions of dollars that large and wealthy countries and companies are spending to get their message out. They took a different approach—generating media coverage via Newsjacking.

Newsjacking COP 26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People

What does a small country do to generate attention at a huge global event like the 2021 United Nations Climate Change Conference (COP 26) being held now in Glasgow, Scotland? Government and NGO leaders in Panama knew they couldn’t compete the millions of dollars that large and wealthy countries and companies are spending to get their message out. They took a different approach—generating media coverage via Newsjacking.

Your Own Content to Educate Instead of Spreading Hatred Through Facebook

With the detailed revelations emerging about how the Facebook AI algorithm works, we all need to decide how much we want to rely on Facebook in our marketing.

Real and Perceived Scarcity as a Marketing Strategy

I’ve noticed that more organizations are using scarcity as a marketing strategy. Some examples: Apple announces the new iPhone 13 models to much hoopla, but you must wait to get one; clothing companies announce limited edition product drops and invite customers to join a wait list; hot restaurants limit the number of reservations that can be booked in advance.

We Are All the Sales Department

Back in the day, only people in the sales department worked with potential customers. Most big companies still do it this way. However, with the popularity of instant engagement via social networking, we’re all in sales now.

Apple Does Customer Surveys Right

I’ve been super critical of annoying customer surveys; you know the type – when a company wants you to fill out a ten-minute survey about a five-minute call with somebody in customer support. I recently had an excellent experience with Apple, and the survey they sent me after was well organized because I could control how much time I spent with it.

Newsjacking the Facebook Outage

Yesterday Facebook suffered a massive outage across platforms including the Facebook, Instagram, and WhatsApp applications. Into the void came a bunch of people and organizations newsjacking the story.

Professional Speakers vs Corporate Speakers: Which Is Right For Your Event?

While some organizations are tentatively considering a move back to in-person events or considering hybrid events in 2022, most are doubling down on virtual events. No matter what your plans looks like, planning an event requires bringing engaging speakers who can entertain and inform your audience. 

On LinkedIn, Educate and Inform Instead of Interrupt and Sell

I’ve noticed that salespeople are abusing LinkedIn more and more. They connect and then immediately go into selling mode. Social selling on LinkedIn does not simply mean transferring inane interruption selling techniques onto social media!

The Many Ways to Market Time

Yesterday, Apple announced the new Apple Watch Series 7 which will be available later this Fall. Of course, this tiny computer is way more than a “watch” that tells time. Reading all the buzz about the launch got me thinking about marketing the various categories of timepieces and what that can teach any business about how to market their own product or service.