David Meerman Scott's Blog, page 15

Don’t Be Boring! Top 10 Ways to Effectively Moderate a Panel Discussion

At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!

Baseball That Puts Fans First! Banana Ball from The Savannah Bananas

The Savannah Bananas baseball team absolutely puts fans first. So much so that my friend, the Banana’s owner Jesse Cole, just announced that his team will leave the Coastal Plain League to exclusively play its own version of baseball called “Banana Ball”.

How to Implement Strategies for Reaching Buyers Directly

As I’ve connected with hundreds of people from around the world about transitioning to modern marketing, many tell me they struggle with getting started. I created a free (no registration required) Web Marketing Strategy Planning Template to serve as a guide for how to implement strategies for reaching buyers directly.

A Focus On Product Alone Results In A Race To The Bottom

When organizations set out to provide a product or service, they typically make the crucial mistake of believing that they are only there to provide that product or service—as if they’re merely there to fulfill a transaction.

Branding Gone Amok™

This is the subject line of a recent email I received: Your CitiBusiness® / AAdvantage® Platinum Select® World Elite™ Mastercard® account has been credited. Yes, an 11-word subject line contained 5 trademark symbols.

Now Is the Best Time to Start

Late last year, Seth Godin invited me to join him as part of the first wave of volunteers to work on what was then a dream: creating The Carbon Almanac. I was eager to help, but I was thinking how daunting the task of writing an important book would be.

Bruce Springsteen and Ticketmaster Anger Fans with AI Dynamic Pricing Fiasco

Last week, tickets for the first dates of Bruce Springsteen’s 2023 tour went on sale via Ticketmaster. Features built into the ticketing platform including “Verified Fan” and AI-powered dynamic algorithmic pricing of “Platinum Tickets” did what they are supposed to do, responding to huge initial demand by pricing tickets at many thousands of dollars, angering Bruce’s diehard fans.

Using the Amazon Search Engine as Marketing

Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube and the third is Amazon!

The Carbon Almanac: It's Not Too Late

I'm part of the leadership group of hundreds of volunteers from 90 countries that have come together with ringleader Seth Godin to produce The Carbon Almanac. It is a powerful tool to help us create change, right here and right now.

Happiness and the Secret to Lifetime Satisfaction

I’ve been obsessively thinking about happiness over the past few months. How is it that in a time of much abundance, so many people are unhappy? Why do people constantly want more? Is there a “secret” to happiness?