David Meerman Scott's Blog, page 13

Open Letter: An Urgent Call to Pause AI Development Beyond GPT-4

This morning, I signed an Open Letter, putting my name together with academics, researchers, and business people calling on all Artificial Intelligence labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.

A Century After Prohibition, US Congress Targets TikTok

The Eighteenth Amendment of the Constitution of the United States established the prohibition of alcoholic beverages beginning in 1920. Now, just over one hundred years later, there’s talk in Congressional hearings of prohibiting the use of TikTok in the US.

Beyond the AI Hype: Aligning Marketing Strategy with Organizational Goals

With all the hype about large language model AI services like ChatGPT, I’ve spoken with many marketers and executives who are diving into using the tools but not thinking through how they will help achieve company goals.

Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona

Recently, I discovered Stoned Immaculate, an online clothing store that immediately captured my interest with a super-cool, retro vibe. I guess that’s because I’m (partly at least) a Modern-Day Hippie, the buyer persona that Stoned Immaculate’s Creative director Elliot Hans targets.

HubSpot Launches ChatSpot, an AI Tool for Natural Language Access to CRM Data

This week, HubSpot launched ChatSpot, a new AI tool that makes it easy for HubSpot customers to use natural language prompts to access their marketing, sales, and customer support data in the HubSpot CRM.

Clams, Wagoneers, and Harings: Creativity Is Even More Important in an AI World

Artificial Intelligence engines that generate text such as ChatGPT use large language models, which I like to think of as simply math applied to data (in this case text). These tools calculate the most likely next word to create sentences. When everyone is going predictable with AI, creative writing stands out!

Important Artificial Intelligence Case to be Argued in the US Supreme Court Today

Oral arguments begin in the U.S. Supreme Court today in Gonzalez v. Google, an important case about Artificial Intelligence amplifications of content on social networks. The lawsuit argues that social media companies should be legally liable for harmful content that their algorithms promote.

The Ethical and Legal Considerations of Artificial Intelligence

I like to think of Artificial Intelligence as simply math applied to data. When the data is your own, such as your original writing, AI serves as a tool to modify what you’ve already done. However, using AI to modify other people's work means ethical and legal issues around copyright and ownership.

Unlocking the Potential of AI for Use with Your Own Content

Nearly all the buzz about AI in the past several months has been around using AI tools like ChatGPT for text and Dall-E for images to access and organize data found on the public Web. Far more interesting to me, and where billions is being invested by VCs right now, is how AI works with proprietary content.

Generative Artificial Intelligence and the Future of Marketing

The most talked about marketing technology since the iPhone first launched in 2007 has been the experimentation with generative artificial intelligence (AI) over the past few months. Algorithms that anybody can use to quickly create images, text content, computer code, and even video and music will certainly transform marketing in the years to come.