David Meerman Scott's Blog, page 16

Twitter Blue Subscription Service

Twitter Blue is the premium Twitter service aimed at power users and priced at $2.99 per month in the USA. I signed up and started playing around and like some of the features.

Leaving a Corporate Job to Become Independent

Twenty years ago this month, I packed up the personal belongings from my desk into a box and left the corporate world. It was both scary and exciting! I’ve learned a ton over the past two decades based on my own experience as well as talking with many others who have done the same.

The Man Who Broke Capitalism

David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.

Using Twitter For Media Relations

Getting your organization visible on Twitter is an important way not only to reach your buyers but also to reach the mainstream media that cover your industry, because reporters and editors use Twitter for story ideas.

What the Heck is the Metaverse? And Should You Care?

The “metaverse” is a catch-all term that technology companies and the media are using to generate hype about the future. Remember how the word “cyberspace” was used several decades ago to describe the early Web, mainly by people who didn’t understand the early Web? That’s the metaverse.

Sales Plus Marketing to Reach Buyers

Successful sales and marketing no longer follow the playbooks that worked even just a few years ago. The rules have changed, yet most organizations and the sales and marketing professionals they employ haven't made the transition.

How Silver Oak Cellars Created Passionate Fans Over Fifty Years

In 1972, Silver Oak Cellars was founded in the emerging Napa Valley wine district of California to craft age-worthy 100 percent cabernet sauvignon at a time when people thought France made the best wines. Since then, the company’s focus on its fans is as important as the quality of its wine in building lasting success.

Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR

The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.

8th Edition of The New Rules of Marketing & PR Publishes Today

I’m super excited! Fifteen years after the first edition of The New Rules of Marketing & PR released, the most comprehensive update yet is now available. The 8th edition is out today in print and ebook editions the USA and Canada and will soon be available in other countries. An audiobook version is coming by mid-Summer.

Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.