“Here’s the thing about failure in innovation: it’s a price worth paying. We”
― Adapt: Why Success Always Starts with Failure
― Adapt: Why Success Always Starts with Failure
“Many people have made money selling magic potions and Ponzi schemes, but few have gotten rich selling the advice, “Don’t buy that stuff.”
― Misbehaving: The Making of Behavioral Economics
― Misbehaving: The Making of Behavioral Economics
“Doctors are crucial choice architects, and with an understanding of how Humans think, they could do far more to improve people’s health and thus to lengthen their lives.”
― Nudge: Improving Decisions About Health, Wealth, and Happiness
― Nudge: Improving Decisions About Health, Wealth, and Happiness
“La economía tiene que ver con la decisión de Yang Li.”
― El economista camuflado: La economía de las pequeñas cosas
― El economista camuflado: La economía de las pequeñas cosas
“Los sujetos no elegían entre cosas. Elegían entre descripciones de cosas.”
― The Undoing Project: A Friendship That Changed Our Minds
― The Undoing Project: A Friendship That Changed Our Minds
J’s 2025 Year in Books
Take a look at J’s Year in Books, including some fun facts about their reading.
Favorite Genres
Polls voted on by J
Lists liked by J














































