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  • #1
    Richard H. Thaler
    “Doctors are crucial choice architects, and with an understanding of how Humans think, they could do far more to improve people’s health and thus to lengthen their lives.”
    Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness

  • #1
    Richard H. Thaler
    “In complex situations, the Just Maximize Choices mantra is not enough to create good policy.”
    Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness

  • #1
    Richard H. Thaler
    “So to put it simply, forcing people to choose is not always wise, and remaining neutral is not always possible.”
    Richard H. Thaler, Nudge: Improving Decisions About Health, Wealth, and Happiness

  • #1
    “Be wary of your intuitions, especially intuitions about how your own mind works.”
    Christopher Chabris, The Invisible Gorilla: And Other Ways Our Intuition Deceives Us

  • #2
    Tim Harford
    “El capuchino invisible 1,90 libras”
    Tim Harford, El economista camuflado: La economía de las pequeñas cosas

  • #3
    Tim Harford
    “La economía tiene que ver con la decisión de Yang Li.”
    Tim Harford, El economista camuflado: La economía de las pequeñas cosas

  • #3
    Sendhil Mullainathan
    “Immediate scarcity looms large, and important things unrelated to it will be neglected. When”
    Sendhil Mullainathan, Scarcity: Why having too little means so much

  • #3
    Tim Harford
    “Here’s the thing about failure in innovation: it’s a price worth paying. We”
    Tim Harford, Adapt: Why Success Always Starts with Failure

  • #4
    Michael   Lewis
    “Los sujetos no elegían entre cosas. Elegían entre descripciones de cosas.”
    Michael Lewis, The Undoing Project: A Friendship That Changed Our Minds

  • #4
    Richard H. Thaler
    “Many people have made money selling magic potions and Ponzi schemes, but few have gotten rich selling the advice, “Don’t buy that stuff.”
    Richard H. Thaler, Misbehaving: The Making of Behavioral Economics



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