Jeff Roach

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“Learning what laws can do, for good or ill, to transform society was a revelation.”
― Tom Mulcair, Strength of Conviction

“In 1995, the result of the PQ-mandated second referendum on Québec independence was such a close call that in many other countries it might have degenerated into civil conflict. But that didn’t happen. Why not? Maybe because on all of those occasions we kept talking, since we know in our heart of hearts that what we’ve got is worth keeping.”
― Tom Mulcair, Strength of Conviction

“Every age has its massive moral blind spots. We might not see them, but our children will.”
― Bono, U2 by U2