George Lakoff





George Lakoff


Born
in Bayonne, New Jersey, The United States
May 24, 1941

Website

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George Lakoff is Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at UC Berkeley and is one of the founders of the field of cognitive science.

He is author of The New York Times bestseller Don't Think of an Elephant!, as well as Moral Politics: How Liberals and Conservatives Think, Whose Freedom?, and many other books and articles on cognitive science and linguistics.

George Lakoff isn't a Goodreads Author (yet), but he does have a blog, so here are some recent posts imported from his feed.
Strategies to flip negative attacks by Republicans into positive progress for Americans Like some foreign dictator, the Republican in the White House will launch a planned attack on the free press today. But he’s been in an ongoing campaign against the truth since Day One. It’s alarming because presidents don’t act this way. Dictators do. […]
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Published on January 17, 2018 13:35 • 8 views
Average rating: 4.0 · 13,399 ratings · 1,351 reviews · 23 distinct worksSimilar authors
Metaphors We Live By

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4.08 avg rating — 3,697 ratings — published 1980 — 29 editions
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Don't Think of an Elephant!...

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3.96 avg rating — 4,051 ratings — published 2004 — 20 editions
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Moral Politics: How Liberal...

4.01 avg rating — 1,183 ratings — published 1996 — 12 editions
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Philosophy in the Flesh: Th...

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4.05 avg rating — 1,059 ratings — published 1998 — 7 editions
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Women, Fire, and Dangerous ...

4.10 avg rating — 796 ratings — published 1987 — 6 editions
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The Political Mind: Why You...

3.88 avg rating — 907 ratings — published 2008 — 17 editions
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Where Mathematics Come From...

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3.99 avg rating — 278 ratings — published 2000 — 3 editions
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Thinking Points: Communicat...

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4.04 avg rating — 214 ratings — published 2006 — 5 editions
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Whose Freedom?: The Battle ...

3.94 avg rating — 242 ratings — published 2006 — 11 editions
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More than Cool Reason: A Fi...

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3.90 avg rating — 206 ratings — published 1989 — 3 editions
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“The biology of empathy allows us to comprehend our connection to each other, to other living things, and to the physical world that supports life.”
George Lakoff, The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain

“The mind is inherently embodied.
Thought is mostly unconscious.
Abstract concepts are largely metaphorical.”
George Lakoff, Philosophy In The Flesh

“Another example of how a metaphor can create new meaning for us came about by accident. An Iranian student, shortly after his arrival in Berkeley, took a seminar on metaphor from one of us. Among the wondrous things that he found in Berkeley was an expression that he heard over and over and understood as a beautifully sane metaphor. The expression was “the solution of my problems”—which he took to be a large volume of liquid, bubbling and smoking, containing all of your problems, either dissolved or in the form of precipitates, with catalysts constantly dissolving some problems (for the time being) and precipitating out others. He was terribly disillusioned to find that the residents of Berkeley had no such chemical metaphor in mind. And well he might be, for the chemical metaphor is both beautiful and insightful. It gives us a view of problems as things that never disappear utterly and that cannot be solved once and for all. All of your problems are always present, only they may be dissolved and in solution, or they may be in solid form. The best you can hope for is to find a catalyst that will make one problem dissolve without making another one precipitate out. [...] The CHEMICAL metaphor gives us a new view of human problems. It is appropriate to the experience of finding that problems which we once thought were “solved” turn up again and again. The CHEMICAL metaphor says that problems are not the kind of things that can be made to disappear forever. To treat them as things that can be “solved” once and for all is pointless. [...] To live by the
CHEMICAL metaphor would mean that your problems have a different kind of reality for you.”
George Lakoff, Metaphors We Live By

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