Branding Expert Quotes

Quotes tagged as "branding-expert" (showing 1-30 of 58)
Richie Norton
“If you don't build a personal brand, someone else will brand you with the wrong label.”
Richie Norton

“It does not matter whether your company does have a good logo or bad logo. What matters most is the way you position your company before your stakeholders. The more you see a logo, the more you like it and you talk about it”
Anoop Raghav

Loren Weisman
“If you don’t know your tendencies and can’t analyze when you are most effective, then how can you get the most done in the least amount of time with the best results?”
Loren Weisman, The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music

Richie Norton
“A brand is a person that has a voice, evokes emotion and spreads a message.”
Richie Norton

“If your Product or Service be the Backbone of the Organisation; Production and Operations be the Brain; Business Development and Marketing is considered as the Heart of the Organisation. For a Healthy and Prospering Company both Heart and Brain are Vital and Inseparable.”
Ashu Gaur

Edwin Dearborn
“To create growth in business, you must control your branding, marketing, and lead generation.”
Edwin Dearborn, Power Branding Secrets: Spark Customer Interest and Ignite Your Sales

“Step into the marketplace with some sizzle, spice, spunk and shazam!”
Catrice M. Jackson

“Be sensational, be surprising, and be remarkable. Activate your star power!”
Catrice M. Jackson

“Be intentionally infectious. Make your brand contagiously buzz worthy.”
Catrice M. Jackson

“If your brand isn't visible, it won't be viable.”
Catrice M. Jackson

“When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades.”
Catrice M. Jackson

Bernard Kelvin Clive
“Until you have a purpose and clear direction of your life (business) you would only be building a fake brand”
Bernard Kelvin Clive

Bernard Kelvin Clive
“Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable”
Bernard Kelvin Clive

“Don't be a one hit wonder. Daringly disrupt the marketplace again and again.”
Catrice M. Jackson

“The opposite of value is a commodity item with little or no perceived value — which means people are not seeking it out and when they do, it’s merely one of the many choices (so very likely the cheapest offering will get the sale).”
David Brier

“A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiation and thus no value. That is the exact point when consumers start to look at price.”
David Brier

Richie Norton
“A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you. Create your personal brand. If you don't build your own brand, you will let someone else brand you with the wrong label.”
Richie Norton

“Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.”
David Brier

“So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.”
David Brier

“Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.”
David Brier, The Lucky Brand

“Branding is only branding when you deliver what you promise. All the rest is misleading advertising.”
Luciano Montelatto CEO Boxx Branding

“Your competitors have the same idea of how unique, special, vital, and relevant they are with everyone spending a lot of money using the same words, messages, and promises to convince prospects how unique they each are.”
David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“There are numerous other tools companies don’t know how to use or haven’t mastered. And I am not talking about “social media” as a tool. Social media is a distribution tool. I’m talking about design, color, imagery, typography, style and form (as in packaging).”
David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need

“Great brands have wonderful things to convey compared to lousy brands. When lousy brands say “great service,” it means something very different than when a great brand utters the same words.”
David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need

“Remember how shocked I was to discover Amazon had over 8,000 branding books? Well this I know: when a specific discipline has that many opinions on one subject, something fundamental is always missing. Always. The omitted fundamental? A definition and a universal reason for branding. And it came down to four words:”
David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need

“Fact: there are three phases every customer goes through with your brand. Most companies use only the first two of these (66%), when in fact there are actually three: the phase that starts before they buy, the phase that occurs during the sale (or during the use of your product or service) and the last (most overlooked) phase occurring after the sale.”
David Brier, Brand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need

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