Start Ups


Zero to One: Notes on Startups, or How to Build the Future
The Lean Startup
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers―Straight Talk on the Challenges of Entrepreneurship
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Business Model Generation
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
The Four Steps to the Epiphany: Successful Strategies for Products that Win
Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)
Hooked: How to Build Habit-Forming Products
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
Founders at Work: Stories of Startups' Early Days
Shoe Dog: A Memoir by the Creator of Nike
Ryan Lilly
A product in the marketplace is the result of thought in an inner space and action more than the common place.
Ryan Lilly

Alejandro Cremades
Learning to embrace and savor rejection is one of the best things that entrepreneurs can do. Launching a startup is the time to find your ever-optimistic inner child again.
Alejandro Cremades, The Art of Startup Fundraising

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