Goodreads helps you keep track of books you want to read.
Start by marking “The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company” as Want to Read:
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Enlarge cover
Rate this book
Clear rating
Open Preview

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

4.11  ·  Rating details ·  10,436 ratings  ·  109 reviews
Now a decade after the Four Steps to the Epiphany
sparked the Lean Startup revolution, comes its sequel
The Startup Owner's Manual

The Manual incorporates 10 years of learning and best practices
that have swept the startup world. It:

Incorporates the "Business Model Canvas" as the organizing principle for
startup hypotheses
Provides separate paths and advice for web/mobile
Hardcover, 608 pages
Published 2012 by K & S Ranch
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Startup Owner's Manual, please sign up.

Be the first to ask a question about The Startup Owner's Manual

Community Reviews

Showing 1-30
Average rating 4.11  · 
Rating details
 ·  10,436 ratings  ·  109 reviews

More filters
Sort order
Start your review of The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Dec 29, 2016 rated it it was amazing
The Startup Owners Manual is a wonderful inspiring and informative book on how to start your entrepreneurial career. It doesn't cover the logistical or administrative tasks but it does focus on the most important aspect of how to achieve customer adoption and retention. In their terms how to discover customers and how to validate them. While every aspect of establishing a business is important, such as legal, finance, resources etc. if you don't have a path to customers you don't have a
Oct 17, 2013 rated it liked it
This book is dry and formulaic, but it has one basic insight that's worth repeating: don't bother making anything until you discover & understand who's going to buy. I gave it 3-Stars because it's not an inspiring book. However, if you're considering bootstrapping a product or company, this is a slam-dunk, 5-Star must-read because it will save you years.

Many aspiring entrepreneurs fancy themselves as undiscovered geniuses, but the reality is that bootstrapping a product or company is much
Jun 06, 2013 rated it really liked it
The text I use for my class. Not perfect (e.g. doesn't emphasize competition, risks and category and concept economic viability enough) but still the best entrepreneurial guide I have found so far. If you don't feel like wading through the text book, try and stream a series of short ENTR lectures, also done by Blank.
Joshua Pitzalis
Dec 03, 2014 rated it really liked it
This is the best business book I have read till date.

It effortlessly dismantles the bullshit idea of a good entrepreneur as a modern day Indiana Jones hacking their way through a jungle of self-doubt armed only with an iron clad will and a penchant for making the right decisions at the right time. This books recast my understanding of the ideal entrepreneur as a scientist, methodical and precise.

The book outlines exactly what to pay attention to through each of the four stages of turning an idea
Tadas Talaikis
Dec 31, 2016 rated it liked it
OMC, boring as heaven, real life has no "step by step instructions". Like from Founders at Work: Stories of Startups' Early Days: "Second system may be years late and fixes none of the first system problems."
Dec 25, 2012 rated it it was amazing
Blank, Steven Gary, and Bob Dorf (2012), The Startup Owners Manual: The Step-by-Step-Guide for Building a Great Company, K and S Ranch, Inc. K&S Publishing Division. This is a brilliant book about a new approach for entrepreneurs to build lasting companies. It includes a four-stage model Steve Blank made famous called customer development, which complements the traditional product development model. Customer Development is comprised of four processes: 1. Customer Discovery: Who will buy my ...more
Florin Roșoga
Oct 10, 2019 rated it it was amazing
Shelves: favorites
I read it entirely and will read it again, starting with the portions I need most. I think you have to read it several times and to apply.
Michal Bol
Jul 14, 2019 rated it really liked it
Treat this as a reference book or a guide.
Otherwise it may seem boring
Feb 12, 2014 rated it really liked it
Shelves: business
Great companion to The Lean Startup and Business Model Generation. I found it to be more useful in B2B application than in B2C. The edition of the book I have, First Ed/5th printing, has both B2B and B2C content and the way to two are presented in succession within a single chapter does not make for the best read. But the author states early in the book that it is not meant to be read straight through, rather used as a reference - thus the name.

In any event, it's a great book on the subject -
Barry Graubart
Simply THE best book on product strategy and market entry for startups.

I follow the customer development method closely in bringing new products to market.

My only criticism is that the book could have used a good editor. Steve writes more like a blogger than a book author and he frequently repeats concepts. But, that's a minor annoyance considering the value this book provides.

If you're a product manager or a leader of an early stage company, buy copies for your whole team and use it.
This review has been hidden because it contains spoilers. To view it, click here.
Nate Desmond
Jan 22, 2014 rated it it was amazing
This book provides an amazing level of detail on running a successful startup. Perhaps more important than the 400+ pages of reading though, the checklists in the back can be pulled out as needed for specific startup tasks.
Oct 06, 2014 rated it it was amazing
Great reference guide for startup owners.
Jan 28, 2014 rated it really liked it
Essential reading for startups. Gotta thank my friend Tiang Cheng for recommending it to me. Wish I read it a long time ago ;-)
Jul 15, 2014 rated it it was amazing
It is an amazing book! I am about to see how it works in practice.
May 20, 2018 rated it did not like it
This was a waste of time. Lean startup is a mindset, this approach is just to create a fad creator for the authors to generate more interest in the courses they offer. The premise that somehow within a few days you will have a great business model is an insult to every startup out there who have spent countless hours getting things right. A real business takes time to think through and most pivots happen organically not within a few days.
Nov 12, 2018 rated it it was amazing
Shelves: startup
The bible for startups in addition to "Lean Startup". Steve Blank makes a lot of very good points about startup growth and culture, i.e. what makes startups succeed and what makes others fail. He also goes into significant depth on what you and your business can do to minimise the risk of failure. Great read. 5 stars.
Bruno Rio
Jul 29, 2019 rated it liked it
Shelves: emergency-exit
Starting a business is no joke. To build a team, a business model and processes that will survive you and any economic tide is hard.

This book has a lot of good insights but it is too dry and procedural. It is never a one fits all formula. Also the book aesthetics tired me because of its excess of diagrams.

Could be resumed into a half and then it eould be much more useful...
Outdoors Nerd
Mar 20, 2019 rated it it was amazing
There are so many books on Lean Startup methodology, that have expanded and adapted Mr Blank's ideas, but it was great to get back to the original. This sets out clear, concise principles that will help you cut through the cloud of modern derivatives.
Ethan J
Dec 25, 2019 rated it liked it
this book is pretty formulaic, and most of it could be dry, but the interesting insight i gained from the book is startup has searching phase where you search for a business model and execution phase...
Matt Watkinson
When I was a kid I liked to jump in puddles. It always seemed like a good idea at the time, but I seldom found myself better off for it. In occasionally jumping into the startup owner's manual, I have found my adult equivalent.
Lê Long
Dec 19, 2018 rated it it was amazing
Not sure if this book is kept up with current startup trend (as of 2018), but it really give me a clearer way of thinking, planning for my startup right now. It is an essential for founders, especially 1st time starting a new business.
Angel Arturo
Apr 04, 2018 rated it really liked it
Enjoyed it and the checklists were useful but I think a lot of the content is repetitive. I suggest reading The Lean Startup for the principles given and then just skimming the checklists and ideas according to your product.
Jamal Aghayev
Jan 28, 2020 is currently reading it  ·  review of another edition
Hi, I want to read the book
Jan 20, 2018 rated it it was amazing
It's like Twilight of the Idols for business approaches.
A revolutionary yet practical method for violently growing a business.
B. Canelas
Feb 28, 2020 rated it it was amazing
Great book to start a new business and need a great path to follow.
Ricardo Cabral
Too much focus on customer/market discovery and validation, so it misses many steps on how to build a great company.
Mar 09, 2020 rated it did not like it
Shelves: thinkers50
Basically a duplicate of 4 steps to epiphany. Gosh, an even more detailed one.
Bahriddin Amirshoev
lets start
Jun 14, 2018 rated it it was ok
This book needs to be edited again. There are numerous typos and errors throughout the text.
« previous 1 3 4 next »
topics  posts  views  last activity   
I am trying to find this book please help! 1 2 Sep 02, 2019 11:46AM  

Readers also enjoyed

  • The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
  • Running Lean: Iterate from Plan A to a Plan That Works
  • Business Model Generation
  • Lean Analytics: Use Data to Build a Better Startup Faster
  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  • Venture Deals
  • The Innovator's Solution: Creating and Sustaining Successful Growth
  • Founders at Work: Stories of Startups' Early Days
  • The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
  • The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
  • Inspired: How to Create Tech Products Customers Love
  • Do More Faster: Techstars Lessons to Accelerate Your Startup
  • Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
  • Zero to One: Notes on Startups, or How to Build the Future
  • Value Proposition Design: How to Create Products and Services Customers Want
  • UX for Lean Startups
  • Lean UX: Applying Lean Principles to Improve User Experience
  • Startup Communities: Building an Entrepreneurial Ecosystem in Your City
See similar books…
Put to a vote, I might have been chosen least likely to succeed in my New York City high school class. My path has taken me from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and I was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978.
After 21 years in 8 high technology companies, I retired in 1999. I

News & Interviews

April is the most hopeful of months, promising warm days and sunshine just around the corner. The weather is a little unpredictable, sure, but tha...
18 likes · 0 comments
“Rule No. 1: There Are No Facts Inside Your Building, So Get Outside.” 5 likes
“Rule No. 5: No Business Plan Survives First Contact with Customers So Use a Business Model Canvas” 5 likes
More quotes…