Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual brand…
Shelve Identity Designed: The Definitive Guide to Visual Branding
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…
Shelve Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Das Werk eignet sich für das Arbeiten in der automatischen Text-/Bildgestaltung. Es zeigt Beispiele für konzeptionell richtiges Vorgehen. Dem Benützer werden genaue Anleitungen für die Anwendung aller…
Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic desi…
Shelve Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical a…
Shelve How To Be a Graphic Designer Without Losing Your Soul
The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraph…
Shelve Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students
Praise for previous editions of Designing Brand An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Position…
Shelve Designing Brand Identity: An Essential Guide for the Whole Branding Team
Draplin Design Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice from Aaron James Draplin, “the Bernie Sanders of Graphic…
Both a practical and inspirational book filled with color combinations for any design and illustration project. The use of color and its combinations creatively in illustration, graphic and product de…
Shelve Palette Perfect for Graphic Designers and Illustrators: Colour Combinations, Meanings and Cultural References
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice―in many markets, technology has lowered bar…
Shelve Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, …
In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more for…
Shelve Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we reco…
NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances--essential reading in the "fake news" era.
Mark Twain once observed, …
Shelve Made to Stick: Why Some Ideas Survive and Others Die
Josef Albers’s Interaction of Color is a masterwork in twentieth-century art education. Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Alb…
You don’t need to be a genius, you just need to be yourself. That’s the message from Austin Kleon, a young writer and artist who knows that creativity is everywhere, creativity is for everyone. A mani…
Shelve Steal Like an Artist: 10 Things Nobody Told You About Being Creative
The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most notewort…
Shelve How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, rese…
Shelve The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps--in the form of proclamations--that owners of creative businesses can ta…
Internationally bestselling author of Last of the Amazons, Gates of Fire, and Tides of War, Steven Pressfield delivers a guide to inspire and support those who struggle to express their creativity. Pr…
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both way…
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to c…
For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job sat…
In his previous books Steal Like an Artist and Show Your Work! , both New York Times bestsellers, Austin Kleon gave readers the keys to unlock their creativit…
Shelve Keep Going: 10 Ways to Stay Creative in Good Times and Bad (Austin Kleon)
