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LOGO Modernism

4.49  ·  Rating details ·  261 ratings  ·  14 reviews
Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints ...more
Hardcover, 432 pages
Published November 8th 2015 by Taschen
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Average rating 4.49  · 
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 ·  261 ratings  ·  14 reviews

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Radwa Elmaghraby
Jan 27, 2016 rated it it was amazing
Shelves: graphic-design
This book is huge! It's almost an A3 in size and weights about 5kg, one of the pretties books I ever laid hands on. That been said, let's move on.

The book consists of 6 Chapters.
Viva Modernism!
and then divided into sections of Geometric, Effect and Typographic. (Each one of them has a case study.

The contains a collection of about 6000 logos from 1940 till 1980.
I'll probably keep visiting it every now and then so I could take it all in. I don't wanna saturate my mind with all the
Aug 21, 2017 rated it it was amazing
This review has been hidden because it contains spoilers. To view it, click here.
Vuk Trifkovic
Jan 10, 2017 rated it liked it
Wonderfully put together, comprehensive and very rich. Particularly enjoyed specific case-studies and biographies. Classification system & index let it down a bit. I know the problem of discovery and classification is not easy. But the index is weak and I'm afraid it will be very hard to find what you might need further down the line.
Mariusz Cieśla
Jun 13, 2018 rated it really liked it
You can't really “read” this book, I guess, since it's mostly for visual inspiration. It's a beautiful tome of beautiful work, even though the categories feel a bit random. Would recommend to anyone who needs a nice reference book to review ideas and realize that everything is a remix.
Jan 19, 2019 rated it it was amazing
Exceptional book, an amazing resource for all designers!
Feb 08, 2019 rated it it was amazing
Đoàn Đồng
Oct 05, 2018 rated it it was amazing
I think Logo Modernism is a wonderful book. It's very need for all of designer in the world
Dickens Sikazwe
Mar 14, 2019 rated it it was amazing
A gem for logo design enthusiasts
Irving De La Rosa
Jan 15, 2016 rated it it was amazing
El mejor compendio de logotipos y símbolos modernistas que ha estado en mis manos. Una excelente fuente de referencias e inspiración para aquellos que han sido seducidos por las formas que por su elegante austeridad visual transmiten de forma contundente e instantánea mensajes de gran complejidad.
Kari Kane
SUCH a cooooool book to see where a lot of logos evolve from, generate ideas, and learn about iconography. It's really fun to read about the history of how logos came about, too.
Zahid Mahmood
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