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LOGO Modernism

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4.49  ·  Rating details ·  375 ratings  ·  23 reviews
Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints o ...more
Hardcover, 432 pages
Published November 8th 2015 by Taschen
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Average rating 4.49  · 
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Жор
Mar 28, 2020 rated it it was amazing
Не е точно книга, а по-скоро огромен (почти А3 формат) източник на визуално вдъхновение, тежащ около 5 килограма и съхраняващ повече от 6000 лога, създадени между 1940 и 1980.
Има посветена отделна глава за великия Стефан Кънчев, чиито запазени знаци и символи със сигурност заслужават специално място при класиците на графичния дизайн.
Книгата се превърна в своеобразна Библия и все още не е имало ден от последните 2 месеца, в които да не съм я разгръщал.
Radwa Elmaghraby
Jan 27, 2016 rated it it was amazing
Shelves: graphic-design
This book is huge! It's almost an A3 in size and weights about 5kg, one of the pretties books I ever laid hands on. That been said, let's move on.

The book consists of 6 Chapters.
Logo
Viva Modernism!
and then divided into sections of Geometric, Effect and Typographic. (Each one of them has a case study.
Profiles

The contains a collection of about 6000 logos from 1940 till 1980.
I'll probably keep visiting it every now and then so I could take it all in. I don't wanna saturate my mind with all the ama
...more
Asmaaib
Aug 21, 2017 rated it it was amazing
This review has been hidden because it contains spoilers. To view it, click here.
Pongsak Sarapukdee
Apr 10, 2021 rated it it was amazing
If you are looking for some inspiration, the book is that thing.
John Ehn IV
Dec 29, 2020 rated it it was amazing
This is the gold standard for logo design references to have in a Graphic Designer’s arsenal. This book is absolutely massive and has so many jumping off points to explore almost any logo project you’ll come across.
Vuk Trifkovic
Jan 10, 2017 rated it liked it
Wonderfully put together, comprehensive and very rich. Particularly enjoyed specific case-studies and biographies. Classification system & index let it down a bit. I know the problem of discovery and classification is not easy. But the index is weak and I'm afraid it will be very hard to find what you might need further down the line. ...more
Mariusz Cieśla
Jun 13, 2018 rated it really liked it
You can't really “read” this book, I guess, since it's mostly for visual inspiration. It's a beautiful tome of beautiful work, even though the categories feel a bit random. Would recommend to anyone who needs a nice reference book to review ideas and realize that everything is a remix. ...more
Jr
Jan 19, 2019 rated it it was amazing
Exceptional book, an amazing resource for all designers!
Andy Peterson
Oct 29, 2020 rated it it was amazing
Constant page flipper filled with inspiration
Ronald
May 08, 2020 added it
Shelves: logo
This review has been hidden because it contains spoilers. To view it, click here.
Mina Nagy
Dec 09, 2020 rated it it was amazing
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Terem
Feb 08, 2019 rated it it was amazing
amazing
Arjun Kumar
Mar 31, 2020 rated it really liked it
this is nice book
Nguyen Ngoc huy
Mar 26, 2021 rated it really liked it
Something old and something never gets old.
Đoàn Đồng
Oct 05, 2018 rated it it was amazing
I think Logo Modernism is a wonderful book. It's very need for all of designer in the world ...more
Dickens Sikazwe
Mar 14, 2019 rated it it was amazing
A gem for logo design enthusiasts
Jane Barber
Apr 03, 2020 rated it it was amazing
Shelves: design
Graphic Design. Massive book. Comprehensive, aesthetic, well organized, this is a good reference and a joy to just browse.
Irving De La Rosa
Jan 15, 2016 rated it it was amazing
El mejor compendio de logotipos y símbolos modernistas que ha estado en mis manos. Una excelente fuente de referencias e inspiración para aquellos que han sido seducidos por las formas que por su elegante austeridad visual transmiten de forma contundente e instantánea mensajes de gran complejidad.
Kari Kane
SUCH a cooooool book to see where a lot of logos evolve from, generate ideas, and learn about iconography. It's really fun to read about the history of how logos came about, too. ...more
Zahid Mahmood
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Feb 05, 2018
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