Cassey Ho's Blog, page 8
October 16, 2024
1.5 years later, my first sleepwear collection is here 🌙
I may have started with activewear, but the truth is, I don’t just want to dress you in the gym. I want to dress you in all parts of your life, from day to night.
My heart (and your requests) have led me to designing for you swimwear, hiking apparel, casual wear, and most recently, underwear! Thank you for trusting me and allowing me to take on new categories! It’s so fun!
But…as you can see…I’ve yet to design for the night!
The POPFLEX Dreams Collection
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My first ever sleepwear collection is here, after 1.5 years of designing. And you know what? It’s actually not even complete. There are a few designs that are just taking longer than I’d like to get right. I’m still learning how to work with the cotton fabric to achieve the perfect fit. It has been ENDLESS rounds of samples and it was starting to hold back the rest of the collection.
I asked you if I should just release what I have ready or if you’d rather wait for the complete collection… and I’m so glad you said to go ahead with the first drop! It calmed the perfectionist in me and reminded me that IT’S OKAY to pivot, give you what’s ready, and take my time on the rest. So…ready to see The Dreams Collection?!
I’m so excited for you to experience the luxurious modal fabric I chose for this collection! It’s soft to the touch, stretchy, and has a cooling effect – VERY important if you’re a hot sleeper like me.
My favorite parts are in the details. The rose gold snaps, satin rosettes, and every little pleat and curve. The way it drapes on the body. If you didn’t get the point of a matching sleep set before, you’re about to.
Available in sizes XXS to 3X. I’m wearing size small!
Sweet dreams!
October 2, 2024
Something’s gone forever…
Something had to go to make room for something new…
When I first launched Blogilates at Target back in December 2020, my favorite product and the one I was the most proud of was the gold dumbbell. I had not seen anything like it on the market and I wanted to bring that aesthetic luxury feeling into all our home workouts.
The weights did really well and it made my heart so full to see you guys using them! On the flip side – the resounding feedback was that they were just too expensive. Over and over I would hear this and I knew I had to do something about it.
So, in the end, though it was a decision I didn’t want to make, the gold weights needed to be retired in order to make space (literally) for something more affordable, but still cute.
I worked on creating aesthetic, muted colored dumbbells that would still give you that luxurious feeling even without the gold. I just launched my new Blogilates Jelly Weights at Target and I think the lower prices will allow many more people to enjoy Blogilates. I hope you like them!
Goodbye to the golden era of gold dumbbells – FOREVER IN OUR HEARTS!!!
New Blogilates Jelly Weights at Target!
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I hope you love! What do you hope to see at Target next?
September 19, 2024
HOW did I not test this?!
Hey guys!
I love me a shirt that can be worn many different ways (hello, Bow Back Long Sleeve and Reversible Deep V), but I HAD NO IDEA that the Call Me Baby Long Sleeve could be worn more than one way until someone commented asking, “Is it reversible so it can be a boatneck as well?”
I tried it and…. IT WORKS.
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I mean, even the thumbholes work when you wear it in reverse. There are no tags or labels that make it obvious that the shirt is backwards and the little boatneck is so cute! I cannot believe I didn’t test this out! LOVE.
But is it a true boatneck?Some of you said no, because the boat is too small. Okay…so you want a YACHT. I gotchu.
Let’s reverse the Your Favorite Long Sleeve to see if the wide neckline creates a bigger boat. I have a feeling…
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IT’S SO GOOD. The wide boatneck looks elegant and classy and I’m loving the deeper scoop on the back! It’s giving ballerina when I wear it with a high bun.
Which boat is your fave? Both the Call Me Baby Long Sleeve and the Your Favorite Long Sleeve are available rn on POPFLEX in so many colors!
As always, keep the feedback coming! I love the looks we come up with together.
September 11, 2024
The Trader Joe’s Fall Items I’m Most Excited for in 2024
Fall has arrived! At least it has according to Trader Joe’s, and that’s good enough for me. Cue sweater, soup, and spooky szn.
The day pumpkin takes over the store is like a holiday. It’s exciting to reunite with beloved seasonal items and discover what’s new. It’s also pure madness because popular items sell out quickly, some of them permanently before “official fall” even starts. It’s an experience, okay?!
To ensure I didn’t miss out, I dragged my family on a detour to Trader Joe’s on our way home from a weekend getaway and braved the Sunday crowd to see what my store had in stock. Crazy? Maybe. Worth it? Totally.
Here are the Trader Joe’s fall items I’m most excited for this year.
1. Butternut Squash Mac n’ CheeseI’m not sure how TJ’s does it, but they made this frozen mac n’ cheese taste like it was freshly made. It’s creamy, it’s cheesy, and the butternut squash flavor is perfectly balanced. If I were to recommend one fall item, this would be it.
2. Gluten-Free Pumpkin Pancake MixThese are a 10/10 and I buy several boxes every year. The texture is almost like a mochi pancake, soft and chewy in the middle and slightly crispy on the outside. Don’t come for me, but I honestly don’t think they even need syrup.
3. Fall Leaf Tortilla ChipsChips shaped like leaves + buffalo chicken dip + football. No further explanation needed.
4. Autumnal Harvest SoupI love a soup with simple ingredients that I can just heat and serve. Plus the flavor combo of butternut squash, pumpkin, tomato and seasonings are A VIBE. If you’re not in the mood for fall yet, one bite of this will do it.
5. Maple & Sea Salt Kettle CornThis holds me over until I can buy freshly made kettle corn at my local fall festival. It’s that good! Buy at least two bags, because it disappears quickly (at your house and in stores).
6. Mashed Sweet PotatoesI stock up on these every year. Any time I need a quick serving of veggies, I heat these up. There’s only one ingredient – sweet potatoes, which means you can enjoy them as-is or dress them up however you like.
7. Maple Oat BeverageI buy this for the sole purpose of making oatmeal. Warm, creamy, maple-flavored oats on a crisp fall morning? I’m all for it.
8. Pumpkin GnocchiEverything about this is delish – the flavor, the texture, the convenience. Just melt a little butter over these little pillows of heaven (or get fancy and and brown that butter with a little sage. YUM), and dinner is served.
9. Mini Spicy Pumpkin SamosasThe best fall appetizer if you’re into the spicy-sweet flavor (I absolutely am).
10. Honeycrisp Apple GranolaI love making my own granola, but this one is totally worth a buy. I love the apple flavor with yogurt, but it’s insanely good as a shortcut topping for apple crisp.
11. Pumpkin Cream Cheese SpreadI love this spread because it’s not TOO pumpkin-y. My favorite way to enjoy is on a mini bagel, but it’s also very taste on an apple or with some pretzels. You could also get creative and combine this with puff pastry to make a pumpkin cream cheese danish.
12. Pumpkin Cranberry CrispsCrunchy, and the perfect balance of salty-sweet. I love these on a fall-themed charcuterie board or dipped in creamy butternut squash soup.
New Fall Items (New-new and new to me)I blacked out and threw everything I didn’t recognize in the cart.
1. Savory Squash Pastry BitesPillowy puff pastry bites filled with pumpkin and butternut squash filling, with FOUR different cheeses. I saw this appetizer and immediately thought, “Girl Dinner.”
2. Maple Pancake SnapsThese are just new to me, and I’m not sure why I missed them before? These remind me of an elevated, maple-flavored graham cracker. Nothing earth-shattering, but a very solid fall treat.
3. Pumpkin Spice Cold Brew ConcentrateFirst, I must confess that I am a hot coffee girly, year-round. That being said, I do enjoy a good cold brew every now and then. I liked that this one didn’t have any added sweeteners, but the flavor just wasn’t there for me. It needed a creamer (TJ’s Cinnamon Bun, perhaps?), but was overall just ok.
4. Sweet Potato Habanero Hot SauceIf you enjoy hot sauce, especially with a vinegar base, give this a try. It’s unique and addicting.
5. Herbs de Provence Potato WedgesWHY am I just now trying these? Definitely adding to my arsenal of quick freezer side dishes.
6. Witches Brew Spiced WineFestive wine! This reminds me of a mulled wine – sweet, with a warm flavor profile.
7. Vanilla Pumpkin Hand SoapWith this soap, it is officially fall in my house.
8. Mini Succulent SkullI saw these guys and had to have one. They’re just fun and honestly, the plant section gets me every time.
What did I miss?What Trader Joe’s fall items do I need to grab on my next trip?! Tell me in the comments and I’ll add it to my list.
If you’re shopping for non-fall items, check out our list of Trader Joe’s All-Time Faves and my favorite High Protein TJ’s Picks.
I’m always two steps ahead ✌️
When I introduced Your Favorite Long Sleeve, you were like, “love, but what if the neckline wasn’t so wide?” Well, it’s a good thing I’m always two steps ahead of you 
. I guess you could say I know you pretty well.
Call Me Baby Long SleeveThis 90s-inspired 
crew neck long sleeve is ultra soft and stretchy, with water resistant fabric that won’t stretch out and doesn’t easily wrinkle.
I designed it to be the perfect length to wear with high-waisted jeans, leggings, or (my current fave) a long denim skirt. So it’s not really cropped, but a little shorter than full length.
Oh, and I made it in 9 colors!
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So, which do you like better?
Your choice of The Call Me Baby Long Sleeve with the crewneck or the Your Favorite Long Sleeve with a wide neck (or BOTH) are avail right now on POPFLEX! XXS-3X.
September 4, 2024
Meet Your Favorite Long Sleeve!
No one asked but I made it anyway bc I made it for me. 
I’ve been unable to find the perfect long sleeve tee that I can layer for my workouts, but is also sophisticated enough for work and cute enough to wear out. Nothing quite checked all of the boxes. So you know me…I made my own!
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SHOP YOUR FAVORITE LONG SLEEVE
Your Favorite Long Sleeve 
This fabric is the stretchiest, gummiest, yummiest, butteriest material and you seriously won’t understand its softness until it’s on your skin. It is SO GOOD.
The length is perfect for wearing with high-waisted bottoms – running shorts, a skort, jeans, or even a denim skirt. The wide scoop neckline is flattering and makes this top anything but basic, while still being easy to wear. Dare I call it a unicorn?
Try it, and let me know! I think you’re gonna love.
Your Favorite Long Sleeve is available right now on POPFLEX in 5 colors 
in sizes XXS to 3X!
SHOP YOUR FAVORITE LONG SLEEVE
August 30, 2024
Running shorts that make you feel like a ballerina? 🩰
Hey guys!
I did something a lil different and I have a feeling this one’s going to be divisive! But that’s okay. I don’t want to make the same things everyone else is making. Clothes can be function but they can also be art. Introducing…
On the Run Ruffle TightsOne day, I decided to take shorts + tights and kind of… smoosh em together. I hadn’t seen it done before and sometimes I want the coverage of a running short AND elegant dancer legs. You know?
Here are the details, plus I put the mesh to the test with THE FORK TEST. Will it pass? 
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Hourglass waistband Anti-pinch Ruffle booty with a secret pocket Built-in panty with ample cheek coverage
I love that these running shorts with tights give you the anti-bloat easiness of a run short while making you feel like a ballerina! The performance mesh not only allows 
demure coverage, but your legs can still BREATHE as your thighs enjoy anti-chafe freedom! They are available rn in xxs-3x in 5 inseams on POPFLEX.
Whether or not these are for you, I still hope you enjoy watching these videos. I have a lot of fun filming, editing and putting them together for you.
Your Blogilates September 2024 Workout Calendar!!
Hey guys!
OMG I never could have predicted the way August would end!! ICYMI, I’m currently dead 
because POPFLEX appeared in Taylor Swift’s new ICDIWABH video FOUR times! I’ll never recover.
In all of my excitement, I almost forgot that September is here! Annnnd…
It's time for your September Workout Calendar!
Ahh!! Are you clinging to the warmth and sunshine of summer, or are you ready for chilly, spooky fall vibes?!
How to follow the August 2024 Workout Calendar
Check the Blogilates YouTube playlists to find all of the videos you need for this month’s calendar!!
OR you can get everything you need (and more motivational tools!) on the Blogilates app! If you don’t have the app yet, it will make following along with this month’s workouts easier! You can access not only the calendar but all of the videos in one place. Find challenges and free programs like the Glow Up Sessions and the 200 Ab Challenge there too!
Now that you know where to find your workouts, here’s what you can expect each day of the August Workout Calendar. You ready?!!!
SUNDAY: Recovery
MONDAY: Total Body
TUESDAY: Abs
WEDNESDAY: Booty
THURSDAY: Total Body
FRIDAY: Arms
SATURDAY: Legs & Thighs
Do each video once (unless otherwise stated) and check off as you go! Most days will be 45 min max of exercise.
If you get the BODY By Blogilates app, your workout calendar and workouts will all be in one place! And it’s so fun and motivating to get that “Workout Complete” checkmark
Speaking of the app!
The Blogilates community is the BEST. So, I wanted to create a space where we could all feel a little more connected to each other! The social feature (in the most updated version of the app) is a place where you can share photos and/or text thoughts and comment on each other’s post. Think the good ol’ days of Instagram!
ANNNND
You’ll also find P
PCYCLE, a place where you can list and shop for gently used POPFLEX and Blogilates items! You can read more about it here!
If you're just getting started...
Or want to ease into working out, my Beginner’s Calendar is a great place to start! It’s a free 4-week program to get you stronger so that you can join in on the monthlies when you are ready.
Want MORE?! Take on a challenge 
Take on the No Abs Left Behind Challenge or get moving with the 100,000 Step Challenge!
You can find more challenges here!
Time to check in!
Sooo you’re in, right?! Please confirm in the comments .
Let’s have an amazing month!
August 21, 2024
DEAD because this was not even on the bingo card of my dreams
CURRENT STATE:
Having POPFLEX make an appearance in a Taylor Swift music video was not even on the bingo card of my dreams…and I dream BIG. And not once but FOUR TIMES!!! FOURRRR! WHAT. IS. HAPPENING.
I have no words. Just . Goodbye.
Just kidding. We must talk about what outfits she’s wearing!
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If you haven’t seen the video yet, go watch!! I love the bts footage from the tour. And you can see how many outfits look familiar .
When I saw her in the Twirl Skort, I was like WAIT, is that?!!!! And my heart started pounding. My Slack blew up with messages from my team but I was frozen, staring at my tv. Neverrrr in my wildest dreams did I think I’d live a moment like this, but now it was happening AGAIN?!
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You spotted this one SO FAST too! The POPFLEX DMs on Insta were going crazy with messages just as excited as I was. Love how we’re all a bunch of Swifties!
Sighting #2 and 3: THE ‘lilac short skirt’
At least we’re assuming the Pirouette Skort in digital lavender is what she’s talking about. I mean, it also made an appearance in her Fortnight reel so it must be, right?! Omg I thought I died when that happened and now it’s in a legit music video?! WHAT IS HAPPENING.
She’s wearing the matching Corset Bra too!
OMG when her outfit transitioned from the Pirouette Skort to the Crisscross Hourglass Booty Shorts, my soul left my body. That was it. That’s all I remember. Just imagining her wearing and rehearsing in the clothes I designed…my face hurts from smiling so hard.
SHOP CRISSCROSS HOURGLASS BOOTY® SHORTS
I think I’m still in shock. FOUR POPFLEX APPEARANCES IN ONE MUSIC VIDEO?!!!
This trend but my designs evolve as I evolve
TBH I NEVER THOUGHT IT WOULD HAPPEN. Not when I decided to defy my parents and apply for a job in fashion instead of applying to med school. Not when I recorded one Pilates video intended for a small group of my students and put it on YouTube. Not when I started selling motivational tanks out of my parents’ garage.
I had a dream I couldn’t ignore, and I followed it! The journey along the way was messy at times, but it allowed me to evolve and allowed my designs to evolve.
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2012My merch begins with motivational tanks. The “Train like a beast look like a beauty” design gets so popular that the exact graphic gets ripped off by a large dept store which directly impacts my small biz. I stop making tanks altogether.
2016I decide to go after my childhood dream of becoming a fashion designer and launch POPFLEX. Everyone’s excited and it starts off pretty well at first!
2017I drop my third collection “Dark Bloom” and it FLOPS. The fit is terrible and customers lose trust. The orders nearly come to a halt.
2018The worst year of my life. Between the internet tearing me down for how I looked, intense toxicity on my own tiny team, and the biz falling apart, I nearly give up. Not just POPFLEX but Blogilates the channel too. I am barely hanging on but Sam tells me to try one last time. “Give it 30 more days” he says.
2019 (not pictured)I refocus my energy on who I want to be, instead of being who others tell me to be. I rediscover myself, I rebuild my confidence, and as a result, completely transform my business too.
2021I have an emotional breakdown. I realize that after 13 years of posting fitness videos and getting body shamed every single day, I had to take a break for my own mental health. During my break, I start showing a side of myself that no one’s ever seen before. Fashion designer Cassey emerges and my content shifts from teaching home workouts to sharing the creative process behind how I design my products.
2024From Taylor Swift wearing the Pirouette Skort to hitting 10 MILLION subscribers on YouTube in the same year (WHAT!?), I am SO LUCKY to be living this life and doing what I love Every. Single. Day.
Looking back at every time I wanted to give up, every learning opportunity, every time I worked myself to exhaustion, and every single person who supported (and STILL supports me!) along the way, I’m so overwhelmed with emotions. I really never thought I’d get here, and I’m so grateful.
Can’t wait to see what’s next!
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