Cassey Ho's Blog, page 9
August 14, 2024
Can you use the Cora Backpack for school?
The comment: “Hey could u make a backpack just for school no yoga mat holder?”
Sooo it’s been a while since I’ve been in school but I think the Cora Backpack is perfect for a lot of things, including school. Why? Because it’s sleek, comfy to carry, and holds A LOT OF STUFF. Let me show you.
A recap of all the things I fit into my Cora Backpack:View this post on Instagram
A post shared by Cassey Ho (@blogilates)
Snacks (like, a lot of snacks) Water bottle Sunglasses, keys, wallet, etc. Notebook, planner, folders Laptop Headphones Pens Gum, lotion, hand sanitizer, lip gloss Shoes
The Cora DOES have yoga mat straps on the bottom, but you can use them to carry a hoodie or umbrella instead. Or just don’t use them! They’re pretty low key.
OH and the fabric on this backpack is not only sleek, but it’s also water resistant and cushy. Perfect for walking to class even in icky weather.
I’m obsessed with this backpackPersonally, I think it’s perfect for school, work, travel, or even as a diaper bag. It comes in 4 colors!
I hope you love!
August 7, 2024
Simone took “Train like a beast” VERY literally…
Soo you remember the motivational tanks of the 2000s right?! Let me refresh your memory…
“Train like a BEAST look like a beauty.”
Back in 2011, before POPFLEX was a thing, I sold these tanks out of my parents’ garage. Little did I know, a young future superstar bought one and took the phrase so literally that one day she would become the world’s most decorated gymnast of ALL TIME.
SIMONE BILES!!
Ahhh how cool! I don’t personally know Simone and she doesn’t know me, but this weird little invisible string between us is something I’ll never forget and cherish forever.
Simone, CONGRATS TO YOU ON MAKING HISTORY and congrats to our Golden Girls – I am so proud of you all! 
July 31, 2024
The Try-On Crew is SERVING in the POPFLEX Reef Romper
Is it possible to make full-coverage swimwear that is also cute? YES, and I have proof. Meet the POPFLEX Reef Romper!
Goal #1: Full coverage bottoms, without giving diaper. After that, it was all about vintage-inspired details and functionality.
I looove me a square neckline. It’s always flattering and provides some coverage for those with bigger busts. The straps are adjustable to fit whatever you’re workin’ with. Speaking of adjustability, the corset-inspired lace-up back allows you to find the perfect fit for a secure fit that accentuates your hourglass shape.
Let’s try on the Reef RomperI asked our Try-On Crew, a group of women sizes XXS to 3X, is here to show you how magical the Reef Romper truly is. It’s just one of those things that looks good on EVERYONE. See for yourself!
View this post on Instagram
A post shared by POPFLEX (@popflex_active)
Get this before it sells out (again)!!
The reviews are in!Ahh this is my favorite part – Seeing my design babies on different bodies and hearing what you think!
Carmen, Try-On Crew
Measurements:
Size: L
Height: 5′ 2″
Waist: 34.5″
Hips: 42.5″
Bust: 39″
Bra Size: 36C
Carmen’s review! “I never thought I’d see the day when I liked one pieces! This was such a cute bathing suit and has the perfect touch of vintage charm. I also loved that it has pockets – because sometimes you don’t want to take a dip! You just want to hang out, and it’s convenient for your phone. It’s nice and comfy, and the fabric feels really high quality.“
Vintage charm! Love that! You look so stunning!
Khalia, Try-On Crew
Measurements:
Size: XL
Height: 5′ 4″
Waist: 35.75″
Hips: 47″
Bust: 42″
Bra Size: 36D
From Khalia! “OBSESSED with this color! This is a super cute one piece that provides the *perfect* amount of coverage for the more modest ladies. My DD chest feels supported, there’s no cleavage, and the straps are adjustable/don’t dig into my shoulders! The corset back detail is giving business in the front, party in the back, and the pockets are such a functional lil cherry on top! Highly recommend if u wanna be fully covered, comfy, and cute! “
THIS. This is the vibe we were going for. The color is amazing on you!
Amber, Try-On Crew
Measurements:
Size: 3X
Height: 5′ 9″
Waist: 47″
Hips: 56.5″
Bust: 53″
Bra Size: 38G
Amber says, “I usually shy away from swimwear without underwires (for obvious reasons) but I absolutely fell in love with this swimsuit. It feels like a beachy romper and the fabric is soft but supportive. I can see throwing on cute shoes and a cover-up with gold jewelry and having cocktails in a fancy hotel lobby after a day at the pool.
I still prefer slightly wider straps personally, but they are comfy and don’t dig in. I just like the look of wider straps.”
Omg Amber I don’t even have words! You look beautiful in this!
Wanna see more try-ons??
Your feedback means so much to me! Let me know what questions you have in the comments!
July 30, 2024
Your Blogilates August 2024 Workout Calendar!!
Hey guys!
How has your summer been?! Mine has flown by thanks to exciting things happening at work that keep me very busy always! But I also managed to squeeze in a much-needed getaway with Sam and a trip to meet Jackelyn’s new baby! Yep, I’m in my auntie era!
Anyway, I know the always say summer is “winding down” in August, but there are plenty of warm, sunny days left! Enjoy them!
And enjoy your August Workout Calendar!
How to follow the August 2024 Workout Calendar
Check the Blogilates YouTube playlists to find all of the videos you need for this month’s calendar!!
OR you can get everything you need (and more motivational tools!) on the BODY By Blogilates app! If you don’t have the app yet, it will make following along with this month’s workouts easier! You can access not only the calendar but all of the videos in one place. Find challenges and free programs like the Glow Up Sessions and the 200 Ab Challenge there too!
Now that you know where to find your workouts, here’s what you can expect each day of the August Workout Calendar. You ready?!!!
SUNDAY: Recovery
MONDAY: Total Body
TUESDAY: Abs
WEDNESDAY: Booty
THURSDAY: Total Body
FRIDAY: Arms
SATURDAY: Legs & Thighs
Do each video once (unless otherwise stated) and check off as you go! Most days will be 45 min max of exercise.
If you get the BODY By Blogilates app, your workout calendar and workouts will all be in one place! And it’s so fun and motivating to get that “Workout Complete” checkmark 
Speaking of the app!
The Blogilates community is the BEST. So, I wanted to create a space where we could all feel a little more connected to each other! The social feature (in the most updated version of the app) is a place where you can share photos and/or text thoughts and comment on each other’s post. Think the good ol’ days of Instagram!
ANNNND 
Last year, we launched P
PCYCLE, a place where you can list and shop for gently used POPFLEX and Blogilates items! You can read more about it here!
If you're just getting started...
Or want to ease into working out, my Beginner’s Calendar is a great place to start! It’s a free 4-week program to get you stronger so that you can join in on the monthlies when you are ready.
Want MORE?! Take on a challenge 
Take on the No Abs Left Behind Challenge or get moving with the 100,000 Step Challenge!
You can find more challenges here!
Time to check in!
Comment to let me know that you’re IN! Let’s keep each other motivated all month long 
.
July 24, 2024
Can you use the Delilah Duffle as a diaper bag?
Someone said that POPFLEX should make a diaper bag.
Well… I’m not a certified mother but I know someone who can properly address this comment. 
Congrats to my lil sis for welcoming lil Emi into the world! 
And guess what? She has been putting the Delilah Duffle to the test as a diaper bag!
Let’s find out if it is mom-approved.
SO MANY POCKETS. SO MUCH SPACE.View this post on Instagram
A post shared by Cassey Ho (@blogilates)
Really the two key must-haves for a diaper bag, right?
🩵 All the snacks
🩵 So many diapers
🩵 Wipes
🩵 Multiple creams
🩵 Keys
🩵 Pumps
🩵 Extra outfits for mom and baby
🩵 Changing pads
🩵 Nursing cover
🩵 Froth cloth (my name for a burp cloth ha)
🩵 Baby shoes! In the shoe compartment! Omg it’s the cutest.
And that’s not even all but you get the point and you can see how it all fits in the vid!
WOW.
I originally designed the POPFLEX Delilah Duffle as a gym/work/travel bag but it can totally be used as a diaper bag too! Yay!!
BTW – I’ve also heard that the Cora Backpack makes an amazing diaper bag if you prefer a backpack option!
July 15, 2024
SHEIN has fully gone shameless thief mode. Ugh.
Hey guys,
SHEIN is at it again, stealing designs without making even the slightest effort to hide what they’re doing. Remember when the company president called me and promised this wouldn’t happen again? Well, here we are. They’re not only stealing the designs, but the entire vision for each one; From how the design is styled to how the model is posed. It’s ridiculous.
The receiptsView this post on Instagram
A post shared by Cassey Ho (@blogilates)
You know I’ve got ’em. Funny how it was never supposed to happen again yet I keep finding MORE?! I don’t know if I should laugh or cry.
Victim #1: Hiking Superskort
How creative of you to pair your copy of my skort with a white top, on a model with the same skin tone.
Victim #2: Bungee Superskort
I guess when I said, “Stop stealing my skort design,” SHEIN actually heard “Help yourself to all of my skort designs.” 
Victim #3: Bungee Sklegging
I don’t even know what to say. Having your model hold a tennis racket doesn’t make anything about this original.
Victim #4: Tie-Breaker Superdress
Sigh…
Victim #5: Twirl Dress
Annnnd another attempt to copy the entire look.
Victim #6: Corset Bra
Guys, I AM SO TIRED.
This has to stop.SHEIN seems to think they can steal a design, take it down when “caught,” and relist it under a different name. Their inventory is so massive (hi, fast fashion), that they assume stolen designs are easy to “hide,” like a dupe of my Pirouette Skort, listed with 14 pages of other skorts.
But we’re catching on. Designers and small business owners like me are watching. Our communities are watching. And we’re fighting.
And if you still think I’m “overreacting,” tell that to hundreds of other small business owners who unknowingly worked for free to contribute to SHEIN’s $32 billion of revenue in 2023…
Tell me sir, what is the point of running a business with no integrity? Building a brand with no trust? I guess for $32.5 billion a year, you think stealing is just a way of business, don’t you?
To my community,I didn’t want to bring this up again but I just can’t keep it in. I am boiling over with disappointment and anger. SHEIN doing this to me is one thing, but the people who will end up commenting on my post defending this billion-dollar corporation is a whole ‘nother kind of twisted.
SHEIN: REMOVE MY STOLEN POPFLEX DESIGNS OFF YOUR SITE NOW.
July 5, 2024
Meet the Bridget Belt Bag!
Hey guys!
Finally! I present to you…the Bridget Belt Bag. This took way longer to develop than I wanted it to, but I’m truly happy with how she turned out.
Belt bag must-havesView this post on Instagram
A post shared by Cassey Ho (@blogilates)
The perfect belt bag must have/be…
Pockets everywhere! Super functional but also sleek and feminine (not bulky Size inclusivity – The belt is adjustable with a full circumference at 55” which is larger than our 3X waist on the size chart!
It sure does.
Will it fit a water bottle?
@blogilates Replying to @jen it sure doesthis is the @POPFLEX Active ♬ original sound – cassey
Someone commented that there was no space for a water bottle but THERE IS.
@blogilates Yes there isbridget belt bag from @POPFLEX Active ♬ original sound – cassey
Now that we addressed two of the most common FAQs, ask me all the questions in the comments! I’ll be answering atop a floaty in the pool bc I’m burning up rn in this summer heat! 
Oh, and she comes in 5 colors and is available rn on the POPFLEX site! Which is your fave color?!
July 2, 2024
I am so weirded out…dupe culture, exposed.
Hey guys,
Dupe culture = counterfeit culture. There, I said it. No one wants to hear it but it’s true, and it’s getting absolutely out of control.
I’m sharing with you what’s been happening with me because I am terrified of the future of dupe culture, especially with its popularity being propelled by the use of AI. There is really no point in trying to explain any of this to you through writing…so I want you to watch this video. You have to see it to believe it. The video is about 5 min and 40 sec – kind of long – but trust me, you will want to watch all the way to the end. It just gets weirder and weirder…
First, let’s set the stage.My Pirouette Skort was first stolen by SHEIN, twice, and then duped numerous times all over Amazon. I eventually was awarded a design patent for my skort in hopes of having some protection.
Well, it’s only gotten astronomically worse after Taylor Swift wore it this spring. Grateful forever 
, however, the extra exposure opened the floodgates for the counterfeiters to hijack the opportunity. There are dupers coming out from every corner of the internet and I am getting so exhausted trying to whack-a-mole each one.
View this post on Instagram
A post shared by Cassey Ho (@blogilates)
Uhhhhhh…did you SEE that? DID YOU SEE THAT!???
I don’t see this ending anytime soon. Actually, it will probably get worse. AI is making it way WAY too easy to steal designs, falsify images, and trick consumers into buying fake, lower quality products. It’s a lawless place in the world of fashion and no one’s paying attention to these crimes except for me and my small team, who are often notified by you guys in the DMs. Thank you for watching out for me as this becomes a bigger and bigger problem.
What can we do?If you are wondering how you can help, USE THE REPORT BUTTON 
if you see a dupe. These are counterfeits, which are illegal, so you can mark as fraudulent. Your use of the report button is just as strong as mine. Any power we may be able to have is going to be our strength in numbers. So please, if you see something weird, report it, and tell others in our community to report it too.
Thank you and love you.
June 27, 2024
Your Blogilates July 2024 Workout Calendar!!
Hey guys!
What fun things have you done so far this summer?! Sam and I just returned from French Polynesia (one of my fav places evaaa). We take a “big” trip like this every year to force ourselves to slow down and reconnect, but we’re also making an effort to get out and try new activities on the weekends. Lots of memories being made this summer!
Anyway, I hope you’re making memories too! Now for the real reason I’m writing this .
Here's Your July Workout Calendar!!!
How to follow the July 2024 Workout Calendar
Check the Blogilates YouTube playlists to find all of the videos you need for this month’s calendar!!
OR you can get everything you need (and more motivational tools!) on the BODY By Blogilates app! If you don’t have the app yet, it will make following along with this month’s workouts easier! You can access not only the calendar but all of the videos in one place. Find challenges and free programs like the Glow Up Sessions and the 200 Ab Challenge there too!
Now that you know where to find your workouts, here’s what you can expect each day of the July Workout Calendar. You ready?!!!
SUNDAY: Recovery
MONDAY: Total Body
TUESDAY: Abs
WEDNESDAY: Booty
THURSDAY: Total Body
FRIDAY: Arms
SATURDAY: Legs & Thighs
Do each video once (unless otherwise stated) and check off as you go! Most days will be 45 min max of exercise.
If you get the BODY By Blogilates app, your workout calendar and workouts will all be in one place! And it’s so fun and motivating to get that “Workout Complete” checkmark
Speaking of the app!
The Blogilates community is the BEST. So, I wanted to create a space where we could all feel a little more connected to each other! The social feature (in the most updated version of the app) is a place where you can share photos and/or text thoughts and comment on each other’s post. Think the good ol’ days of Instagram!
ANNNND
Last year, we launched PPCYCLE, a place where you can list and shop for gently used POPFLEX and Blogilates items! You can read more about it here!
If you're just getting started...
Or want to ease into working out, my Beginner’s Calendar is a great place to start! It’s a free 4-week program to get you stronger so that you can join in on the monthlies when you are ready.
Want MORE?! Take on a challenge Take on the No Abs Left Behind Challenge or get moving with the 100,000 Step Challenge!
You can find more challenges here!
Time to check in!
Sooo you’re IN this month, right?! Let me know!
I know its HOT everywhere rn, so try to stay cool (except when you’re crushing your workouts, of course ).
June 24, 2024
A much needed step away from the grind…
Hey guys!
Even though Sam and I work together every day, I often feel like we don’t get to see each other. I mean, physically I SEE him but if I’m being real, emotionally I’m not really there. I am hyper-focused, super intense, and honestly just too serious. But that’s quintessential business mode Cassey.
So…every summer I make it a point to plan what I like to call our Minimoon: a chance for us to step away from the grind (well, as best as we can…I mean as business owners can you ever REALLY!?!?) and be fully present with one another. I call it a Minimoon because I’m forever chasing the pure happiness that was our Honeymoon!
This year’s trip took us back to one of my favorite places on earth: French Polynesia.View this post on Instagram
A post shared by Cassey Ho (@blogilates)
We spent our days in the water and our nights gazing up at the sparkling sky. We retired when the sun retired and rose as she rose. We ate fries at every meal because we could so we did. We walked everywhere and rushed nowhere. We chose to disconnect in order to reconnect.
The past couple weeks have given me more than I wished for.
(No but like, literally. I wished to swim with 1 mantaray and we ended up swimming with 9!!!)
It’s been magical
Now…we just need to figure out how to sprinkle this Minimoon mentality into our weekly lives instead of waiting for it once a year! Adding a sense of slowness where we can would be nice…except…kinda hard when the biz is in an exciting (and exhausting) growth phase. Oh well, we’ll figure it out! We always do, right Sam!?!
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