Cassey Ho's Blog, page 7
February 11, 2025
Just found out mocknecks are IN… and this one is my fave
My favorite. And yes, it has 
pockets
[image error]
The POPFLEX Ooey Gooey MockneckThis is the POPFLEX Ooey Gooey Mockneck and you really don’t need to size up to get that oversized look. It’s already been taken into account! I’m normally a small wearing S/M! TRUST.
3 Matching BottomsView this post on Instagram
A post shared by Cassey Ho (@blogilates)
We love a matching set! And for this cozy top, you have 3 options:
1. Ooey Gooey Jogger – skinniest leg
2. Ooey Gooey Sweatpant – slightly baggier
3. Perfect Plane Pant – widest leg
Which set is your fave?
Also side note…I was extremely bothered seeing Taylor Swift getting boo’d at the Super Bowl. It just goes to show that no matter what you do or how much GOOD you do, once you get to the top, people will want to tear you down and bask in the glory of your downfall for their own enjoyment. I really hate that about humanity. I hope she’s not too shook up inside.
January 29, 2025
Your Blogilates February 2025 Workout Calendar!!
Hey guys!
Ok whyy was January 847 days long?! Did it seem that way for you too?! Seems like the perfect time for a lil routine rejuvenation 
.
Here's Your February Workout Calendar!
How to follow the February 2025 Workout Calendar
Check the Blogilates YouTube playlists to find all of the videos you need for this month’s calendar!!
OR you can get everything you need (and more motivational tools!) on the Blogilates app! If you don’t have the app yet, it will make following along with this month’s workouts easier! You can access not only the calendar but all of the videos in one place. Find challenges and free programs like the Glow Up Sessions and the 200 Ab Challenge there too!
Now that you know where to find your workouts, here’s what you can expect each day of the February Workout Calendar. Let’s GO!
SUNDAY: Recovery
MONDAY: Total Body
TUESDAY: Abs
WEDNESDAY: Booty
THURSDAY: Total Body
FRIDAY: Arms
SATURDAY: Legs & Thighs
Do each video once (unless otherwise stated) and check off as you go! Most days will be 45 min max of exercise.
If you get the BODY By Blogilates app, your workout calendar and workouts will all be in one place! There’s nothing better than getting that “Workout Complete” checkmark. TRUST.
The app has so much more than the calendar!
The Blogilates community is the BEST. So, I wanted to create a space where we could all feel a little more connected to each other! The social feature (in the most updated version of the app) is a place where you can share photos and/or text thoughts and comment on each other’s post. Think the good ol’ days of Instagram!
ANNNND 
You’ll also find P
PCYCLE, a place where you can list and shop for gently used POPFLEX and Blogilates items! You can read more about it here!
If you're just getting started...
Or want to ease into working out, my Beginner’s Calendar is a great place to start! It’s a free 4-week program to get you stronger so that you can join in on the monthlies when you are ready.
Happy Lunar New Year, btw! 
Want MORE?! Take on a challenge
If you’re still itching to switch things up a bit, try the 30-day Good Mood Challenge! Or get into the habit of meal prep with the Build-A-Bowl Challenge!
You can find more challenges here!
Time to check in!
Whenever winter days really start to feel like they’re dragging on and on, I’ve noticed that adding some color to my wardrobe helps too! My current fave: Royal Orchid. I swear it’s curing my winter blues.
Okay now please tell me you’re IN for this month’s workouts!
Choosing my passion over my parents’ life plan
Growing up a child of immigrant parents who escaped a war-torn country, my mom and dad instilled in my sister and I perseverance and resilience. They taught me to work hard, study hard and do everything with excellence…which made me a great student and obedient daughter…until the thing I wanted to do excellently, was not in their life plan for me.
For so many years I felt so lost, so broken and so angry. It was a decision between my passion or my parents – and I chose my passion. It broke our relationship and to this day, remains the thing I still cry about every time I think about it, talk about it, or write about it. Like literally right now. Ugh.
As I get older, as my parents get older, and as the past becomes more of a scar than a fresh wound, I find myself trying to heal by trying to understand them. They wanted my sister and I to be safe. To be financially secure. To not suffer. To have stability. Things that were robbed from from them. Telling my parents I was going to pursue fashion design was none of those things. But the more they told me NO the more it lit my fire.
I’m extremely grateful to my parents because had they not done what they did, I would not have fought as hard as I did to get where I am today.
View this post on Instagram
A post shared by Cassey Ho (@blogilates)
I want to thank you for supporting me all of these years, whether it was by doing a Blogilates video on YouTube or by purchasing something from POPFLEX (or recently Blogilates!). Know that you have the power to change the trajectory of someone’s life, as you did mine, by the choices you make. I say this because as a consumer, our loudest “vote” comes in the form of a dollar. Corporations, at the end of the day, make decisions heavily influenced, if not totally influenced, by numbers. Now more than ever, if you have the means to support minority owned brands that make products you love, let your dollar do the speaking. Know that your collective choices are POWERFUL and that THIS is how they listen.
Also WOW how has this January been 847 days long!?!?
Chuc Mung Nan Moi (Vietnamese)
Gung Hay Fat Choy (Chinese)
Happy Lunar New Year
January 18, 2025
HBD to me and my first design patent!
In honor of celebrating my birthday AND the one-year anniversary of my very first design patent, I wanna give a very special shoutout to SHEIN.
Yeah, you read that right. We give credit where credit is due, right?
If it weren’t for them stealing my Pirouette Skort design (ahem, twice), I wouldn’t have applied for my very first design patent. I wouldn’t have been granted that patent one year later, ON MY BIRTHDAY. Best gift of my life.
Two years and 499 dupes laterView this post on Instagram
A post shared by Cassey Ho (@blogilates)
Receiving that patent on my birthday was like a really weird sign that I was on the right path. Since then, we’ve now taken down 393 dupes of the Pirouette Skort alone. INSANE.
Now, design patents are NOT easy to get. They’re incredibly expensive and the application process is extremely time consuming and confusing. It’s very difficult, which is why you don’t hear about many designers going this route. That said, having a design patent is the most powerful tool I have in my pocket for protecting my rights as an independent designer.
And I’ve simply had enough of dupers. Enough. I’m so happy to share that in 2024, I was also awarded a patent on my Corset Pirouette Dress, the Superbra®, the Sklegging, and the Hiking Superskort
.
Since my last bday, we’ve now killed 499 dupes. And we’re just getting started.
January 10, 2025
How to help those affected by the LA fires
So much of life is about luck: being at the right place at the right time, or the wrong place at the wrong time. Sam, Sir George and I were beyond lucky to not be in LA at the time of the fires (just happened to briefly be in NYC for work), and though there was a fire just 1/2 a mile from our house and the POPFLEX office was just south of the raging Palisades fire, thanks to our firefighters we have not lost anything.
Because life gave us luck, I’m not going to let it go to waste. Here are the foundations closest to my hear that I’ve supported so far.
1. California Fire Foundation
I saw a video of a firefighter saving family photo albums from a burning home. This is what being human is about. I cannot thank our firefighters enough for the work and care they have put in, and will continue to put in over the coming days and weeks.
2. World Central Kitchen
I was looking for ways to donate directly to those in need, and my first thought was to donate clothes. But I actually read that for now, they have plenty of donated women’s clothing! So I decided to support organizations doing what they do best. World Central Kitchen is a non-profit kitchen that feeds those facing disaster. I personally met Jose Andres, who runs WCK once! He’s an amazing chef doing amazing things.
DONATE TO WORLD CENTRAL KITCHEN
3. Pasadena Humane
My heart is hurting for all of the animals fleeing the fires or trying to find their way back to their owners. They’re wandering without food and water, some of them are injured, and they’re literally panicking because they don’t know where to go. Thank you Pasadena Humane for taking these poor animals in and caring for them.
It’s easy to feel helpless when you’re not directly affected, but any way we can help, big or small, makes a big impact. Stay safe!
January 8, 2025
You’ll never guess who came to my Target meet & greet
Please go write your teachers. They are still thinking about you. 
View this post on Instagram
A post shared by Cassey Ho (@blogilates)
What a surprise to see one of my teachers at my Target meet and greet last weekend! Ms. Lyttle was my 2nd grade teacher at Welby Way Magnet School and I’ll never forget the kindness she extended towards me and my family. She was an incredible teacher but also cared for her students like they were her own kids.
I remember one day, my parents couldn’t pick me up from school so she offered to drive me home that evening. She didn’t have to but she did, and it’s things like that make me think of her and how she’s doing every once in a while.
I don’t know why I hesitate when I think about reaching out to my teachers. I think about this a lot actually. I guess I’m scared they won’t remember me and it’ll be “weird” but honestly who cares because there’s nothing weird about telling someone how much of a positive impact they’ve left on your life, FOR life.
So, no more hesitating. I’m writing my favorite teachers and professors right now, and thanking them for helping to shape me into the woman I am today. I urge you to do the same and make them smile.
January 3, 2025
The most versatile layering top ever!
HAPPY NEW YEAR everyone! 
I started off my year…SLEEPING into 2025, and you know what? It was perfect. Exactly what I needed after a whole year of NOT, leading up to the Blogilates for Target launch! Today I wanted to share with you one of my fave pieces from the collection:
The Reversible Bow Back Tee! It’s the most versatile layering top ever! With 4 ways to wear it, you’re not buying 1 shirt for $25…it’s like buying 4 shirts for $25 
AND you can wear it working out AND going out.
View this post on Instagram
A post shared by Cassey Ho (@blogilates)
Alsoooo, I’ve been visiting random Targets and seeing how picked over the space is looking which BTW is the ONLY TIME I think I’ll ever be excited to see empty racks! Your enthusiasm for this collection (all the TikTok’s that are never ending on my FYP whatttt!?) has been the coolest thing ever. You can get the Blogilates Reversible Bow Back Tee in store or on Target.com but at the rate people are tiktoking who knows how long this one’s gonna last!
Thank you so soooo much for your support. I feel the future is looking bright…
December 28, 2024
I just launched a clothing line… AT TARGET
TODAY IS THE DAY! When you walk into any of Target’s 1800 US stores, you’ll see Blogilates apparel right up front, for the first time ever.
View this post on Instagram
A post shared by Cassey Ho (@blogilates)
OMG OMG OMG.
It’s always surreal to see my products on shelves, even four years after my very first equipment launch. But today after laying eyes on my apparel designs in the store, I’m overwhelmed with emotions.
Managing two brands at once while navigating a project of this size with a faster turnaround than I’ve ever experienced was HARD. Like, maybe my hardest year. But seeing it now… seeing my childhood dream right in front of me, along with the surge of love and support from Blogilates community… I’m so grateful. It was totally worth it.
Anyway, ready to see Blogilates for Target?!
AND IT HAS NEVER HOODIED AT $35 SO YOU BETTER SNATCH IT. Seriously though, you know I hold my hoodie standards very high. The Marshmallow Hoodie has:
An oversized fit Super soft fabric A double-lined hood Blousy sleeves
And before you ask me for a half-zip version… I gotchu. The Marshmallow Half Zip is for you. If you need something ultra cozy, the Campfire Fleece is ready to snuggle.
[image error]
I have a feeling the Ballerina Skort is gonna go quickkk. The layered skirt is ultra-twirlable, the crisscross waistband gives you an hourglass shape with no pinching, and YES the built-in shorts have pockets.
Will you pair your Ballerina Skort with the Reversible Bow Back Short Sleeve, which can tie in the front OR back (omg I love both ways), the ultra feminine Love Story Long Sleeve (which also bow ties in the back!), or maybe with the Crisscross Sports Bra? This bra is giving Bridgerton with it’s low square neckline and crisscross back. But guess what you won’t find? REMOVABLE PADS. There are pockets to add your own if you want and a nip cushion layer for a little extra coverage.
Speaking of Bridgerton and princess vibes, the Corset Tank and Corset Cropped Bralette are the cutest, most romantic (but still functional) tops you will ever wear to the gym. I cannot get enough of the princess seams!
Ok so the Crisscross Slit Skort has a high-rise A-line fit, which looks sooo flattering with the hourglass accentuating waist band. The built-in shorts have pockets because duhhh and the little slit in the front shows a little leg, but not too much. The perfect cutesy amount.
A moment for this skort with the matching Strappy Tank. Are you loving how many ways you can build an outfit? AN AFFORDABLE OUTFIT?
Omg that’s me! OMG this dress! I need to see it in ballet or ice skating action. If you get it will you pretty please send me pics or tag me @blogilates?!
If you want an active dress with more coverage, you must check out the Romance Run Dress! It has thicker, adjustable straps and the skirt is slightly more structured, but still twirlable! The Game Set Match Dress is really fun too – It has a halter neck and drawstring waistline!
[image error]
Jumpsuit = Easiest outfit ever99 percent of the time, I’m running late because I can’t decide on my out. Jumpsuits are totally SAVING ME because it’s just one piece and I’m done!
The Sweetheart Jumpsuit is such a vibe. How adorable is that neckline?! And omg the fabric… it’s sooo soft! When I was in-store I just kept going back and touching it. I mean, we’ve all dreamed of an outfit that feels like pajamas but looks totally put together?
If you’re looking for a jumpsuit to workout in, go for the Peekaboo Flare Jumpsuit! It’s the perfect example of fashion meets function. I’m obsessed with the wide neckline and peekaboo cutout in the front.
And because I am obsessed with one-piece outfits, I had to make a romper too! The Barre Romper is like a romper version of the Ballerina Dress! So cute and feminine… just please don’t ask me how to pee.
Last but not least, some staplesWhy are the staples sometimes the hardest to find? For example, there are sports bras everywhere, but it’s so hard to find one that fits just right without looking blah – I know this is especially true if you have bigger boobs. SO, enter the Cardio Queen Bra. This bra is medium-impact and super adjustable to get the right fit. And don’t you love that V neckline and keyhole in the back?
Same with running shorts! I just couldn’t find a pair that I love. Everything gave me diaper butt or looked boring and eventually… I just designed my own. The Ruffle Short has as stretchy, non-pinchy waistband and built in shorts that won’t give you uncomfy cameltoe. No diaper butt in sight – Only a cute ruffle!
OF COURSE there are leggings! Both the Crisscross Legging and Crisscross Flared Legging have an anti-cameltoe front panel, squat-proof fabric, a heart-shaped booty seam, and pockets (the necessities!), plus fun new details! The legging has a cute lil ruched ankle detail and the flares have an ankle slit. Oh and the flare sits below the knee to elongate the leg!
Next, the Travel Trouser! These wide leg pants are comfy cozy, but the pin tuck seams give a slightly more elevated look. These with the Marshmallow Hoodie = The perfect travel fit.
The magic is in the detailsEvery detail of this collection was so thought out, from the design features to the fabric, to the color options, down to the tags (omg what a learning curve). We had a vision and we showed up to give you our very best.
The team that made this happen is made up of only 7 women, including me! This project was unlike anything else we have done and it truly tested us in every way. We learned a lot, we grew a lot, and we are TIRED, but I am SO SO PROUD OF THEM.
Remember that this is only a limited collection! Once things are gone, they’re gone and… the future depends on how you shop.
P.S. I’ve been reading your comments and messages all day with the biggest smile and happy tears streaming down my face. Thank you for the love and support, and please keep tagging me in the pics of your local Targets! I love seeing how everything looks in different stores!
Your Blogilates January 2025 Workout Calendar!!
Hey guys!
HAPPY NEW YEAR!!! Well, almost. I was thinking about how 2024 felt like a blur. It went by so fast, right?! But then I thought about everything we accomplished and experienced together and it was like… HOW did we do all of that in a year? Funny how that works.
Anyway, I have a really good feeling about 2025. Let’s set the vibe for the year, shall we?
Your January Workout Calendar!
How to follow the January 2024 Workout Calendar
Check the Blogilates YouTube playlists to find all of the videos you need for this month’s calendar!!
OR you can get everything you need (and more motivational tools!) on the Blogilates app! If you don’t have the app yet, it will make following along with this month’s workouts easier! You can access not only the calendar but all of the videos in one place. Find challenges and free programs like the Glow Up Sessions and the 200 Ab Challenge there too!
Now that you know where to find your workouts, here’s what you can expect each day of the January Workout Calendar. Let’s GO!
SUNDAY: Recovery
MONDAY: Total Body
TUESDAY: Abs
WEDNESDAY: Booty
THURSDAY: Total Body
FRIDAY: Arms
SATURDAY: Legs & Thighs
Do each video once (unless otherwise stated) and check off as you go! Most days will be 45 min max of exercise.
If you get the BODY By Blogilates app, your workout calendar and workouts will all be in one place! There’s nothing better than getting that “Workout Complete” checkmark. TRUST.
The app has so much more than the calendar!
The Blogilates community is the BEST. So, I wanted to create a space where we could all feel a little more connected to each other! The social feature (in the most updated version of the app) is a place where you can share photos and/or text thoughts and comment on each other’s post. Think the good ol’ days of Instagram!
ANNNND
You’ll also find PPCYCLE, a place where you can list and shop for gently used POPFLEX and Blogilates items! You can read more about it here!
If you're just getting started...
Or want to ease into working out, my Beginner’s Calendar is a great place to start! It’s a free 4-week program to get you stronger so that you can join in on the monthlies when you are ready.
So many exciting things coming in 2025! Can’t wait to show you!
Want MORE?! Take on a challenge
Kick off 2025 with one of my favorite challenges, the 30-day Good Mood Challenge! Or get into the habit of meal prep with the Build-A-Bowl Challenge!
You can find more challenges here!
Time to check in!
My favorite part about posting a new calendar is hearing you say you’re IN! Let me know in the comments!
BTW, it’s not too late to grab your 2025 Fit Planner!! It’s my motivation secret weapon.
December 26, 2024
Wait… Is This Really Happening?!
You’ve been asking to see my clothes in Target for like… ever. For years I was like yeah me too except ummm that’s really hard to do. But guess what?
IT’S HAPPENING. 
On December 28th, Blogilates is going to be in the front of all Target stores. All because of you!!
Storytime.View this post on Instagram
A post shared by Cassey Ho (@blogilates)
Four years ago, almost to the day, I wrote a blog post just like this one. My heart was bursting with excitement (mixed with anxiety), just like it is right now. In December of 2020 I was announcing the first launch of Blogilates at Target! It was a test program, and I was sooo nervous. I didn’t know what to expect.
And then, you left the shelves empty.
You guys sold everything out before the test period was even over because of your enthusiasm, love, and care (thank you for cleaning the shelves with me, btw). Target decided to keep Blogilates in store and we’re still there today, 4 years later!
Fast forward to last year around this time.The apparel team at Target reached out and asked to visit me and the design team to see what we were up to. They had seen the growth of POPFLEX and wanted to know more. Ummm what?!
So I spent last Christmas making the most intense deck of my life while also living the most intense time of my life. Literally. We were in the middle of moving into a new office in LA, while also setting up a new design studio in Atlanta, while Sam and I were moving houses. All while doing fittings, photoshoots, and launches. It was insanity.
But we did it! The Target execs flew out to come see baby lil us at our Atlanta design office and yes…we were all FREAKING out but knew this was our only chance to prove that we could really be a brand at Target. We decided to pitch an affordable activewear line – something you guys have been asking for since forever!
So we got to work and prepped a 108-slide deck to show every reason why an apparel partnership at Target would make sense, leading first with YOU guys. Thanks for leaving comments all over my pages for the past few years because these comments are the exact ones I led the presentation with!
I’ll never forget the energy of our team the evening before our presentation. It was like a group of college students cramming together for a final project, except the energy was unlike anything I’d experienced before in school. Everyone wanted it BAD. The entire team gave it their all, not a single slacker in sight.
Even my nails cooperated as I applied them in the car.
[image error]
On the big day, we presented and luckily we were not met with crickets. PHEW. There were questions and there seemed to be genuine enthusiasm! After the 5-hour meeting, we were SO happy but also kinda delusional. TBH I thought we aced it!
[image error]
But then afterwards we didn’t hear from them for weeks and we were scared we did not, in fact, ace it. I told myself if it was meant to be, then it would be and tried to stay positive. And then, I GOT THE CALL. Target wanted Blogilates front and center at the gateway space right when you walk in. At all 1800 stores. A FULL ON COLLECTION.
They wanted to bring my vision for affordable activewear to life.
I died.And got to work immediately. Then, for the next several months I died almost every week trying to figure how HOW do we actually pull off designing for 2 brands at the same time. First off, this was a much faster development timeline than POPFLEX. We usually give 1-2 years for one style and this time we had to get it all done in a matter of months, which was really scary.
Keep in mind that the entire product development team that worked on this collection was literally 7 people. SEVEN. We’re not big at all. We’re very much a small business now working with one of the biggest companies in the entire world.
Were we intimidated? Yes. Extremely. But it was clear early on that we had to face this head on and transform from small biz to acting like a big biz overnight if we wanted to make this happen. There was no rest and no training period. We just had to GO and learn and make mistakes as we went. There were a lot of fires along the way and problems piled on week after week.
I’m so exhausted. The team truly gave everything to this collection. And now we’re two days away from launching my second clothing brand, Blogilates exclusively at Target.
I can’t believe I’m saying that. I can’t believe that boom, just like that, Target is going all in and putting my designs at the front of the store. And craziest of all, in all 1800 stores. ALL 1800!! I feel so grateful, so exhausted, and like I won the retail Superbowl.
Well, actually let’s see if you guys like it, and then I’ll feel like I truly won.
December 28th is the day! It’s going to be a 6 week test, which means if you guys show that you like it (by buying it), then Target may want to bring the brand back in store. If not, it’s over. That’s it.
My intention for this collection was not only to bring you affordability, but also a romantic take on activewear that is of course functional. I can’t wait for you to see everything in real life! And to try things on before you buy!! In the meantime, you can go to Target.com to preview all the styles and heart your faves before it goes live.
Oh and please go in-store to celebrate with me! Every store will have the collection at the very front of the apparel section, right when you walk in. TAKE PICS and tag me @blogilates! I wanna seeeee!
Who knew that uploading a Pilates workout to YouTube in 2009 would end up leading me to THIS?! I’m so grateful to live out my childhood dream. Thank you for believing in me and supporting me along this wild journey!
Cassey Ho's Blog
- Cassey Ho's profile
- 49 followers
