Cassey Ho's Blog, page 4
July 11, 2025
The best one piece I’ve ever designed.
No, but seriously.
The POPFLEX Sea Maiden Ruffle One PieceView this post on Instagram
A post shared by Cassey Ho (@blogilates)
SHOP SEA MAIDEN RUFFLE ONE PIECE
100% the best one piece I’ve ever designed.
If you’re not typically a one piece girly, I get it. Soo many of them highlight the things you wanna hide and hide the things you wanna highlight. But… I think this design is the one to change your mind.
Back crisscross is CLEAN 
B
bs are bridgertoning in the milkmaidiest way High cut thigh ruffles fill out hip dips Armpit pillow hider Snatch City, USA
SHOP SEA MAIDEN RUFFLE ONE PIECE
I’m 5’5” wearing XS in the POPFLEX Sea Maiden Ruffle One Piece and it runs true to size! I think you’re gonna love this one even if you’re typically a bikini gurl.
Any q’s – just ask in the comments!
July 10, 2025
Milkmaid but make her a workout dress
Have you ever seen a workout dress so pretty that it literally looks like it was made for running through meadows? Probably not because neither have I. So I decided to make one.
The Tie Front Twirl DressView this post on Instagram
A post shared by Cassey Ho (@blogilates)
I’m wearing the Tie Front Twirl Dress from Blogilates at 
! My inspo came from the milkmaid dress. I’m just OBSESSED with the gathered bust. It’s so romantic and so beautiful but omg sooo difficult to actually execute! After a lot of trial and error we got the gathering along with a contoured bust just right and added an adjust able bow tie. I must say, she’s perfect.
I also must say… she’s almost too pretty to actually workout in. Almost. But you know you can wear it for anything and know that it will hold up.
THANK YOU
Thank you to everyone who has been supporting this drop – watching your try-on vids light up my day!
Also…I 100% understand the mixed feelings, and trust me, this launch wasn’t easy for me. I’ve been dreading it for months if I’m being completely honest. What I can say though is that numbers speak loudly and your support is what got us drop 2. I think all of us here want the same thing.
June 28, 2025
WE DID IT GUYS
I didn’t know how to tell you this… so here it is.
Blogilates apparel is back in Target!
The first time Blogilates launched apparel in Target, I had 6 weeks to prove myself. If my designs didn’t sell, that was it. At first, I was so overwhelmed with joy that my childhood dream (that no one thought I could achieve) was coming true. My designs were in Target nationwide!
But that feeling soon faded.
Reality set in and I suddenly became overwhelmed with doubt. What if you hated it? What if it flopped? This was a test to prove that my brand could sell. It felt like the alternative was total failure and shame. A little dramatic maybe, but you know what I mean.
That day, I sat and scrolled and my entire FYP was you guys trying on Blogilates! I held my breath as I watched each one because reviews give me such anxiety. But then…
I think you liked it!You started sending me photos from your local stores of EMPTY RACKS!
I want to be transparent and say that this announcement should be a celebratory moment but I’ve been really hesitant to share this news with you. Many of you have been asking if Blogilates was ever coming back to Target – some asking because they wanted to know if they could buy more… and others because they thought I was being kicked out.
The good news is that the latter obviously didn’t happen, but that is THANKS TO YOU. Your support during my first drop was the PROVING I needed to do in that first 6-week test. YOU are the reason why this minority-owned, woman-owned brand gets to have another shot.
This time around, you’ll find some returning designs, plus some new styles and colors that I hope you love as much as I do. 
Shop online and in select stores!My last launch was in the front of the store. This time, you can find it in the activewear section! Also, it’s only in select stores this time. Check the app and type in your zip code to see if it’s in-store for you! If not, no worries! You can shop everything online.
I cannot wait to spend the weekend watching your try-ons to see what you think of the new designs!
June 26, 2025
I didn’t know it was THIS BAD.
TBH when you guys asked me to design a swim skort I was like no bc I’d never worn one ever in my life. But then I was like hm…how CAN one make a swim skort cute??
After 1.5 years of development, the answer is…
SARONGIFY IT.
SHOP SUNSET SWIM SKORTThe POPFLEX Sunset Swim SkortView this post on Instagram
A post shared by Cassey Ho (@blogilates)
I don’t want to be mean but when I was researching what kinds of swim skirts were out there… I would NEVER wear most of them. Full disclosure though I am a cheeky bikini girly so you normally wouldn’t catch me in a swim skort.
BUT
If you were to catch me in one, it would be inspired by the look of a sarong. I added a knot, a stretchy scrunch, an an asymmetrical waist to sarongify. And then I added what sarongs don’t have – a built-in bikini bottom.
Here’s the final look!
It’s not only giving beach club…it’s also giving 
ELEVATED.
Hope this gives you the coverage and the cuteness you’re looking for! Happy vacationingggg! 
You can shop the Beach Day Bandeau I’m wearing and the rest of the rest of my Swim Collection on POPFLEX!
Your Blogilates July 2025 Workout Calendar!!
Hey guys!
Somehow it’s already July, and summer is officially in full swing! I hope you’re having plenty of fun in the sun 
. But if you’re looking for ways to heat things up a little more, I have just the thing.
Ready for your July Workout Calendar?!
Following the July Workout Calendar is easy!
Check the Blogilates YouTube playlists to find all of the videos you need for this month’s calendar!!
OR you can get everything you need (and more motivational tools!) on the Blogilates app! If you don’t have the app yet, it will make following along with this month’s workouts easier! You can access not only the calendar but all of the videos in one place. Find challenges and free programs like the Glow Up Sessions and the 200 Ab Challenge there too!
Now that you know where to find your workouts, here’s what you can expect each day of the July Workout Calendar. Let’s GO!
SUNDAY: Recovery
MONDAY: Total Body
TUESDAY: Abs
WEDNESDAY: Booty
THURSDAY: Total Body
FRIDAY: Arms
SATURDAY: Legs & Thighs
Do each video once (unless otherwise stated) and check off as you go! Most days will be 45 min max of exercise.
If you get the BODY By Blogilates app, your workout calendar and workouts will all be in one place! There’s nothing better than getting that “Workout Complete” checkmark. TRUST.
Want MORE?! Get the app!
The Blogilates community is the BEST. So, I wanted to create a space where we could all feel a little more connected to each other! The social feature (in the most updated version of the app) is a place where you can share photos and/or text thoughts and comment on each other’s post. Think the good ol’ days of Instagram!
ANNNND 
You’ll also find P
PCYCLE, a place where you can list and shop for gently used POPFLEX and Blogilates items! You can read more about it here!
If you're just getting started...
Or want to ease into working out, my Beginner’s Calendar is a great place to start! It’s a free 4-week program to get you stronger so that you can join in on the monthlies when you are ready.
ICYMI – POPFLEX Swim 2025 is finally here! If you followed along with the drama, you know this was a labor of love. Now that it’s here, I’d say it was worth every second of exhaustion. I hope you feel the same!
Want MORE?! Take on a challenge
If you’re still itching to switch things up a bit, try the 100 Arms Challenge! Or give yourself a lil mood boost with the Daily Dose of Dopamine Challenge!
You can find more challenges here!
You know the drill
Yayyy let’s heat things up! Are you joining me?
June 21, 2025
The wait for Swim is finally over!!
So, where did we leave off on this year’s POPFLEX swim drama? Right right, the part where my photo samples went MISSING in Memphis and I had to cancel our photoshoot.
Models were been booked, flights purchased, photographers hired. So many meticulously planned details and moving parts just… poof! Cancelled because of one package. But the worst part was that the location we reserved would not give us a credit for the space and I had to pay thousands in fees.
That’s when I filmed a video to fill you in on everything holding back this year’s swim launch. For weeks after that, the package was just stuck. I thought it was gone forever until one day… it showed up! Except…
There was another problem
Like HOWWWW was this happening after we already dealt with incorrect elastic on another swim bottom aka Sausagegate? WHY?!
This was the point when Sam and I wondered if we should just give up on swim this year. I was EXHAUSTED. But that would mean 1.5 years of development would go to waste. The design team had already poured everything into this collection. I couldn’t just let that go.
I asked you for timeAnd your support was everything.
Your willingness to wait was the final push I needed to work out the details and get it right. Over the past month, I nearly lost my mind catching issues and redoing pieces until the fit was perfect.
Which brings us to today, and I finally have some good news.
This year we have 15 silhouettes to choose from and I truly believe there is something for everyone.
The swim “skanty” is alive!We brought back some faves like the Crisscross Hourglass Cheeky Bottoms and the Swim Romper, but I’m most excited for the unique styles this year. We added the most stunning drapey Tankini, a Swim Dress, AND swim skort that I’m calling a Skanty because it has built-in bottoms. I’m wearing it with the Beach Day Bandeau which has an adjustable corset back (obsessed) and removable halter (OBSESSED)!
Every single piece is giving mermaid goddess.
Okay head over to POPFLEX now so you can explore all of Swim!
Annnnd now can this season of POPFLEX Swim drama be over now? Finale, no cliff hangers THANKS. I hope you love bc if not I am questioning my entire existence 
June 19, 2025
Designed These Cargo Pants to Look Good on EVERYONE
Soft hip girlies rejoice. This one’s for us.
The POPFLEX Y2K Cargo Pant is here!View this post on Instagram
A post shared by Cassey Ho (@blogilates)
Clothes should work FOR your body. Not AGAINST it.
The low rise trend is so unfortunate for someone like me who just doesn’t have the flat abs you see on many models wearing this style. I wanted the Y2K Cargo Pants to work on fellow soft hip girlies without being too pinchy, too high rise or too low rise. I wanted them WIDE to avoid looking like men’s work pants. And I wanted the length to work for everyone… so 3 inseams it is!
Also noteworthy:
Stretchy, water-resistant technical fabric that won’t snag 7 pockets to hold your actual cargo V-waistband to accentuate your waist Elongating leg seams Non-baggy butt
I seriously cannot believe the initial designing started on June 3, 2022! That’s 3 YEARS AGO OMG. I was losing hope along the development journey…thinking that cargo pants would be out of style by the time we figured this out! It was a toughie. But glad we made it.
I am 5’5” wearing the small, regular inseam! Get your normal sz if you plan to wear it high waisted! If you have extra soft hips and want to wear this low and extra baggy, it would be ok to size up!
She comes in XXS-3X and 3 inseams from petite to tall! Let me know if you have any fit questions!
I hope you love!
June 4, 2025
The New POPFLEX Wide Legging (No, it’s not a yoga pant)
Never thought I’d be dancing to Biebs to launch my new wide leggings but hey love me a 2010s revival.
GUYS I have been waiting anxiously to share with you the evolution of the legging.
We have arrived
at
the
WIDE LEGGINGView this post on Instagram
A post shared by Cassey Ho (@blogilates)
On November 3, 2023 the idea for my wide leggings was born, before baggy jeans dominated the scene, and just around the time people were FINALLY getting comfortable with flares.
You would think this was an easy one to develop but no. Getting the perfect booty curvature hug to gradually melt into the perfect amount of wide leg without being too tight or too baggy took FOREVER. I honestly should show you some earlier iterations bc it was oddly very difficult.
It’s NOT a yoga pantGot a little heated in the comments on my first post because people were like “yeah…we used to call these yoga pants.”
No.
I’m def old enough to remember the 2000s yoga pant and I can ASSURE you that these are not the same. In fact, I bought some to show you the difference.
View this post on Instagram
A post shared by Cassey Ho (@blogilates)
The shape is totally different. The Wide Legging hugs from your waist to your upper thigh and then waterfalls down, while the yoga pant has a low waterfall that isn’t drapey or flowy. Also, the Wide Legging is more than double the width of a yoga pant. Oh and the yoga pant totally doesn’t pass the squat test, gives you cameltoe, and does NOTHING for your booty.
The final nail in the coffin? The lack of pockets.
Wide Legging vs. 2000s yoga pantHere’s a side-by-side. See? VERY different.
Pls don’t call these gauchosFor anyone trying to condemn these as gauchos, please remember that gauchos are cropped at the calf. DON’T MAKE ME BUY GAUCHOS TO SHOW YOU.
Anyway the POPFLEX Wide Legging comes in:
XXS-3X 27”-37” inseam Crisscross waistband
ANDSupersculpt (straight across) waistband
Hope you’re able to find your perfect fit!
May 28, 2025
Your Blogilates June 2025 Workout Calendar!!
Hey guys!
Happy June! Do you have any fun summer plans coming up? Thank you so much for your kind comments on my latest life update! I’m kinda nervous but excited to see what is coming next for us in the coming months. 
Ready for your June Workout Calendar?!
Following the June Workout Calendar is easy!
Check the Blogilates YouTube playlists to find all of the videos you need for this month’s calendar!!
OR you can get everything you need (and more motivational tools!) on the Blogilates app! If you don’t have the app yet, it will make following along with this month’s workouts easier! You can access not only the calendar but all of the videos in one place. Find challenges and free programs like the Glow Up Sessions and the 200 Ab Challenge there too!
Now that you know where to find your workouts, here’s what you can expect each day of the June Workout Calendar. Let’s GO!
SUNDAY: Recovery
MONDAY: Total Body
TUESDAY: Abs
WEDNESDAY: Booty
THURSDAY: Total Body
FRIDAY: Arms
SATURDAY: Legs & Thighs
Do each video once (unless otherwise stated) and check off as you go! Most days will be 45 min max of exercise.
If you get the BODY By Blogilates app, your workout calendar and workouts will all be in one place! There’s nothing better than getting that “Workout Complete” checkmark. TRUST.
Want MORE?! Get the app!
The Blogilates community is the BEST. So, I wanted to create a space where we could all feel a little more connected to each other! The social feature (in the most updated version of the app) is a place where you can share photos and/or text thoughts and comment on each other’s post. Think the good ol’ days of Instagram!
ANNNND
You’ll also find PPCYCLE, a place where you can list and shop for gently used POPFLEX and Blogilates items! You can read more about it here!
If you're just getting started...
Or want to ease into working out, my Beginner’s Calendar is a great place to start! It’s a free 4-week program to get you stronger so that you can join in on the monthlies when you are ready.
Want MORE?! Take on a challenge If you’re still itching to switch things up a bit, try the 100 Arms Challenge! Or give yourself a lil mood boost with the Daily Dose of Dopamine Challenge!
You can find more challenges here!
You know the drill
I hope you have the best summer! Are you joining me for June?
May 20, 2025
Nervous but excited for this next journey
I wasn’t sure if I was going to post anything about this, but I wanted to share this life stage with you. Many of you started doing my workout videos when Sam and I were just dating. You saw Sam get down on one knee and propose…you saw us get married…you’re seeing us build POPFLEX… and now, I wanted to share this.
“Do you want kids?”I finally have an answer.
Sam has always wanted to be a dad. Seriously, he told me on our first date! I didn’t think much of it then because I was so focused on my career. Even when we got married 10 years later and he wanted to start a family right away, my focus was 100% on growing POPFLEX, my first baby.
We finally went on our honeymoon a few years after the wedding, and that’s when we started trying. And we tried… for 5 years. Even as pregnancy test after test came back negative, we continued to work nonstop while the business grew beyond even my wildest dreams. Which brings us to the last couple of weeks.
Our IVF journeyIt’s been A LOT.
Before we could even get started, the doctor found a 3cm cyst on my right ovary. So the very next day, they put me under to drain it. I knew this journey would be an emotional one, but right away I was feeling scared and upset with my body for “not working.”
And then, there were the injections.
Needles not only make me so anxious that I tried meditation to calm myself, but I also have vasovagal syncope (basically I faint at the sight of blood or needles). Sooo the meditation actually made things worse and I hyperventilated and cried.
Time for a new strategy because I had 4-5 injections PER DAY. I’m still not really sure how I survived, but I got through it by pre-icing for 30 minutes and clamping my belly fat with my hand while digging my nails into my skin while the needle went in. Crazy I know, but it made those two weeks bearable. Of course Sam and Sir George were there to support too.
To make things worse, my friends recommended acupuncture for better results. MORE NEEDLES?! Ugh. As much as I did not want to, I gave it a try. Anything to get as many healthy eggs as possible.
And that brings us to now! It’s been an INTENSE two weeks, but I was feeling much calmer when it came time for my egg retrieval. We got 11 eggs and 7 of them fertilized! I have no clue what will happen next, but I’m excited for “dad Sam” to hopefully live out his dream.
The decision to do IVF was a big one.
It made everything real. Even though we tried for 5 years, I have to be honest with you: when the pregnancy test came back negative, I was neither sad or happy. I was neutral. I know…
Sam has always wanted to be a father with all his heart. But, for some reason, I had never wanted motherhood as bad as Sam wanted fatherhood. It’s not that I didn’t like kids, its just that the burning desire wasn’t there for me. I don’t know why being a mom wasn’t calling me the same way being a fashion designer was.
I kept delaying the possibility of having a baby by pouring everything into my work. I kept saying “I’m not ready” and “next year”. He kept patiently waiting. Now looking back, my hesitance ended up delaying Sam’s dream as he wholeheartedly helped make mine come true.
The decision to do IVF as you can see was one that brought many uncomfortable things to the surface. However, I do have a weird pattern of “not being ready” when it comes to life stages. In fact, before Sam proposed, I kept telling him I didn’t want to get married until my career was on track. He ended up proposing anyway and a new chamber of love unlocked in my heart that I didn’t even know existed. It was magical, and the timing was perfect.
View this post on Instagram
A post shared by Cassey Ho (@blogilates)
Anyway, I am nervous but excited for this next journey. Sam has been so supportive through it all…and also, the women in my life really showed up over the past few weeks. I didn’t expect it at all, but their care made a world of difference. Thank you also to my doctors, nurses, and the medical team involved in getting us to the egg retrieval stage. Modern medicine and science is truly fascinating.
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