Marcel van Marrewijk's Blog, page 85

Interview with Marielle Sijgers – co-founder of S2M

Today is women’s day, and we came a long, long way from the February 28th, 1909, when the American women celebrated women’s day for the first time. Back then we had just got our rights to vote, and since the 40s the percentage of women working went from 20 to 80 percent. Now we see the increase of women in leadership roles and opening their own businesses. The world is within our reach, we just have to go and grab it. This is the case of Marielle Sijgers, the co-founder of Seats2meet, and that’s why I interviewed her today.

Hi Marielle, first of all, happy women’s day! As a successful entrepreneur yourself, what is your advice for other women who want to do the same?

Don’t make yourself apart from men. Just be sure you have the needed talents in the market for now, and the future. Most of them come even more naturally for most women, like the ability to be open, collaborative & willing to share with other parties.

What made you want to be an entrepreneur?

I can positively state that entrepreneurship is something I grew up with. I was raised in Almelo (a city in the east of the Netherlands) with my brother and sister (who are respectively four and five years older than me) by two very entrepreneurial parents in a real middle-class family.

We lived in the center of Almelo (obviously above one of our stores). My parents were always searching for innovation and continuously monitoring the dynamics of the city. Their motto was: when you don’t act, nothing will change. In business, my parents were always looking for the right shop formula which satisfied the needs of the people in Almelo at that time.

We as children were involved in ‘running the business’ at an early age. Every Thursday evening and Saturday, we would have our own popcorn stand in front of my parents’ store. That’s how I learned to count money at the end of each day. Back then, I was thrilled with a daily revenue of 46 guilders

De grootste presentatieblunder die (bijna) iedereen maakt

Er is één hardnekkige presentatieblunder die veel presentatie-ellende veroorzaakt, schrijft Sprout-expert Hedwyg van Groenendaal. ‘We hebben het onszelf allemaal verkeerd aangeleerd.’

Van een slechte voorbereiding tot slides vol bullets. Van een zwak slot, ‘Dit was het. Zijn er nog vragen?’, tot een filmpje dat inééns niet blijkt te werken. Tientallen blunders passeren de revue bij de duizenden presentaties die dagelijks worden gegeven. Je herkent het vast als je wel eens een presentatie bijwoont, en misschien zelfs als spreker.

Een presentatie hoeft niet perfect te zijn en voor een goede presentatie hoef je niet eens een geoefend spreker te zijn, maar er is één presentatieblunder die zo hardnekkig is dat het de basis vormt voor veel presentatie-ellende.

Lees het hele artikel op Sprout.nl

Via Sprout deelt Hedwyg van Groenendaal als presentatiestrateeg haar expertise over presenteren en presentaties.

www.viamilia.com

www.hedwyg.nl

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Spargle is looking for a Sr marketing automation specialist

Opportunity via Spargle.nl

The job

As a Senior Marketing Automation Specialist you will be responsible for CRM strategy and the roll-out of the marketing campaigns across various labels and customer segments. You will constantly examine the broader practices with existing customers (B2C and B2B), helping increase sales, customer life time value and ensure retention levels are as high as possible for both direct and indirect channels. You will lead the development of these campaigns and ensure the quality and results. This will include all e-mail communications to customers, such as customer life cycle (considering, purchasing, abandoning) e-mails, activation campaigns (repeat purchase), commercial offers (sale, seasonal), service and order related e-mails and mailings.

The Job Responsibilities

You will be responsible for the strategy, creation, export, analysis and optimization of CRM campaigns, focusing on e-mail but including other online and offline channels too;
You will create campaigns based on the customer journey and customer life cycle;
You will be responsible for increasing the database, segmenting and enriching profiles;
You will build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness;
You will provide a content planning according to the commercial calendar and translate this into campaigns;
You will advise on the best tools and tactics across offline and online channels;
You will work with campaign manager and e-mail specialists to ensure photos, videos, and copy adheres to established style guidelines;
You will ensure that the data we obtain from e-mail can be used in mail and other marketing campaigns and advise specialists on the follow-up.

Your profile

HBO / WO thinking and working level;
You have 5+ years of work experience in a comparable role;
Omni-channel experience is an advantage as well as experience in e-commerce/retail;
You have extensive knowledge of CRM tools, web analytics and MS Excel;
Experience A/B testing of marketing tactics is a plus;
You are analytically strong.

We offer

Attractive salary & benefits;
Be part of fast pacing and fast-growing department;
Creative office environment in the center of Eindhoven;
International scale of work;
Agile mentality and way of working;
Good work-life balance.

Curious?

Are you the Sr Marketing Automation Specialist we are looking for? Surprise and inspire us with your motivation. We are curious about you! Please send your letter of motivation and your resume to Yannick Goossens at yannick@spargle.com Or for more information call: 035 747 07 47.

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Lean Startup Company is looking for a director of marketing

Opportunity via WeWorkRemotely

ABOUT US:

Born from the global movement spawned by Eric Ries’ book, The Lean Startup, Lean Startup Company offers the most exciting education solutions in modern management available today.

A cutting-edge methodology, Lean Startup principles provide a scientific approach to problem-solving and a framework for innovation, so you can learn what your customers really want. It’s about testing continuously, so you can effectively adapt and adjust before it’s too late.

LSCo’s year-round education efforts bring the entrepreneurial spirit to all types of organizations and help them transform how they work. We serve every size company and sector of the economy – from the the aspiring entrepreneur to high-growth startups, nonprofits, and large bureaucratic institutions. The industry looks to us for practical knowledge and valuable lessons in modern management. Through our various media and live events efforts, we aim to serve our highly engaged community members with professional, high quality, and practical content.

Our annual Lean Startup Conference brings the big ideas from Eric Ries’s books off the page to show how organizations are making them real around the world. Alongside keynotes and case studies, we offer workshops for an immersive experience, breaking off a chunk of practice and working through it with seasoned experts. We bring the world’s brightest minds in entrepreneurial management together with entrepreneurs and corporate innovators, in one place, to share challenges, inspiration and learning.

As the Lean Startup movement grows, there’s a growing need to connect those who want to learn with those who want to help them move towards working the Startup Way. And Lean Startup Co. is the answer.

ABOUT THE POSITION

As the home base for the Lean Startup movement, we have a hearty community of enthusiastic followers. And now we are seeking a creative, analytical and metrics-driven Director of Marketing who has a proven track record of championing new marketing ideas and initiatives to accelerate our impact.

Come join us if you’re ready to help us help our customers solve the world’s biggest problems.

You’ll thrive in this role if you have experience delivering results in these four areas of core competency:


You have proven experience developing and leading company marketing strategy and vision and implementing innovative marketing and media initiatives to drive sales and revenue growth.
You’ve lead a high performing marketing team at 1+ startups and have a track record of successful outcomes using data-driven decision making.
You can share stories showing your uncanny ability to stay ahead of the curve by covering emerging trends, partnering with high-quality industry experts and testing and implementing multi-channel campaigns and initiatives to 1) increase audience reach and brand awareness and 2) drive customer engagement and acquisition.
You understand that your team supports the sales team’s ability to excel. You are their partner in crime and understand that your successful marketing initiatives will ultimately help drive growth.



Not only are you a marketing extraordinaire, but you are also financially savvy.



Sure, there are plenty of folks that can show how they produce results from their marketing efforts, but you also demonstrate a deep understanding of the business and delicate balance between marketing spend and results.
You have a track record of developing, setting and managing ambitious and actionable marketing goals, forecasts, and operating budgets that are aligned to target metrics.
You believe in and practice financial stewardship.



You have experience honing product positioning, messaging and branding to effectively A) tell a brand’s story across new industry verticals and geographies and B) to drive sales and revenue growth.



This isn’t your first time selling and marketing product offerings in the consulting services space. You can share stories about how you’ve positioned products for entry into new markets and verticals (including leveraging pricing strategies). You have proven success refining, or repositioning, product offerings and know the impact of this effort on the business (sales conversion rates, revenue, etc).
You can clearly communicate the value of the last few products you sold/marketed and how it is the ideal solution for your customer’s problems. You can share unique content pieces that have positioned your company as a thought leader.



Track record of leading and managing a successful marketing team



You have 3+ years of experience with and enjoy recruiting, hiring, coaching and developing a high performing team.
Your passion and drive is contagious and inspires your team towards a common goal.

In this role, you’ll spearhead initiatives that align the marketing strategy and vision across the whole company, with an initial strong focus on driving the marketing for our annual flagship conference. You will:


Develop and drive company-wide marketing and media campaigns/initiatives aimed to:
Increase reach, engagement and brand awareness
Improve product offerings, product positioning and messaging (including sales and marketing collateral)
Test, report on, learn and iterate from the outcomes of those initiatives



Lead the marketing team by spearheading initiatives like:



Customer and Product research, discovery and development
Product refinement (re-positioning) and messaging
Collecting proof points from customers (e.g., case studies)
Product/vertical marketing
Channel marketing, demand generation and customer acquisition
Corporate branding, internal and external
Partner marketing
Thought leadership content marketing



Ensure marketing message and brand consistency across sales, marketing and the company as a whole.


You’ll fit right into this role and our team if:


You’re curious and resourceful. You LOVE solving problems and aren’t afraid to admit you are obsessed with getting the details right.
You have experience with, and ENJOY working for a growing startup. You’ll work directly with the Co-Founder and must love the balance you need in this role of big picture strategic thinking and rolling up your sleeves and getting into the details.
You love that we’re seeking a fresh voice and leader to step in. You’re excited to be the architect that builds out the marketing function and to steer a well-run ship and team.
You have a strong sense of ownership and urgency as it relates to the health of the company.
You possess high levels of integrity, autonomy, and self-motivation.
You are open to feedback, take ownership of your mistakes, and love applying your lessons learned to get 10x better.
You have a keen ability to manage competing and changing priorities.
You are assertive, fair, and capable of directing others and implementing projects with little to no supervision.
You work well with cross-functional teams and hold yourself accountable for your actions.

Requirements:


BA/BS in Marketing, Business or related field preferred. MBA or other related graduate degree a plus.
6+ years of Marketing experience, with at least 3 years of experience leading a team.
Familiarity with and enjoy working remotely and collaboratively (Slack, Zoom, Google apps).
Excellent written, verbal and presentation skills.
Ability to juggle and prioritize many different tasks simultaneously, and enjoy collaborating with a wide range of teams.
Experience with Google Analytics (report generation & analysis)
Bonus if you have marketing experience in Lean Startup, tech and/or innovation space.

Why You’ll Love Working With Us


We encourage growth.
You’ll have your very own Lean Startup coach to support practicing Lean Startup methods in achieving marketing outcomes (i.e., A/B testing, leading indicators, actionable metrics, etc.)



You can work from wherever you want, as long as you have a working laptop and solid internet connection.



We’re a 100% remote team using fun collaborative tools.
We encourage unplugging and prefer you don’t check email while you’re away.



Big impact.



If you’ve ever wanted to be in the middle of it all and leave a legacy, this is it. The work we do will go down in history as powerfully-transformative.
We are a startup with global brand recognition headquartered in San Francisco, CA. Our global community will give you a front row seat to the challenges they’re facing around innovation. Better yet, you get to help them solve their problems.

The position is a 100% remote, full-time role, but we ask that you’re 1) located in the U.S. and 2) available to communicate during Pacific Time business hours.

*Note – We understand that you are eager to hear back from us. We receive a lot of applications and cannot respond to all of them. Please do not reach out to us regarding your application. If there is a mutual fit, we will contact you to move forward with the next steps in the process.

Apply at WeWorkRemotely

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Interview with Anne Theelen – Volunteering with NL Voorelkaar

Hallo Anne, kun je iets meer vertellen over NLvoorelkaar?

NLvoorelkaar is een online platform waar hulpvragers en hulpaanbieders elkaar kunnen vinden. Met NLvoorelkaar willen we samen de wereld een beetje mooier maken door elkaar te helpen. Dit kan bijvoorbeeld al met iets heel kleins zoals een boodschapje doen voor iemand die dit niet meer kan. Maar dit kan ook betekenen dat je op onze website een vraag ziet om de gehele marketing te organiseren van een lokaal theater. Dit is ook voor jongeren een mooie kans om hun CV te verbeteren en zich te ontwikkelen in een bepaald vakgebied.

NLvoorelkaar is er voor iedereen en je kunt zelf een vraag plaatsen bij ons op de website. Maar je kunt dus ook je hulp aanbieden in allerlei soorten en maten en zo vind je altijd iets wat bij je past. Zo is elkaar helpen persoonlijk maar ook makkelijk doordat wij een marktplaats aanbieden waar dit overzichtelijk en laagdrempelig kan. We willen vooral laten zien dat iemand helpen of geholpen worden gewoon super leuk kan zijn.

Hoe kwam je op het idee om een platform op te zetten waarbij vrijwilligers en vrijwilligersorganisaties met elkaar in contact worden gebracht?

In 2011 is NLvoorelkaar opgericht door Patrick Anthonissen en Mathijs Huis in ‘t Veld met als doel om alle mensen in Nederland de hulp en aandacht te bieden die zij nodig hebben. Zij zagen een enorm verborgen potentieel in elk individu om zich in te zetten voor een ander en geloofde in de positieve kracht van mensen. NLvoorelkaar is als social enterprise aangesloten bij Social Enterprise NL en is mede mogelijk gemaakt door Stichting DOEN.

Hoeveel vrijwilligers heb je geholpen?

De afgelopen jaren hebben we met NLvoorelkaar al 5.200.000 uur vrijwilligerswerk gerealiseerd en zijn er al meer dan 141.000 verbindingen gelegd. Er zijn al zo’n 50.000 hulpvragen geplaatst door organisaties of particulieren waar de meeste in de categorie gezelschap vallen. Ook spreken we met NLvoorelkaar een nieuwe doelgroep aan. 54% Van de 30.000 vrijwilligers deed nooit eerder vrijwilligerswerk en 50% is jonger dan 40 jaar.

Welke tips heb je voor mensen die meer vrijwilligerswerk willen doen?

Veel mensen hebben een verkeerd beeld van vrijwilligerswerk. Ze vinden het stoffig of ze willen niet vastzitten aan een wekelijkse verplichting. Met NLvoorelkaar willen we laten zien dat het juist ontzettend leuk is en er altijd wel iets is wat bij je past. Je kunt op NLvoorelkaar ook eenmalig iemand een handje helpen en je kunt uit verschillende categorieën kiezen zodat dit bij jouw interesses of talent past. En of dat nu een toiletbril vervangen, een boek voorlezen of voor taxichauffeur spelen is, het kan allemaal! Het belangrijkste is dat helpen je happy maakt! Je krijgt er veel waardering en energie voor terug en je maakt ook nog eens iemand anders blij

Interview with Anne Theelen – Volunteering with NL Voor Elkaar

Hallo Anne, kun je iets meer vertellen over NLvoorelkaar?

NLvoorelkaar is een online platform waar hulpvragers en hulpaanbieders elkaar kunnen vinden. Met NLvoorelkaar willen we samen de wereld een beetje mooier maken door elkaar te helpen. Dit kan bijvoorbeeld al met iets heel kleins zoals een boodschapje doen voor iemand die dit niet meer kan. Maar dit kan ook betekenen dat je op onze website een vraag ziet om de gehele marketing te organiseren van een lokaal theater. Dit is ook voor jongeren een mooie kans om hun CV te verbeteren en zich te ontwikkelen in een bepaald vakgebied.

NLvoorelkaar is er voor iedereen en je kunt zelf een vraag plaatsen bij ons op de website. Maar je kunt dus ook je hulp aanbieden in allerlei soorten en maten en zo vind je altijd iets wat bij je past. Zo is elkaar helpen persoonlijk maar ook makkelijk doordat wij een marktplaats aanbieden waar dit overzichtelijk en laagdrempelig kan. We willen vooral laten zien dat iemand helpen of geholpen worden gewoon super leuk kan zijn.

Hoe kwam je op het idee om een platform op te zetten waarbij vrijwilligers en vrijwilligersorganisaties met elkaar in contact worden gebracht?

In 2011 is NLvoorelkaar opgericht door Patrick Anthonissen en Mathijs Huis in ‘t Veld met als doel om alle mensen in Nederland de hulp en aandacht te bieden die zij nodig hebben. Zij zagen een enorm verborgen potentieel in elk individu om zich in te zetten voor een ander en geloofde in de positieve kracht van mensen. NLvoorelkaar is als social enterprise aangesloten bij Social Enterprise NL en is mede mogelijk gemaakt door Stichting DOEN.

Hoeveel vrijwilligers heb je geholpen?

De afgelopen jaren hebben we met NLvoorelkaar al 5.200.000 uur vrijwilligerswerk gerealiseerd en zijn er al meer dan 141.000 verbindingen gelegd. Er zijn al zo’n 50.000 hulpvragen geplaatst door organisaties of particulieren waar de meeste in de categorie gezelschap vallen. Ook spreken we met NLvoorelkaar een nieuwe doelgroep aan. 54% Van de 30.000 vrijwilligers deed nooit eerder vrijwilligerswerk en 50% is jonger dan 40 jaar.

Welke tips heb je voor mensen die meer vrijwilligerswerk willen doen?

Veel mensen hebben een verkeerd beeld van vrijwilligerswerk. Ze vinden het stoffig of ze willen niet vastzitten aan een wekelijkse verplichting. Met NLvoorelkaar willen we laten zien dat het juist ontzettend leuk is en er altijd wel iets is wat bij je past. Je kunt op NLvoorelkaar ook eenmalig iemand een handje helpen en je kunt uit verschillende categorieën kiezen zodat dit bij jouw interesses of talent past. En of dat nu een toiletbril vervangen, een boek voorlezen of voor taxichauffeur spelen is, het kan allemaal! Het belangrijkste is dat helpen je happy maakt! Je krijgt er veel waardering en energie voor terug en je maakt ook nog eens iemand anders blij

Bitcoin explained the easy way

Description:

BBC News explains in less than three minutes what the difference is between our current payment system and a system that works with cryptocurrencies.

What is it?

In our current payment system, it’s the bank who gives a final okay for a financial transaction. If you don’t have enough money in your bank account, the bank can stop you buying stuff. For that check, the bank gets paid. If you put your money in cryptocurrencies like the bitcoin the value is recorded on the blockchain,  in other words, lots of computers worldwide. If you buy something the record will change on all those computers, which makes cheating impossible. And, better still, it makes it cheaper because no money has to be paid for checking if you’re financially solid.

Why is it interesting?

You hear a lot about bitcoin and other cryptocurrencies, but how do they actually work? What happens? And why are the better or safer than the payment system we use at the moment? With this short video from the BBC, you will understand paying with cryptocurrencies. It is the power of the crowd, in fact, lots of computers, which takes care of safety without the usual costs.

Key take away

“I wouldn’t trust any single person, but I might trust everyone”

Watch the video

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Infographic: What Your Office Desk Says About You

At some point in your career, you have probably glanced over at your colleague’s workspace and judged her/him for the mess on her/his desk.

Everyone’s desks are different, and they can reveal quite a bit about a person’s personality.

The following infographic explores this very topic and reveals what your office workspace might say about you as a person and as a worker. It may not be scientifically accurate but pretty close. Personally, I would consider myself a minimalist – what about you?

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What does the Global Data Protection Regulation changes?

On May 15th of this year the GDPR – standing for global data protection regulation – will get into rigor in European Union countries. The regulations take place of another established in 1995. They explain on their website that as the world becomes more data-drive the need to update those regulations grew. So here is a summary of their main changes and what Seats2meet is doing about it.

Covering more territories

As the old regulation didn’t make it clear to whom the law applied, specifically to where the entities were, this one is clear; any company making use of data of European citizens, or companies placed in Europe are affected by the regulations. It doesn’t matter if the processing of data is being made somewhere else. Even if a company is not present in Europe, but collects EU citizens data, have to appoint a representative in EU.

Penalties

The Eu is taking data protection quite seriously, and this reflects in the penalties for not obeying the regulations. The highest one can get up to 20 million euros, or 4% of annual global turnover. This penalty goes to companies that are not asking their customers consent to process their data, or that infringes the core of Privacy by Design concepts. There are several different penalties for violating each part of the regulations.

Consent

The conditions for consent changed and that’s one of the main parts of the regulations. In order for a user to give consent the privacy and data forms must be easy and simple for anyone to understand it. That means no more legal terms.

Changes at the Seats2meet website

We kept our eyes on the regulations since 2016, when EU announced them. Since then we have been studying the laws and what is it in our website that we need to change. So here are the modifications:

You can visualize all the data we use. Before, you could see and modify most of the data we use. There is the only thing that you couldn’t visualize, and that is who you are being matched to. Although you can see who are your matches, you couldn’t know who was see you as a match. That is different now, and you can visualize who is seeing you as a match on your profile page at Seats2meet.com.
We added an opt-in to our privacy policies and terms before you can create your login. They were already quite a simple and quick read, so we didn’t have to change much in there. I recommend you to read it as well, as it is the same size as this blog. You can find it at seats2meet.com/privacy.
We also changed the way you can subscribe to our newsletter from opt-out to opt-in. By the way, if you would like to receive the S2M stories weekly – like the one you are reading now – you can subscribe here.

You can read more about the GDPR at eugdpr.org

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Fitmanager is looking for a Medior/Senior PHP Developer

Opportunity via Fitmanager

Fitmanager is a fast-growing company from Amsterdam, The Netherlands. We provide innovative business software for gyms, yoga teachers, personal trainers and event organizations all over Europe.

We offer a SAAS solution for membership administration, scheduling and registration, online payments, Direct Debit, reporting and finance management as well as communication and marketing. Our software automates all crucial processes and communication so these busy small-business owners can focus on training and serving their customers.

Our goal is to turn Fitmanager into a worldwide online sports platform, helping trainers and organizers to work more efficiently and get more people to participate in sports. We have a strong growing client base, and a strong roadmap to further extend our products, and professionalize our technology platform. To make that happen, we are looking for a medior to senior PHP Developer to join our team.

Your skills

PHP and understanding of object oriented design and MVC frameworks
Experience with (virtual) development environments like Vagrant of Docker
Git & Git workflow
Database design and experience with MySQL
You have built applications and websites with HTML 5, CSS3.0, Javascript, jQuery.
3-10 years of experience
Bachelor or Master in IT or related technical study (like Mathematics, Physics, Electronics)
Independent, strong analytic skills, enthusiastic and driven

Bonus points for:

Experience with Amazon Web Services or other cloud infrastructures
Expert in PHP frameworks like Laravel or Symphony
Experience with Unit testing or Continuous integration solutions
Previously developed financial or administrative systems
Front-end programming language (Angular)
Mobile development experience (iOS, Android)
Active sports practitioner

What we offer

A challenging full-­time position in a small and enthusiastic team. We believe in constant learning and improvement, and allow you to set your own course to complete your job. You will get the chance to build essential software used daily by thousands of people, and the opportunity to take responsibility and ownership of your work, allowing you to grow as a professional within our company.

Your job

Being part of a small team means that you also need to be flexible and innovative. Together with our CTO, main developer and app developer you will be building new features and improving our existing application framework and infrastructure.

Example tasks on what you can expect are:

Build new features for our calendar and booking system
Set up and automated testing framework
Extend member and subscription management
Add new payment methods to our payment integration service
Refactor outdated libraries in service classes / frameworks
Extend our messaging framework
Database optimization
Create new online financial and marketing reports
Research and solve bugs
Set up (internal) marketing and support dashboards

Your focus will be at backend development, but you can also be asked to support with some basic front-end tasks if needed. Next to developing features, we are constantly improving our processes and quality controls, and will expect that you take an active part in that part.

If you are interested, don’t hesitate to ask for more information. You can find most information at fitmanager.com (but also check fitmanager.nl for a more extensive overview).

Send your resume and a motivation to Vincent van den Tol at vincent@fitmanager.com or contact me at: (+31) 6 41298581

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