Tim Priebe's Blog, page 22

How to write better LinkedIn posts

LinkedIn can be a powerful marketing tool, as long as it's a good fit for you or your organization. They've positioned themselves as a publishing platform, and you can use that to demonstrate your expertise to LinkedIn members.

According to LinkedIn, they analyze the content of your article to show it to the appropriate audience. There's also a good chance your connections and any others who have followed you will see it. So it's an opportunity to make a good impression.

If you're willing to...

How to build your social media recipe

Frustrated with the effectiveness of your organization's social media presence? I'm going to share with you the method we use at T&S for both ourselves and our clients to determine the right recipe for social media.

The Problem

You probably don't do this, but many organizations treat social media like an online billboard. The point of social media isn't to advertise, it's to have conversations and add value.

When talking about the right recipe for your online marketing, I like to use the acro...

Do you have a BDS?

Blogging for business on a regular basis can be beneficial. But how are you actually getting those articles to your ideal clients? What is your BDS, your Blog Delivery System?

Hope is not a system! Let's look at some components a successful BDS could utilize.

Email Newsletter

Rather than save the best for last, let's talk about what is potentially the most powerful method first. Using an email newsletter as part of your BDS allows genuinely interested people who liked your blog article to say...

4 quick email newsletter improvements

You’ve done it. You’ve been hearing forever that email newsletters are great, and you’ve finally sent out your first email newsletter. Or maybe you’ve been sending it out for months now, and you’d like to make some improvements. Or, let’s face it, you may hate your own email newsletter.

Whatever the case, let’s take a look at four ways you can quickly improve your email newsletter.

1. Block out time

If you’re anything like me (and let’s hope you’re not), when you’re not careful, you can end u...

Quit clowning around on social media

Too often, people are put in charge of their organization’s social media just because they use it on a personal basis. That can be dangerous! Clowning around is fine for personal use, but not for your organization’s social media management.

Social media for personal use is completely different from business use.

If that sounds familiar, don’t worry! Here are four tips for managing social media for an organization, whether you’re just getting started, or are frustrated with your current result...

What skydiving can teach us about online marketing

This is not Gary.

When marketing yourself or your organization online, one of your goals should be to build up trust with others. After all, people do business with those they know, like, trust, and value. But how can you do that online?

The key lies in consistency. You have to be consistent in your online communication. Send out your email newsletter consistently, update your social media consistently, blog consistently.
This is not Gary.

But it’s not only about keeping a consist schedule. Y...

3 social media tracking essentials

When social media first came onto the scene, there was little effort put into tracking how effective it was. While it's still all about relationships, now there are plenty of metrics that you can measure.

Ready to get started tracking your social media efforts? Here are three things you should consider tracking and work on improving.

1. Traffic to website

If you have it set up on your website, Google Analytics will allow you to see how many people are visiting your website from social channel...

Google Analytics blogging tips

Blogging on your website is great for proving your expertise, driving traffic to your website, and generally just making prospects comfortable with you before they contact you for the first time.

But could you be making more use of your blog by looking at your analytics?

Google Analytics is a great free service that lets you gather statistics about your website. Specifically, it can be used to determine which of your blog articles are the most popular, and add a stronger call to action to the...

3 website redesign tips

Individuals who are in charge of marketing for their business or nonprofit frequently approach me for advice when redesigning their website. They have had a site for years, but decided for various reasons the time is right to start over again.

The question I get time and time again is, "What should I consider when redesigning my website?"

Naturally, you want to put some thought into the look and feel of your website. That should revolve around the impression, or feeling, that you want others...

WordPress website management tips

Websites are easier to run on your own than they ever have been before, with content management systems like WordPress. However, with that ease of use, it's also easy to neglect the basic maintenance. And what you don't know about managing your website can hurt you!

Here are six tips for managing your WordPress website on an ongoing basis.

1. Back up frequently

While your website host likely maintains a recent backup of your website in case of emergencies, it's a good idea to regularly back i...