Quit clowning around on social media

Too often, people are put in charge of their organization’s social media just because they use it on a personal basis. That can be dangerous! Clowning around is fine for personal use, but not for your organization’s social media management.

Social media for personal use is completely different from business use.

If that sounds familiar, don’t worry! Here are four tips for managing social media for an organization, whether you’re just getting started, or are frustrated with your current result...