What skydiving can teach us about online marketing

This is not Gary.

When marketing yourself or your organization online, one of your goals should be to build up trust with others. After all, people do business with those they know, like, trust, and value. But how can you do that online?

The key lies in consistency. You have to be consistent in your online communication. Send out your email newsletter consistently, update your social media consistently, blog consistently.
This is not Gary.

But it’s not only about keeping a consist schedule. Y...