How to write better LinkedIn posts

LinkedIn can be a powerful marketing tool, as long as it's a good fit for you or your organization. They've positioned themselves as a publishing platform, and you can use that to demonstrate your expertise to LinkedIn members.

According to LinkedIn, they analyze the content of your article to show it to the appropriate audience. There's also a good chance your connections and any others who have followed you will see it. So it's an opportunity to make a good impression.

If you're willing to...