How to build your social media recipe

Frustrated with the effectiveness of your organization's social media presence? I'm going to share with you the method we use at T&S for both ourselves and our clients to determine the right recipe for social media.

The Problem

You probably don't do this, but many organizations treat social media like an online billboard. The point of social media isn't to advertise, it's to have conversations and add value.

When talking about the right recipe for your online marketing, I like to use the acro...