Tim Priebe's Blog, page 26
July 15, 2014
6 social media sites you should know
If you market your organization online, you need to be aware of the basics about the six social media sites that are currently the most popular and usable by businesses.
Are you familiar with all of them? If so, should you be using them, or would you just be wasting time and resources?
Although plenty of the people in your target market is on Facebook, so are lots of other people. So while plenty of people will tell you that your organization needs to be on Facebook, it's also easy to w...
July 1, 2014
New name, same great taste!
T&S Web Design has been around since 2003. When we originally started, there was usually one website per organization, and that's how you did all your online marketing.
Boy, have things changed! And that's why, after 11 years of operating under the same name, we've changed our name to T&S Online Marketing.
“What’s changed?”
Here's just a few things we help clients with now that weren't around in July 2003 when we started T&S:
Facebook launched February 4, 2004
YouTube launched February 14, 2005
Twi...
June 17, 2014
LinkedIn Background Images
Social media in general has been moving more and more toward the visual end of the spectrum. All the major players have been putting emphasis on photos and images, with LinkedIn being no exception.
On June 4, 2014, LinkedIn made a number of changes for its premium members. I covered those changes in a previous article. Possibly the most visible change that can be seen by all LinkedIn members is the new background image at the top of the profile of Premium members.
Of course, this is similar to...
June 10, 2014
LinkedIn Premium Account Changes
If there's anything constant in the world of social media, it's change. Although LinkedIn tends to be more stable than some other platforms, it goes through its share of changes as well. June 4, 2014, LinkedIn made several significant changes for premium members.
Premium Spotlight
First off, LinkedIn is introducing a new starter package known as Premium Spotlight. Previously, the least expensive paid Premium account available was the Business account, at $23.99 a month if paid annually, or $29....
May 20, 2014
10 social media update ideas
If you're like many others, the challenge in posting on a regular basis is that when it comes time to sit down and write your social media, you can't think of what to share. It's not what you couldn't share something helpful to your target market, you just get writer's block when it's time to actually do it.
Of course, sharing consistently is one of the keys to building up trust. And people do business with those they know, like, trust, and value.
Recently T&S published a book of mine, 102 Twee...
May 13, 2014
Avoid online marketing overload
If you're just getting started marketing your organization online, all the options out there can get overwhelming. There are a lot of tools and options available. It can be challenging to even wrap your mind around it all!
I've organized a lot of the options out there into eight different tools and strategies. Although there's a lot of overlap, this should help you understand what various online marketing options are out there.
Social Media
There are a lot of options out there when it comes to s...
May 6, 2014
Linking social networks together
From time to time, someone will ask me about linking social media websites together to make it less work when they update them. For example, if they update Facebook, they might want to automatically update Twitter with the same information.
The Problem
I've found it quickly gets confusing when someone has LinkedIn connected to Twitter connected to Facebook, or some variation of that idea. To make matters worse, that kind of setup tends to break a lot and causes quite a bit of frustration.
It lea...
April 22, 2014
Consistency online equals trust
One of the primary goals when marketing online is to get people to know, like, trust, and value you. Because that's what it takes for people to do business with you, or so the saying goes. But one of the more challenging aspects of that is the trust factor. How can you get people to trust you online?
The key is consistency.
Importance of Consistency
Did you know that every time you board an airplane, the pilots rely on their preflight checklist to make sure everything goes well with the flight?
H...
March 11, 2014
Marketing Online In The Right Order – Build Engagement
All too often, clients come to me confessing that they feel like they've failed when marketing online on their own. I know that for every time I hear that confession, there are many others that are keeping their feeling of failure a secret.
For some of those, that frustration can easily be avoided, simply by sticking to some specific steps in a specific order.
In the past few weeks, we've gone over Step 0 – Build Your Plan, Step 1 – Build Your Platform, Step 2 – Build Consistency, and Step 3 –...
March 4, 2014
Marketing Online In The Right Order – Build Your Audience
If you feel embarrassed because you feel like you're failing on your Facebook page, email newsletter, blog, or YouTube channel, you're not alone. Plenty of people get discouraged because they feel like they haven't met with success marketing online.
If that's you, the reality is that you may have just missed one key step, or gotten the steps a little out of order. We've already covered Step 0 – Build Your Plan, Step 1 – Build Your Platform, and Step 2 – Build Consistency. Let's see what the ne...