Tim Priebe's Blog, page 20

The real investment for a website

There are two main investments for a website: an upfront investment and an ongoing investment. It's a little like buying a car—sure, there's the price of the car, but there's also an investment for gas, insurance, and repairs down the road. I recently spoke with someone who wanted to purchase a website. She was comparing her options, and it turned out I was the provider she trusted the most out of the people she talked to.

Being overly promotional can backfire

Sometimes you'll see them on social media—people who just can't stop talking about their business or product. They're always pushing their business, products, or services. It happens a lot. You can probably even think of some time pretty recently that you've seen it happen on social media!

Facebook’s new Pages layout

It isn't out for everyone yet (somewhat ironically, it hasn't rolled out to my account as of this writing), but Facebook is in the process of rolling out a new layout for Pages for businesses, nonprofits, and anyone that has one set up. Let's take a look at the differences, then see what the T&S staff thinks.

Can social media improve your bottom line?

I had a conversation recently with a business owner who was skeptical about what social media could add to his bottom line. We'd been discussing his website, but when the topic of social media came up, he suddenly lost interest.

How to create a great LinkedIn post

LinkedIn currently provides two ways for you to share your thoughts on the platform—short status updates and longer, blog-length posts. You’ve probably even seen some of your connections sharing posts from their LinkedIn account. Sharing a post is a great way to increase your reach on LinkedIn and demonstrate your expertise in your field. Not...

Case Study: Baxter Electric Heat & Air

Baxter Electric Heat & Air has been serving Edmond and Oklahoma City for decades. When Josh Morphew, CEO, wanted to increase Baxter's online presence, he wanted to focus on the value-add for their clients, and he didn't want to be talked down to with jargon.

Online Marketing Mindshift sample

If you've ever been frustrated by our online marketing efforts, you may enjoy my fifth book we've just released, Online Marketing Mindshift. It is designed to help people—especially people at non-profits or small businesses who are wearing several hats—make the best use of their time and energy when they do online marketing for their organization. While you can find an excerpt...

Is your SEO strategy risky?

I spoke with a local business owner recently who had some questions about SEO (search engine optimization). During our conversation, what she shared revealed a lot of red flags. Knowing what I heard can help you know if you might be running a risk with unethical SEO, often known as black hat SEO.

Recover your expired domain name

If you have a website, you’re almost guaranteed to have a domain name. But if you’re not careful, your domain name can expire and you may even lose it, which results in your website being offline.

Are you on the wrong type of hosting?

Hosting a website used to be really expensive. Shared hosting—multiple websites on one server—helped bring that investment down, but brought with it some security issues. Today, website hosting is either more prone to hacking but really cheap, or secure with a larger financial investment. How can you tell which route is right for you?