The real investment for a website

There are two main investments for a website: an upfront investment and an ongoing investment. It's a little like buying a car—sure, there's the price of the car, but there's also an investment for gas, insurance, and repairs down the road. I recently spoke with someone who wanted to purchase a website. She was comparing her options, and it turned out I was the provider she trusted the most out of the people she talked to.