Tim Priebe's Blog, page 24

How to make your website social

If you're like many others, your website was created several years ago. And now you may have a presence on social media sites like Facebook, Twitter, LinkedIn, Google Plus, and others.

So how can you quickly and easily integrate your social media efforts into your website?

Fortunately, there are a couple fairly easy ways.

Help others connect

Make it easy for your website visitors to connect with you on social media! Include links on every page of your website to your various social media pages.

If...

Make website action easy

Do you know what the primary goal for your website is? What action do you want visitors to do?

Not everyone knows the answer to those questions. But even if you do know the answer, ask yourself this: How easy is it for people to take that action?

At a very high level, the goal of all online marketing should be to get others to do four things:

Know your organization
Like your organization
Trust your organization
Value your organization

Once they do all four of those things, you want them to take acti...

How to grow your email list

For many organizations, an email newsletter makes a lot of sense. It means people have invited you into their inbox. And as long as you provide value, they'll usually let you market to them as well.

So how do you build and grow your email list?

Offering an ebook or white paper in exchange for an email address is a good option. While it's certainly not a new idea in the online world, many organizations can still benefit form it.

Advantages

A downloadable resource typically doesn't come with a lot...

How to get targeted Twitter followers

In general, the more active you are on Twitter, the more followers you'll be able to get regardless of the specific tactic used. Time and consistent tweeting can net you thousands of Twitter followers, however, a lot of those won't be in your target market.

So how can you get targeted Twitter followers? No, not buy purchasing them online. It takes some work, but here's a tactic I've used to build my targeted Twitter followers.

1. Identify power Twitter users

Find Twitter users that tweet frequen...

How to build your Facebook audience

Even though Facebook is limiting how much of your audience sees any given message, it's often still the best choice for an organization to reach their target market. Many online marketers say that Facebook is a must for every organization, although I don't think I would go that far.

The single quickest way to build your audience on Facebook is simple: Pay Facebook.

It hasn't always been like that, but it definitely is now. It takes money, in the form of paid advertising. But before you invest a...

How to get LinkedIn Company Page followers

One of the advantages of having your own online audience online is the fact that they've essentially asked you to stay in communication with them. But where traditional advertising like print ads let you use their audience, with online marketing you have to build your own audience.

Here's a very specific tactic we've seen work on LinkedIn Company Pages. I've talked before about a method for building your Company Page's following. Since then, I've systemized it even further, and seen great resu...

Should you invest time in LinkedIn?

If you've ever talked to an expert on a specific online marketing tool, they frequently tell you that you're not spending enough time with it. But in reality, every tool and every platform isn't right for everyone.

While LinkedIn can be a powerful tool, it's not the best fit for everybody. Let's look at how you can tell if you should invest time in the popular social media site.

What is LinkedIn?

Put succinctly, LinkedIn is a social media website (or platform) that is geared toward professionals...

6 signs your web designer stinks!

Picking a web design company can feel like an overwhelming task. You may have a lot riding on your investment. Without technical and marketing expertise, it can be difficult to know whether you’re making a good choice.

Here are six warning signs you may be picking the wrong web designer.

1. Too many technical terms

If your web designer is throwing around more acronyms than a government agency, it’s a pretty good indication they’re not great communicators. If you’re investing time, money, and res...

How to start using online marketing statistics

Online statistics can be overwhelming! Many things can be measured when it comes to your website, Facebook page, email newsletter, or any other number of services. You may have a vague idea of what you need to be looking at, or you may not. You're not alone!

You need to start by setting an online marketing goal that ties directly back to a business need. Then, you can establish relevant benchmarks to measure that show progress toward that goal.

So what does that look like?

Goals and Benchmarks

In...

MailChimp campaign analytics simplified

One of the things we love about MailChimp is how easy their analytics are to understand. That said, sometimes it isn't obvious how to actually make use of the information.

Let's take a look at a three campaign analytics that are easy to understand, and some ways you can use them.

Open rate & Click rate

If you want a quick overview of how successful your email campaign was, you can take a look at Open rate and Click rate. You get there by clicking on Reports in the main MailChimp menu, then find...