How to build your Facebook audience

Even though Facebook is limiting how much of your audience sees any given message, it's often still the best choice for an organization to reach their target market. Many online marketers say that Facebook is a must for every organization, although I don't think I would go that far.

The single quickest way to build your audience on Facebook is simple: Pay Facebook.

It hasn't always been like that, but it definitely is now. It takes money, in the form of paid advertising. But before you invest a...