Inu Etc's Blog, page 27

6 Tips for Editing Videos and Improving Your Website Content

Videos are an important part of your online presence. They are so popular among those who access them that viewings increase 100 percent each year.

This isn’t only for new videos. It’s also for ones that people save in their libraries to view again.

Videos are found on social media sites, on repositories like YouTube, and on your own website. In fact, you want to have some form of video on there to promote yourself and the products you offer.

Unfortunately, many people add videos that are slow and of poor quality. This causes viewers to assume the presenter is lazy in their business.

You want to avoid this dilemma. To help, here are 6 tips for editing videos and improving your website content.

1. Find the Right Editing Software

The editing software built into your device’s operating system is okay. Yet, it’s not for presentations that require scene shifts, special effects, and other items that enable your video to go viral. To utilize those tools you need an editing application.

Several name-brand packages can overtax your budget. It’s best to try them out under free trials to see if they will work for you in the future. Instead, focus on the open-source editing packages. These are free and are constantly updated. Also, they tend to have more than what is available in name-brand products. This is thanks to free utilities offered by other users.

2. Speed Things Up

While it’s true your customers want to see your videos they don’t want to spend the entire day viewing them. Especially the slower parts. Fix this with tools to speed up a video online.

Plenty of companies across the internet have this ability. For instance, a place like Invideo gives you the ability to upload your videos to their site and naturally speed them up. The result is a presentation that isn’t too fast to seem unusual.

3. Compression

The other thing you want to do is reduce the size of your video. Though this can be done through editing, it still might be too big for your website. For instance, a 30-minute, high-quality video is approximately 10 gigabytes.

To get it to a manageable size you want to compress the recording. The editing software you choose should have an option to reduce its size so it’s still viewable without a reduction in quality. You will have to play around with these options for a bit to get the right setting.

4. Use A Template

A good way to establish yourself with videos is to create a brand. This isn’t only what you sell but your values and actions. To establish these on your recordings use a video template.

This is similar to an item you would use to create a PowerPoint presentation. It allows you to upload images to a site. In turn, items like logos and bullet-point lists are animated. It adds another layer of excitement to your website.

5. Website Prominence

If your website’s home page doesn’t have a space for videos, then it needs to be immediately corrected. In fact, you should have an introductory video at the top of your first page. You may even want to create a landing page that automatically plays your video.

Have your video start at the point users access your website. While they can always pause the presentation at least they get a taste of you and your organization.

6. Promote Video Content On Social Media

Don’t make your website the end-all location for your video promotion. You also need to utilize your social media platforms. This increases your reach and allows you to promote your works to different groups.

In other words, you have to present the video in different ways. For instance, your presentation might be more casual for Facebook. Your introduction on LinkedIn will be more formal. The more you do this the better you’ll get with your presentation skills.

Don’t let the opportunity of video promotion get away from you. More than ever, customers want to see the people behind the businesses where they’re going to shop. It provides a sense of comfort during hectic times. When you launch your videos you allow current and new clients to get comfortable with you and your organization.

This is a guest post written by Sheryl Wright.

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.

The post 6 Tips for Editing Videos and Improving Your Website Content appeared first on Inuidea.

How to Monetize Your Business With Do It Yourself Promotion Plan

Everyone searching online for ideas to monetize their business, and it seems like all the ways I see online, don’t even work or either outdated methods.

For me, I think it became a struggle for people to get successful, and the first stage of a business is a very difficult phase to monetize. Although, there are very effective ways that you can do it yourself.

There is no way online that ever worked, to monetize a business because no mentor has shown the real steps.

The thing about mentors, they don’t give the full idea! All real secrets that they reclaim, have not been explained in a very detailed way.

“No one will share a secret”

They are telling the truth about tiny aspects, or just primer levels! If you look at what they are saying about how to get income, it’s near to some levels.

They don’t separate the getting money phase, from other phases of marketing.

They are not lying Completely but smarting with it, what they do is talk about a phase that could be known, to make you their follower for good, so you come for other tips.

Smart move right! Well, you can be smarter than them by not listening to what they are saying, and do the same as they did to you.

From my 15 years of experience as a professional in marketing and advertising, I worked in a creative team as a copywriter, I learned that marketing is the only key for success, is the only door for your business to get customers in, and the key to lock them inside.

Marketing process = build a door =》let the door open =》lock the door with a key. 

The marketing process is divided into three main phases, but not all of the three will bring customers. To build a door is by making a website and business stationery aspects, inviting phase is where you do promotion, to generate leads in different ways that depend on your business behavior type. 

The final step is to keep what you have fetched, and this can be done only with very good customer services, and a good getaway system. 

And in this blog, I’m going to show you the real tactic that will bring customers to you.

That’s how you monetize your business by bringing customers to you in the 1st place.

Then you can look around with online mentors, to show you how to keep, and more of branding ways to be creative and come with social media stuff.

Be CREATIVE with your BUSINESS

A fine hub is a standard thing, a website for your business has become one of the stationery essentials because you are living in the digital age and it has just begun.

People search online when they want to buy a product, heck even at work you must be connected to the internet.

Although you don’t need that much spending on the website, with very fluff looking with a lot of colors a lot of cool designs.

Aesthetic work could be considered if you have a good budget for it, you can not do it if you’re on a low budget and you are just starting.

“Sell first and buy later”

You need to stop the buyer habit and start becoming a seller because that’s what business is all about, it is about selling stuff.

We are all built-in buyer form! It is addictive, the one who only gets rich is the one who never buys.

However, here are the main things that you need to have, as sources for your business, which also a creative part of your business:

Landing Page

As I mentioned you need a hub to let your buyers generate from any promotion, to land on your hub that’s called landing page! An ok website that you’re going to make for your business.

A simple platform like WordPress, you can make a very useful website that will do as many at a free cost is also easy to deal with.

Profile 

It’s very relevant to have the trust of the audience, you must make a profile on any platform that’s popular in the online world, for example, Google Maps.

All people look for local businesses through Google maps, for them it means you are there in real life, got your own presence, people still don’t fall to anyone laying on a bed with a laptop. 

Social media presence 

I’m talking about the trust thing, yea! You know that people like to spend time on social media, so why not jump on their hangouts, and have a good profile for your business.

By providing posts accordingly, people will follow after they purchase from you, and after feeling overwhelming. Good business will keep their customers, and let them trap in their bubble.

Social media becomes the place where people spend time mostly, think about it logically, Where can anyone spend time on the world wide web? Obviously, social media provides a good hangout place for online presence, if social media is a house, people will stay in it instead of their real-life house.

Blogs

Delivering value to your customers is vital. There is no reason to search on Google if there are no blogs in it, you know why Google lets bloggers do whatever they please Because it is like having a workforce without paying for it.

Ask yourself when was the last time you looked for an answer without google. Even though Google administration or the alphabet is paying for TV ads, to let people search even more on google.

That is why you need to write a blog, for your business to monetize, as it is another creative way, to keep people thinking about you only when it comes to your niche.

Swing the PROMOTION with a PLAN 

This is where you get customers to your doorstep, this is how you get income for your business, it is the only way to monetize a business.

A good strategy for promotion is vital to generate leads for you, and every business has its behavior depending on the type. 

Simply, to realize that by knowing your customers, are you selling a product to regular customers! Then you are business to customers. If you sell to businesses, then your method to use is business to business.

For business to business, the method you need is to find a way like direct marketing.

By generating emails from Google maps, or going to LinkedIn and approaching the business owners. Present an offer to business entities through messaging.

The mistake that everybody makes is mixing these methods together, like using advertising for business to business and use direct marketing or direct approach to regular customers. That is a very wrong move.

Without further ado, let’s get to the plan to how to monetize your business with a promotional plan do it yourself :

Monetize your business with do it yourself promotion plan – business to business 

As I mentioned there is no way to advertise for business to business, so direct marketing is the best bet, by reaching business owners.

What you need to do is go through Google map, and search your client service name, for example; lawyers, and then a list will pop up to you, so you are going to email every one of them.

Also, there are a lot of platforms that have data on businesses, like Yelp and Yellow Pages, employees’ and white pages.

Giant social media like LinkedIn has a good amount of data, for you to get clients, and then look through the employees names, and look for someone who is responsible in relations and send him or her a message.

Direct marketing 

You need to be good at writing an email that will convince the client. because direct marketing is all about sending emails, there’s no way you can use it, because cold calling is old and no one is responding.

You have to have the skills of a copywriter, either you can hire one which will cost about $13.00 per hour in an average sense.

I suggest though that you do it by yourself, that is what this blog is all about, showing you to do it yourself.

While you can do that by yourself, you need a lot of learning about copywriting, so you can send an email that will convert your buyers to money.

Monetize your business with do it yourself promotion plan – business to customer

All store-based businesses, or any business that is focused on selling directly to the customers, should prepare a very good way that regular people will enjoy shopping on it and are willing to buy.

With that said, you should already provide a good experience for them to browse around and should provide a creative method, good website, and good customer service.

Avoid cold calling with business to customers, because this type of customer will not feel OK or safe by cold calling them, they will be even terrified.

Also, they don’t want to be direct emailing, as they don’t check emails for shop purposes regularly. They might check for work or bills.

The best way to reach these types of customers is through advertising, especially as we live in the ad age, as online platforms are getting popular.

It’s like the 60s all over again! When people used to watch ads, through TV. We can do it now on YouTube, where people spend time watching videos. 

To run good advertising for your customers, by delivering value through advertising content, because you’re going to set up content that will be enjoyable for your customers, in return to get noticed.

as with any marketing content, you need to provide a very good copy, that will convert the audience who saw your ads, into buyers thus we call this step conversion.

“Attention – Persuasion – Conversion”

If you should do it by yourself, since you are not hiring a copywriter, you are going to prepare a very good copy, along with a very stunning headline.

First, though you need to research to know how people think, and feel about products similar to you.

Through this copy, you are going to showcase the problem, with a solution to be delivered, through this advertising content showing your product as the key of the solution. 

Prepare the hub to monetize

You got all the customers and you got all the website’s set, it is up to you to let them in or let them out, of course, you don’t want that after all the setting up.

The getaway system is very important when it comes to sales, and people would like the fastest way, they are not going to trouble themselves by paying you, they want to be guided to feel pleasure to pay.

Deals would ruin if your sales payment system is very hard to deal with, or has low services and is not easy.

In this step is the sales department which needs good customer service and a very perfect gateway.

You must have perfect customer services that will guide customers to pay you and close the deal for you. 

Then you need to have a good gateway system that makes life easier and stronger to receive the Money.

This becomes a great chance for you to have a great gateway system, payment that shows guides to the audience and easier to use, and provides all the ways people can pay with.

For example, if you are business to business, you can provide a good old wire transfer, PayPal transfer, or any payment platform. Business people won’t mind the trouble of sending the money.

While regular customers, only feel comfortable paying with a credit card after step by step guidance.

“The bigger the money, the easier the gateway”

The most difficult type of customers is the regular customers, although they are more valuable than business entities. That said because regular people would love to buy, business owners are sellers so they think twice and thrice to pay.

To conclude – DO IT YOURSELF!

The key here is to make marketing a complete process, doing phases from start to finish! That if you want to grow your business to monetize.

Monetizing business it’s all about doing marketing in the right way, because the money comes from customers, and customers come from marketing, more specifically in the promotion phase.

That’s why you need to do marketing phases completely, from creative to sales, and don’t forget the promotion, just one of the important aspects to bring customers.

This is a guest post written by Scott Wilson.

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.

Author Bio:

Scott Wilson is a copywriter with 15 years of experience in copywriting, worked with many marketing and advertising companies, and provided several types of copies for clients’ needs.

The post How to Monetize Your Business With Do It Yourself Promotion Plan appeared first on Inuidea.

Learn SEO: 16 Awesome Ways To Learn SEO In 2021

SEO is the new hot topic on the internet. People either want to become an SEO expert or they want to leverage SEO for growing the organic traffic on their site.

So, if you want to learn SEO and help others in growing their business then you have come to the right place.

In this blog post, I’ll be sharing with you 16 awesome ways by which you can learn SEO.  So, without further ado, let’s begin.

1. Start your own blog

Hands down, one of the best ways to learn SEO is by starting your own blog and learning from your own experiences. Initially, when you start your blog, you won’t know much about SEO.

But as you move ahead in your journey, you’ll get to know about how to optimize web-pages, posts, and other sections of the website.

In fact, I personally learned SEO by starting my own blog.

Apart from SEO, blogging can also help you in learning email marketing, social media marketing, content writing, and much more.

Moreover, a blog can also help you in earning money online, living a boss free life, working from anywhere, and travel the world while earning money.

2.  Enroll in paid SEO courses

You can also enroll in paid digital marketing or SEO courses to learn A-Z of search engine optimizations. Today, there are tons of institutes offering SEO and digital marketing courses in Mumbai

The best thing about these courses is that they give you 100% practical training, digital marketing certificates, placement assistance, and internship opportunities.

Courses will also take you through various digital marketing and SEO tools. In fact, many digital marketing courses are available in the online mode of training.

Hence, you can learn or watch their lectures from anywhere at any time.

You just need to select the best course which is suitable for you and kick-start your journey.

3. Read SEO books

Courses will cost a handsome amount of money. So, if budget and capital is your main constraint then books can be the alternative.

In fact, I personally started my SEO journey by reading books. I know, books won’t give you any practical knowledge but they are more than enough to build your foundation.

Later on, you think of starting your own blog and implementing all your learnings from the book. In this way, you can learn about SEO at the lowest cost possible.

You can search for digital marketing books on Amazon or any other e-commerce website.

I would also recommend you to buy an updated book because SEO is dynamic in nature. Sometimes the algorithm changes, ranking factor changes, or anything other. Hence, it is very important to learn the latest and relevant things.

So you must buy an updated book to learn the latest techniques, strategies, and trends happening in the world of SEO.

4. Read SEO blogs

If you want to learn SEO for FREE, then blogs are the best resources out there in the market. There are tons of internet marketing blogs available on the internet. You need to select and bookmark a few of them and start reading them daily.

Reading blogs will not only help you in learning SEO but it would also keep updated on the latest happenings in the world of online marketing.

Blogs will also help you in improving your vocabulary, copywriting, and content writing skills.

Following are the best SEO blogs that you can follow:

Moz BlogAhref BlogBacklinko5. Watch videos on YouTube

Did you know?

500 hours of videos are uploaded on YouTube every day. Most of these videos are related to learning and development.

So, if you are truly serious about learning SEO, then YouTube is the place to be. On YouTube, you’ll find tons of channels that are solely into SEO. And trust me, if you follow those channel and watch their videos for a month or a two then no can stop you from becoming an SEO expert.

 Also, watching videos on YouTube won’t cost you anything.

So, go to YouTube and just type “SEO” in the search box. Within seconds, you’ll come across thousands of high-quality lectures and videos.

6. Do an internship

Another way by which you can learn about SEO is by doing an internship in a reputed SEO or digital marketing company.

I personally did an internship in an SEO agency and got to learn about advanced topics and concepts in SEO. I was in direct contact with the SEO analyst and managers who guided me throughout my internship period.

Overall, it was a good learning outcome for me.

While doing an internship, you’ll get to know about SEO in a 100% practical manner. You’ll also be working on many live projects and assignments which will help you in understanding how the SEO or digital marketing industry works.

If you are serious about making your career in SEO, you must do an SEO internship. There are many reputed and award-winning SEO companies across the world. You need to select a few companies and apply for the internship.

I would say, even if it is a non-paid internship, you should go for it.

SEO internship will help you in understanding how the online marketing ecosystem works. It would also help you in getting hands-on experience.

You can also look for internship opportunities on:

LinkedIn.Indeed.comMonster.com and many other job portals.7. Follow influencers on social media

Another great way to learn about SEO is by following SEO experts on their social media accounts. These experts constantly keep on sharing valuable resources on their social media profiles which can be very useful for you.

Sometimes they share a new blog post, video, ebook, or anything else that adds value to their followers.

Hence, you can take up this opportunity to learn SEO and start following various SEO experts on YouTube, Twitter, LinkedIn, Facebook, and Instagram.

I am personally following all the top SEO experts on social media.

8. List to an SEO podcast

144 million Americans listen to podcasts. This clearly means the podcast is the next big thing. People all across the globe are listening to podcasts for a variety of reasons but especially for learning, motivation, and self-development.

Hence, if you are serious about learning SEO then even you can start listening to various marketing podcasts out there on the internet. The best thing about a podcast is that you can listen to them while traveling, working out, or even doing your day job.

There are a bunch of SEO podcasts available on Podbean and Spotify. 

Just download the app and search for SEO podcast.

9.   Watch webinars

Now here comes my personal favorite resource to learn about anything, especially in SEO or digital marketing i.e. Webinars.

Webinars work like charm and they are even better when they are conducted by an expert or an authoritative person from the industry.

The good thing about the SEO webinar is that you get to learn advanced topics that might have never heard of. Another benefit of watching webinars is that they contain PPTs which makes learning more fun and easy.

10.  Get enrolled in free certification courses

Hey!

If you don’t have enough cash to enroll in paid SEO courses, then you can also enroll in free online SEO courses. I know the fact that free courses won’t add much value but they would surely help you in building your basics.

Many free SEO certifications courses are being offered by bloggers and pro digital marketers. You can subscribe to their courses and kick start your SEO journey.

You can also subscribe to the newsletters of SEO bloggers and get valuable insights from them as well.

Udemy is also a great place where you’ll find tons of FREE SEO courses.

11. Google digital unlocked

When it comes to learning SEO, how can we forget Google?

Google has taken an initiative to spread the knowledge of digital and online marketing by creating a platform called Google Digital Unlocked. This is a free platform where anyone can learn about SEO, SEM, SMM, and how to grow a business by leveraging online medium as a tool and more.

At Google Digital Unlocked, you’ll learn the following things:

SEO.Search ads.Email marketing.Google analytics.Social media marketing.Advertising on websites.Content marketing and more.

The best thing about this program is that it is completely free of cost and each module is taught by an expert trainer from Google.

12. SEO seminars and conferences

Another great way to learn SEO is by attending worldwide seminars and conferences about SEO and digital marketing. Industry experts, professionals, bloggers, and many marketers come and share their knowledge with others in seminars and conferences.

This is slightly a costly approach to learn SEO but it will be worth it to spend some money to attend these seminars.

Another good thing about these seminars is the number of networking opportunities that you get is amazing.

You get to meet like-minded people and many other industry professionals with years of experience in SEO and the digital domain.

13. Leverage LinkedIn learning

LinkedIn has come up with the LinkedIn Learning program, a website that offers courses in the field of digital marketing, designing, programming, and many more.

The good thing about this platform is that it has a wide range of course libraries to choose from. You can also enroll in these courses from your desktop computer or laptop.

Courses at LinkedIn learning are created by industry experts who are passionate about teaching.

So, head over to LinkedIn learning and hunt SEO courses right now. 

14. Join Facebook groups

Facebook is not only for social networking. If it is used properly, then you can also learn something on Facebook. On Facebook, there is something called the Facebook group, which is nothing but a community of like-minded people.

If you are interested in learning SEO, then you can search for various SEO groups on Facebook and join them.

In these groups, you’ll be getting resources like video lectures, the latest blog posts, deals and discounts, access to various SEO tools, and much more.

15. Join SEO forums

Next to Facebook groups, you can also join various SEO forums on the internet. The majority of the SEO forums are paid once but they are also free to join forums like Warrior Forum and Black Hat World.

These are the two best free forums for SEO and digital marketing.

On these forums, you can ask all your doubts and query regarding SEO or digital marketing. You’ll also be getting eBooks and other learning resources on these forums.

 Getting exciting deals and discounts are other perks for joining these forums.

16. Try your hands on freelancing

Once you have built your strong foundations then you can try your hands at freelancing. You take up multiple freelancing projects from the domain of SEO and try to complete them.

If you give value to the clients, then you’ll be paid a handsome amount of money. This will also boost your confidence and later on, you can also start your own SEO agency.

There are tons of freelancing websites on the internet where you can create your profile and portfolio and bid for projects.

I would suggest you try to grab international clients as their purchasing power is more and they would also pay you good cash.

FAQs about SEO:

What is SEO?

SEO stands for search engine optimization which is a process of increasing the site’s ranking and organic traffic by implementing on-page and off-page SEO techniques.

What is the scope of SEO?

The scope of SEO is quite good. Anyone who is looking forward to learning SEO in 2020, would surely get good benefit from it. There are also tons of job opportunities available in the field of SEO.

What are the types of SEO?

SEO, social media marketing, email marketing, search engine marketing, inbound marketing, content marketing, blogging, and pay per click are various types of SEO.

How can I start with SEO?

One can start learning SEO by reading books or blogs, enrolling in paid courses, watching videos on YouTube, listening to podcasts, watching webinars, and many other ways.

This is a guest post written by Niket Sharma

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.

Author Bio:

Niket Sharma is the Founder and CEO of The Digital Skipper, a digital marketing blog that covers topics like SEO, digital marketing, blogging, make money online, and more.

 

The post Learn SEO: 16 Awesome Ways To Learn SEO In 2021 appeared first on Inuidea.

Top Secrets to Achieving Success with Guest Posting

A guest post refers to writing and publishing a blog under one’s name on someone else’s website or blog. It is a great way to connect to new readers and also to gain exposure in a short time.

Along with its pros comes the cons, it requires a lot of hard work and attention. Just because it has to be posted on someone else’s blog, it can’t just be written away with less effort. It needs to be written with utter dedication and focus as the blogs which allow guest posting will have a large number of followers. A huge amount of people will be eyeing it so you also have to keep in mind that whatever information you write is accurate.

Your post should have an authoritative impact as your main motive is to make people follow you up after reading that post. Your blogs are not just for the sake of entertainment when you are guest posting, but presenting it in such a way that you are able to grow and convert those particular website users into your followers. Your blogs should contain good quality content and have reliability so that the readers find it that much interesting and attractive that they actually search about you and your work.

Consider the primary points you need visitor bloggers to cover (maybe regions that will be applicable to your perusers however aren’t straightforwardly inside your group’s specialized topics?) and ensure that these subjects fit your general substance promoting system.

Then, distinguish content patrons who will carry high an incentive to you and your perusers. Additionally, be sensible about the sorts of supporters who will profit by distributing content on your blog. You may have your eye on the A-listers of your industry, however, exceptional voices might be more anxious to contribute may in any case offer some benefit to your crowd.

Drawing in an important crowd has become more earnestly since everybody and their canine has a blog. Yet, by visitor publishing content to a blog on a website that as of now has your intended interest group, you can rapidly receive the rewards of that webpage’s persistent effort.

Visitor publishing content to a blog acquires you backlinks – perhaps the main components in Google’s positioning calculation since you can connect to your webpage – and it immediately places you before a current crowd.

Once in a while, it’s ideal to begin and get a couple of visitor posts distributed on some little, however applicable destinations. Be that as it may, in the event that you truly need to make large walks, you, in the long run, need to get on a top site, and it’s not as hard as you would suspect in the event that you realize the means to take.

Influencer effort can be the triumphant distinction to your visitor contributing to a blog crusade.

By putting in a couple of hours of your opportunity to explore legitimate websites and getting seen by specialists/industry pioneers, you’ll have the option to separate yourself from the plenty of bloggers who keep on putting forth visitor commitment attempts with the desire to get seen by influencers.

Getting distributed on huge locales can do something amazing in both the short and long haul. I’ve watched it occur with my own blog when I’ve been distributed on destinations like Entrepreneur.

While writing for the guest post, you have to make sure that you keep in mind the target audience. It is really necessary that your target audience should either be the same as the website or blog you’re writing on or overlap with it to some extent. If your target audience is just totally different from the blog you are posting, then it is of no use to you. It should also be focused on what the blogger wants you to post about.

When you write a successful blog post, you are having a win-win situation for you. Because you are catering help to the blogger and giving him what he needs and at the same time able to make a good impact on his followers and take advantage of that.

Most of the bloggers with high profile and status often choose from tons of blogs and allows them for viewing on their website. They mainly focus on the ones that provide value to their viewers and are written according to their needs and benefiting their piece of writing. So, if you want such an opportunity, then you must showcase that their needs and your needs are on the same path.

Tips and secrets for writing guest post successfully

According to the SEO marketing services here are some tips that you must look for while writing the guest post successfully.

Write according to the target audience

As stated above, your target audience should be the ones who overlap with the bloggers. It is very important that you write keeping in mind the target audience so that the reader can connect with your piece of writing. 

When you read a book that doesn’t relate to your problems or wants, then it’s easy to get bored and leave it. The book that will talk about your pains and needs will be the one that you will go for. In the same way, a successful blog post will be the one that is written according to the target audience. 

Write tangible content

Quality is always considered better over the quantity. If you are writing long paragraphs with no absolute value and it’s just the way you think about something, then it is not going to have a good impact on the readers. You should always choose to write actionable and good quality content.

If the audience is not able to connect with your piece of writing, it is just going to be some words written by somebody and they will forget about it in a few minutes or hours. It is not going to have any impression on the reader’s mind.

But if your blog contains something actionable, edgy and useful, then it is going to make a long-lasting impression on them. The readers will try to inculcate those new tactics or values in their life that is learned from your blog and will always keep you in mind while doing it. In this way, you will create a strong impression on your expertise and those people will follow you up.

Insert a landing page

When you are attracting and inviting an audience to your website, you have to keep in mind that you have to do something which provides more value to them and also serves as a benefit to you. In order to do this, you can direct them to a landing page on your website. Taking them to the homepage directly might be less interesting for the audience, so you can add an interesting offer taking them to the landing page for keeping their interest intact. By providing them an offer, you can make them a part of your purchase funnel.

The more value you are able to put to the audience, the more are the chances of them following you. Firstly you need to present your guest post in such a way that it attracts the reader that much that they want to know more about your work. In this way, you can take them to a landing page where you can offer something which benefits mutually.

For example- You can offer them a free PDF of any mini-courses or provide some clips that are part of a bigger course. You have to keep this free stuff very valuable, interesting and design in such a way that readers have to purchase the whole book or course. You can also ask for reader’s email ids so that you can update them about new services you are going to provide. This way, you are able to maintain a link with them for a longer period and have a good impact on them.

Use Internal SEO for your guest blog

If you use links that will improve and enhance the SEO of the bloggers, they would be highly impressed and definitely love your work. When you are able to connect with the main content on the website, you are helping search engines to connect the blogs in the structure of the website. This would help in giving more link value to the ones that are more connected and important to the blog itself. 

When you use internal links, the audience is more likely to click and dive into another blog and then another. 

When a reader has come all this way to just read the content, there are high chances of them following or subscribing to the page. This will enhance the metrics of the blog.

Include images according to the needs of the blogger

The blogger wants your content to enhance their work when you are guest posting for them. They need something edgy and attractive so that more audience would be able to connect and follow them. If a blog needs extra efforts on their behalf, they will simply reject it.

So, you should firstly focus on creating a blog that they will love and accept. You can make your blogs interesting and attractive in many ways. One such way is to include images. You have to make sure that the images you include should be of high quality and unique so that your work can stand out among all the others. Low quality and blurry pictures and screenshots will give a really bad impact, so you should try to avoid them.

Next, you have to make sure that the size and compression rate should be accurate. Your picture should be of high quality and at the same time be able to load quickly. You also need to give an appropriate and good name to the file before adding it to your blog. You should think about the names that will give a good impact on the SEO of the website. 

Don’t be spammy or too self-promotional

When you are writing a guest post, your post cannot merely contain information about you and your views on the issue. Your post should be in such a way that it provides valuable information to the reader so that they get interested in you and your work.

You can just add good bylines so that the readers can know a little overview of your work and contact you later on.

After you are able to make such an impact on them, they will click and reach on your website where they will be able to know and learn all about you.

Now, you can promote yourself in every way and sell your products or whatever you want to do. 

The key to writing a good guest blog is that your content should not give an impact on marketing. It should always look like tangible and actionable content. You should focus on providing more and more value to the readers. It will help you in gaining publicity in a more authentic way.

Begin Building Relationships

Most likely the greatest test business visionaries face when utilizing visitor posting is getting their pitch acknowledged. The key to accomplishing this is by first zeroing in on building a relationship with your objective influencers, prior to submitting to them a pitch.

Consider everything: You’re bound to help out for a companion than for a total outsider. Something very similar goes for visitor posting. At the point when you assemble and set up a solid relationship with influencers in your specialty, they’ll be all the more ready to oblige your solicitation. At times, they may even contact you and propose that you review a visitor post for their blog.

Conclusion

These are some of the strategies that one must look to achieve success with guest posting. All these Guest post strategies will definitely help you to grow your business

This is a guest post written by Anuj Sharma

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.

Author Bio:

Hi, my name is Anuj, and I am a content writer. I am working in a leading SEO company in Malaysia. I am creating many articles on WordPress, Information technology, Website Designing, Search Engine Optimization, social media, etc.

The post Top Secrets to Achieving Success with Guest Posting appeared first on Inuidea.

How to Optimize Content to Boost Traffic and User Engagement

Content is critical, and It determines the success or failure of online businesses. To boost ROI, you need to work on increasing your user engagement and traffic. And to do this, your content has to be top-notch, as well as being optimized the right way.  

A content that ranked high in the past can lose its glory and be labeled as underperforming due to many reasons. And when this happens, it is essential to detect and improve it. Our article culminated in the top ways of optimizing content to boost traffic. If this is what you would like to learn, kindly scroll down and continue reading. 

Underperforming Content: What are they?

Underperforming Content is any content that is not attaining the ROI that you hoped. Instances where you might be experiencing underperforming content include the following:

Your emails lack engagement.Your website is not getting enough traffic.Your videos are not getting views.

Underperforming content includes content that has never performed well and those that once performed well but no longer did. This can also include web content that has the potential of performing well but is yet to. 

Image Source: Getty

Reasons Why You Might Have Underperforming Content

There are various reasons why your content might experience this. Some of the reasons include: 

You failed to use the right choice of keywords.Your content might contain outdated information.Competitors might be publishing preferable content.Your content doesn’t measure the user intent.Your content is tied to old incidents.There are grammatical errors in your content.The content has poor formatting issues.Your content doesn’t fit into the format Google is prioritizing.How Do You Recognize Underperforming Content?

Image Source: Getty

Having learned why you might have underperforming content, we shall now discuss some checks to help you detect them. 

Intent and SERP Analysis

You will be able to spot various questions related to your web content concerning relevance, intent, and competition. You can access these questions by scrutinizing the SERP for specific key points. These days, all core SEO tools supply you with several substantial pieces of information on what the SERP looks like. It will provide information regardless of the keyword you are scrutinizing.

Chrome Extensions

Many chrome extensions can provide you much information on the page’s indexability status and examine things like Meta robots tags and canonical tags with a simple click.

Some extension includes:

SEO META in 1 CLICKPortent’s SEO Page ReviewGoogle Search Console

You can analyze the status of your page by using the URL inspection tool. This can enable you to answer some questions, which include:

Has Google indexed my page? Are we allowing Google even to index the page?Has Google crawled my page? Are we allowing Google to even crawl the page? 

Google will provide information about your crawlability when you assess the Coverage feature. 

Ensure that user-declared canonical and Google-selected canonical do not differ. If they differ, however, you should look into the reason for it. This is because it means that Google is disrespecting the canonical regulations that are put on the page. Check URL Inspection Tool to know more. 

JavaScript Check

JavaScript is king in today’s environment because, among many benefits, it adds interactivity to your page. While doing this, it might modify some key HTML components that are essential for SEO. You can see how a page would turn out without JavaScript. You can do this by using this tool, WWJD.

To see whether your on-page SEO might not be compatible with JavaScript, you can use one of the following tools. They are all handy tools to fix any kind of troubleshooting. This is because the rendered-DOM resource showcases in real-time.

URL Inspection ToolMobile-Friendly TestRich Snippet Results

After running these, click to check the rendered HTML and observe the following checks:

Are my internal links visible to Google?Can Google gain access to other key elements of the page?Is the key part of my content visible?

How to Revamp Underperforming Content to Boost Traffic and Engagement?1. Have a Good Understanding of Search Intent

Always analyze what the SERP entails for the topic of focus. You can better understand what search engines need by exploring the SERP and all its facets. 

While auditing the SERP, you should be able to give answers to the following questions:

What content format is Google displaying in the SERP? What are the Keywords used in the metadata of your competitor? What type of content is Google giving attention to here? Is it informational, transactional, or navigational?  How competing are the main keywords and how well are the competitors ranking effectively for them?

Expectantly, the above question will give you an outlook of your possibilities of ranking high on Google’s first page.

2. Ensure that Your Page can properly be Crawled and Indexed

You want to ensure that your web page is not under any track of blocked resources.

Ensure that other pages have a canonical tag towards your URL. You want to confirm that the canonical is richly-done; hence Google will ignore them. 

3. Write Excellent Metadata

Ensure you pay attention when writing title tags. You want them to be rich and unique. 

Although Meta descriptions are not considered when ranking posts, they are also important when urging your reader to click on your search result. 

Try not to change metadata very often. However, you want to properly try new metadata once applied.  

4. Make the Right Amends to Your Content

Focus on creating great content, not for Google but for the user. While doing this, endure that your content is readable. 

5. Ensure You’re Using the Right Keyword

Know and understand what keyword you want to rank for, as well as what keyword you are qualified to rank for. Be pragmatic about your ranking possibilities. 

Conclusion

When it comes to content marketing, the most common issue is underperforming content. Underperforming content can hinder your search results. This challenge can be fixed by revamping your content. First, you want to carry out extensive research on your content, search for where the flaws are, and fix them. 

We hope that our article has provided you the information you desire to boost traffic and user engagement.

This is a guest post written by Grace P.

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.

Author Bio:

Grace P. is a professional content writer at Monify Media who harbors her love for writing and crafting killer social media campaigns. She has worked with top-notch brands and magazines, which shows off her professionalism. When she’s not typing blog posts, you can find her lounging in her bed or enjoying burritos.

The post How to Optimize Content to Boost Traffic and User Engagement appeared first on Inuidea.

7 Effective Blogging Tips Every Beginner Should Know

Anyone can start a blog. Making this blog a success, however, is a whole different matter. If you are new to this business, you will need blogging advice, preferably from people who have been around the block. Well, if you are searching for blogging tips for beginners, then this article is for you. Here you can find the best blogging tips and advice that will put your site on the map in no time at all. But before going to the tips, we will tell you why this blogging strategy is important.

7 Effective Blogging Tips Every Beginner Should Know1. Address Relevant Topics

Perhaps the most important thing you can do for your blog is to suggest relevant topics. You have to target what people are most interested in, and they will head back to your site in search of answers on which you have written. So, where do you get this topic from? Definitely, from your audience! Your best topic builder is the people you want to direct to your site. Therefore, your first business is to find out their hottest issues. You determine the top searches related to your blog. Make sure you tackle them first. Then sit back and see increased traffic to your site.

2. Produce Interesting Titles and Make an Impact With Your Introduction 

It is essential to know that any message you write will fight for the attention of thousands of other items in the results of the search engine. That’s why you need to come up with a big, intriguing, or unique headline solution. Use catchy words to draw the eye of your ad.

If your introduction isn’t going to grab your in- reader, they won’t bother to read the rest of the post. “The first thing you learn from blogging is that people are one click away from you. So you have to get straight to the point; you can’t waste people’s time. So your intro should draw the in- reader. Keep your title short and to the point, but also give the reader a taste of what will be covered in the post below.

In essence, ask the questions you know your reader will want to be answered. Then invite them to find out those answers in the mail.

3. Find Your Niche and Research Your Competition 

There are millions and billions of blogs on the web. Therefore, you have to find a way to build a community of readers for yourself. To stand out and make it easier for your blog, you have to find your niche. 

While you shouldn’t limit yourself too much, also avoid trying to cover up too much. Look for a niche that’s relevant but not as widely represented on the global web.

It doesn’t matter what the size of your niche is; you will have competition. However, you shouldn’t see these competitors as just a threat. They can also be quite an important resource. This is especially true if you are looking for a topic for an essay for you.

Look at the articles that are doing particularly well on these competing sites. This will give you a little idea of what to write about – just make sure your content is better than what they have to offer.

4. Find Your Voice and Add a Personal Touch

There is no denying that content is king. However, people don’t just read blogs for content. Therefore, you should find your voice before you even start your blog.

Do you want to be humorous, daring, progressive, or academic? Make sure your voice is authentic to you. It will then be much easier to build blog posts that are true to the character you have created.

The worst thing you can do for your blog just has a wall of information. Even academics will be turned off by this format. So, the best blogging tip is to make sure your articles are easy to read. This means having shorter sentences and paragraphs so that information is presented more clearly.

Use different headers to break up the monotony of the content. And, depending on your audience, GIFs and other types of media can work in your favor. If you want a more professional approach, use charts, tables, etc.

In addition to having your own voice, make sure you remind people that there is a real person behind your blog. It means writing about your own experiences related to your niche. Or, depending on the type of blog you are running, even providing personal updates. As far as blogging tips go, this one will guarantee your readers a much more intimate connection with your blog.

5. Read Before Publishing

It is not surprising that the most passionate writers are, in fact, the most passionate readers. It doesn’t matter if you are starting a blog, writing a book, or just doing your homework; if you want to be ready to give it a good try, it is important that you provide a perfect piece of writing, by the way, you have to learn to write by reading constantly. Read books and magazines, have an essay written for you, or subscribe to author blogs and bloggers you love. Plus, essay writing services can also help you to find test examples and discover the perfect structuring of the essay.

Learn writing styles and new vocabulary; it will also give you a better idea of how you should build your future articles as well as topics and gift ideas. At the very least, you will realize what kind of format you need to follow. Please pay attention to how others write, what they write, where, and why.

6. Create Easy-to-Read Messages and Be Consistent With The Content 

It doesn’t matter how good your blog is – if you’re not consistent with how often you post, you’ll start to lose readers. Consistency is, therefore, essential. Create a calendar for yourself and keep your readers informed. Then they will make a point to check-in at the appropriate times and access new content.

Even if you’re worried about having a tight schedule, give yourself a limited amount of time. Make sure to post every week or so – every two weeks at most. If you are unable to offer good quality content, check in with your readers in other ways – updates, discussions, etc.

Also, create content worthy of reference. One of the most important Blogging tips for beginners to keep in mind is that your readers see you as an expert in your field. They should use your blog as a point of reference. Now, if you have real credentials for this, great! Make sure to share your knowledge and experience with your readers.

In houses you have no references, do enough research to establish you as an expert. It means using reliable sources, covering topics in-depth, and staying up to date in your niche. You can then gather a loyal clientele.

7. Use SEO Techniques And Market Your Blog 

SEO becomes even more important in this fierce competition. That is why you should take the time and effort to learn SEO methods and the best tactics to use. There are a lot of articles that you can browse that will show you everything you need to know.

Then it’s just a matter of using the appropriate techniques for each of your posts. This will increase the chances of your blog being sent to the top of the search engine results list.

Simply having an amazing, SEO-ready Blog is not enough. You also need to market your blog in a proper way. On the one hand, you can offer your expertise on a forum. If you are relevant and effective, people will follow you around your blog.

This way, you can access a whole new audience. Another tip would be to write guest posts for other popular blogs and display your expertise there.

Most Important Benefits of Blogging Strategy1. Blogs Attract New Prospects

Blogs help you build relationships with new visitors to your site. Instead of being directly greeted by static pages, ads, or products, new readers may find it more fun to communicate with you for the first time with the relaxed tones available in their posts. This more “friendly” approach helps build relationships.

2. Blogs Help Build Customer Trust

When you post content on a regular basis, visitors visit you many times because they consider you an expert in your industry or a particular topic. This can lead to regular sales without any further effort on your part.

3. Blogs Improve Your Visibility

Brands that create blogs attract new people to their website by improving their ranking in organic search results. SEO focuses on high-quality content that is updated regularly. Therefore, blogging is an effective way to increase your visibility.

Conclusion

These are the best tips to follow if you want to improve your blog. Use each of these suggestions, and you can pretty much guarantee that your blog will start to do better. Then, before you know it, you’ll be an expert blogger yourself!

This is a guest post written by Chris.

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.

Author Bio:

Chris is a passionate writer, hungry for new innovation. New trends fill him with tons of enthusiasm to uncover hidden topics. Speakaudible covers a wide range of subjects related to audiobooks. You can check a list of high rated audiobooks on Speakaudible.

The post 7 Effective Blogging Tips Every Beginner Should Know appeared first on Inuidea.

How to Monetize Your Business Idea

Between scribbling your profitable idea on a cocktail napkin and smiling your way to the bank when it finally starts paying off, there is an entire process. This crucial process determines whether your idea will be the next sliced bread or an utter failure.

Unfortunately, would-be entrepreneurs get trapped in that light bulb moment of coming up with a multi-billion idea and forget to put in the hard work of evaluating its viability. 

Visualizing how much profit the idea will give you is just a start, but creating a plan of how your future product or service will address the marketplace’s unmet need is the real deal.

Here are practical tips to help you make money from your business idea.

Conduct Market Research to See Whether There’s an Audience for Your Business

Market research helps you establish whether your idea has real potential or if it’s just wishful thinking. 

You need to take the time to gather information from web searches, state and federal agencies, industry associations, periodicals, and more. 

A couple of hours online or a trip to the shopping mall can make a difference in helping you understand the market.

Follow these steps when conducting market research.

Read About Your Market

Most industries have market reports. 

Even if you come up with a new idea like a unique app, you can find out more information about other apps in that category, their best features, and pricing. 

Reading market reports in trade journals shows you the current and future trends, giving you a picture of how your service or product might perform.

Carry Out Customer Research

You need to know some important details about your future customers.

For example, you may want to know more about their:

Age
Location
Education level
Occupation
Gender

You may want to review your potential customers’ current buying habits. 

This will help you determine whether they are ready to pay a little bit more for better quality or if they are more likely to stick to a particular budget.

You can check out the U.S. Small Business Administration site for most of the demographic information. 

Use the data to determine which groups are more likely to buy your service or product than others. Furthermore, find out if there are any other groups that may be interested in your offer that you have neglected to consider.

Also, be sure to analyze information to establish why a target group may want to purchase from you rather than a competitor. 

After researching the market, it’s time to reach out to some of your potential customers directly.

Interview Potential Customers

Now that you’ve found possible customers for your service or product, it’s time to ask them about their needs and what features they’d like a service or product to have. 

Use an online poll or social media survey to get this information. A good option is to send a survey link to various online communities where your potential customers hang out.

Source

Some of the responses you may ask from potential customers include:

 How much are they willing to pay?
What similar services or products do they already use?
In what ways can services or products be improved?

The answers to these crucial questions will shape your further efforts.

Research the Competition

Learn more about other businesses in the same industry to understand what makes them successful.

Company size isn’t an issue here. Feel free to research any company, from start-ups to established organizations.

To know about the competition, speak with potential customers to find out what they like about your competitors most, and any areas that they feel need improving.

Test Your Idea

The final step in your market research is to test the business idea. We’ll discuss this part in detail later in the article.

Develop Your Idea Into a Business Plan

A great business plan provides guidance into every stage of starting and managing the business. 

It’s basically a roadmap for structuring, running, and growing your business. A business plan can help you fund or attract new business partners. This tool gives investors confidence that they’ll get an ROI.

A business plan contains the following sections:

Section 1: Executive Summary

Briefly explain to the reader what your business is all about and why it’s likely to be successful. This section should include:

The company’s mission statement
Service or product
Basic info about the company’s team
 Location
Employees
Financial details
High-level growth plans (especially if you’d like to request funding)

The executive summary is almost like your company’s I.D. card; it gives the reader the fundamentals of your business.

Section 2: Company Description

Next, your business plan should contain a detailed description of your enterprise. Highlight the problems the business solves and also list the customers or other businesses you intend to serve.

The company description is the right place to boast about your strengths. 

Does your team consist of experts? Have you found the perfect location for your store? Be sure to list your competitive advantages here.

Section 3: Market Analysis

You need a strong grasp of your industry’s target market and outlook, as mentioned earlier. 

Researching the competition shows what other companies do and their strengths, and showcases your advantages compared to what they offer. 

When drafting the market analysis, be sure to provide answers to questions such as:

What things do successful competitors do?
Why does what they do work?
Can you do the same things in a better way?

This section shows to the reader that you have a realistic idea of what you can expect from the market and what you can bring to the table.

Section 4: Organization and Management

This is the place to tell the reader how your business will be structured and the people to run it. 

Describe your company’s legal structure and state whether you plan to incorporate the business as an S or a C corporation, an LLC, a sole proprietorship, a limited or general partnership.

Source

You may want to create an organizational chart that shows who deals with different areas of the company. 

Further, show how every person’s experience will shape your company’s success. You may want to consider adding the CVs and resumes of team members.

Section 5: Product or Service Line

Under this section, describe the service or product you offer. Elaborate on the benefits of the service or product to customers and highlight the product life cycle.

In addition, mention your intellectual property plans, such as patent or copyright filings. Are you conducting research and development for a service or product? Go into detail on that.

Section 6: Marketing and Sales

A marketing strategy keeps changing to suit your company’s unique needs, so there’s no one specific way to approach it. This section’s goal is how to attract and retain your customers. Also, describe how you plan to actually make a sale.

There are many ways to monetize a service or a product. 

If you’re setting up an app, for example, you may want to monetize it through the paid app model, or a combination of a free and paid model, a freemium app with in-app purchases, subscriptions, or through partnerships with other brands interested in your target audience.

Section 7: Funding Request

This section outlines your funding requirements — if you want to ask for funding, that is. 

The goal here is to vividly explain the funds you’ll need in the next 5 years, as well as their purpose.

This may include paying salaries, purchasing materials or equipment, or paying specific bills until when the revenue increases.

Ensure to specify whether you’re interested in equity or debt, the preferred terms, and your request’s duration.

Section 8: Financial Projections

It’s best to add financial projections to your funding request. You have the goal of convincing the reader that your company is stable and will succeed financially.

If you’ve got an established business, remember to include income and cash flow statements, as well as the balance sheets for the past three to five years. 

Additionally, if there’s any other collateral you’d like to include against loans, list it as well.

Provide the financial outlook for five years in advance. 

Include forecasted balance sheets, capital expenditure budgets, income statements, and cash flow statements. Use charts and graphs to forecast your company’s financial story.

Get the Resources and Start Creating Your Product

Now that you’ve rolled out a plan for your business, it’s time to really get started. 

Begin by setting aside the resources needed to build your product. The five types of resources you need include:

Financial Resources: Funding

Every business needs funds to start. You can obtain funds from:

Personal savings
Loans and lines of credit
Family and friends
Private investors

No matter where you get them from, you’ll need those initial resources to cover the expenses inherent to getting your business off the ground.

Physical Resources: Equipment and Premises

Whether a home-based business or a big company with multiple locations, each company requires suitable physical resources. 

They include working space, a telephone line, marketing materials, and enough information systems to keep things running smoothly.

Educational Resources: Industry Skills and Knowledge

Gaining in-depth knowledge of your industry is vital. It helps you to make smart decisions regarding your firm’s direction. 

However, you don’t have to learn every in and out inherent to conducting a business to succeed in running it. If you don’t have the skills but are passionate about a business idea, you can outsource certain aspects to those who know more about them.

For example, you may have an idea for an app, but you don’t know how to create one. This is where you involve an experienced app developer.

Human Resources: Staff

The success of any business depends mostly on its staff. 

Your goal is to hire competent and experienced professionals with a track record of excellence in their line of work to help achieve the company’s objectives.

You can recruit qualified team members by using staffing agencies or through referrals from persons you trust.

Emotional Resources: Support Systems

Operating a business can be stressful for any entrepreneur. To stay motivated and keep your sanity, have a support team to inspire and guide you accordingly. 

The team may consist of family, friends, a professional group, or a mentor.

Test the Idea’s Viability, Demand, and Pricing

Testing a business idea is paramount to success. If you assume your idea will be a big hit and jump in blindly, you risk losing time and plenty of resources. 

So, how do you test your idea’s viability, demand, and pricing?

Viability

Build a prototype of your product or service and show it to the audience to get their honest feedback.

For instance, if you’d like to launch an app, you can release the beta version of your software using Apple’s Test Flight. 

From this, you’ll get their feedback on whether the product is useful, see if it meets people’s needs, and how much they would be willing to pay for it. 

Based on this feedback, you will be able to modify your idea.

Demand

Conduct a survey or talk to at least 50 potential customers to establish whether they identify with the problem as you do. 

In other words, find out whether the problem you’re trying to solve affects a bigger part of the market or just a small section of it.

Pricing

Three pricing strategies are recommended for startups. These include the following:

Maximization

The approach involves negotiating for the maximum possible price per sale. It’s designed to maximize a company’s revenue growth in the short-term. You should only use it when most customers are willing to pay, and when you’ve got equal optimal long-term and short-term prices.

Penetration

The strategy involves pricing a product low to win the bigger market share then moving up-market once you’ve created a broad adoption.

Skimming

Start with a high price and then broaden your product line to reach more customers at lower prices. This technique is common among consumer hardware. 

For example, Apple sells the newest iPhone models at high prices and repackages the older ones at reduced ones to meet the demands of varying customer segments.

The Final Take

Monetizing your business idea requires work, testing, and refining. Conduct thorough market research and draft a comprehensive business plan. Before you launch the idea, test it, and pull the resources together in the most efficient way. 

The information you get will shape your further efforts as you turn your business idea into a successful endeavor.

This is a guest post written by Lisa Michaels. Feel free to connect with her on Twitter @LisaBMichaels.

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.

The post How to Monetize Your Business Idea appeared first on Inuidea.

How to Start a Podcast for Free in 2021 (Complete Guide)

Do you want to start a podcast for free in 2021?

The demand for the podcast is increasing, and now you have a great opportunity to start your own podcast, build a rich audience, and make money podcasting.

People start a podcast to share their knowledge, to make money, to influence people, and to market their business.

The best part is,

Now it’s possible to start a podcast for free.

In this step by step guide, I’m going to show you the best and the easiest way to start a podcast for free in 2021.

Let’s dive right in.

What is a podcast?

A podcast is a series of downloadable and streamable recorded audio content.

Isn’t it the simplest definition of the podcast?

Related Post: The Ultimate Guide on How to Start a Money Making Blog in 2020

Can you really start a podcast for free?

Obviously, you can start a podcast for free. If you have a smartphone, laptop, and an internet connection, you can start now!

This post contains affiliate links (I don’t recommend anything that I don’t believe in), meaning at no extra cost to you, I might receive a small commission for purchases made through these links.

What you need to start a podcast?

The only thing you really need to start a podcast is something to talk about. And we already talked about the equipment required to start a podcast.

You can start a podcast for free. But if you want to spend some money, then invest your money on a good microphone.

Because when it comes to podcast, it’s all about audio. So, don’t compromise with the audio quality of your podcast.

One of the most popular podcasting microphones is the Audio-Technica ATR2100-USB.

Otherwise, you can use your earphones. They are good enough to start a podcast for free!

Starting a podcast: define your niche.

So, what’s the topic you want to talk about?

Do you want to start a business podcast or an entertainment podcast?

Are you going to start a solo podcast or an interview podcast?

It’s up to you.

I suggest you talk about the topic which you are passionate about and which you have some knowledge about.

Choose a name for your podcast.

The ‘Your Name’ Show is the most common podcast naming style. But you can add your brand name or some keyword to optimize your podcast to rank on iTunes.

Look at Tim Ferriss podcast name:

‘The Tim Ferriss Show‘

Look at Pat Flynn’s Podcast name:

‘The Smart Passive Income Online Business and Blogging Podcast‘

Pat Flynn optimized his podcast using keywords like Online Business and Blogging Podcast.’

Write an amazing description of your podcast.

After your podcast name and cover art, the next thing potential listeners look at is your podcast description.

In iTunes, you can have up to 4,000 characters to describe your show. Your podcast description should be engaging, descriptive, and straightforward.

You should write about the benefits your listener will get after listening to your podcast. Also, don’t forget to add some keywords to SEO optimize your podcast and to rank well on iTunes.

Design your podcast cover art.

Your podcast cover art is the first impression your potential listener will see as they browse through their favorite podcast streaming app.

So, it’s obvious that you need a beautiful podcast cover art to impress and grab your potential listener.

Here are some tips for creating the best podcast cover art.

Your podcast cover art must be 3000 x  3000 pixel (Minimum size is 1400 x 1400 pixels)
This image should be in .jpg or .png file format and the RGB colorspace.
Use high-quality images. Get royalty-free images from these amazing photo downloading sites for free.
Don’t use so much text. Some podcast player automatically shrinks the podcast cover art to fit smaller containers. So it will be nearly impossible to read more than three or four words.

You can easily create an awesome podcast cover art using Canva or Snappa for free.

If you have a little bit of a budget, I recommend Fiverr (Or you can contact me, I’m a designer too:) to create your podcast cover art. Also, if you have more money, you can check out 99design to create a professional podcast cover art.

Record your first podcast episode.

If you are a solo podcaster, you can start recording your first podcast episode on Audacity, or you can directly record your podcast on Anchor, a free podcast hosting service.

On the other hand, if you want to record remote interviews, you can use Skype, but Skype audio quality isn’t good enough, and you need a call recorder to record Skype calls.

So, I suggest you use Zencastr or Anchor (A free podcast hosting and recording service ) to record hassle-free remote interviews.

Zencastr free plan allows you to record up to 8 hours per month (Which is enough) for up to 2 guests in MP3 format.

Anchor’s remote Interview recording feature is currently only available in the iPhone and Android version of Anchor.

Read more: 7 Best Podcasts for Aspiring Entrepreneurs – Learn and Get Inspired

Edit your first podcast episode.

Audacity is a great free audio recording and editing software. After recording your first podcast episode you can remove background noise from your audio, you can add intro and outro and lots of other things you can do in Audacity to increase the audio quality of your podcast.

To export an mp3 file from Audacity, you’ll need to download and install the Lame MP3 encoder for Windows or Mac.

If you recorded your podcast on Anchor and didn’t want to edit your podcast there, you can easily export and download your recorded audio file from the web version of Anchor to edit it in Audacity.

Want to add some royalty-free music to your podcast episode?

Free Music Archive and Musopen are two great websites where you can get royalty-free music for free.

Related post: 9 Websites to Download Free and Copyright-Free Music for YouTube Videos

How to distribute a podcast for free?

Once you are ready to publish your podcast, you’ll need to upload it to a podcast hosting service and make it available for your listeners.

Anchor (Spotify acquires Anchor for an estimated $140 million in 2019) is the all in one solution for hosting and distributing your podcast for free.

Anchor will help you distribute your podcast to the following platforms:

Apple Podcasts
iTunes
Google Podcasts
Spotify
Stitcher
Breaker
Castbox
Overcast
Pocket Casts
RadioPublic

If you want to publish your podcast on additional platforms not included in this list (This list is enough man!), you can just grab your RSS feed URL from your Anchor account settings and distribute it yourself!

Read more: 13 Reasons Why You Should Start an Online Business When You’re Young

How to make money podcasting?

There are many ways to monetize a podcast and make passive and active income podcasting. Yasss! Podcasts can make passive income too!

Some podcast monetization methods work for established podcasters, and some work well for a new podcaster.

Here are some ways to monetize your podcast:

Sponsorship and Advertising – Many podcast hosting companies have their own ad network. Now Anchor’s monetization service is only available for US Podcaster. But if you have a big audience, you can directly get sponsored by companies.
Affiliate Marketing – If you have a small targeted audience, you can make money through affiliate marketing.
Online Courses – You can sell online courses on Teachable, Udemy, etc.
Sell Services – If you are an expert, you can promote and sell your services too. For example, Neil Patel uses his podcast ‘Marketing School’ to promote his digital marketing service.
Crowdfunding and Donations – Ask your listeners for donations to support you and your podcast. A common platform for accepting donations is Patreon.

I already wrote about 31+ proven online business ideas that work in 2020. Some also work to monetize a podcast. Check them out.

Now it’s your turn!

You’ve read about the way to start a podcast for free in 2021.

And you get some actionable tips for starting a podcast.

Now I’d like to hear from you:

Are you ready to start a podcast?

Let me know in the comment section below right now.

Also, share this post with your friends and young hustlers who want to start a podcast.

How to Start a #Podcast for Free in 2021 (Complete Guide)
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If you have any questions, feel free to contact me. I’m always available to help you.

Follow your passion and ability.

Keep hustling.

Download The Free Starting a Podcast Guide PDF Here!

The post How to Start a Podcast for Free in 2021 (Complete Guide) appeared first on Inuidea.

How to Start and Grow Your YouTube Channel in 2021

Want to take your business to new heights?

How do you gain exposure through video contents?

YouTube is the answer.

YouTube being the hub for millions of users across the globe becomes one of the earliest as well as the most popular social media.

Companies, bloggers, artists and content creators get a platform to share video contents, gaining popularity and attracting their audiences and promoting their business. 

According to recent statistics, around 500 hours of videos are uploaded each minute and 5 billion videos are watched every day!

In this huge lot that increases day by day, it becomes nearly impossible to stand out unless you have an effective strategy.

We have created a step by step guide for all the content creators, aspiring bloggers and entrepreneurs on how to start and grow your YouTube channel.

Let’s get started!

1. Identify your audience:

The first step before any kind of marketing is to conduct intensive market research. Identify and distinguish your target group from a large group of users.

Your target group will differ with the category of content you are sharing.

For example,

If you are a fitness blogger/coach, you will target those men and women who watch the workout, weight loss and fitness videos.

Similarly, a food blogger would like to target people who cook or like to eat.

If you have an educational institution, divide your target audience according to the level of education (middle school, high school, graduation, etc.) in this way, your competition comes down only between your niche.

Divide your audience according to demographics (age, ethnicity, gender etc), psychographic (likes, dislikes, preferences etc), behavioural (browsing habits, brand loyalty, etc) and geographic (country, city and region). 

Market research helps you recognise and identify the ongoing trends and what people are interested to watch.

Focus on one particular category and concentrate only on building it in the beginning. Gradually, when you will gain more reach and popularity, you can expand your content segment and offer more than one category.

2. Improve your YouTube channel:

When you begin optimising your account, you need to set up your account and its cover page, logo and about section.

This is where your viewer will land to learn more about who you are and what you offer. Make sure your cover page is relevant and attractive.

It is also suggested to keep updating it to make your page look fresh and active.

Next, you will have to write an interesting bio offering a description and contact links. Your logo (or profile picture) will display next to your streaming video so make sure it is distinctive and unique. 

Create channel sections to organise your account. This will make your viewers find what they are looking for instantly, hence, they will find your channel optimised.

Finally, keep updating your bio and cover page as it helps to inform the viewer about your recent posts and makes you look active in your community.

3. Build content and be consistent:

The next big part to perform is to create engaging and attractive content.

According to your market research, find out about the topics that are trending. Visit other channels in your niche and find out what their viewers are watching.

Make sure you have the necessary equipment needed to record your videos. You might want to acquire basic video editing tools and tricks to make your video look appealing. Try out different fonts, effects, background music and filters. 

Finally, be consistent in uploading your content. Do not abandon your channel and regularly come up with interesting topics. Prepare a schedule in advance to keep up with your uploads.

4. Engage with the audience:

It is important to build a connection with your viewers.

The only way you can build a direct conversation is through the comments section.

Actively reply to viewers who are commenting below your video and engage in a meaningful common conversation.

Address their queries or simply reply with a thank you.

Actively try to ask for likes, share and encourage comments through your videos.

Also, direct your viewers to other platforms like your website, Facebook page, LinkedIn account etc.

Ask the public what they want to watch and let them suggest topics. This will help you create relevant content. Overall, be consistent and reply in a polite manner.

5. Live streaming:

Although it is obvious that you will be promoting your channel on other media as well, take advantage of the live streaming feature on YouTube.

Live streaming interests and a large amount of audience and is a great way to promote as well as build a connection and in force a sense of community.

This feature also promotes long viewing duration so you can put up a content that you wish would get more engagement.

Live streaming is great for launches, live broadcasts, hosting a live event etc.

6. Analyse insights:

In order to track your campaign, you must analyse the growth of your channel.

YouTube lets you access insights on your uploaded videos. You can view the statistics on the number of views, engagements and the actions taken on the video.

The demographics section will show you the age and the gender of your viewers. These insights help you measure your campaign growth and will let you plan your next content.

7. Create collaborations:

Discover other bloggers or content creators in your niche and look for collaborations.

This is a wonderful way to gain more exposure and shine amongst their audience as well.

You may collaborate and create a Q&A session, a review or an interview.

If you do not want to tie-up with your direct competitors, find out channels which are relevant to your niche.

For example, if you are a food blogger, tie-up with the fitness coach to discuss healthy eating. Collaboration takes your channel to a great height and high social exposure.

8. Make use of SEO:

SEO is not only limited to websites or blogs. This can be done by implementing tactics like incorporating specific keywords in your file name.

This is an incredible way to increase your video ranking. Incorporate relevant hashtags and back links (from collaborators) in video bios.

Curate interesting video titles that will help the audience to conveniently find you when they use the YouTube search engine. 

9. Giveaways:

Giveaways are an exciting activity to create a buzz about your product oblique service.

A giveaway can be easily promoted on other social media and help you gain subscribers and likes easily.

If you are a fitness YouTuber, you can host a giveaway for fitness equipment or if you are a cosmetics brand, you can giveaway merchandise of your own.

You can also host giveaways with other collaborators that will make your channel look exciting and professional. Create a buzz and keep updating your followers by regularly uploading posts and video teasers on other social media channels as well.

10. Make use of YouTube tools:

After you have successfully gained sufficient subscribers, make use of the available tools to further enhance your content, grow your channel and create a further advanced strategy. Some of the free tools you can use are given below:

1. Tubebuddy:

Tubebuddy is an excellent extension that lets you manage your YouTube channel effectively and effortlessly.

This software will help you enhance your optimization and helps to increase your video ranking. The basic plan is free of charge.

2. Social blade: 

This software helps you prepare your analytics research using the data it provides. It provides you with your progress rate, estimated reach, reports on earnings etc. The basic plan is free.

3. YouTube studio app: 

YouTube brings you this wonderful app for managing your YouTube channel. It provides easy infographics and analytics to track your performance and helps you to manage comments and other enquiries. Available on both iOS and android and free of charge. 

4. Keyword tool: 

To help with your SEO of optimisation, keyword tool brings you keyword suggestions according to recent words and phrases searched on YouTube. In this way, you do not have to conduct your own keyword research. The basic plan is free.

5. VidiQ: 

VidiQ is marketing software to organically expand your YouTube reach.

It offers features like keyword suggestions, information on competitors, trending topics etc. It provides information on which days and times are right to upload your videos in order to receive maximum engagements. The basic plan is free. Switch to a premium plan for advanced features. 

11. Use video editing tools:

To make your videos look more appealing and attractive, make use of video editing software which are YouTube optimised.

These can be either free of cost or paid.

If you want to professionally edit videos, make sure you understand the features of these softwares well before subscribing to their premium plan.

Here, we have listed some of the best apps and software for video editing for YouTube:

1. Adobe premiere pro CC: 

This is a very popular tool for video editors that helps you modify and adjust filters, add audio and provides a convenient overall app function. It is a paid software. 

2. Lightworks: 

Light works is a great software for video editing. It is perfect for bloggers, music creators and gamers. Light works is a cost-free software.

3. Filmora: 

If you are not professional in video editing, Filmora is just for you. It has a user-friendly interface and basic to advanced features to get you started as a beginner. The basic plan is free. 

The takeaway:

YouTube is a highly popular platform till date and its users continue to rise every year.

Although it can be difficult to stand out amongst millions of users, remember that you are only competing between a lesser group that is your niche.

Once you are successful in implementing the above steps, you can incorporate sponsored ads and paid content as well.

You can monetize your channel and even earn a good sum from it.

YouTube extends its support to premium creators and those who are regularly striving to make it at the top of the list.

We hope this step-by-step guide has helped you kickstart your YouTube channel and we wish you all the best!

This is a guest post written by Anushka Bhargava. You can find her on Instagram @FandBRecipes, Twitter @FandBRecipes, Pinterest, Facebook, and LinkedIn. She regularly contributes a Food Guest Post on F and B Recipes.

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.

The post How to Start and Grow Your YouTube Channel in 2021 appeared first on Inuidea.

7 Real Steps to Make Big Money Today

Hey hustlers,

Wanna make passive income?

Wanna build a real online business to make a huge amount of money online?

Don’t worry,

I’m here with the 7 real steps to make big money today.

I’m not gonna talk about a specific online business, instead, I’m going to show you an online business blueprint that’ll help learn a lot about online business.

And,

By following this blueprint you can build a huge audience and after that, you can monetize your audience.

Let’s dive right in.

1. Buy a Smartphone and a Laptop

Believe me, it’s 2021 right now, and to make money online, all you need is a smartphone and a laptop with internet access.

Because of the COVID-19 pandemic, now people started to work from home and that’s why our uncle-aunties now believe that internet money is real and one can definitely make millions working online from home.

I’m an internet entrepreneur and since 2015, I’m working online as a freelancer, blogger, and digital marketer. Also, I’m the founder of two internet companies and have a great team that helps us make more money online.

And again, I wanna convince you that we don’t work from a real office. We work from our home, by using our phones, laptops, and other tools available on the internet.

So, buy any smartphone and a good laptop to start your money-making journey online.

2. Learn from Google and YouTube

I’m a school dropout entrepreneur and I’m in love with self-education. Google and YouTube are the best ways to found resources to learn almost anything online. 

Lots of online courses are available for free and you can use them to build skills or to learn new things.

Hundreds of blog posts, millions of YouTube videos are there to teach you new-age skills and these free resources are always available to help you with any of your doubts while you learn new-age skills.

(Believe me, the school has no idea about new-age skills)

To self educate yourself for free of cost, all you need is ‘Google search skills” to find free resources using Google.

3. Build a Website

A website is the best way to represent your online business and it will help you get clients from all over the world. It’s the most necessary thing you need to start an online business.

And if you wanna build an audience online, a website or blog is the best way to share your content online. It’s your own online property and it helps you grow your personal brand online.

Read more: 9 Benefits of Having a Website for Your Business

I’m the co-owner of Antelax, an affordable web development company. So, If you have no idea about building a website, I can help you build a professional website for your online business.

4. Build a Group of a Loyal Audience

It’s the most important part of making big money today.

Whether you accept donations or not but a huge audience or a fanbase will help you boost your online income.

Numbers will help you get brand deals, you can sell your products, you can sell services, and more.

If you wanna build a group of a loyal audience, at first you have to define your niche and you should know who you’re trying to reach.

After that use your contents and add as much value you can add to their life. Also always try to help your audience using your expertise and build trust to make your brand more reliable.

Nowadays, no matter how much quality content you produce, in your initial stage, you can’t reach (organic growth is slow) your target audience on social media.

So, promote your most engaging content using social media ads and reach your target audience, after that the newly engaged audience will help you reach more eyeballs.

5. Create a Lot of Contents

Nowadays you have to go omnichannel with your content strategy because omnichannel strategy not only captures your current audience but can also reach a broader range of your audience.

You can make videos, blog posts, microcontent, social media graphics, etc.

Just make sure you’re creating a lot of engaging content consistently that provides value to your audience.

6. Provide Value

Word of mouth marketing is one of the best ways to advertise your business as 92% of consumers trust their friends over traditional media.

There is no easier way to grow your customer base than providing value and then having your customers promote your brand for you.

For example,

Visualize Value – an interesting and powerful social media brand by Jack Butcher.

I just love this brand because it really helps us learn more about life, business, entrepreneurship, and more through simple visuals that simplify quotes or complex concepts.

Now I’m talking about Visualize Value to you guys. Yeah, I’m doing word of mouth marketing for VV for free.

That’s how you grow, add value, and let your audience promote your brand for you.

There are more examples out there but I don’t wanna write about them, you can DM me @InuEtc on Instagram to ask anything.

7. Monetize Your Audience

I know a lot about monetization, but I think I don’t know all the ways to monetize a business online. LOL

I think it’s easy to monetize an online business, the hard part is to build an audience and a brand.

When you have a huge loyal audience you’ll get a lot of monetization opportunities.

So don’t think about monetizing your business when you are a complete beginner.

Later you’ll get sponsorships, brand deals, you can try affiliate marketing, and also you can monetize your audience using AdSense.

You can sell physical and digital products, also you can accept donations from your loyal audience.

Hey, help me continue my journey! BUY ME a Coffee right now!

Final Thoughts: 7 Real Steps to Make Big Money Today

This is a money-making and growth blueprint for content marketers, bloggers, influencers, podcasters, YouTubers, and more.

You can use this blueprint to grow any online business or you can grow your personal brand on social media.

Follow these ideas, build a loyal audience, add value, and monetize your audience.

Now It’s Your Turn

I hope you enjoyed reading this blog post about the 7 real steps to make big money today.

Now I’d like to hear from you:

Which is your favorite piece of advice from this list?

Let me know in the comment section below right now.

Also, share this post with your friends and young hustlers who are looking for this blueprint to make big money today.

If you have any questions, feel free to contact me. I’m always available to help young hustlers like you.

Keep hustling!

The post 7 Real Steps to Make Big Money Today appeared first on Inuidea.