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6 Free Courses to Learn How to Start a Startup

Learn how to start a startup with these 6 free courses.

Honestly, these free startup courses are equivalent (or better) to an MBA degree and you will learn so much.

With these free courses, you’ll learn about funding, startup ecosystem, how to go from idea to startup, entrepreneurship, business opportunities, sales, best tools to build your startup, and actually you can learn everything about starting a startup.

The courses are provided by Y Combinator, (an American seed money startup accelerator), Startup India, Antler Launch Academy, Massachusetts Institute of Technology (MIT), and more.

You can learn how to start a startup company or how to become a successful entrepreneur by taking these 6 free online courses.

Let’s dive right in.

1. Startup School by Y Combinator

Startup School is a free online program that teaches people how to start a startup and provides them with the tools and resources they need to do so.

A Startup School participant has access to Startup School’s library content, a global network of entrepreneurs, and resources from the Y Combinator team (previous courses have included live Q&A sessions, office hours with YC alumni, and AMAs with startup founders)

Enroll Now

Bookmark this post to scroll through when you need it.

2) Startup India Learning Program 

Startup India Learning Program is a free online entrepreneurship program by Startup India, a Government of India initiative. This program has been developed by Invest India in collaboration with UpGrad.

With this free course, entrepreneurs will experience structured learning to help them take their ideas and ventures to the next level.

Throughout the four-week course, 40+ top Indian founders share lessons on key aspects of starting up. Upon successful completion of the course, you will receive an official Startup India and Invest India Certification.

Enroll Now

3. How to Build a Startup by The Lean LaunchPad

A successful startup is built around a number of key components which Steve Blank covers in this course.

Startups often fail because they fail to validate their ideas with real-life customers early on. The main goal of this course is to learn how to gather massive amounts of customer and market feedback to rapidly develop and test ideas.

Students will learn how to get out of the building in order to find customers’ real pain points. With these, the entrepreneur can establish a suitable business model and find a proper solution.

Enroll Now

4. DO Your Venture: Entrepreneurship For Everyone

The instructor of this startup course is Suresh Bhagavatula of IIM Bangalore (Indian Institute of Management Bangalore).

Taking this practical, hands-on business and management course will introduce you to a systematic, scientific, and easy way of testing your ideas and opportunities. 

You will learn about the common paths taken by successful entrepreneurs, the best tools to successfully launch your startup company including Lean Canvas, and how to develop and test ideas rapidly by obtaining quick feedback from customers.

Enroll Now

5. Antler Launce Academy

Antler Launce Academy is an open-access education platform that combines actionable content, world-class speakers, and personalized feedback to ensure you progress.

You can collaborate and network with other students and join one of their monthly 5-week live cohorts to learn startup fundamentals, find the right co-founders for your startup, and more.

Enroll Now

6. Becoming an Entrepreneur

Becoming an Entrepreneur will inspire you and help you develop the business skills and startup mindset to explore an entrepreneurial path and tools to overcome the initial challenges of building a startup.

With this free course from MIT, you will overcome the top myths of entrepreneurship and teach you how to identify business opportunities, conduct market research, choose your target customer, and how to pitch and sell to them.

Enroll Now

Read more: 237+ Free Online Courses in 2021 (Limited Time Offer) – Learn coding, digital marketing, and more!

Now It’s Your Turn!

Hey, I hope you enjoyed reading this list of free courses to learn how to start a startup!

So, now I’d like to hear from you:

Which courses do you want to enroll in now?

Let me know in the comments below right now.

Also, share this post with your friends, struggling hustlers, and aspiring entrepreneurs who are looking for some valuable free courses to learn how to start a successful startup company.

If you have any questions, feel free to contact me. I’m always available to help young hustlers like you.

Keep hustling!

The post 6 Free Courses to Learn How to Start a Startup appeared first on Inuidea.

9 PPC Trends You Can’t Afford to Ignore in 2021 & Beyond

Today, Google Ads and Bing Advertising are two big platforms to serve your Ads and do business. Regardless of your preference, you must be aware of the latest updates and how they can affect your ongoing campaigns and new campaign strategy.

Whether you are an advertiser or a complete paid marketing agency, it’s essential to stay tuned with the PPC trends to help your business grow.

1. Capitalize Automation in PPC Ads

With a few recent updates by Google, your ads will start using automation for more layman tasks. It will soon work with Bing ads as well. Hence, you should grow your skills and find a way to maintain a seamless balance between your PPC Advertising and automation.

Automation in Google Ads isn’t new, but soon it will empower a significant part of the paid ads. 

FACT: By 2021, it is believed that the automation industry around the world will expand significantly and generate up to $238 billion in revenue.

With automation, many of the tasks are done without instructions. Some of those tasks include:

Calculate the right bidding strategy for different goalsSet bids to achieve as many conversions as possible at a certain cost per action (CPA)Enhance cost per click (CPC) by finding ad auctions that will generate more conversionsStop ads that aren’t performingFind performance issuesCreate and optimize ad copyGenerate automatic ad performance reports

FACT: The market size of process automation will increase from 71.5% to 83.2% by 2021

Image Source: https://www.singlegrain.com/wp-content/uploads/2019/12/Global-automation-market-size.png 

Smart Bidding: It is a subset of automation that takes leverage of machine learning and artificial intelligence to optimize your Ads based on their goals. Google automation takes advantage of AI to optimize your Ads for conversion. 

2. Embrace Artificial Intelligence

Since its evolution in 1956, Artificial Intelligence has been simplifying many labor-intensive tasks that give accurate results and provide quick results on a timely basis.

FACT: The economic impact of AI is expected to reach $15.7 trillion by 2030

In PPC, artificial intelligence is also planning big. Through AI, marketers/advertisers are capable of creating campaigns effectively. AI helps you predict the quality score, possible conversion rate, the effectiveness of an Ad, expected CTR (Click Through Rate), etc. for your new and existing campaigns.

The recent launch of Google Analytics 4 has already showcased a leap of AI from conventional features to advanced features. Simultaneously, AI lets you understand user behavior and serve them accordingly.

NOTE: AI-driven Ads are not only effective in Bing or Google Ads; instead, it works wonders with other Ad platforms as well (like Amazon Ads)

AI-powered Google Ads provides you with multiple benefits:

Predict the CTR of future adsAnalyze your Ads and their impact on Quality ScoreIdentify the livelihood of Ads conversion.Analyzing Ads that can bring maximum trafficOptimize keywords, ads, or campaigns when a certain event happens (e.g., when your CPC falls below a specified amount)

With AI-driven technology, Adzooma (A Google Partner) lets you create automated PPC reports in a few steps. 

3. Video Ads

Videos are the new mode of marketing.

FACT: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017.

Nowadays, PPC advertisers are more inclined towards Video Ads because it delivers high returns compared to other PPC practices. 

Tech giants like Google, Facebook, Instagram, LinkedIn have already experienced a huge engagement on videos. Hence paid advertisers look at Video Ads as an excellent opportunity to boost their outcomes.

Image Source: https://www.singlegrain.com/wp-content/uploads/2019/12/pasted-image-0-19.png

In 2019 Google Marketing Live Bumper Machine was introduced that bifurcates your video into 6-sec bumper video ads via machine learning. These Ads can be displayed as Bumper Ads, Skippable Ads, non-skippable Ads, in-Stream Ads, etc.

4. Switch From Pixel to Ads Data Hub

Pixel technology earlier helps marketers to track the effectiveness of their ads across mobile devices. However, post-2017, the usage of YouTube increased, and hence marketers were dependent on third-party pixels to measure the effectiveness of YouTube video campaigns.

Later in 2020, Google made the official announcement restricting third-party pixels for YouTube campaigns due to security concerns. This brings huge trouble for the marketing agencies to evaluable the YouTube Campaigns. 

Finally, Google made its investment in Ads Data Hub that gives you a comprehensive report of how your Ads perform on different screens.

Image Source: https://www.singlegrain.com/wp-content/uploads/2019/12/pasted-image-0-23.png

Even though there are a few limitations with Ads Data Hub, it effectively digs the insights of your Ads and user response to them.

5. YouTube Masthead on Big Screens

With time, the TV user base for YouTube is gradually increasing. Only on TV, YouTube counts to nearly 250 million watching hours daily. As a result, the exposure to wide screens gives benefits for YouTube Masthead that stick at the top of the homepage for 24 hours.

Source: https://www.adweek.com/wp-content/uploads/2019/07/youtube-masthead1.jpg

With this, the advertiser gets a broad range of opportunities to reach new audiences and serve their services/products for one day. 

However, advertisers can use any CTA on the YouTube Masthead (to target TV Users). Moreover, the Masthead on TV Screens is only on CPM basis.

6. Smart Segment & Google AdMob

FACT: Mobile apps are expected to generate $581 billion in revenue in 2021 (and up to $935 billion by 2023!) via paid downloads and in-app advertising.

Google introduced the Smart segment in 2019 for the app developers to create revenue from non-spending users. The smart segment uses machine learning to understand the spending behavior (on app) of the user.

Based on the users’ spending behavior, the smart segment shows ads to the users who don’t spend money on the mobile apps as they are more likely to click on the ads.

Google AdMob is a smart analytics tool that helps you dive into the insights and improve your mobile application accordingly. In 2019, Google AdMob introduced some new features that include:

User Engagement Card:Rewarded Ads ReportAdMob APIEasy Comparison Reporting7. Voice Search in Paid Marketing

FACT: By 2020, 50% of all searches will be voice-based.

Undoubtedly, voice search brings tons of opportunities for advertisers from across the globe.

Multiple reasons contribute to the growing demand for voice search in advertising:

The mobile-first algorithm has increased attention towards mobile users, but overall mobile customers have also proliferated.

Neural Language has strengthened the voice search. The introduction of the BERT update has further made the neural language stronger.

Question-based queries have increased on search results. That’s where voice search plays a pivotal role.

The keywords starting from the following words have significantly increased in the last few years.

Ok, GoogleHey SiriAlexa

So, voice search lets you remove negative keywords from your list. You won’t consider spending on a “near me” keyword; until you are serving ads to local customers.

Above all, Call Extension on PPC Ads allows the users to call you directly.

8. Remarketing

Many advertisers overlook the remarketing concept in paid marketing. However, it is yet an effective way to re-invite your customers to take your services/products. 

From 2021, the usage of remarketing has gradually increased. This has made it possible for the advertisers to reach a returning audience and get a significant conversion rate.

FACT: Remarketing/Retargeting can lift ad engagement rates up to 400%.

9. Integration of SEO and PPC

SEO and PPC go hand in hand. Putting your efforts together in SEO and PPC always provides you fruitful results. 

A good advertiser never includes top-performing organic keywords in their PPC ad copies. Further, the use of long-tail keywords is effective in getting organic traffic and boosting your bidding strategy.

Source: https://seoyv.com/wp-content/uploads/2019/02/What-is-The-Benefit-of-PPC-and-SEO-When-Working-Together.jpg

Bing and Google are working on numerous advanced technologies to provide full-fledged automation. Google has, however, already announced it with 17 other updates in the Google Marketing Live (held in 2019).

Yet, Bing is still in the testing phase with the AI-powered recommendations.

You must know that Google isn’t the only paid advertising platform today. Instead, many other rivals have come into play. Facebook, Twitter, Linkedin, Pinterest, Snapchat, Instagram, and Bing are some of the tough competitors for Google. 

Whatever paid marketing channel you consider, stay updated with the changes and bring them into your advertising strategy for maximum results.

So, these are the listicle PPC trends that you shouldn’t ignore in building a strong PPC strategy. Yet, not all business owners are fully equipped to run a successful PPC campaign. Don’t worry! You can hire a professional digital marketing agency with PPC ads management services and let them pamper your business via paid marketing.

Do let us know which marketing practices you are already using and which one seems effective for the professional?

This is a guest post written by Gajendra Singh Rathore.

Gajendra Singh Rathore is a digital marketing expert and associated with a digital marketing agency Toronto. He is always eager to learn, experiment, and implement. Astronomy is his escape from the outside world. You can follow him on Twitter.

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.

The post 9 PPC Trends You Can’t Afford to Ignore in 2021 & Beyond appeared first on Inuidea.

7 Proven Ways to Boost Sales in Online Store

Increasing sales online is the primary objective of every business, large or small alike. Today, there are more e-commerce stores than ever. Even the brick and mortar companies that were reluctant to be a part of this shift to digital space have begun to embrace the online model in the retrospect of the COVID 19 economic crisis.

Did you know Nazdaq estimated that by 2040 almost 95% of all purchases will be done online!

The confluence of consumer pull and retailer push has truly exploded the online industry. It can also be said that online selling and purchasing has become the new standard in consumer shopping.

This unprecedented rise has made the industry devilishly competitive. 

The question is, how to beat the competition? 

Here are seven proven ways you can boost traffic and sales online: 

1. User Experience

You have a great product with amazing features, competitive pricing, and an online store all giddied up to sell your product.

But if your website’s UX and UI are not on point your sales numbers won’t either.

User experience or UX is the functionality, aesthetic, and feel of your online store across different devices. Essentially it refers to your website design. It encompasses the user’s experience in purchasing a product from your online store. 

Here are some basic things you can do to improve your store’s user experience: 

Spam Interface: Do not use too many pop-ups, forms, or make the customer click too many times to purchase your product. Mandatory Sign-up: This is one of the most common mistakes that will increase the bounce rate of your website. Do not force your user to sign up on your website. Instead, give them an incentive to sign up. For instance, “Free Shipping if You Sign Up With Us.”Be Transparent: Advertise exactly what you deliver. Do not have any hidden fees. Customer Support: E-commerce sales work round the clock, so ensure your store has 24*7 customer support. Use features such as live chats, chatbots, or FAQs.  Website Speed: Keep speed as high as possible. No one likes to wait. Your bounce rate is proportional to the navigational lags on your website. Content: Do not copy-paste content from other websites. Plagiarism is not good for SEO as well as user experience. 2. Mobile Optimization

Gone are the days where the web was dominated by responsive design. Today, mobile optimization has gained credence over most other strategies.

It essentially refers to a website optimized to work on a mobile device. Most search engines today rank websites higher based on their mobile friendliness. 

Today, a lot of users prefer purchasing from mobile phones instead of laptops or PCs. So, it is important you optimize your online store for handheld devices.

You must have come across websites on your smartphone that has tiny buttons, endless scrolls, and pop-ups that cloud your screen. It is very frustrating and annoying. 

Here’s a fun fact for you – mobile users spend almost twice the amount of time on their devices than laptop or PC users. 

3. Search Engine Optimization (SEO)

In this cut-throat e-commerce competition, implementing SEO techniques can certainly give you an edge over your competitors.

But the bitter fact of this industry is there are not cemented SEO strategies that hold true over the test of time.

They constantly change and you have to be on your toes to adapt accordingly. But do not fret, here are some techniques that can help boost sales: 

Keyword Optimization: Keywords are key for any SEO strategy. Use keywords in your website content properly so as to make your customer feel as if they have landed at exactly the place they wanted to be at. If you are an SEO beginner, GoogleAdWords is a great place to begin your keyword research journey. Content: A keyword is nothing without good content. The content is a tool to convert prospects. Develop content that is designed to give a solution your customer is seeking. This includes landing pages, blogs, infographics, videos, guest blogs, etc.  On-Page SEO: Use these techniques to make your content more search engine friendly. This will help you rank higher on SERPs. 4. PPC Campaigns

PPC advertisements remain one of the best ways to increase sales and ROI for online stores.

Essentially, these are advertisements centered around a keyword that will help increase traffic on your website. And as these can be implemented immediately, you can get quick results even for a new e-commerce store.

While this is not a long-term solution, PPC campaigns can be effectively used alongside organic lead generation campaigns.  

Here is how you can constantly optimize your PPC Campaigns: 

Update keywords on a regular basis based on their search volume and competition. Ensure the security of your website. Create local landing pages to target a specific audience. Using ad extensions is always advantageous. 5. Social Media Marketing

Today, social media is one of the most effective ways to generate solid ROIs.

Yes, social media is simply not just about brand awareness. Most businesses use social media to engage with their audience. But you are not utilizing its full potential. You need to start using these channels to increase sales. 

Here is how you can increase sales using social media: 

Use the channels that your target audience uses. Observe your demographic and target the platforms where they are most active. Social media influencers can be a great marketing tool for your business. Engage with your loyal users and convert them into your brand advocates. Educate and entice through your social media content.Use social media advertising to explore its potential. 6. Implement Trust Factors

buySAFE suggested that about 81% of users are concerned when shopping at a new online store.

That is why establishing trust with your customers is crucial. To remove any concerns, there are some ways you can win the trust of your users. 

Share your story. Humanize your mission or vision with an “About Us” page.Design your website professionally. Most users will bounce off your website if the site’s design looks ugly and feels complicated. Share privacy policy with your customers and be as transparent about your values as possible. Prove the legitimacy of your business with your contact information. Make sure you have no broken links on your landing pages.7. Pop up offers 

The attention spans of users are getting shorter and the e-commerce competition is getting thicker with each passing day.

As per Google, typically, a user spends about 15 seconds on a given page. That means, from the time the customer lands on your page you need to give them a reason to stay as quickly and effectively as possible.

Thankfully, pop-ups are there to help you. 

While pop-up advertising is notorious for its invasiveness, if effectively used, it can be a boom for your business.

They are mostly used to attract your customers on the pretext of discounts and other offers. You can optimize them regularly as per the type of sale you want to offer.

Most importantly, use pop-ups and banners to communicate deals and whatever you are offering effectively. 

Final Thoughts: 7 Proven Ways to Boost Sales in Online Store

Selling online is more competitive than ever. You need to be a step ahead of your competition to make your business a success. So, charter your course to success with these 7 proven ways to boost your online sales.

Let us know what you think about these strategies in the comment section below. 

Also, share this post with your friends and online store owners who are looking for some ways to boost sales to grow their online store.

If you have any questions feel free to contact me. I’m always available to help young hustlers like you.

This is a guest post written by Simon Mikail.

Simon is one of the founders and head of operations at 405 Ads. Simon serves as an online marketing manager to businesses and agencies worldwide. His overall business and marketing experience has helped hundreds of business owners get their presence done right when it comes to today’s online world. You can also follow Simon on Linkedin. 

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.

The post 7 Proven Ways to Boost Sales in Online Store appeared first on Inuidea.

6 Tips on Having Stress-Free and Joyful Morning

Getting up early without stress makes the day longer and more enjoyable. It’s also a healthy habit necessary for the body to function properly.

By learning how to wake up and start the day, you can do more than usual while spending much less effort.

After all, as you know, it’s in the first half of the day when our brain works more productively, allowing us to perform difficult tasks. 

Therefore, everyone who dreams of achieving big goals needs to learn to wake up early without stress and worries.

What’s a mindfulness stress reduction? How to have a stress-free morning? 

Here are 6 stress reduction techniques to enjoy your start of the day.

1. Fall asleep Correctly

Put all gadgets aside half an hour before bedtime. The flickering of the screen makes it difficult to fall asleep. Your body thinks that it’s still day and sends a signal of activity.

For the last hour before bed, devote yourself to meditation, plans for the future, pleasant memories, or reading a paper book.

It’s better to go to bed before midnight because it will be easier to wake up.

Want more stress reduction tips?

Don’t ever abuse alcohol and overeat before going to bed. The body won’t recover, and in the morning, you will only feel sleepy and weak.

2. Take That Nasty Loud Alarm Clock Away

Surprisingly, it’s the alarm clock that is the mistake that doesn’t allow you to feel comfortable.

Why?

Because while you sleep, your production of serotonin is in full swing. You are contented and peaceful. When you wake up, the amount of this hormone will gradually decrease. But what happens if you jump up when the alarm rings?

According to a stress reduction theory, such awakening is a great stress for the body. The body perceives a loud and sudden sound as a threatening stimulus.

A feeling of fear immediately arises. In response to fear, the nervous system reflexively releases a huge amount of the stress hormone called cortisol. This hormone is a serotonin antagonist.

And all the joy hormones that exists in your blood gets “burned” by cortisol. As a result, the mood is negative, nervousness is definite, the heart is pounding and the head is splitting. How can a morning be good after this?

As a part of stress reduction strategies, choose a very pleasant and soft melody you just want to listen to. It’s great if you choose classical music. Make the alarm sound quiet. Keep it close to your head and set it 30-40 minutes earlier.

3. Decorate your Bedroom

Let the place where you sleep be as pleasant and comfortable as possible. Most people are prone to morning stress, so if you are a “night” person, you should make sure that the bedroom becomes attractive to you.

Put on bedding that is pleasant to the body, ventilate the room, try scented candles, add a couple of pretty plants.

Remember that the first rule of getting up without stress is getting to bed on time and getting enough sleep. If you love your bedroom, you will spend more time there and wake up stress-free.

4. Breathe and Stretch After Waking up

Create yourself a stress-free zone. The first minutes after waking up are important to set the mood for your entire day.

Set your alarm earlier so you don’t rush. While lying in bed, take a few deep breaths and stretch your body. Get up slowly, without sudden movements.

It takes time for the body to switch from sleep to work. Jumping out of bed right away can start the day with headaches, spikes in blood pressure, joint and back pain. In addition, you will have not a good mood.

5. Try Morning Exercise

How does the morning start for most of us? Jump up, shower, drink coffee and start sorting through a ton of clothes in the closet to choose what to wear.

Do yourself a favor and get your clothes and items ready in the evening. Then you’ll see how much time you’ve got saved in the morning.

Sometimes you don’t have time to do exercises as a part of stress reduction tactics. Someone may feel bad if they start squatting in the morning. Someone just ignores this habit by underestimating it.

But exercises after waking up are a guarantee of activity and an excellent mood.

Do you know why?

First, the body wakes up. Secondly, the blood more actively flows through your body bringing it the needed recovery. Thirdly, the load on the muscles stimulates the release of hormones, reducing the level of stress.

Therefore, exercise and stress reduction will give you health, excellent physical shape, and a good mood.

6. Enjoy Some Private Time

If you get up earlier than others in the house, you especially appreciate this morning hour, when you can enjoy the silence, spend time with yourself without stress, and meditate. 

To enjoy living without stress, make some fragrant coffee, turn on slow music, take a contrast shower or do morning yoga.

Take your time to think over a plan for the day and consider all the details and time frames. Enjoy a leisurely, stress-free morning. 

Isn’t that worth waking up early and forgetting about the snooze button?

Final Thoughts: 6 Tips on Having Stress-Free and Joyful Morning

Many successful people say their victories are formed from the right habits. One of them is getting up early and having a stress-free morning as it’s the most productive time of the day.

It sets an energetic rhythm for the whole day, and you can do a lot more before noon.

However, the path to success can be blocked by an unexpected problem. Getting up early is very difficult for most people, and many of us do it wrong.

Hopefully, our stress reduction activities will help you overcome the desire to stay in bed longer and help you wake up stress-free and full of energy.

How do you fight a bad mood in the morning?

Please share your tips in the comments below.

This is a guest post written by Ellen Orton.

The author of this article, Ellen Orton, has been interested in psychological relationships for a long time, often attends seminars and training, and practices the acquired knowledge in classes with problem couples. In her free time, she spends time with her family, enjoys modern painting, photographs of people and nature, and also enjoys making various desserts and pastries.

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.

The post 6 Tips on Having Stress-Free and Joyful Morning appeared first on Inuidea.

Why Retention Marketing Matters for Your Business

A successful business needs both new buyers and repeat customers. 

Keeping hold of your existing customers can be the difference between sustainable growth and sporadic sales. But only 18% of businesses focus on customer retention, compared to 44% that focus on customer acquisition. 

In this post, you’ll learn why retention marketing is essential and five strategies you can implement to turn one-off buyers into loyal customers and brand advocates. 

What Is Retention Marketing?

Retention marketing, also known as loyalty marketing, refers to marketing strategies that aim to keep existing customers engaged and loyal to a company. When customers are happy, they buy more frequently and spend more over the customer lifecycle. 

Every business needs new buyers, but getting the maximum value out of your existing customer base is crucial for growth and revenue. 

Customer Retention vs. Customer Acquisition 

The lifecycle of your business can be the most important consideration when it comes to customer retention or acquisition. A new business needs to scale its customer base and increase revenue quickly. 

Inbound marketing is one of the most effective strategies for attracting new customers to your business. Instead of throwing money at advertising for a temporary spike in sales, inbound focuses on building relationships and getting your customers to find you. The success of your inbound strategy depends on how well your content connects with your target audience.

More established businesses need to do more than acquire new customers. You need to retain customers to achieve sustainable growth. Acquiring a new customer can cost 5x as much as keeping an existing customer. 

One of the most common mistakes in business is assuming that your customers will keep coming back if you offer a great product or service. But the number one reason consumers take their business elsewhere is that they believe that the company is indifferent to them. 

It’s not your product or service. It’s how your customer feels about your company. 

Why Retention Marketing Is Crucial

Retention marketing is one of the most cost-effective ways to grow your business:

80% of future revenue comes from just 20% of your existing customers. A 5% increase in customer retention can increase company revenue by 25-95%.Existing customers are 50% more likely to try your company’s new product or service. 

You shouldn’t abandon your customer acquisition strategy and go all-in on customer retention, but a combination of inbound acquisition and retention marketing can be a powerful catalyst for growth. 

Delighting your existing customers can also make an impact on customer acquisition. Loyal customers become brand advocates and recommend your business. An overwhelming 92% of consumers trust recommendations from friends and family over advertisements. 

A customer will tell 3x as many people about a bad experience than a positive one. Keeping your customers happy and limiting negative experiences is key to word-of-mouth marketing.

How to Do Retention Marketing

The most effective retention marketing tactic is to stay top of mind by engaging your customers and offering consistent value throughout every touchpoint. 

Here are five retention marketing tactics you can use to achieve just that:

1. Content Marketing

Content marketing and retention marketing go hand in hand. You can create content targeting each stage of the buyer’s journey, including the delight stage. 

One of the simplest ways to use content marketing for retention is to create a help center on your website. According to a survey by Zendesk, 67% of people prefer to use a self-service resource rather than speaking to a customer service representative. 

Creating a help desk can boost customer satisfaction, reduce costs, and take the pressure off of your customer service team. 

2. Social Media Marketing

For 28% of marketers, social media marketing is their number one customer retention strategy. You can use social media to engage your customers, distribute content, and build trust and loyalty.

Alongside the content you produce, you can promote user-generated content on your social profiles. Sharing content that shows how your customers have benefited from your product or service is a great way to acquire new customers and delight your existing customers. 

3. Email Marketing

According to eMarketer, email marketing is 56% more effective than any other method of retention marketing. You can stay top of mind and engage your customer base with highly personalized and trackable messaging. 

A scheduled newsletter is a great way to keep your customers informed and add value to the experience of buying from your company. An easy win is to send tutorials and guides to new customers that show how to get more out of your products.

With email list segmentation, you can send promotional messages when the customer is due to make a repeat purchase. 

One of the most effective customer retention strategies is remembering special occasions and sending out personalized messages. For example, a birthday congratulations message is a simple gesture that shows you care about your customers.

4. Offering Unique Services

If you provide a high-value service with an extended customer lifecycle, you can delight and retain your best clients by offering a unique service or benefit that your customer won’t be able to get anywhere else. 

Work out which of your customers are the most profitable, and reward these customers with a discount, gift, upgrade, or customized service. 

You can ask your VIP customers for feedback and work out how you can go above and beyond by eliminating a bottleneck, improving a process, and enhancing the customer experience.

5. Customer Feedback Loop

To improve customer retention, you need to know how your customer feels about your products/services and the experience of buying from your company. A customer feedback loop based on a Net Promoter Score can be a valuable tool for gaining these insights. 

A Net Promoter Score (NPS) is a metric based on the likelihood of your customer recommending your business to a friend or colleague. It works on a scale of zero to ten. You can calculate your NPS by subtracting the percentage of detractors (people who scored 0 to 6) from the percentage of promoters (customers that scored 9 or 10). Scores range from -100 to +100. 

For example, if 70% of your customers are promoters and 8% are detractors, your NPS would be 62. 

Here’s an overview of industry benchmarks from Nice Satmetrix:

Keeping track of your NPS and comparing your score to your industry standard will help you to measure performance and create goals to work towards.

You can ask follow-up questions as part of your customer survey to identify areas for improvement. 

According to research by Bain, companies that achieve long-term growth and profitability have a NPS that is 2x higher than the average company.

Conclusion

Your customer base is one of your company’s most significant assets. Existing customers are much more likely to buy from you, spread positive word of mouth, and are worth more than new customers on average. 

The more customers you can retain, the more sales you will make, and the more profitable your business will be. 

To see how you can improve customer retention and skyrocket your revenues, schedule a call with the marketing experts at Ogno. We’ll help you put together a retention marketing strategy that fosters customer loyalty and inspires brand advocacy.

This is a guest post written by Michael Wirth.

I work for Ogno, a Berlin based digital growth agency that focuses on search engine optimization, PPC and brand enhancement. I write engaging and insightful digital marketing content that is easily applicable to the reader.

Featured image cartoon vector created by vectorjuice – www.freepik.com

The post Why Retention Marketing Matters for Your Business appeared first on Inuidea.

All the ways I make money online by working from home (Zero bullshit + Not a get rich quick scheme)

Hey hustlers,

I’m a hustler too…! LOL

BTW, are you looking for some proven online business ideas? (I know man!)

A funny disclosure: No, I’m neither a millionaire nor a billionaire. I just make enough money as an 18-year-old young hustler to continue my hustling journey and to invest in new crazy business ideas and side hustles. So if you’re here to learn “how to become a billionaire in one day”, ignore this post right now!

Today I’m not gonna talk about any bullshit ways to make money online. I’m here to talk about the ways I make money online from home (or anywhere in the world), the work I do, and how I monetize my hard work online.

But I wanna confirm one thing here,

You can’t make money online from day one. It takes time, some sleepless nights, lots of effort, and sometimes money to build a profitable online business.

But don’t worry,

If you are passionate about your work, you can easily achieve your goals.

Remember one thing,

You can’t earn money without working hard. Stay away from ‘get rich quick schemes’, easy money schemes, double your money schemes. Those are scams.

No one can make money without putting in the effort. You have to earn it by working hard. There is no easy money. It’s not easy (it’s impossible) to earn money online or offline without hard work.

Money:

Feeling so frightened?!

Don’t worry.

If you are passionate about your work, if you have the required skills and knowledge, you can make money online like the way I and other young hustlers earn online.

Let’s talk about the work I do and the way I make money online.

Finally?

Haha…!

Let’s dive right in.

Blogging – My favorite ways to make money online

I have three kids aka blogs. I love them, after all, I’m their proud father. (BTW, I’m a single father, because their mom betrayed us)

Don’t feel sad for me,

I’m happy with my kids aka blogs.

Related post: How Much Does It Cost to Start a Money Making Blog in 2021 (The Cheapest Way)

Let’s talk about some serious shit.

If you have no idea what blogging is, I recommend you check out my ultimate guide on how to start a money-making blog.

These are some ways I make money from my blogs:

1. Adsense

If you want your blog to become a money-making blog, then Google Adsense is the #1 ad network you can use to monetize your blog.

You may have seen some ads on my blog! (If you’re not using an Ad Blocker on your browser )

Those are ads by Google AdSense. Whenever someone clicks or sees those ads I make money.

If you have a blog, you can apply for Google AdSense to monetize your blog through ads.

Read more: How to Get Google Adsense Approval Fast With a New Blog

2. Sponsored Post

As you grow your blog and your brand, you can collaborate with individuals, brands, and companies. They can compensate you for writing a sponsored post.

You’ll get cold emails from relevant brands who wanna collaborate with you. You can convert them into hot () money-making deals through your conversation. Also, you can send cold emails to potential collaborators to get sponsorship and brand deals.

I get emails from collaborators on a regular basis. Also, I’m active on Intellifluence, an influencer marketplace where I apply for new collaboration opportunities.

Read more: How to Become an Influencer Marketer [My Experience – Infographic]

You can make your work with me page, and a media kit to show your influence to potential collaborators. Always include your media kit or work with me page on the cold email you write to potential collaborators.

How affiliate program works

3. Affiliate marketing

Affiliate marketing refers to the business of selling other people’s products in order to earn commissions. Whenever a sale is made through your unique affiliate links, you earn commissions.

I use a lot of products and tools to make my blogging and online business life easier. I promote some of those products and tools to help you guys discover amazing tools while earning a commission for promoting them.

Isn’t that amazing?

Yeah, it’s a win-win situation.

I promote products (books, a podcasting mic) from Amazon, ShareASale, Impact, and some other products not available on affiliate marketplaces.

To promote affiliate products, you can build your target audience using a blog, a podcast, or a YouTube channel. Also, you should focus on building an email list. You can then use these platforms and your email list to promote affiliate products.

I suggest you promote products that are relevant to your blog and really add value to your blog readers. Be cautious about promoting rubbish products solely for the sake of making money.

Just add value and stay loyal to your audience. They will help you earn more audience and money! (Some ‘ultra pro max’ kinda supportive followers will donate (through Buy Me a Coffee*) to help you survive in this tough time)

*Hahaha,

Are you one of those kind-hearted good guys?

Show some love and support on Buy Me a Coffee!

No money?

We can be friends, show some love on Instagram @InuEtc (Guys, don’t send me a kissing emoji, I’m not gay at all. But I support LGBTQ rights.)

Check out my in-depth affiliate marketing guide to learn more about affiliate marketing as well as get to know about the top 29 affiliate programs you can join to maximize your revenue.

Freelancing

I started my journey as a freelance graphic designer in 2018 on Fiverr. You can start freelancing and earn money online with zero investment. So, if you’re a complete beginner, I suggest you start freelancing.

Also, I think you should try freelancing if you wanna start your entrepreneurial journey because freelancing teaches you a lot about sales, marketing, and patience.

Yeah, patience too, at least the crazy useless freelance sites teach you this important life skill.

Now I don’t waste my precious time on freelancing sites and don’t wait for clients to show up at my door.

I work hard to promote my services – I write articles, I create a lot of content for my blog and social media profiles. I also send cold emails to potential clients.

Additionally, I receive cold (sometimes crazy hot) emails from clients.

My blog, social media profiles, and my contents enable me to reach clients all over the world, and they discover ‘Inu Etc‘ through my blog and social media, as well as a Google search (thanks to my SEO skill) that leads them to my website.

Here are a few services that I currently offer:

1. Article Writing

You know what?

I can write engaging, high-quality, SEO blog posts to rank higher on Google.

I’m a professional blogger and I know SEO and copywriting. I write amazing (client says that) articles on my blog and for my clients.

I can write a well-researched, high-quality SEO blog post or article in any format you would like (informational, listicles, how-to guides, etc) me to write about.

If you wanna rank higher on Google, if you wanna engage with your readers, or if you want to convert your blog into a money-making blog, my article writing service is going to help you a lot.

Hire Me Right Now2. Web Design

I make websites.

I make beautiful, se*y, hot, (enough adjective man!) and professional websites for my sweet clients.

I’m the co-owner of Antelax, an affordable web development agency that’s known for building stunning and captivating websites for both businesses and individuals.

Do you wanna build a professional website to go online with your business?

I would love to help you with your website development project. If you have any questions, feel free to contact me!

3. Pinterest Virtual Assistant

When I started blogging, there was no traffic. Organic traffic from Google was ZERO.

Today, I’m a successful blogger, and thanks to Pinterest for some organic and targeted traffic in my early days of blogging.

Read more: 11 Actionable Ways To Get Massive Traffic From Pinterest

I love Pinterest and I know how to optimize and manage a Pinterest profile to grow on Pinterest and to get traffic to your blog.

If you hire me as your Pinterest virtual assistant, I and my team can help you design engaging and attractive Pinterest graphics using Canva, optimize your profile, create viral pins that bring traffic and sales, and rank higher on Pinterest.

Check out the complete lists of the services I offer as a freelancer to monetize my expertise:

Antelax – Web development agency

I’m the co-owner of Antelax. Here I work with two amazing young hustlers – Manav and Kunal.

We work hard to make stunning websites at an affordable price to make our happy clients happier.

Read the Web Design section to learn more.

What next?

I wanna work on multiple online businesses to make money from multiple streams of passive income (or active income, whatever )

Soon, I’m gonna scale Zillion Media and I’ll work on some interesting projects – I’ll try dropshipping, website flipping.

And,

I don’t wanna talk about other things, they’re secret projects. It’s good for your mental health that I’m not gonna talk about some of my secret business ideas. You’ll die laughing if I tell you about those ‘eXperiMental’ money-making (or maybe money-losing) projects.

Take care!

Bye-bye…

Wait,

Don’t leave me, don’t leave me…

Before you go, here is one question for you,

Is it legal to start an adult website in India?

No, that’s not the real question.

The real question is,

What are you doing right now to make money online?

Maybe you’re a complete beginner and haven’t started an online business till now.

Let me know what you’re doing right now, or what you’re going to do in the near future to make money online.

Let me know in the comment section below right now. 

If you have any questions, feel free to contact me. I’m always available to help young hustlers like you.

Like this post?

Don’t forget to share it with your friends and aspiring entrepreneurs, who want to start an online business or side hustle to work from home (obviously to make money online) in this tough time.

Keep hustling!

Thanks!

The post All the ways I make money online by working from home (Zero bullshit + Not a get rich quick scheme) appeared first on Inuidea.

237+ Free Online Courses in 2021 (Limited Time Offer) – Learn coding, digital marketing, and more!

Get premium online courses for free.

Here are 85 bestseller free online courses on Coursera with certificates and 150 free online courses on Udemy. Udemy will not give you certificates after completion of the courses, but they’ll give you the complete course, I mean the learning resources and content, for free.

The coronavirus pandemic has increased interest in online education, online work, online learning, and work from home is an essential part of our lives and it’s a trending topic nowadays.

Keep in mind that all these online courses were premium and bestseller online courses, but now, for a limited time, because of the COVID-19 crisis, we can access these valuable online courses for free. So don’t underestimate these online courses and start learning from today.

Read more: All the ways I make money online by working from home

Coursera Free Online Courses With Certificates

Here are the top 9 must enroll (My favorite) best free online courses from Coursera! Enroll for free and get certificates!

Let me know if you have any questions. Ask me anything on Twitter @InuEtc or Instagram @InuEtc

[If you’re not seeing the discount on Coursera. After clicking on my blog, when you get the course page on Coursera, wait for the promotional banner to appear at the top, and only then click on Enroll for Free. If you don’t see the banner, please refresh and wait a minute!]

Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential from McMaster UniversityIntroduction to Personal Branding from University of VirginiaBuild Your First Android App (Project-Centered Course) from École Centrale ParisChinese for Beginners from Peking UniversityGuitar for Beginners from Berklee College of MusicGetting Started With Music Theory from Michigan State UniversityCode Yourself! An Introduction to Programming from the University of EdinburghThe Strategy of Content Marketing from the University of California, DavisThe Language of Design: Form and Meaning from California Institute of the Arts

Get the complete list of 85 free online courses with certificates: https://www.classcentral.com/report/coursera-free-certificate-covid-19/

Also, you can explore Coursera’s official blog post to get more free online courses: https://blog.coursera.org/coursera-together-free-online-learning-during-covid-19/

Udemy Free Online Courses

Here are the top 9 must enroll (My favorite) best free online courses from Udemy! Enroll for free! (No certificate of completion)

Introductory Photography CourseHow To Build And Make A WordPress Website From Scratch 2020The Total Beginner’s Guitar CourseYoga for Beginners – by Sarah Beth YogaUnity 3d | Using Light and Shadow in Game DevelopmentArt Fundamentals – Building Blocks of Digital PaintingcPanel For WordPress: How To Use cPanel [Beginners]How to Use SMART Goals: Achieve More in Less Time7 Scientifically Proven Steps to Increase Your Influence

Get the complete list of 150 Free Online Courses on Udemy: https://www.udemy.com/courses/free/

Hubspot Academy Free Online Courses

Hubspot Academy has free online courses related to inbound marketing, digital marketing, startup, social media marketing, SEO, and more.

Get access to the Hubspot Academy and enroll in free online courses: (also Hubspot Academy gives you a certificate of completion for free)

https://academy.hubspot.com/

If you understand Hindi, you can check out my course enrollment guide (Video)

Webflow University Free Online Course Library

Webflow University has curated sets of lessons that can help you learn web design with Webflow — from HTML and CSS basics to SEO and CMS essentials.

https://webflow.grsm.io/courses

Fundamentals of Digital Marketing – Free Online Course by Google (Includes CERTIFICATION)

Enroll in this free digital marketing course created by Google and get a free certificate. Learn the fundamentals of digital marketing to help your business or career.

https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing

Final Thoughts: Free Online Courses in 2021

Now educate yourself with free online courses, and build skills for free to follow your passion, pursue a career you love, and start your own online business in 2021.

These free courses include courses related to music, online business, personality development, coding, blogging, digital marketing, self-development, learning a new language, and more.

So, hurry up and now enroll in these premium courses for free. It’s a limited-time offer!

Now It’s Your Turn!

Hey, I hope you enjoyed reading this list of free online courses!

So, now I’d like to hear from you:

Which courses do you want to enroll in now?

Let me know in the comments below right now.

Also, share this post with your friends, struggling hustlers, and aspiring entrepreneurs who are looking for some valuable free online courses to learn new skills and to improve their personality.

237+ Free #OnlineCourses in 2021 (Limited Time Offer)
Click To Tweet

If you have any questions, feel free to contact me. I’m always available to help young hustlers like you.

Life is a journey!

Keep hustling!

Download Your Free Guide to Starting a Podcast (PDF) Here!

PDF book image vector created by pikisuperstar – www.freepik.com

Featured image design vector created by freepik – www.freepik.com

The post 237+ Free Online Courses in 2021 (Limited Time Offer) – Learn coding, digital marketing, and more! appeared first on Inuidea.

237+ Free Online Courses in 2021 (Limited Time Offer)

Get premium online courses for free.

Here are 85 bestseller free online courses on Coursera with certificates and 150 free online courses on Udemy. Udemy will not give you certificates after completion of the courses, but they’ll give you the complete course, I mean the learning resources and content, for free.

The coronavirus pandemic has increased interest in online education, online work, online learning, and work from home is an essential part of our lives and it’s a trending topic nowadays.

Keep in mind that all these online courses were premium and bestseller online courses, but now, for a limited time, because of the COVID-19 crisis, we can access these valuable online courses for free. So don’t underestimate these online courses and start learning from today.

Coursera Free Online Courses With Certificates

Here are the top 9 must enroll (My favorite) best free online courses from Coursera! Enroll for free and get certificates!

[If you’re not seeing the discount on Coursera. After clicking on my blog, when you get the course page on Coursera, wait for the promotional banner to appear at the top, and only then click on Enroll for Free. If you don’t see the banner, please refresh and wait a minute!]

Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential from McMaster UniversityIntroduction to Personal Branding from University of VirginiaBuild Your First Android App (Project-Centered Course) from École Centrale ParisChinese for Beginners from Peking UniversityGuitar for Beginners from Berklee College of MusicGetting Started With Music Theory from Michigan State UniversityCode Yourself! An Introduction to Programming from the University of EdinburghThe Strategy of Content Marketing from the University of California, DavisThe Language of Design: Form and Meaning from California Institute of the Arts

Get the complete list of 85 free online courses with certificates: https://www.classcentral.com/report/coursera-free-certificate-covid-19/

Also, you can explore Coursera’s official blog post to get more free online courses: https://blog.coursera.org/coursera-together-free-online-learning-during-covid-19/

Udemy Free Online Courses

Here are the top 9 must enroll (My favorite) best free online courses from Udemy! Enroll for free! (No certificate of completion)

Introductory Photography CourseHow To Build And Make A WordPress Website From Scratch 2020The Total Beginner’s Guitar CourseYoga for Beginners – by Sarah Beth YogaUnity 3d | Using Light and Shadow in Game DevelopmentArt Fundamentals – Building Blocks of Digital PaintingcPanel For WordPress: How To Use cPanel [Beginners]How to Use SMART Goals: Achieve More in Less Time7 Scientifically Proven Steps to Increase Your Influence

Get the complete list of 150 Free Online Courses on Udemy: https://www.udemy.com/courses/free/

Hubspot Academy Free Online Courses

Hubspot Academy has free online courses related to inbound marketing, digital marketing, startup, social media marketing, SEO, and more.

Get access to the Hubspot Academy and enroll in free online courses: (also Hubspot Academy gives you a certificate of completion for free)

https://academy.hubspot.com/

If you understand Hindi, then check out this course enrollment guide:

Webflow University Free Online Course Library

Webflow University has curated sets of lessons that can help you learn web design with Webflow — from HTML and CSS basics to SEO and CMS essentials.

https://university.webflow.com/courses

Fundamentals of Digital Marketing – Free Online Course by Google (Includes CERTIFICATION)

Enroll in this free digital marketing course created by Google and get a free certificate. Learn the fundamentals of digital marketing to help your business or career.

https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing

Final Thoughts: Free Online Courses in 2021

Now educate yourself with free online courses, and build skills for free to follow your passion, pursue a career you love, and start your own online business in 2021.

These free courses include courses related to music, online business, personality development, coding, blogging, digital marketing, self-development, learning a new language, and more.

So, hurry up and now enroll in these premium courses for free. It’s a limited-time offer!

Now It’s Your Turn!

Hey, I hope you enjoyed reading this list of free online courses!

So, now I’d like to hear from you:

Which courses do you want to enroll in now?

Let me know in the comments below right now.

Also, share this post with your friends, struggling hustlers, and aspiring entrepreneurs who are looking for some valuable free online courses to learn new skills and to improve their personality.

237+ Free #OnlineCourses in 2021 (Limited Time Offer)
Click To Tweet

If you have any questions, feel free to contact me. I’m always available to help young hustlers like you.

Life is a journey!

Keep hustling!

Download Your Free Guide to Starting a Podcast (PDF) Here!

PDF book image vector created by pikisuperstar – www.freepik.com

The post 237+ Free Online Courses in 2021 (Limited Time Offer) appeared first on Inuidea.

The Best Travel Shows to Watch While You Can’t Travel

Let’s face it; we all want the borders to reopen and traverse all around the world. If anything, nothing beats the joy of traveling with your family and enjoying everything the world offers. But for now, substituting our travel dreams with watching the best travel shows online is the only viable option available. If you found love on the best dating sites review during this pandemic, finding where to watch these travel shows online will also get you in the mood to plan for your romantic trip when things get better. Regardless of what you plan to keep yourself entertained with, don’t forget to sample out these top travel shows in 2021 that’ll inspire you to hit the road once normalcy resumes.

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1. Tales by Light

Tales by Light is one of the best travel shows on Netflix now. The show focuses on enthusiast photographers from Australia devoted to pushing their limits while capturing beautiful moments. The photographers cover arguably every corner of the world in this fun-filled three-season TV travel show.

Tales by Light features all the beautiful imagery you can ever hope for while traveling. The show unites travel exploration and photography to give you insights into what it takes to capture images that tell powerful stories.

This experiential travel show premiered in 2015, filming in places such as the Raja Ampat Islands in Indonesia and Bandhavgarh National Park in the Himalayas. The show also has one episode shot on Amazon.  You can now watch Tales of Light on Netflix and other TV travel show sources.

2. Down to Earth with Zac Efron

This show premiered in 2020 at a time when people had forgotten about traveling. It’s one of the new travel shows to watch that will give you a view of the world through Zac Efron’s eyes. Efron’s enthusiasm to travel and see the world will also capture your spirit, leaving you in a dreamy world of wanderlust.

You can binge this travel show on Netflix in the comfort of your home and get to enjoy how Zac Efron shines a light on different solutions to problems.  Zac Efron also seeks the help of wellness expert Darin Olien, who educates viewers on different sustainable ways of living. There’s no doubt you’ll enjoy watching this show and get to learn a few things.

3. Ugly Delicious

This popular travel TV show stars the award-winning chef David Chang. In this show, Chang travels worldwide to some of the world’s top culinary hotspots. He seeks to explore the different food cultures in search of the purest and best cuisines. While the show is primarily centered on food culture, you’ll not miss the adventure of joining Chang as he travels to different parts of the planet.

Chang takes his food explorations to Mexico, Naples, China, Tokyo, and Copenhagen to pursue misconceptions surrounding different world cuisines. He travels along with writers such as Peter Meehan, TV hosts like Jimmy Kimmel, and other chefs who help him find out how different culinary influences can intermingle.  

If you love exploring the world and learning about new cultures, Ugly Delicious is one of the travel shows to watch. The show will also allow you to appreciate the fusion of American food and other world-famous culinary. In March 2020, Ugly Delicious was released for its second season running. You can now watch the show on Netflix to experience how David Chang uses food as the lens to explore the world.

4. Dark Tourist

Dark Tourist features a crazy New Zealand traveler, David Farrier. He sets out on a mission to travel to some of the world’s most peculiar and dangerous locations. Most of these places are generally associated with calamity and, to some extent, death. From the vampire-laden New Orleans to Japan’s Fukushima, Farrier is not afraid of anything.

The show immerses you into the world of cults, rituals, warzones, crime scenes, and ancient ruins. Unlike other travel shows that only focus on fun and adventure, Dark Tourist displays another side of tourism we are not used to. It lets you understand some of the darkest sides of humanity hidden all around the world.

Farrier journeys to a different destination in each of the show’s eight episodes to enjoy what would seem strange to most vacation travelers. The show is the best fit if you love wild and peculiar tourism adventures.

5. Little Einsteins

Little Einsteins is a travel TV show about kids; Leo, Annie, Quincy, and June. They also have a truck rocket which they use to travel around the world in the quest to learn about music, art, and all the places they’re touring. If you were looking for a perfect animated travel show on YouTube, don’t look further than Little Einsteins.

You are treated to a classical music background in the show, coupled with intermingling cartoon and lifelike video footage animations. This typical family travel show is full of adventures and will keep you and your family glued on the couch as you watch the four little Einsteins embark on a journey of discovery. The show is a Disney world masterpiece, but you can also watch it freely on YouTube.

6. Kara and Nate Travelogues

Kara and Nate are a couple who ventures into documenting travelogues all around the world. The couple is initially from Nashville, and they recently celebrated achieving a feat of visiting 100 countries within four straight years of travel. They also have 1.3 million subscribers, with their show ranked as one of the best travel shows on YouTube.

Kara and Nate

The couple usually embarks on travel adventures to discover new things in different places. In some of their shows, they have documented living with a local family in Bhutan. They have also shared their experiences enjoying the World Nomadic Games in Kyrgyzstan and climbing an active volcano in Vanuatu.

Kara and Nate’s YouTube travelogues will offer you a blend of entertainment and valuable travel information. The couple is still recording their travelogues in different parts of the world, and all you can do is wait and see what’s next on their YouTube channel.

7. Long Way Around

Long Way Around undoubtedly ranks among the top 10 travel shows of all time. The show’s first episode aired in 2004, starring Ewan McGregor and his best friend, Charlie Boorman. The two chase their passion for BMW motorbikes as they embark on a grueling journey from London to New York. 

The duo travels for nearly 33,000 km, through Europe, parts of Russia, Kazakhstan, and Mongolia up to New York. They travel alongside their crew in this non-scripted hardcore overland travel.  Although not on Netflix, you can still watch this travel show online on Apple TV+ or other travel show sources. Its episodes are also freely available on YouTube.

8. Parts Unknown

Parts Unknown is one of the classic travel shows ever filmed by Anthony Bourdain. Though he recently passed away, his famous food travel shows will still keep us glued to our screens. Bourdain’s passion for exploring, as demonstrated in this show, will make you want to hit the road again.

In Parts Unknown, he visits various countries worldwide to explore all the great culinary they have on offer. Strangely, he keeps off the sophisticated and high-end restaurants with magnificent cuisine and opts for what the locals enjoy. The show is inspiring as it beats every imagination seeing someone of Bourdain’s stature get down in some of the most remote places to enjoy the local food.

Throughout the 12 seasons of this traditional travel show, Anthony Bourdain does it all with zero pretenses. He enjoys the taste of local cuisines, loves interacting with people, and likes traversing the world. The show’s episodes are freely available on YouTube. You can also watch this travel show on Netflix.

9. Jack Whitehall; Travels with My Father

Travels with My Father is one of those silly, lighthearted travel documentaries that will lighten up your mood during this pandemic lockdown. The show features the humorous Jack Whitehall traversing the world with his father. Its maiden season starts with the duo traveling to Southeast Asia in Bangkok, Phuket, Cambodia, and Hanoi.

The two enjoy every adventure in their way, including attending an elephant polo match and partying through the night under a full moon. Although the show is humor-filled, you’ll also enjoy and learn the diversity of the Asian people as displayed. In season 2, Jack Whitehall and his father embark on a European tour visiting Budapest, Moldova, Kyiv, and Istanbul. 

10. Street Food

The show is all about traveling around the world and trying all the local food. Street Food comprises nine episodes, with each of them entirely focusing on a different city street. From Bangkok, Thailand to Osaka, Japan, this show will let you experience the natural feel for street food and what you should probably expect when it’s safe to travel again.

Unlike other food and travel documentaries on Netflix, Street food solely focuses on the people in the streets. You’ll get to hear them narrate their cooking experiences, how they learned to cook their food and what the local food means to them. The show will grant you a fantastic viewing experience, clearly exhibiting how food transcends location and language. It also highlights the hard work put on by most people to ensure they can make a living.

Final Thoughts: The Best Travel Shows to Watch While You Can’t Travel

There is nothing better than watching travel TV shows during this time when you can’t travel. These shows are not only entertaining, but they’ll also let you discover unknown places that you would have never thought of going to. Knowing about new destinations will be helpful when it’s time to plan your trip after the pandemic.

What other travel shows can we add to this list? Help us know in the comment section below.

This is a guest post written by Rebecca Shinn

Rebecca Shinn is a freelance writer and dating and relationship expert with a psychology degree. Her field of expertise is relationship, dating, and marriage. The important part of Rebecca’s practice is to help couples with communication skills, problem-solving skills, stress management, or financial skills.

Rebecca started writing 2 years ago to inspire and help people to have a better dating life, healthy relationships, or find a way to keep a marriage strong for long years.

With all said above, Rebecca is proud to be a mother and a wife so she doesn’t only use her knowledge for helping others but keeping her family strong and happy.

Featured image vector created by pch.vector – www.freepik.com

The post The Best Travel Shows to Watch While You Can’t Travel appeared first on Inuidea.

How bad plagiarized content can hurt your SEO

SEO, (Search Engine Optimization) you must have heard this before. The importance of SEO can’t be neglected at any cost. Not considering it as important as it is can have repercussions. This is something that makes your website rank better and most likely shows up your site at the top on search engines.

Content is the main component of SEO. There are different kinds of content you see on the internet. Some of them are unique and genuine, some are badly plagiarized and some are semi plagiarized.

What do you think?

Which content works best? 

Without having a second thought you know it’s only unique content that brings in quality web traffic.

Plagiarized content can harm your SEO in many ways. To avoid this plague you can utilize free plagiarism checkers present online.

These tools will help you get rid of any kind of plagiarized phrases or content. Being confident about your content’s originality is very important for your SEO. And this will lead your site and business towards success.

SEO and Its Importance

To boost the quality and quantity of web traffic on your site, the process used to make it possible to rank your site in the top priorities of search engines is called SEO.

It includes several steps or tasks, such as creating high-quality and genuine content, obtaining backlinks, and optimizing the content with keywords.

Wondering how SEO is helpful and so important?

Let’s have a look at the advantages it provides.

It will make people aware of your site.Help them invest their loyalty and trust.Brings in quality web traffic. And to get a good audience you have to take advantage of two types of SEO. On-Page and Off-Page SEO.Promotes your business on a daily basis.SEO will help you improve your digital marketing.Keeps an eye on every stage of purchasing funnel.SEO assists you to achieve more sales and more market shares for your business.SEO can help you rule out your competitors. Isn’t this amazing? Clearly YES.Your digital marketing strategy can outclass because of SEO.The cost of advertising will be as low as you can think of.Each member of your target audience will be reached out by SEO.Long-term success is ensured with SEO.It provides a user-friendly experience.The conversion rate of your site will be high.Social media following will boost. In this world of technology, it plays a very important role in your success.SEO can help you improve your ROI, with great content.The speed of your site will be enhanced.Plagiarism

Copying or stealing the idea, thought, words, or the whole content is known as plagiarism.

Trying to do your work as quickly as you can, but opting for copy/paste or replicating someone else’s work will not do the job. Plagiarism is illegal as well as unethical.

It leaves a shameful impact on your readers or customers. It will prove to be a virus for you and your business.

People think of it as an easy-to-do thing without considering its consequences. Instead of helping you to achieve your goal, it will ruin it.

Some of the very important plagiarism examples from history are listed below. They have been extracted from the website mentioned below.

(https://www.ultius.com/ultius-blog/entry/the-most-notable-cases-of-plagiarism-in-history.html)

No 1. Alex Haley’s Roots vs. Harold Courlander’s The African. These two books were similar to each other to another whole level.

No 2. Melania Trump plagiarizes Michelle Obama’s speech from 2008.

No 3. Martin Luther King Jr vs Archibald Carey Jr. Martin Luther was accused of plagiarizing the speech “I Have a Dream” for “Let Freedom Ring”.

All these cases make it clear that plagiarism is not an option to go for. It can damage your reputation.

You can see more examples from the link mentioned above.

Plagiarism can directly hit your SEO and website because people will detect the copied content. Consequently, they will stop visiting your site or in some cases can report it.

Google can find it difficult to crawl into and index your site if it contains duplicate or stolen data/content.

Plagiarism and SEO

There are many factors responsible for the betterment or damage to your website. They can be anything from low optimization to duplicated content.

You should be well aware of the elements which can hurt your SEO.

If your content gets matched to any other available content online it will lower the position of your site on the search engine result page.

Crawlers are used by Google to survey the webpages with copied or plagiarized content. If it finds one it is uncertain that Google will show up your site on the first page.

Let’s see what happens when your Content is plagiarized?

It will affect your SEO badly. Which will result in the following outcomes.

1. Low ranking on search engine result pages:

When a command is given to Google it uses its crawlers to check pages for that command. It will detect similar pages and will crawl through them to see how much content is repeated. It will pick out the most original and unique content containing a page and will show that to users. Including plagiarized content on pages will be its lowest priority.

Google will not rank your site for the top search engine result pages. It means the probability for your website to get familiar with people will become very low.

2. Lack of trust and loyalty:

Expectations of people are very high with you and your content. They are hoping to see something different and new on the platform.

What they need is the answers to their unanswered queries. Plagiarized content can never do this because that data is already on the internet. You can help them with only new content.

But if they will find that same old content, there will be questions about your credibility and originality. People won’t be interested in your website and business. They will have an impression of you for providing them with copied material. They will not be able to put trust in your business and will not invest their loyalty. The end will be the loss of customers and audience.

3. No quality web traffic:

Quality web traffic asks for quality content. Quality content can never be duplicated or repeated.

Plagiarized material available on your site will not be able to attract an audience. You will be out of quantity and quality web traffic. 

People are always looking for new and unprecedented material. Quality visitors to your site will go away if they do not get fresh content.

4. No promotion of your business:

If your site is liked by visitors and audience it means you have a great SEO. Ultimately, this will help your site to be ranked in top positions for search engine result pages.

But if your content will be plagiarized, Google won’t show your site more often or at top results. This will result in low visibility and no promotion of your content or business.

5. Marketing will be affected:

Digital marketing is interrelated with your SEO. SEO helps improve your marketing. But if the content present on your site will be plagiarized it will affect SEO and eventually, your marketing will be harmed.

6. Low sales and lack of shares:

Bad and copied SEO means low sales, low leads, and lack of shares in your business. Because of plagiarized content, your rank in search engines will drop causing a decrease in these perks. You will not be shown on the first page of the search engine and this will lead to a fewer clicks and fewer visitors on your page.

7. Lose battle against competitors:

To compete with your contenders you need to have something out of the box and exclusive. Plagiarism is a threat to the growth of your business. If your competitors will come out with new material and content, they will be real players of this race. You will be left behind leaving a mark of incompetence.

8. Low Return On Investment:

Great content = high ROI and low/plagiarized content = low ROI. Low-quality content means fewer visitors and fewer visitors’ means less investment and less loyalty of customers. When there will be less investment automatically your return on investment will also below.

9. Google can ban your site:

Sometimes Google can ban your site if they find out that your content is plagiarized to a great extent. Your site will no longer be accessible on the internet.

What are different kinds of plagiarism?

There are 3 main types of plagiarism.

Copy and pasteInadvertent plagiarismPatchwritingCopy and paste:

When you go to the site or sources, select the phrases and copy them to paste on your own site and you make no changes to the content and place it in the same words on your platform it is considered copy and pasted.

Inadvertent plagiarism:

Plagiarism done unintentionally is counted as inadvertent. Sometimes you can even copy your content related to the same niche. It happens because the internet serves you articles with keywords having specific phrases or concepts. It can be termed accidental plagiarism.

Patch writing:

It is a kind of plagiarism people think is a safe option. It is not. In this writers take the whole idea or content from somewhere else and rewrite it in their own words. If you are thinking of trying it, don’t be silly. Your rewritten article will be counted as the worst due to old content. If you want your website to rank higher your content should be unique and fresh.

Above mentioned types are the most common. And if you think you won’t be caught, you are wrong. There are things like Google Panda and Rank Brain to detect plagiarized sites and pages. You should avoid all of them if you want your site to be in the top positions of SERPs. There are many ways to avoid or eliminate plagiarism. To count are citations, references, and plagiarism checkers.

Plagiarism checkers are the best tools to check if your content is duplicated or having totally unique and unrepeated content. Most of these plagiarism checkers are free. Prepostseo is one of the most trusted tools for this purpose. Let’s have a look at it.

Prepostseo plagiarism checker:

After going to the browser, type Prepostseo plagiarism checker and there appears this website in front of you.

Open it and you will find the check plagiarism free tool, There will be an input box to enter your content there. You can copy and paste it or can upload it through a drive or any folder of PC. After that click the button “Check plagiarism”. You will get your result in percentages.

This above-pasted screenshot tells you that your content is 100% unique without any plagiarism.

Conclusion

Plagiarized content is very harmful for your SEO and your website. It can lead you downwards instead of leading you towards growth. You should create your own ideas and words. Utilize the free plagiarism checkers available online, like Prepostseo.

Key takeaways:SEO is essential for your business website.Unique content is a yardstick for the growth and promotion of your website.Plagiarized content will destroy your reputation as well as your business goals.Duplicated material will badly affect your SEO and your site will not be ranked high in SERPs.Use free plagiarism checkers to figure out if your content is plagiarism-free or not.Now it’s your turn

You’ve read a blog post about how bad plagiarized content can hurt your SEO.

Now, if you’ve any thoughts, let me know in the comment section below right now.

Also, share this post with your friends, and bloggers to help them learn more about SEO. If you have any questions, feel free to contact me. I’m always available to help you.

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