Inu Etc's Blog, page 23
December 10, 2021
7 Secret Ways To Convert Your Leads to Clients Using Motivational Marketing
The decisive goal of every business is to generate revenue by increasing sales. Irrespective of the company size or product choice, organic traffic can significantly boost the ROI.
Leading the SERP rankings is the top way to connect with internet users rapidly. Motivational marketing is again a simple and efficient way of connecting with such users.
The technique uses straightforward language to convey the product and company specifications to industry professionals and consumers.
Motivational marketing emphasizes optimization, everyday actions to connect with a client while maintaining the set budget. However, these customers must contribute effectively to generate a sales funnel.
The company should help prospective customers to look through the products and influence them to make a purchase. This ensures that a lead has now turned into a permanent client.
However, achieving this target can be time-consuming and filled with trials and errors. Hiring a competent content writing agency would make the process convenient.
Nevertheless, here are the top seven ways to achieve this goal without hassle.
What are the Ways to Generate Leads into Clients Effectively?The following are simple ways to generate organic traffic for lucrative ROI successfully.
1. Researching the Target AudienceEvery business owner must research their target audience to understand the product demand. This would help them identify the consumer pattern or trends. For instance, many individuals buy products from Instagram and Facebook advertisements.
This data indicates the demand for social media marketing. However, to understand the pattern, individuals have to perform in-depth research.
A business owner should research the following points-
Expectation of consumerInterests and hobbiesGender and ageOccupation and income structureTime spent on the internetSocial media platform preferencePreference for a specific product and price range.These points will help plan the marketing technique that can boost sales quickly. After understanding the target audience, individuals should focus on a buyer’s persona. This would ensure that the marketing efforts aren’t wasted on the wrong audience.
2. Plan an Effective Lead Generation StrategyAfter deciphering the target audience and buyer’s persona, individuals must focus on lead generation. This process ensures that website traffic generates automatically. One can incorporate the following methods to generate leads through moral marketing.
Guest postingInfluencer marketingLanding page optimizationPay-per-click campaignsSearch engine optimizationSocial media advertisingThese methods would automatically help Google locate the website and rank the page in SERP.
3. Strategy to Engage and Nurture LeadsPlanning a sale strategy based on the research and buyer’s persona will facilitate the conversion process. Technically, a consumer would assess the page before showing interest in the products. To grab his/her attention to the targeted brand, a business owner has to apply effective marketing strategies.
This process is also essential as a competitor might grab the consumer if the business owner fails to convince him/her. To achieve the said goal, individuals can follow these methods-
Generate creative blogs and articles Regularly post blog posts on the webpageCreating videos containing graphics or animationUsing the power of social media marketingAsking influencers to promote and review a productEmail marketing to promote a contentSend free samples Offer coupons and discountIndividuals can approach a content writing agency that takes care of the mentioned requirements for affordable pricing.
4. Offering Value ServiceMoral marketing focuses on gaining a consumer’s trust by offering the best service. A business should not make false claims to lure customers. It should address the customer needs and extend effective solutions.
For instance, maintaining the customer portal and answering the client query will increase trust. Offering quick solutions like fast delivery, replacement or refund, etc., would also increase the organic traffic.
5. Convert leads into Paying CustomersBusiness owners can convert prospective buyers into customers by simplifying the services. It is always beneficial to offer customers simple transaction or payment modes. This will encourage them to visit a website more often.
One can incorporate voice search facilities in their website. This would again simplify the search process and gain a user’s attention.
The following methods can help convert leads into paying customers-
Offering one-click signup and login methodsReducing form field optionExtending encrypted transaction gatewayMultiple payment modes6. Follow-UpThe best way to sustain the leads is by following up with a customer via phone calls and email. Informing a lead about new products, offers, and coupons would help quickly convert him/her into a customer.
However, this process should be done within a week or less. This would ensure a successful outcome as a client would feel assured and trust a company.
Individuals can also ask consumers to write a product review and suggestions to understand their requirements.
Remember, every customer is a king, and treat them accordingly to generate the best outcomes.
7. Hire a content writing agencyThe points mentioned above are the top ways to convert a lead into a client. However, these methods are time-consuming and expensive. It is pretty challenging for a novice business owner to manage and monetize blogs on his or her website.
Failing to identify consumer needs would increase bounce rate and push down the website in SERP ranking. An intelligent solution can be hiring a pro-efficient content writing agency that offers SEO services and other digital marketing facilities for affordable pricing.
These companies create content and keep track of traffic generation after publication. They use techniques that cleverly ignite curiosity regarding products they pitch interactively to address a target audience.
Business owners can follow mentioned techniques to convert their leads to clients through motivational marketing. Additionally, individuals should use software that improves page loading speed and graphics. This would gradually increase the click-through rate.
However, if the task becomes difficult, they can always rely on a content writing agency and help their business grow significantly.
This is a guest post written by Subhodip Das
Subhodip Das is a professional content writer and CEO of Das Writing Services Pvt. Ltd. His vast knowledge in this field has been beneficial for those stepping into the journey of content creation. Apart from his professional work, he equally enjoys watching motivational videos, spending time with his pets, and reading Sci-fi books.
If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.
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The Best Resources You Need to Make Your Online Entrepreneurial Journey Easier!
These are the resources I use to make my blogging journey, personal life, work-life, and my daily hustling life easier.
I strongly recommend these resources to grow your business and to make your online business and online entrepreneurial journey easier.
These resources include blogging resources, productivity tools, free design tools, books, free social media communities, and lots of other free and premium resources.
The best part is,
Most of these resources are completely free! (That means no affiliate commission!!! LOL)
Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.
HostingerAs an online entrepreneur and a blogger, I have used Bluehost, Siteground, BigRock, Dreamhost, and for Antelax (web design company), we have used HostGator, but now I’m using Hostinger, which is the cheapest and the best hosting available online.
Hostinger is one of the most reliable and recommended WordPress hosting companies out there.
It’s a secure and the most affordable web hosting services you can use to start your blogging journey today.
They have one of the best loading speeds and their support team is fast, effective, and friendly.
If you want a fast and reliable web hosting service with great customer support, then Hostinger is perfect for you. They have affordable hosting plans for every budget and each plan comes with tons of useful features.
All their hosting plans include a free domain name, a free SSL certificate, LightSpeed Cache, 1-click WordPress installer, and lots of other useful features.
So what are you waiting for?
Wanna buy domains for your blog or your online business?
If you’re looking to secure a domain for your brand, then Namecheap is where you go!
ConvertKitMade by bloggers, for bloggers, and endorsed by people like Pat Flynn! ConvertKit is an authoritative email marketing service provider that is specially marketed towards bloggers.
If you’re looking for an email marketing tool that is easy to use, amazing to look at, and properly optimized to grow your emails, you NEED to get ConvertKit!
Envato MarketEnvato is a premium marketplace from where you can buy digital products such as WordPress themes, code script, graphic design templates, mock-ups, stock images, premium music, and more.
For my blog, I’m using the Avada theme, which is a premium theme available on ThemeForest, Envato Market.
WordPress Themes
A good-looking theme can make all the difference between a boring website to an engaging and interesting website.
There are thousands of pre-built premium themes available on many WordPress theme selling marketplace.
By installing a pre-built, premium theme, you will be able to create a complete, good looking, and professional site without coding.
If you are a newbie blogger, I recommend Divi by Elegant Themes.
If you want to design a highly customized, extremely well-built, and SEO optimized website, I highly recommend StudioPress by WP Engine.
For my blog, I’m using the Avada theme, which is a premium theme available on ThemeForest, Envato Market.
Check out the 7 Best WordPress Themes for Blogs (2020)Affiliate Programs to Monetize Your Audience!Affiliate marketing is a huge opportunity to make passive income from your blog. And It can drive more revenue than Adsense ads.
So, if you have a loyal and target audience, you should use affiliate marketing to convert your blog into a money-making blog.
Check out the top 29 affiliate programs you must join to monetize your audience in 2020.
Join Young Hustlers!Join ‘Young Hustlers’ – a place for online entrepreneurs, bloggers, hustlers, and digital nomads to lend support and share advice to help each other.
Come on hustlers, Let’s change the world together.
Join the group, don’t spam, and get involved!
If you want to increase your reach on Pinterest to bring massive traffic to your blog traffic, you should join relevant Pinterest group boards.
You can join my group board – Traffic Sphere. It’s a group board where you can save unlimited pins that are related to online business, blogging, entrepreneurship, marketing, and other relevant topics.
The main motive of ‘Traffic Sphere’ is to drive more traffic to each contributor. So, try to engage with each contributor by repinning their pins.
To join ‘Traffic Sphere’, at first follow me on Pinterest and DM me on Instagram or request to join the board on Pinterest itself.
UpdraftPlusUpdraftPlus is the most popular WordPress backup plugin. It allows you to automatically backup your complete site and safely stores your site backup file on a cloud service such as Google Drive, Dropbox, UpdraftVault, etc.
It has an option to manually backup your site with a single click and also, you can restore your site with one click.
All these features work for free, but UpdraftPlus have a paid plan with more features and premium support.
TailwindRead more: 11 “Must Have” Free WordPress Plugins Every Blog Needs (2020)
Want to automate your pinning strategy to generate massive traffic on auto-pilot?
If you want to get massive traffic from Pinterest to your blog, you have to save engaging, attractive, and valuable pins consistently.
But it’s hard to stay consistent by saving pins manually. That’s why many bloggers and I use Tailwind to automate our pinning strategy and to schedule our pins.
Tailwind helps you stay consistently active on Pinterest with minimal effort.
You can schedule your first 100 pins for free using Tailwind!
So what are you waiting for?
BooksDownload the free printable PDF version of my book and learn more about the 37 genuine online business ideas and passive income-generating business ideas you can start and convert into a profitable business.
Also, If you are a true hustler and an aspiring entrepreneur, I recommend (from the bottom of my heart) you two of my favorite book, ‘Rich Dad Poor Dad‘ by Robert Kiyosaki and ‘Crushing It‘ by Gary Vaynerchuk, to learn more about income streams, new age business strategies and to achieve financial independence.
Check out the 7 best books for aspiring entrepreneursCanvaCanva is an essential design tool for bloggers, digital marketers, entrepreneurs, and small business owners.
It’s a beginner-friendly online design tool, and the best part is it has a free version.
I’m using Canva to design engaging Pinterest pins, blog graphics, and other social media design, E-books, and more.
MailerliteRead more: 17 Amazing Free Websites to Download Copyright Free Stock Images
The money is on the list.
This line is so true!
Email marketing is vital if you want to start a money-making blog in 2020.
Mailerlite is a beginner-friendly email marketing and automation tool that lets you easily customize and create beautiful email forms that fit with your branding.
It’s a great alternative to MailChimp because it’s easy to customize features. Mailerlite free plan lets you have up to 1000 subscribers.
GrammarlyYou want your writing free of embarrassing grammatical errors and mistakes, right?
Grammarly is an online grammar checker and proofreading tool that automatically detects grammatical mistakes and helps you avoid typos, grammatical errors, and improve the quality of your writing.
Check out Grammarly Review 2020: Boost Your Confidence & Enhance Your Writing
Grammarly is the tool you should use to write error-free content, and If you’re not confident enough to publish your blog posts, you should use Grammarly to boost your confidence.
Fiverr is a beginner-friendly and user-friendly freelance marketplace, that’s why many freelancers and business owners prefer Fiverr to exchange their money and services
Fiverr is a very affordable freelance marketplace, as the services start from $5.
Hire talented freelancers from Fiverr or start working as a freelancer on Fiverr.
UdemyUdemy is the most reputable e-learning platform with over 50,000 instructors, 100000 courses (in over 60 languages), and 30 Million students.
I have enrolled in some Udemy courses and I think Udemy is one of the best places to learn in-demand skills using organized online courses.
Want to learn in-demand skills online?
vidIQIf you want to get more views on your YouTube videos, you need to use the free vidIQ chrome extension.
It helps you maximize your organic reach and helps you grow your YouTube channel fast. They also offer paid plans with more amazing features.
TubeBuddyTubeBuddy is the best YouTube management tool that offers a free extension from Chrome and Safari browser that adds smart YouTube management features to grow your YouTube channel. They also have paid plans with more amazing features.
LastPassLastPass is a password manager that stores encrypted passwords online. The free version of LastPass comes with a web interface, but also includes extensions for various web browsers and apps for smartphones.
It’s really hard and messy to manage and memorize all your passwords when you’re a blogger or an online entrepreneur. I’m using LastPass for a long time to manage all my affiliate accounts and other important website login details.
99design99design is a design specific freelance marketplace, and it’s the best place to find and hire talented designers for your creative projects or to grow your business.
Hire talented designers from 99design!
Best Blogs to Learn Blogging, SEO, Marketing, Entrepreneurship, and more!The Smart Passive Income Blog, WPBeginner, Neilpatel.com, and Backlinko.com, these are my favorite blogs where I have learned a lot about blogging, SEO, digital marketing, online business, and entrepreneurship.
Check out:
The 7 Best Blogs to Learn Blogging in 2020The 7 Best Blogs to Learn SEO, Marketing, and Copywriting.The 9 Best Blogs for Aspiring Entrepreneurs to Learn from in 2020PayPalPayPal is easy to use and one of the best online payment systems that provide an easy and quick way to send and request money online.
I’m using PayPal for a long time to receive international payments from Google Adsense, business partners, and clients from all over the world.
So, I think PayPal is an essential tool for you if you’re an online entrepreneur, blogger, freelancer, or anyone who’s working online and wanna receive payments online.
Like me, if you open a PayPal Business account for receiving international payments, both of us could earn US $10 each!
So what are you waiting for?
SkyroamSkyroam is a global hotspot, which means you don’t have to buy a new SIM card everywhere you go.
If you’re a digital nomad, you can get Skyroam to get a reliable, fast, and secure internet connection whenever you travel internationally to work from anywhere in the world.
Inuidea readers get an exclusive discount with promo code INUETC.
Popular Blog PostsLearn more about entrepreneurship, online business, blogging, marketing, travel, and finance!
17 Genuine Ways to Make Passive Income While You SleepThe Ultimate Guide on How to Start a Money Making Blog in 202011 Actionable Ways To Get Massive Traffic From PinterestHow to Start a Podcast for Free in 2020 (Complete Guide)Top 29 Affiliate Programs You Must Join to Monetize Your Audience in 2020How to Get Google Adsense Approval Fast With a New Blog31+ Proven Online Business Ideas – Money Making Ideas That Work in 2020If you have any questions or if you want to ask help from me, feel free to contact me. I’m always available to help young hustlers like you!
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December 5, 2021
Struggling To Generate Traffic From YouTube Video Ad? Here’s How To Capture Viewer’s Attention 5 Seconds
It’s easy to get discouraged when you’re trying to generate traffic from your YouTube video ads, especially when you’re not seeing the results that you want. If you’ve spent a considerable amount of money on the campaign, it’s not only frustrating, but it’s not cost effective.
While there may be many reasons why your video isn’t performing as it should, one thing is certain: You need to capture attention and capture it quickly. The “five-second rule” doesn’t just relate to food. You should also apply it to your video marketing ads.
Research shows that the average human attention span is falling. Infographics from Wyzowl show that with the emergence of mobile devices our attention spans have dropped from 12 seconds to eight seconds. That’s one second less than a goldfish – pretty shocking, yeah?
We all have access to devices and on-the-go entertainment. Whether we’re on a train or sitting on our sofas at home, we have the latest content at our fingertips.
When it comes to video ads, it’s easy to skip the ad or switch to a different channel if they don’t grab our attention. If you’re using channels like YouTube for your marketing ads, you’ve got to hook viewers in from the start.
But don’t get disheartened. The good news is that there are several methods you can use to get that all-important five-second “wow” factor.
Test a few of these methods, and you should see an improvement in your YouTube ROI.
Use Storytelling TechniquesStorytelling offers something different than just another commercial message of “buy more.” It invests viewers with an emotional connection and draws them into the video.
Stories help your audience understand complex information and build your brand image. For example, through their videos, Red Bull doesn’t just sell you an energy drink. Instead, they draw their viewers into a world of extreme sports and rock star lifestyles.
Telling stories helps you relate to your viewers on a human level. It promotes a common bond and instills a feeling of connection. Using your customers as part of your video strategy is a great way to gain trust and earn credibility.
Use sequential storytelling as a teaser before a product or service launches. Give your viewers snippets of a story, almost like a film trailer or a brief overview of the good stuff that’s still to come.
Video ad sequencing updates the traditional model, allowing you to serve up a planned sequence of ads that tell a story to customers across their purchase journey. What’s more, 74% of YouTube users claim to remember video ad sequencing better than standard 30-second ad videos.
Use Emotion In Your Video AdsTapping into a person’s emotions within five seconds of watching an online advertisement can make all the difference with their retention rate.
Think about it. Which would you rather watch? An ad that just explains what a product does or an ad that makes you smile or laugh? You’re more likely to remember the ad that captured your emotion.
Equally, gut instinct has the potential to influence whether a consumer buys or not. Yes, we use rational thought when buying, but a lot comes down to emotion. Scientists and psychologists have shown that emotion plays a role in purchasing decisions.
It’s a win-win situation. Use emotion in the first five to 10 seconds of your ad, and you’ll grab attention, possibly influence your viewer’s decision, and increase the likelihood of your audience sharing the video to spread joy.
Introduce New Products Through NostalgiaWe all have fond memories of “the good old days.” Nostalgia is a powerful tool. It takes us back to the times when life felt simpler and fills us with feelings of security, comfort, and engagement.
Nostalgia helps viewers tap into “feel-good emotions.” Want a potential customer to feel that way about your brand? Try nostalgia marketing.
A good way to create feelings of nostalgia is through the music used in your video. Music can invoke explicit memories, taking us back to the times we first heard the track.
We’ve already discovered that humans remember stories rather than facts. Using nostalgia helps viewers reflect on their own stories – a great way to help them resonate with your brand.
Link the “new” of your product and promote the benefits through linking it with the happy days of yesteryear. Know your customer personas and use that research to tap into nostalgia that resonates with them.
Inspire And Motivate Action From Your AudienceThe end goal of any marketing video is to inspire your audience to take action. Whether it’s interacting with the content or clicking a link, every video needs a goal.
When planning your video, keep your goal in mind. Try to focus on introducing an aspect of this goal into the first five to 10 seconds.
Another great way to inspire and motivate your audience is to highlight how your product helps others. You can do this using customer testimonials as part of your video. Reviews show how your product solved the customer’s problems and improved their lives as a result.
If you can use customers on screen within your video, that’s even better. It makes your marketing authentic. As humans, we’re all nosey and enjoy listening to the stories and experiences of others.
If your business supports a charity, use this in your video marketing. It’s a great idea to create videos highlighting the work achieved by the charity and how your business is supporting the good cause. Motivate and inspire the viewer by reminding them that they’re also contributing to the charity’s work every time they buy from your company.
By highlighting charity work, you’ll encourage the “feel-good factor” in your audience. Consumers want to feel like they’re part of something good. And remember what we discussed earlier – tapping into emotion grabs attention.
Keep Your Audience CuriousBuilding curiosity is a traditional marketing method. The information gap theory of curiosity creates a need in your viewers to find out more. If there’s missing information between what they know and what they want to know, you can use that in video marketing to keep their eyes on the screen.
As a starting point, use a curiosity-evoking question in the thumbnail and title of your video. By doing this, you can attract the viewer’s interest and entice them to click to play. The next step is to keep the answer to the question hidden until near the end of the video. By building up to the answer, it keeps viewers engaged and interested in your video content.
Sequential storytelling also helps create curiosity. Drip feeding information and using teaser snapshot videos encourages your viewers to come back for more. It’s ok to be a little vague but include just enough detail to pique curiosity and entice your audience to learn the rest.
Start With Motion That Catches The EyeThe first few seconds of your video should be active viewing. The visuals should jump out from the screen to get your viewer to stop scrolling and focus on the video.
Use movement, vivid colors, smiles, close-ups, and human emotions – anything that will grab your audience’s attention. Having a striking cover image will also boost clicks.
Bright, bold text for subtitles and captions also helps your video stand out and retains interest from the audience.
Avoid Using Custom IntrosSome brands use a custom intro for the first few seconds of their videos. Although this seems like a great idea, it’s not advisable.
Why?
Brand intros repeat the same visuals, music, and information at the start of every video, much like television series. Have you ever used the “skip intro” option when you watch a Netflix series? It’s the same thing.
Having to watch the same intro repeatedly to get to the main video is mind-numbing and dull. Viewers switch off before getting to your exciting content. Either that or they skip the intro, which affects your audience retention analytics.
A better way to introduce your brand is through a channel intro. A channel video runs for two minutes and it’s featured on a channel page encouraging viewers to subscribe. Your audience only needs to watch it once.
To grab attention in the first 5 seconds, skip the brand intro and get straight to the interesting stuff. Your brand values should be visible in your video content anyway, especially if they’re well planned as part of an overall content strategy.
Create Native AdsThere’s nothing more annoying than watching a video and having it interrupted every few minutes for an ad. Or having to wait to hit the “skip ad” button.
For video marketers, a way to prevent this viewer frustration is to make ads look native.
According to Outbrain, native advertising is “any paid content that is in-feed and inherently non-disruptive.” As a result, it blends in with the other content on the platform.
Native video ads on YouTube tend to be more educational and entertainment-based rather than purely promotional. This helps the videos slot into other YouTube videos more easily, as they’re in a similar format.
Better still, native video ads don’t disrupt viewing because the audience can choose to scroll by without watching. While this may seem like a disadvantage, it’s actually beneficial. Native video ads on YouTube can show up as “Recommended Videos.” The upside of this is that users are more likely to watch the video since they’re more in control of their viewing options. Native ads cause minimum frustration, which prevents you from losing potential customers.
Experiment With Your Video Marketing And Find The Best Content For Your AudienceThere’s no better way to find out what videos work than by experimenting and testing. This will allow you the opportunity to fine-tune your campaign strategy, which ultimately leads toward more successful results in marketing with video content.
YouTube offers a host of analytical data to its business users. Use this data to find out which content works best for your audience on this platform. Track your insights, like play rates and watch times, as well as audience retention and sharing. In addition, YouTube analytics has features that let you check which type of video resonates with your audience the most.
Finally, try out the strategies above. With time and experience, you’ll soon find a way to hook attention within the first five seconds of your YouTube video.
This is a guest post written by Torrey Tayenaka
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based corporate marketing production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain, and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations. Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining, and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.
If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.
The post Struggling To Generate Traffic From YouTube Video Ad? Here’s How To Capture Viewer’s Attention 5 Seconds appeared first on Inuidea.
December 3, 2021
Ultimate Guide To OTT Advertising In 2022
“What TV shows have you been watching recently?”
For the past several years, this topic has been breaking the ice at family gatherings, company retreats, and class reunions as the popularity of streaming services like Netflix, Amazon Prime & Disney+ Hotstar has skyrocketed.
There’s no surprise that the number of individuals streaming content in their houses has expanded dramatically as a result of the COVID-19 outbreak. But, even before the worldwide lockdowns began, the OTT market had grown by 15% in 2019. That being said, with a plethora of OTT platforms, it’s crucial to execute the campaign correctly if you want to derive the best results.
With that in mind, we’ve created a comprehensive guide that you can use to effectively launch an OTT advertising campaign in 2022.
What is OTT Advertising?OTT, which stands for over-the-top, refers to the fact that these advertisements bypass regular channels in order to reach audiences directly. OTT advertising reaches internet users via video streaming services and devices.
While the structure of OTT commercials is similar to that of television ads, they are more complex since they allow data-driven targeting and personalization. Moreover, OTT commercials are affecting TV advertising in the same way that streaming has impacted traditional broadcasters.
The Growth of OTT AdsYou could immediately compare the rise of OTT advertising to the collapse of traditional cable TV. As more individuals cut the cord and go to streaming services, advertisers have increased their revenue prospects significantly.
Google’s $1.65 billion purchase of the fledgling YouTube in 2006 provided the green signal to others who saw which way the tide was turning. By 2010, Netflix had almost completely abandoned their DVD delivery mechanism in favor of streaming, owing to Amazon’s introduction of Prime Video.
At the same time, traditional pay-TV viewership was steadily declining. So, what does this mean for advertisers? According to TAM statistics, ad insertions on Indian OTT platforms more than doubled in April, the first full month of the COVID-19 lockout, compared to March, the pre-COVID-19 timeframe.
Moreover, there is a lot of speculation on whether OTT platforms will replace traditional TV entirely, and based on the data, it’s inevitable.
What are the Benefits of OTT Advertising?OTT advertising, like TV ads, is an excellent method to raise brand awareness for your company. They do, however, have additional advantages and applications.
1. They’re Less ExpensiveOTT ads are comparatively more affordable than TV advertisements, both in terms of creation and broadcasting. As a result, OTT commercials are now available to smaller firms, including those who cannot afford to undertake a TV campaign.
Furthermore, because you are not constrained by predefined timetables or geographical boundaries, less of your advertising budget is wasted on presenting adverts to irrelevant audiences. As a result, you get more value for money.
2. Improved TargetingTargeting options differ by platform, but the majority of them allow you to create an audience based on demographics, geography, device, interests, and activity.
This means you can target your OTT advertisements to the right people, increasing conversions, brand visibility, and recognition. According to eMarketer, 58 percent of advertisers believe the most significant advantage of OTT ads is their targeting capabilities.
3. Dynamic Advertising OptionsYou can automatically adjust the content of your ad based on who is viewing it. Giving your audience a tailored experience is more likely to impact their behavior and should improve the overall outcomes of your campaign.
It is also feasible to retarget your audience across several channels using technology such as device fingerprinting, website retargeting, and IP retargeting. So, if someone visits your website, you can serve them an ad when they turn on their smart TV.
Moreover, OTT ads may help brands boost performance at any point of the sales funnel if they invest effort in establishing specialized audiences and targeted content.
4. Increased Rates of EngagementYour OTT advertising will naturally engage more viewers than traditional television ads if better targeting and customization are used. However, there’s a lot more to it than that.
Many television commercials go unnoticed because viewers are too preoccupied with checking their phones, preparing tea, or using the restroom. In fact, 29 percent of TV commercials aren’t considered visible since no one is in the room when they’re on.
OTT advertising, on the other hand, totally engages viewers because they are brief and non-skippable. Advertisement filters are also ineffective on most platforms.
Challenges of OTT AdsWhile the benefits are numerous, because OTT advertising is still in its early stages, there are certain teething concerns associated with the medium. Here are a few of the difficulties you should be aware of.
There Are Tracking LimitationsIn recent years, investment in OTT advertising has been limited by reporting gaps and measurement difficulties.
Because OTT ads aren’t clickable, and unlike web browsers, OTT devices can’t employ cookies or tracking pixels to follow your audience and attribute conversions, tracking is tough.
This implies that advertisers can’t trace their consumers’ journeys as they can with PPC advertisements on Google or Facebook. They, too, are unable to constantly see where their advertisements appear.
While advanced tracking tools, such as device fingerprinting and IP retargeting, are available, they require additional effort to set up and provide limited information.
According to a recent study, 57 percent of families that have adopted linked TV have at least three streaming devices. Furthermore, each member of the household has their own account or profile on numerous streaming sites. There is currently no tracking solution that can decipher these complex conditions and tell you exactly who has viewed your adverts.
Diverse OTT ProvidersAccording to Tubi’s latest audience insights survey, two-fifths of marketers are unsure how streaming-based advertising works. This isn’t surprising given the variety of approaches available.
There are multiple OTT streaming providers accessible in India. While some services, like Netflix, are ad-free, many others have OTT advertising alternatives.
Because there are so many platforms, each with its own economic strategy, things may become confusing and complicated for advertising.
How to Get Started with OTT Advertising?The stages involved in beginning an OTT ad campaign will vary based on the ad provider you choose, but they are often the following.
1. Design Your AdThere are different types of videos that you can create in your ad. Most networks permit adverts that are 15-30 seconds long, so keep your video brief. However, you should check each platform’s individual ad specifications for the optimum length, size, aspect ratio, and file size. A branded supplementary banner may also be required.
It’s also a good idea to make a range of videos to target various personas and demographics, as well as customers at various phases of the sales funnel.
2. Add Tags to Your VideosMake sure your video appears well on any device and include VAST tags so that different video players can handle your ad. This is especially significant if your ad will be displayed on different ad servers.
Some platforms additionally support VPAID tags, which allow for more accurate performance tracking. They also enable you to add interactive features and personalization to your advertisements.
3. Determine Your AudienceYou have the option of targeting people based on their age, gender, location, and interests. In some circumstances, you can also select the genre of shows they watch or a specific TV program to target.
Your chosen platform will begin matching your audience with real-life individuals once you’ve formed your audience.
4. Begin Running Your AdsYour ads will appear on all of your provider’s OTT platforms. To guarantee that your ad appears appropriately, your VAST or VPAID tags will communicate with the platform’s video player.
5. Examine Your ReportsThe majority of OTT providers return data on impressions and costs, which is subsequently compiled into a report for advertisers. They may also include third-party data. Ad interaction data, including mutes, full screens, replays, and completion rates, may be captured by your VAST and VPAd tags.
The Top OTT Platforms In IndiaStreaming sites that enable OTT commercials can be somewhat narrow at times, but let’s get a feel of who the major streamers that accept ads are in general:
Disney+ HotstarSonyLIVZEE5VootThat being said, there are other bigger OTT platforms in India, which are currently ad-free. Companies could consider using their stats to make some educated predictions regarding OTT platforms that do offer prospects for advertisers. Those who replicate these experiences are more likely to be prudent investments. Here are three of the top OTT platforms in India:
Netflix Amazon Prime VideoJioCinema How To Measure The Success of Your OTT Ad CampaignYour KPI may differ depending on what you’re attempting to achieve and how your consumer funnel and journey appear, but the most typical is video completion rate or VCR. While this is the most commonly used statistic, there are other performance metrics available. You can build “upstream” approaches that allow you to measure the effectiveness of a campaign without using click-through rates or impressions. You must have a control group before you can measure the “upstream” perceptions and results.
Focus on the precise call to action in your ad and assess how effectively your OTT campaign is functioning while developing a mechanism for determining “upstream” impressions. Some ads, for example, are focused on boosting the download of an app, and with OTT and digital TV, impressions to app download or app install may be measured. This is only one of the reasons why OTT is significantly preferable to traditional TV, where quantifying app downloads based on impressions is impossible.
Other criteria you can use to assess the effectiveness of an OTT campaign for your company include:
Is there an increase in web traffic since the beginning of the ad campaign versus the current situation?How much inventory has been moved since the ad campaign was initiated?Since the launch of the campaign, have more people searched for directions or visited your business?ConclusionAdvertising on linked devices is one of the most recent developments in the field of entertainment advertising. Platforms will continue to evolve as they grow and expand, but it’s never too early to try your hand at running advertisements on India’s major OTT platforms.
Now It’s Your Turn.I hope you enjoyed this ultimate guide to OTT advertising.
Please feel free to share your thoughts or if you have any additional information, please let me know in the comments section below.
If you enjoyed reading this article, don’t forget to share it with your friends.
If you have any questions feel free to contact me. I’m always available to help young hustlers like you.
Keep hustling!
The post Ultimate Guide To OTT Advertising In 2022 appeared first on Inuidea.
How to Create a Stunning Video Ad in Under 5 Minutes
Promo.com knows that a video ad is a great way to grab your audience’s attention and help them remember the benefits of your product or service, but they can be time-consuming to create from scratch. If you’re short on time but want to take advantage of video ads as part of your marketing plan, here’s how to create one in just five minutes using an online video creator.
With these tips, you can focus on creating more compelling videos that produce results, rather than spending hours making the perfect clip that no one will ever see.
Is an Online Video Creator the Easiest Way to Make an Ad?The answer is yes. While there are plenty of video editing platforms out there, a lot of them are costly or complex. The beauty of being an online video creator is that it’s free and easy to use.
If you want something even simpler, try Promo Editor. It is an online video maker that allows you to create stunning videos with nothing more than your phone. It’s perfect for creating professional-looking YouTube ads, Facebook commercials, and more. This editor also integrates with free stock footage services, so you can pull from millions of high-quality images and videos for even more creative options.
Moreover, it has simple tools and features that allow anyone to create and publish videos on social media, even if they have no video editing experience at all. With Promo Editor, you can create simple videos that look like they took hours of work. Feel free to try it out, so be sure to check it out if you want something quick and easy.
Steps to Quickly Create an Engaging Video AdSelect a Video CreatorYou can choose from dozens of video creators, like Wideo or Powtoon, depending on your needs. With each of these tools, you can create quality videos quickly, in some cases, within minutes.
If you need to do more than one take, check out Promo Editor. It lets you record multiple video takes and integrate them into one seamless video. This could come in handy if you’re trying to fill time during an ad break with promos for other ads.
Come Up With IdeasRemember: Your audience has already seen your message once before they see it again. So, make sure that what they see is worth their time. This means you have only five minutes to capture and keep your viewers’ attention. That’s why don’t waste any time with lengthy clips or complex concepts.
To create a polished video ad, you need only three things:
A hook (or headline) that instantly grabs your viewer’s attention An engaging story Compelling visuals.Start with your hook: Imagine your audience is scrolling through their social feeds and has just landed on your post. What would make them stop scrolling and pay attention?
Select TemplateWhen you use an online video creator, you’ll be able to select from several ready-made templates. These help you save a lot of time on making video ads. Choose one that matches your business’s voice and audience.
Most creators allow you to edit your template before exporting your ads, so feel free to experiment with different options. Just keep it professional! Avoid templates that feature low-quality images or goofy characters. These are almost guaranteed to turn viewers off.
Instead, focus on templates that contain professional voice-overs and footage. And if you’re more of an artsy type, consider creating your own template from scratch. It may take a bit longer, but it can really help your business stand out from competitors.
Add Images and VideosWhen creating an ad, you want to make sure it’s visually appealing and engaging. That means you’ll need some interesting images or videos at your disposal.
You can add them directly from your computer or choose from free stock images and videos. Once you find what you like, drag and drop it into your video project. Don’t forget to customize it. You can resize images or move them around if they don’t fit perfectly.
Edit Before PublishBefore you publish your video ad, you should spend some time editing it.
Pay close attention to two areas: overall lighting and audio quality. Both of these elements can be adjusted with online video-editing software, making it easy for you to make adjustments before publishing your final video ad.
And remember: Your product or service is what’s going to sell, so make sure your viewers are clear on why they need your it from watching your short video ad.
Final ThoughtsPlanning out your video advertising strategy can be overwhelming. You’ll need to think about what message you want to portray, where your audience is, how you are going to distribute these videos, and so on.
But planning for video ads doesn’t have to be difficult if you know where to start. Before you begin filming or uploading, do your research and plan out exactly what you want your final product to look like. This will allow you to create professional videos that grab your attention.
And if you feel lost when it comes to getting started, ask yourself:
Who is my target audience? How do I make my brand stand out? What does my story look like?Try answering these questions before diving into the video creation process.
Now It’s Your Turn.I hope you enjoyed this article about creating video ads.
Please feel free to share your thoughts or if you have any additional information, please let me know in the comments section below.
If you enjoyed reading this article, don’t forget to share it with your friends.
If you have any questions feel free to contact me. I’m always available to help young hustlers like you.
Keep hustling!
The post How to Create a Stunning Video Ad in Under 5 Minutes appeared first on Inuidea.
November 26, 2021
Why Content Plagiarism is Harmful to Your SEO – 7 Actionable Tips to Follow Right Now
Imagine you buy something from the market but later find that it is not original? Certainly, you wouldn’t feel good.
By the same token, when readers land on your blog but find your content useless because it is plagiarized, they tend to leave your website.
Bloggers and content writers, getting themselves fascinated with the revenue side, shy away from the arduous task of writing original content.
This is the reason why content plagiarism devours a major part of the internet. However, the consequences of plagiarism are overbearing, as it is destructive for your SEO.
Being a blogger, you wouldn’t like your blog’s traffic slump suddenly due to plagiarism. Thus, to make yourself aware of the reasons behind its harmful effects, read the article below.
What is plagiarized content?Content that is copied from single or various sources is called plagiarized, providing that the sources are indexed by Google.
To put it simply, when you copy any text, infographics, or videos, without the permission of the original creator, you are committing content plagiarism.
It can have various definitions depending upon the ways and means of duplicating others’ content, but they all are discouraged.
Two basic types of content plagiarism are:
You may plagiarize without knowing: It happens sometimes when you read someone’s content to get inspiration but unintentionally copy the same words into your sentences. When you deliberately copy: Your intent here is to copy the same to same words or ideas. Without any doubt, it comes under intentional plagiarism.What could be the reasons for such widespread content plagiarism?You may find yourself in awe after knowing that almost one-third of the whole internet is simply copy-pasted material.
Internet is becoming a mess with lots of useless content, however, some of it is good. But the content extracted from someone else is good for nothing.
When your search for something on the internet you would see plagiarized content if you observe each website from the top to the bottom keenly.
There could be various reasons behind it, but the important ones are:
Hasty content production:Every now and then, writers must cope with the enormous workload, as they have to cater to the growing needs of their readers.
Some even work sleepless nights to meet the deadlines. Getting short of content even after diligent work, they end up plagiarizing the content to go ahead of time.
Fierce competition:No two websites can get the same position in Google search results. Knowing this fact, bloggers keep themselves studious to get the top position by creating extensive content.
Some even work sleepless nights to produce the content, but they fall short of distinguishing original and copied content. That’s why content plagiarism starts appearing in their work.
Writer’s block:It is a major issue and almost every writer faces this problem at least once in their lifetime. It appears that they don’t have words to dress their ideas and at times they don’t have ideas, in the first place.
Thus, willy nilly they indulge themselves in plagiarism because they have to give the content to their readers anyway.
Harms of plagiarizing someone’s content for SEO:Read more: 7 Best Blogs to Learn SEO, Marketing, and Copywriting
Literally, plagiarism stands for kidnapping. However, in modern terms, it means stealing someone’s content.
As stealth is a negative act morally as well as socially, so it definitely has some disadvantages. In a strictly academic sense, plagiarism has serious repercussions.
Finding plagiarism in your assignment or research paper, your instructor can fine you for this act. Moreover, you may even get expelled from your institute because of it.
Likewise, the online environment is not different, You may get yourself into serious trouble if your content plagiarism gets caught.
So, you must use a plagiarism checker free to scan your written content for plagiarism.
1. Plagiarized content de-ranks your website:Internet success is always connoted to ranking. You may get a high ranking if you write your content according to SEO guidelines.
Keeping in view the SEO factors, your content inherits the power to get ranked. Uniqueness and high quality are still the best ranking factors of Google.
Plagiarized content destroys the SEO of your website and thus, it de-ranks. Actually, Google gathers all copied content together and chooses the one which outperforms all other copies for ranking.
Since you have already copied from someone else, your chances of getting a ranking boost diminish greatly.
2. Google may penalize you for copying:Google algorithms have become very efficient, so your plagiarized content can’t escape from its watchful eyes.
It uses AI and trans its algorithms on machine learning. Therefore, they have become fast enough to detect duplicate content from the bulk.
Google rolls out the Panda update to hit the copied content especially. This update fetches copied and shallow content de-ranks it and even penalizes your website for plagiarism.
3. Affects on-page SEO:Content is worth ranking when it is optimized for Google. Irrespective of the content quality, the way it gets shown to the readers and to Google matter a lot.
While writing your content, you better know where to use keywords and how to design H1, H2 headings because you are the original writer.
On the flip side, copying chunks from various sources make on-page SEO very difficult to do. It leads to low ranking and affects your overall SEO strategies.
4. Gets copyright strikes:Although most plagiarized content does not get any copyright strikes, that does not you can get away with plagiarism.
Since the copied content is actually copied from various sources and you don’t know the exact source, so you may get into trouble if the original website is of some government agency or wants to keep its content original.
You are liable to copyright strikes and therefore you can get charged for this act of plagiarism.
5. It destroys brand reputation:Branding is important in e-commerce because it helps you identify your audience and also grab a higher position in the market.
To establish yourself as a brand, you need to have a unique voice and a specific tone in which you address your customers.
Plagiarism can hurt your brand reputation because your regular customers will identify it before a second and will doubt your credibility. This may result in loss of traffic.
6. It affects your content marketing:Content marketing through blog posts is an effective way to get new buyers. However, your relationship with your buyers is not personal. The thing which regulates this connection is the quality of your content.
Unique content builds trust as readers expect your blog to resolve their life issues. They give you a position of high acclaim and spread your word to others.
Thus, content marketing can multiply your business if you do it properly. Nevertheless, plagiarizing leads to a loss of trust because readers soon find your content useless.
Damaging your content marketing also damages your SEO strategies.
7. Plagiarism also affects your off-page SEO:Getting high-quality backlinks from authoritative websites makes your website more credible in the eyes of Google.
Google boosts your website when it finds credible backlinks to your website. Your domain authority also increases with linking domains.
You may also get awesome traffic from linking websites. But unique content gets natural backlinks without any effort.
Moreover, out-reached webmasters also ask you to provide high-quality content free from plagiarism. They won’t give you website backlinks if you provide them with plagiarized content.
Hence, copied content hits your link-building strategies and affects your overall SEO.
7 Actionable Tips to Follow to Avoid Content PlagiarismThe importance of unique content cannot be denied but first, it is important to be aware of the harm plagiarism can cause to your website.
After getting proper awareness, you can remove it. If your content gets plagiarized, you can apply these seven techniques to remove it from your content.
This would not only improve your content marketing but also your website SEO.
1. Read, read, and read:A good writer is also a good reader. If you aspire to be a prolific writer, you must read a lot. Being unique in your content has to do with being creative.
Good writing provides you with new ways of thinking. It is better to start with the classics and to move towards your favorite authors.
Exposition and argumentation are the necessary parts of high-quality content. You can never spellbind the reader with thought-provoking content of your reasoning ability is not top-notch.
Reading good content teaches you the art of persuasion, which helps you come up with some out-of-the-box thinking and unique ideas.
2. Empower your content with a perfect lexicon:Read more: The 7 Best Books for Aspiring Entrepreneurs
Do you know the thing that separates you from the best blogger is the ease of using diverse words and the flow of expressing an idea?
A top-ranked blogger can simultaneously express small ideas into extensive words and complex ideas into a few words.
If you want to get rid of writer’s block you need to have handsome knowledge on the use of words. Moreover, you must have to know the intricacies of language.
Building your own dictionary is a good option to expand the use of words. Although it takes time, though it is a good technique to write flawless content devoid of plagiarism.
3. Research your content before writing:Your words revolve around your knowledge about the topic you are dealing with. How can you write about anything if you don’t know what to write?
Having sound knowledge naturally makes you confident in your writing. Thus, you do not spit facts only but create easy-to-understand and seamless content.
Plagiarism appears when you know little, or you know nothing about the subject matter. Therefore, you must research your topic before writing it.
Research also provides you with hidden windows and the untrodden paths if exemplify an idea and build arguments.
4. Cite the sources:Adding proper citations helps you legitimize your copied content. It does not come under plagiarism because you are after all giving credit to the original content creators.
You can do it by using different citation techniques such as APA, MLA, Harvard, etc. As these techniques are mostly used in academic writing, you can refer to the original sources by hyperlinking to the website.
It also gives a good impression to the readers as they think that you have well-researched your content. On the other hand, Google can promote your content by linking to credible sites.
5. Paraphrase your plagiarized sentences:Paraphrasing is a technique used to replace old words that cause plagiarism with their synonyms. Originally, teachers employ this technique to teach their students the use of language.
It builds their linguist’s muscles, and they can easily make complex writing into simple ones.
Nonetheless, in the online world, you can get rid of plagiarism by paraphrasing the sentences into new ones.
6. Work on your first draft:Most writers think that writing their first draft can suffice the needs of readers as well as search engines. But it is not so because human writing is prone to errors.
That’s where the role of editors comes into play. You never know how good you have written until you do a qualitative analysis of it.
An unbiased view of your content can reveal the hidden mistakes in your content.
Moreover, Plagiarism occurs when you carelessly submit your draft without analyzing it. So, you can remove similar content through back-to-back editing.
7. Plan a content strategy:Planning a content strategy is as essential as writing the content. Without planning you can do better but you cannot achieve any sustainable space without a long-term strategy.
Planning the topics with the number of days will give ample time to create unique and top-notch content. In this way, you can easily avoid plagiarism.
Final Thoughts: Why Content Plagiarism is Harmful to Your SEO – 7 Actionable Tips to Follow Right NowThe above discussion centered around the word plagiarism. Knowing the ins and outs of plagiarized content is necessary that’s why we have underscored the best insights on the reasons to avoid plagiarism.
Along with these, You can also know about some practical ways to write unique content.
Now It’s Your Turn.I hope you enjoyed this article about Content Plagiarism, SEO, and some tips to avoid your content plagiarism.
Please feel free to share your thoughts or if you have any additional information, please let me know in the comments section below.
If you enjoyed reading this article, don’t forget to share it with your friends and fellow bloggers.
If you have any questions feel free to contact me. I’m always available to help young hustlers like you.
Keep hustling!
The post Why Content Plagiarism is Harmful to Your SEO – 7 Actionable Tips to Follow Right Now appeared first on Inuidea.
November 20, 2021
Best Website Design Software of 2022 (Free and Paid)
The days when creating a website meant devoting months and many resources to it are long gone. Now you must either engage a web developer to create a UI/UX wireframe for you to follow or search the internet for the best website builder for your small business. There are plenty of website design software, website design services, and website builders available online to allow you to design your website for less money and with a lot less effort in 2022.
Due to the breakout of a pandemic in 2020, many of us realized the need to work remotely. They also taught us how to complete tasks on our own. One option is to use a website builder to create a website. You also don’t need any coding experience or any knowledge of UI/UX to create your website. Here are the top website builder services to help you out, whether you want to make a site for your business, a new blog, or just want to develop an online presence for yourself.
1. WixWix is one of the most popular online website builders, offering a variety of plans and features.
The free version includes Wix branding, limited storage space, and bandwidth; however, upgrading to the most popular unlimited plan removes Wix adverts.
The creative process gets off to a fast start with an amazing assortment of over 500 templates. You can experiment with various tools and features in the drag-and-drop editor, an image editor, video backdrops, animations, social media links, blog, etc. Furthermore, Wix has released Wix Turbo, which significantly improves the speed and performance of websites.
All key editing capabilities are pretty well-designed, and they work more like native software than a typical website builder. Wix does have some flaws, with tech assistance that appears to be a touch sluggish and limited in specific ways. However, there’s no doubt that the excellent editor and wide selection of top-notch templates make it simple for even the most inexperienced web designers to produce something outstanding.
Key features:A flawless drag-drop editorOver 500 templatesFast loadingPersonalized SEO PlanWix ADI(Artificial Design intelligence)Mobile optimizationCorvid – Wix’s open development platform2. WeeblyBoth options for building your website using Weebly require you to build it online, which is designed to be as quick and easy as possible. The simplest option is to use the basic editor builder to guide you through a series of questions before building a site. Personalization is possible, but the focus here is on achieving results quickly for individuals who are terrified of designing websites.
If you choose to utilize the regular Editor, you can take a more hands-on approach. It offers hundreds of attractive templates to pick from, and many are quite remarkable that you can adjust and customize using a wonderful WYSIWYG editor.
Even though Weebly is a cloud-based website builder, you have a lot of control over the layout of your site and the positioning of page elements. Additional elements such as a newsletter and live chat can be added to make it more interesting. Weebly is a wonderful free website builder to consider because of its power and versatility.
Key Features:Drag & drop editorOver 50- beginner-friendly templatesResponsive themesEcommerce optionsVideo backgroundSite search3. ZyroZyro stands out from the competition because of how simple and easy it is to use for beginners while constructing a website. You may choose a designer-made template and tweak the content, photos, and features yourself, or you can let Zyro AI create a website for you in an instant, with the ability to change anything in its drag-and-drop editor.
The final option it provides is importing the content and design of your existing online website and making adjustments in the Zyro editor.
Zyro has over 150 templates to choose from, ranging from eCommerce and photography to landing pages and even dark layouts, giving you complete flexibility over the look of your website. Additionally, the website builder’s eCommerce platform supports over 50 payment methods, allowing you to sell on Facebook, Instagram, and Amazon while tracking orders, managing inventory, and shipping and tax.
Zyro’s free option is decent, simple to use, and covers the essentials for a website, but its subscription one is considerably better and much more economical. Its basic plan includes three months of free email, SSL security, blogging features, and free web hosting.
Key features:Designer templatesDrag-and-drop editorAI business toolseCommerce functionsFree SSL certificateSEO features4. WordPressWordPress is an open-source content management system (CMS) that may construct a professional website, blog, or app. It comes with a plethora of strong capabilities for generating stunning website designs and the flexibility to build a personal or professional-looking website or blog. These strong capabilities make modifying your website a breeze and don’t require any technical knowledge. You do, however, have the option of using both free and paid services. There are many free plugins accessible for download and installation that can be used for various reasons.
Overall, the WordPress CMS is incredibly simple to use, even for beginners, and it offers a quick approach to building and developing any form of website online to drive traffic. The most intriguing aspect is that WordPress CMS is used by over 40% of all websites.
Key Features:Distraction-free writing modeTheme customizerCategory and Tag converterCSS classes for menusPress this tool5. JimdoRead more: The Ultimate Guide on How to Start a Money Making Blog
Jimdo can quickly create a professional-looking website without putting in a lot of effort.
Jimdo offers Jimdo Dolphin, an incredible ADI editor that effectively produces your website for you. Jimdo is HTML5-based and has modern and professional templates that are built for both desktop and mobile use. You can always add block elements as needed and adjust the layout after the ADI editor has completed its work! Their plans include plenty of storage space and bandwidth, as well as built-in social media capabilities and a slew of other benefits. The overall product of Jimdo is professional, clean, and sophisticated, so it’s worth a go.
Key features:Integration and add-onsE-commerce shopping cartsPayment processingCoupons and discountingSEO automation for both standard and e-commerce sitesBlogging platformStyle editorPage editorPreview functionality6. WebliumWeblium is an AI-powered website builder that allows users to construct professional-looking websites without third-party services. The AI Design Supervisor ensures that designs are flawless by automatically updating the site’s visual appearance while it’s being edited. Users can alter design schemes with a single click. Weblium websites are responsive to all devices and load quickly by default. AI Design Supervisor tool operates as a personal art director, ensuring that the website looks professional and modern.
The mobile responsive technology from Weblium ensures that web pages appear fantastic on every device and screen size. Users can adjust fonts, button styles, and color schemes all in one place with the clever UI kit, and they can add or delete as many items as they like while website layouts remain excellent. Users can choose from a library of over 200 ready-made blocks based on excellent website design standards and can be reordered on the page with simple drag and drop. Building blocks speed up the creation and design of a website and include sample content for various industries.
Key features:Built-in AI Design SupervisorCloud hostingIntegrationsResponsive websitesSSL security certificateSmart UI kit7. Incomedia WebSite X5Additional themes, an improved interface, new paid versions, and more were added to Incomedia WebSite X5 in April 2019. WebSite X5 is a desktop website builder, unlike WordPress and Wix, which means you can work on your site offline and have greater freedom to make it look exactly how you want it to.
You can choose from a variety of ready-made templates or develop your own design from the start. Next, create a sitemap to display the hierarchy of your pages and how they relate to one another, which is a capability that most web-based site builder programs lack. E-commerce is also supported, with features such as a product search page and an optimized checkout.
After that, you may use Website X5’s simple drag-and-drop interface to start designing your pages, including tools for altering rich text and photos.
Key features:140 customizable templatesUnlimited pagesDrag & Drop builderIntegrated FTPResponsive designShopping cartGoogle AMP postsDatabase integrationAdvanced SEO and website analyticsAuto Detect browser language and resolution8. CoffeeCup Free HTML EditorRead more: 237+ Free Online Courses in 2021 (Limited Time Offer) – Learn coding, digital marketing, and more!
CoffeeCup Free HTML Editor is a dwindling number of web-building apps that don’t employ a content management system. Free HTML Editor isn’t in the same league as Adobe Dreamweaver, but it still carries a professional punch. With split-screen code/preview views, you can immediately see the impact of the changes you make.
There are a lot of templates built into the application to help you get started quickly and some very helpful features like tag and code recommendations as you enter. The application may appear intimidating at first to absolute beginners, but it’s worth persevering with if you have some HTML experience. There is one minor flaw: many functions, such as spell-checking and code optimization, are only available in the program’s paid-for edition. Otherwise, it can serve as a straightforward replacement for a free website builder.
Key features:Components libraryVisual code selector + Live previewMaster cool languagesReady for the semantic webPublish anywhereCustomizable responsive themes9. JoomlaIn the CMS sector, Joomla is a well-known name. Although it is not as well-known as WordPress, Joomla gives the same two options: build a site using the web app at launch.joomla.org and have it hosted on the company’s servers, or download the software and host it yourself.
If you go with the second choice, you’ll find that the UI is far less user-friendly than WordPress’. It’s not all opaque, but there are numerous menus and settings to navigate, and it lacks the refinement of WordPress.
Joomla‘s free website builder is nearly as complicated as the paid version, but it doesn’t require the same setup, making it a better choice for newbies. Its main selling point is a large library of themes and plugins that allow you to modify how your site appears and functions completely.
Key Features:Joomla! EssentialsAwesome design featuresContent editing & publishing made easyGreat Core functionalitiesCMS Management made easyGlobal and professional support10. Site123SITE123 is a no-cost website builder that allows users to create multilingual, SEO friendly websites and landing pages without knowing how to code. It includes an admin dashboard that allows customers to create groups, assign personnel access permissions, and view prior messages with clients on a consolidated platform.
SITE123 gives users the ability to construct custom answer forms, develop business logos, and add photos or icons from a built-in media gallery. Users can provide services to clients, set participant numbers, add service locations, organize appointments, and process payments with our comprehensive solution, boosting the brand’s customer experience. It also allows users to generate unique blog entries using custom templates/layouts and share them on various social media sites, which helps with marketing.
SITE123 integrates with several third-party services, including Facebook, Twitter, Woopra, Authorize.net, Paypal, Braintree, Lucky Orange, Pure Chat, etc. To protect against cyber dangers, we enable organizations to claim top-level domain extensions and implement SSL/HTTPS encryption.
Key Features:Auto UpdateElectronic PaymentsEmail MarketingFile SharingForm BuilderForms ManagementGroup PostingImage LibraryInventory ManagementInventory TrackingMulti-language supportWrapping UpThere are a few crucial factors to consider when choosing a website builder: the sort of website you want to create, the complexity and customizations you want, the amount of time and money you have to commit, and your current abilities and resources.
Choosing the correct website builder will be much easier once you better understand your needs and skills.
All that’s left is for you to get out there and start promoting your company!
This is a guest post written by Ravi Sharma
Ravi is a digital entrepreneur who has a vision of helping businesses to increase their online presence through websites, mobile applications, and SEO. He is the Founder & CEO of Webomaze Pty Ltd, a one-stop digital agency based in Melbourne.
If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.
Featured image illustration by Storyset
The post Best Website Design Software of 2022 (Free and Paid) appeared first on Inuidea.
November 9, 2021
Search Engine Optimization (SEO) Secrets That No One Wants to Expose
There are many websites and agencies that are giving Search Engine Optimization courses, but there are some secrets that no one wants to expose. They make their own SEO techniques to secrets, that no one can access. And these secrets can get organic traffic.
There are countless SEO guides that tell you to use headlines and keywords, and that’s fine because good SEO basics are keywords. As you learn more about SEO, you’ll definitely get deeper into the field.
You’ll see that there’s still so much to do. Literally, there are a lot of secrets and tips about SEO that no one wants to reveal, and you may also have not heard about them.
Understand SEOSearch engine optimization (SEO) is all about providing significant search results to consumers based on their online searches. And then most relevant pages similar to your search will rank above on the search engine results page.
You need to understand the importance of SEO. Because yet only digital marketing experts can understand the significance of SEO and where it is required to implement a proper strategy and to search engine optimization secrets.
It is very important to keep the focus on the basics of SEO guidelines. If you want to increase your website’s visibility over the search engines. So, here we have provided the important SEO secrets which will really help you to rank your website on Google first page:
Search Engine Optimization Secrets1. Meta DescriptionThe first thing is the meta description of content because meta description provides a brief review of the web page and its content to search engines. Google frequently shows the meta description and meta title of a web page and its content.
This means that meta descriptions can be actively significant for click-throughs to your website. It’s absolutely worth optimizing the content to encourage users to your website content. You have to keep the focus on the search engine optimization secrets.
You have to keep the meta description concise and at least around about 150-160 characters. Writing a strong and short meta description is better for understanding search engines. Various content agencies and management systems, like WordPress.
WordPress allows you to freely add your own web pages, meta-description of blogs, and uploaded visual content on your websites. Genuine online users can do this action easily, too.
2. Choose Niche KeywordsKeywords are one of the main parts of proper SEO because every optimization keyword is the first priority. Keywords are phrases or words users insert into the search boxes when they’re trying to find something like “Coffee Maker”. This means you are required to select keywords that really relate to your services or products and use them over your website.
To determine your keywords, recognize what your business offers and what makes your business or products unique. Because many other businesses will possibly be interested in the same ones, so, keep yours as niche as achievable.
The secret is to look for a keyword having low competition and high search volumes. You can use free tools such as Google Keyword Planner that will give you this data. And this will also give you suggestions for alternative keywords.
Use your keywords to integrate them over your website in product descriptions, URLs, blogs, and page titles. You can get complete help through search engine optimization secrets. Keep in mind that Google will lower your ranking if Google notices that your pages with irrelevant keywords that disturb the flow.
3. Update old postsEvery content goes over the same stages like it first goes live, crawled, and basically competes for rankings. And then create more and more traffic through it, and when it stops getting traffic then it is effectively to die for Google.
Go through the content you have posted and check out which parts are no longer relevant. You have to note which content notes are relevant but can do something and the content which is completely outdated.
For example, if the old post is not working properly but you can’t modernize instructions about adjusting software, no one uses it anymore. Add definite markers to display that the content is fresh. For example, if it was “Outfits to wear in 2018” after you’ve updated your blog, you have to update the current year as well.
4. Inbound Links Still MatterOne of the common SEO principles that you may hear is “Content is King” and while there is a reality to that statement. Quality content only is not enough to achieve a high ranking in the search engines.
There’re various sites that provide excellent content. But many times, they are hidden in the search engines or below less relevant websites. That may only mention your search keyword but only once on the complete page.
There is one more ranking factor which is “page authority” that allows preferences to pages that contain quality links including both internal and external links such as links from reputable directories and Guest Posts.
So, to improve the authority of your website, you should have attached more links from relevant pages that are strongly linked to as well.
5. Use videos and imagesVisual content is turning into famous, with the average users predicted to consume 100 minutes every day by just watching online videos in this year 2021. It’s also a secret of good SEO. It means that search engines also like to upload images and videos, too. Visual content frequently produces a deeper emotional reaction than text words on a page.
Literally, video click-through rates on search results are 40% higher than text content. Media files like videos and images are easy to engage, digest, and accessible. And they can easily share too with 90% of mobile video users sharing videos with other users.
After that, users can spend more time on your web pages. And search engines favor your content to be helpful and then boost your ranking.
Final Thoughts: Search Engine Optimization (SEO) Secrets That No One Wants to ExposeSo, here I’ve given you the top SEO secrets that no one wants to reveal with other people, and these are the basic factors of optimization. Search engine optimization is a complicated process but when you give more time to explore its secrets, it will gradually be easy for you to understand. Keep the focus on these points for ranking your website.
Now It’s Your Turn!Hey, I hope you enjoyed reading these SEO secrets.
Let me know your thoughts in the comment section below right now.
Also, share this post with your friends and struggling bloggers who are looking for some SEO secrets to rank higher on Google.
If you have any questions, feel free to contact me. I’m always available to help young hustlers like you.
Keep hustling!
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9 Types of Videos You Need To Boost Your Online Marketing Campaign
When it comes to planning your online marketing strategy, videos are maybe the most engaging type of content you can implement. After all, thanks to wildly different styles and types – from the minimalistic whiteboard style to the more traditional commercial ad – most would agree that video content fits in any strategy and niche!
However, like any other marketing medium, a tool can only go so far. You still need to know how to use it properly! And that’s why we are here today 
In this piece, we will break down a varied selection of popular types of marketing video styles, tell you what they are best for, and give you a few tips on how to get the most out of each.
So, let’s get started!
1. Product Videos: Making Your Offerings the ProtagonistsProduct videos are generally used in e-commerce businesses as they give you the perfect platform to list the qualities of particular products or services succinctly and effectively. Their main goal is to explain the uses and benefits of what you offer, dispel any misconceptions, and help potential buyers understand your product or service while making it more appealing.
A Few Tips on Making Great Product Videos:Show your product or service in action, so your audience can get an idea of how it works in just a glimpse. Put your product or service in context. Instructions are a must only when it comes to complex products or services, as they make it clear to the audience what they can expect and how they can achieve the desired results. Otherwise, focus on how the product can positively impact the viewer’s life.Use Product Videos To:Product videos are an essential piece in most marketing strategies because they increase the trust in your product, get your leads closer to a shopping decision, and specifically target people who are closer to taking action, which leads to more sales and conversions.
2. How-To Videos: Win Customers Over, Step By StepYou can think about How-to videos as a particular sub-section of educational videos, one with such a well-defined and distinctive structure and language that deserves its own entry. These are videos that focus on a process and how to accomplish it through a step-by-step description. Their goal is to inform your audience on how to carry out a specific set of instructions to achieve the desired goal, one that involves or relates to your product or service.
A Few Tips on Making Great How-To Videos:Stick to the style’s procedural nature. Their main goal is to explain a process step by step – no need to reinvent the wheel. Follow the right structure and format, and include your product whenever possible in the process you are describing. Pick a relevant topic that ties to your product or brand and helps viewers attain the desired goal. A How-to video is only as useful as the goal they help accomplish is valuable to its viewer.
Use How-To Videos To:How-to videos can help educate your potential customers, increase trust in your brand and product, help in cross-selling and up-selling, and improve the overall perceived value around your products.
3. Commercials: Designed to Help You SellCommercials, also known as video ads, are a kind of content that aims directly to promote your brand or products. It is their main goal. Commercial videos are thought of as directly promotional, as they don’t try to camouflage the fact that they are developed specifically to sell something to your audience. This type of content is the closest to traditional advertising you can find in online video marketing campaigns and remains as effective now as it has ever been.
A Few Tips on Making Great Commercials:Commercials go straight to the point. You don’t need to try and hide the fact that you want to sell something, but don’t be blunt about it either. The average duration is 30 seconds per video, especially for social media PPC campaigns.They should be focused on one key element – usually your key value proposition or built around an entirely new product release, for example, instead of trying to cram all available info in a single ad.Use Commercials Videos To:Commercials are great to help you generate attention and build hype around your products or announcement through paid ads. They can also be useful to raise brand awareness and, last but not least, drive more visits to your online presence with the right CTA.
4. Explainer Videos: A Formula that Gets ResultsAnimated explainer videos are short videos explicitly made to describe your business, service, or product in an uncomplicated and appealing way. They are the perfect blend of informational and educational content all in one. They generally tackle a client’s specific pain point while they explain your company’s solution to it.
Explainer videos are a perfect fit for your website, but they also work great for paid YouTube, Facebook, or Twitter ads and as stand-alone content for your social media.
A Few Tips on Making Great Explainer Videos:Keep them short. Explainers shouldn’t be longer than 120 seconds, as you want them to go straight to the point. Keep them uncluttered. You only need to answer to the “what”, “how”, and “why” of your service or product. Always focus on your target audience. Aim your videos to a specific issue, so you can create a solid connection with your viewers.Use Explainer Videos To:Explainer videos are great to help you increase conversions during the awareness and consideration stages of the sales funnel and improve average dwell times when hosted on your sites. They can also help your site’s discoverability and overall ranking by ranking by themselves on YouTube and search engines.
5. Customer Testimonials: Let Your Clients Speak for Your BrandThis kind of video revolves around having genuinely satisfied customers offering their reviews and opinions about what your company has to offer. In them, a person stands in front of a camera and shares their thoughts and experiences about your product or service and how your company helped them with a specific problem. Customer testimonial videos are a safe bet if you want to make your brand more relatable to your audience.
A Few Tips on Making Great Customer Testimonials:Your video should be genuine. Forget about hiring actors or trying to get people to “play a part”. Viewers can tell the real deal from a performance, and you want your testimonials to ring true every single time. Make it structured. A good questionnaire is vital; you have to make sure that your happy client explains their problem, recaps how they first heard about your brand, and breaks down in which way your brand helped them solve their problem.Use Testimonial Videos To:Customer testimonials are great if you want to increase trust in your brand and humanize your company in the public’s eye. Also, while not built necessarily for it, they can also help you boost sales and get your audience closer to a shopping decision.
6. Educational Videos: Address Important IssuesEducational videos’ main goal is to inform an audience about some specific problem they are experiencing or topics they are interested in (that relate to your brand or products). The principal idea of this type of video is to help the audience understand certain things, providing value and bringing them closer to your brand and the solutions it offers.
A Few Tips on Making Great Educational Videos:Stay relevant. Only talk about issues that are important for your audience.Go straight to the point and provide only succinct and helpful answers to your potential customers’ doubts or information they’d find valuable. Try to be fun, as educational videos can especially benefit from being entertaining. No one wants to spend valuable time of their lives watching boring content if they can choose to watch enjoyable videos.Use Educational Videos To:Educational videos give you an excellent way to increase your brand’s visibility and nurture awareness at the early stages of the buyer’s journey. They can also help you position your brand as an expert in the industry and a reference to come back to once customers are closer to a purchase decision.
7. Company Culture Videos: Put the People Behind Your Brand In The LimelightIf you are looking to bring your audience closer to what your company is all about, company story videos are a great fit for your strategy. They are amazing at adding a more human touch to your brand and having potential customers connect with your values, goals, and the things you represent. These videos can take many forms: employee interviews/testimonials, event coverage, foundation stories, etc. But regardless of the specific formula that you decide to go for, they are all less about selling and more about engaging viewers personally.
A Few Tips on Making Company Story Videos:Give them a “unique vibe”. Your company is a community of people that can’t be compared to any other group out there. This kind of video should be about you and only you. Include different voices from your staff, as it helps you feel more relatable to your audience. Use Company Culture Videos To:If you want to increase your brand’s trust and generate a stronger connection with your target audience to boost sales in the long run, then company culture videos are a must in your content marketing strategy.
8. FAQ Videos: Precise Answers to Your Audience’s QuestionsFrequently asked questions videos are great when it comes to giving your audience more detailed information about what you are selling or to assuage concerns, as they are designed to provide precise answers to the audience’s questions. As opposed to written FAQs, the medium of video helps make your FAQs more entertaining, easier to consume, and overall more effective in terms of marketing and promotion.
A Few Tips on Making Great FAQ Videos:Include precise and straightforward answers to issues or doubts that many people asked before about your product or service. Be topical. As you can’t create a single video for every potential question, it would be great if you gathered together all the questions that are related in some way and tackled them in groups.Be short. You want to inform your audience, but you don’t want to bore them with endless and useless information. Videos about 2 minutes long would be okay.Use FAQ Videos To:FAQ videos are a good complement to your content marketing strategy. They nurture your leads by answering doubts from potential customers, getting your viwers closer to a shopping decision, increasing conversions at the latter stages of your funnel, and boosting trust in your product and brand.
9. Live Videos: Seize the Appeal of ImmediacyAny video that you stream live through any social network or streaming platform falls in this category, but there are different types of live videos in terms of style and structure. Most often than not, live videos revolve around product presentations, events, and behind-the-scenes sneak peeks. But when it’s all said and done, what makes these videos stand out is their spontaneous nature and the interactivity with live viewers.
A Few Tips on Making Great Live Videos:Start your stream for no less than 10 minutes prior to beginning the content to give time to more viewers to arrive and get into the stream before any reveal or information is delivered.Make them interactive. Answering questions and showing interest in your audiences’ comments and chat is a must.Be spontaneous. Your potential customers don’t expect a lot of formality from your live videos, but don’t try to improvise the whole thing! Make your preparations and sketch a rough idea of the major points you’ll want to cover.Use Live Videos To:Live videos are great for your marketing strategy not only because they help you increase your brand’s presence on social channels but because they can capture your audience’s attention in unique and engaging ways. That, in turn, helps you boost brand awareness, grow your follower and subscription base, and improve the overall engagement with the rest of your content.
Final Thoughts: 9 Types of Videos You Need To Boost Your Online Marketing CampaignAnd there you have it!
Developing different types of videos can be a great boon to improve your marketing campaigns if you use the right tool for each job! And hopefully, after reading this piece, you realize that it’s easier than you might have thought.
Give these video styles a try. Choose one that you feel fits with your marketing goals and audience best, and the results might surprise you!
This is a guest post written by Victor Blasco
Victor Blasco is an audiovisual designer, video marketing expert, and founder/CEO of the explainer video production company Yum Yum Videos. Besides running the business, he’s a lifelong student of Chinese philosophy and a passionate geek for all things sci-fi.
If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.
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November 3, 2021
Follow These Marketing Strategies to Launch a Successful Mobile App in 2021
From mobile banking to local restaurants to health and fitness centers, modern consumers expect to have access to an app for their favorite brand’s content and services. In fact, a mobile app is one of the biggest trends in marketing.
Creating a mobile app is a great opportunity for your business to provide better service and content to your customers, leading to better brand awareness, brand authority, and customer loyalty and retention. Mobile apps can boost your revenue significantly, but they take some effort and resources to launch.
You can create apps on the cheap, or with a lot of time and money, depending on how complex you want your app to be. Whichever you choose, you want to make the most of your time, energy, and spending, however, so it’s important to make the app successful.
Find out the top marketing strategies to launch a successful mobile app in 2021.
Conduct Market ResearchGoogle Play and the Apple Store are inundated with millions of apps for all types of products and services. You’ll have plenty of competition to get your app discovered, let alone downloaded. The best way to set your app apart is through market research.
Start by considering your competitors and their apps. If your competitors don’t have apps, you’re in a great position to stand out. If they do, consider what they do well, what they need to do better, and how their users regard their apps.
All of these insights can help you design and develop an app that solves your users’ problems without many of the complaints.
Set Goals and MetricsIf you don’t set goals for your app, you have no way of knowing if you’re accomplishing what you set out to. Launching an app isn’t enough, so you need to establish measurable and attainable goals for discovery, downloads, retention, and engagement.
Once you have goals, you need to set metrics to see if you’re reaching them. These metrics may include average rating, number of ratings, install rate, retention rate, and revenue generated.
These metrics can vary significantly, but they’re a good starting point. For example, most apps have a three- to a four-star rating, but you should be aiming for a five-star rating.
In addition, most apps are discovered and downloaded in the first month of appearing in the store, but that eventually slows down. Your intention should be to get as many downloads as possible and once downloaded, you should have users that log on and engage with the app consistently.
Claim Social Media AccountsSocial media marketing should already be part of your marketing strategy. You can leverage your social media presence to promote your app launch and get your followers excited. Offer regular previews of features and functionality to get your followers interested in what your app has to offer.
You can also get feedback and suggestions for your app from the people you hope will use it – your followers. Consult with your audience to see what features they’d like to have, or what their biggest problems are that your app can solve. During development, you can use this information to guide your build.
Once your app is downloaded, direct your followers to the app using a link on social media. Downloads and engagement are the most important goals for your app, and this will make it easier for followers to discover your app and use it.
Offer Different Versions of the AppWhen apps were new, one platform used to be enough. Now, apps need to be offered across multiple platforms to suit different users. Cross-platform development gives you more audience reach, but it can be costly.
Fortunately, it’s more cost-effective to develop multiple versions of your app at once, instead of waiting to launch one and then adding different versions in the future. If you think this is the right choice for your app, consider offering web browser versions of your app to suit users on any device.
Create a DemoEven the simplest of apps can take some time to learn at first. If the app is complex, that can take even longer. You can make your app easier for users by creating a demo video that walks them through the features and usage. The best way to create a demo is with screenshots or presentation programs.
Keep this in mind if you have features that may be helpful to your users, but aren’t as easy to find or use. You should always communicate the features of the app and how they benefit the user.
For example, the Zutobi app’s CDL practice test offers a lot of valuable tools to help drivers study for and pass their DMV tests. One of the ways it excels is with popups. If a user answers a question wrong, a popup feature shows the right answer and explains the law or regulation surrounding the question. This offers a deeper learning experience than simple right or wrong answers.
Create Dedicated ContentYour app should be developed to be intuitive, but your users still expect guidance about its features, how they work, and how they can use them to their fullest. You have an opportunity to create a lot of valuable content around your app launch, such as articles, infographics, blog posts, email blasts, web copy, and press releases that share essential information about how to use your app and its most valuable features.
You can send some of this content out in advance to get users interested in what the app has to offer, but be sure to schedule some content to go live on launch day. After launch, check in with your users regularly to see if they’re having any issues and provide support. When you add new features or functionality, create content around it to prepare your audience.
Make a Dedicated App PageIf you want to provide extra value to your users, create a dedicated site or page that showcases all your app’s features and how to use them. This can complement your social media post and provide in-depth information to help users get the most out of your app.
If your app was created to generate revenue, it’s important to give your users everything they need to install and engage with the app regularly.
Your site or page should have information like onboarding instructions, demo videos, screenshots, in-depth breakdowns of features and their benefits, and device requirements.
You can also provide a form to address questions and a page signup for users to get a download alert email and a link to the app when it launches.
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One of the best examples of a dedicated app page is the Zutobi app’s page. Practice permit tests for different states all have their own dedicated page, for example, our Ohio page here, and state-specific information like unique laws and traffic statistics. The same is true for other states. You’ll also find frequently asked questions about the test, practice questions, and what to expect from testing.
All of this information can build trust and confidence from the user and lead to a download since they can feel assured that the app will help them with their pain points. In this case, the pain point is studying for and passing the permit test and road test to become a licensed driver.
Pick an App StoreWhile it’s best to create a version of your app for as many platforms as you can, such as the Android Market, Google Play, and Apple App Store, that may not be feasible for you. If you must start with one, focus your efforts on the store that’s most likely to get you a high volume of users, downloads, and ratings. In time, you can create versions of your app for different app stores.
Also, you may need to update, change, and improve your app in the weeks and months following the launch. If you expect a lot of updates and changes, having your app in one or two app stores can streamline your updates with limited disruption or downtime for users. You’ll also have time to work out the bugs and start fresh on a new platform.
The most commonly used app stores are Google Play and the Apple App Store, but you’ll find a lot more on the market. If you aren’t sure which is the best option for your app, put some time into audience research to see where most of your potential users spend their time.
You want to design your app to suit the platform the majority of your users prefer, so you can get the most downloads.
Work on App Store OptimizationApp store optimization (ASO) is similar to search engine optimization (SEO), but it’s dedicated to performance on the app store. Both ASO and SEO are important for discovery on a mobile app store, but ASO is what increases your app’s visibility and improves the app’s likelihood of getting downloaded by users.
ASO best practices are similar to SEO and rely mostly on keywords. Your high-performance keywords should be part of your title, description, and any other fields to help users find your app. Be sure to include the keywords naturally, however, since keyword stuffing hurts your ASO as much as your SEO.
Keep in mind that keywords are treated differently on different platforms. For example, the Apple App Store has keyword fields, while Google Play pulls keywords from the app’s description. Make sure you learn how to optimize your keywords for the specific platform.
Another factor in ASO is previews. Include images and screenshots of the app to give users a preview of app navigation and what the app can do, which may encourage a download. Try to make your screenshots relevant to the features your users are most likely to use, so you can target the highest number of users in your audience.
Celebrate with a Launch PartyThis guide has everything you need to know to launch your app. Your work will be ongoing after the launch, however, so take some time to celebrate your successful launch with a party. You can have a launch party through video conferencing or webinar and invite influencers, top users, press, or early adopters to enjoy the moment with you. Offer some perks like prizes or discounts for attendees.
This is a guest post written by Tim Waldenback
Tim Waldenback is the co-founder of Zutobi Drivers Ed, a gamified e-learning platform focused on online drivers education to help teens get their license. Tim founded Zutobi to make world-class driver’s education fun, affordable and easily accessible for all.
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