Inu Etc's Blog, page 19

The Ultimate Guide to Successfully Launching A B2B SEO Campaign

Search engine optimization (SEO) is well-known in the marketing and business worlds. In an increasingly digital environment, SEO is a fundamental piece of a business’s marketing strategy and exposure.

Solid SEO strategy can help your website and content rank higher on the search engine results pages, driving more traffic to your site and boosting your sales.

There’s no one-size-fits-all approach to SEO, however. It’s important to tailor your SEO strategy for your goals and business type, such as business-to-business (B2B) or business-to-consumer (B2C).

Understanding the Difference Between B2B and B2C

B2B companies are similar to B2C companies in many ways, but there is a key difference. B2C companies can leverage emotions, impulses, and typically lower prices to get buyers on board as well. These consumers aren’t making a business investment – they’re making a purchase to solve a problem or address a need.

B2B companies are selling to another business, so making the decision to buy isn’t an impulse or solitary choice. Buyers often need to seek approval from multiple people or teams to get to “yes,” and the price is often higher. They need more persuasion and more nurturing.

SEO for B2B vs. B2C

Both B2B and B2C consumers exhibit similar buying behavior, making SEO a valuable strategy for success. The strategies may differ significantly, however.

B2B companies need to showcase stronger product understanding and deeper knowledge and empathy for what B2B consumers need. They need to know how B2B consumers make purchasing decisions for their businesses.

Google’s E-A-T Acronym

No one knows exactly how Google ranks pages, but we do have some ideas. According to Google’s Search Quality Evaluator Guidelines, E-A-T is very important.

E-A-T is one of the guidelines Google uses to determine whether the content on a page is valuable and relevant to users and where it should rank. The acronym includes:

The expertise of the creator of the contentThe authoritativeness of the creator of the content, the website, and the content itselfThe trustworthiness of the creator of the content, the website, and the content itself

While E-A-T is not technically a ranking factor, it does have an impact on content’s rank. This guideline helps Google understand what content is a high-quality and whether it should rank higher.

According to guidelines, E-A-T content should:

Be created by an expertBe posted on an authoritative siteHelp usersBe trustworthyBe up to date

This doesn’t mean everything should be written by a PhD – everyday expertise from people with firsthand experience is still valuable.

And B2B companies often know far more about their products, services, and industries than B2C companies.

Here’s how to make sure your content hits all the marks for E-A-T:

Showcase Your Brand

Google wants to know who’s creating content and whether they’re a legitimate source. Make sure you have an About Us page to share details about your company and team. You could also include a snippet about yourself and your brand that lends some credibility to your content.

Work with Experts

Google is looking for more than well-written content – it wants to see content from experts. If possible, work with experts in the field to create content that Google will trust. Consider interviewing known experts in the field, hiring them to submit a guest post, or collaborating with another company to publish research.

Stay Clear with the Goal

What’s the goal of the content? Are you looking to inform? Persuade? Describe? Explain?

For instance, you can see from this virtual leadership training landing page that the team put more effort into talking about important questions that a potential client might have. This would increase the probability of converting a client and creating trust.

Make sure the purpose of your content is clear and straightforward. For example, if you’re answering a commonly asked question with in-depth content, use headings phrased as questions.

Keep Content Current

New data comes in every day. Content can become outdated quickly as tools are updated, people take on new roles, and sites or pages go offline. Depending on the topic and industry, your content may only be relevant for a year or two.

Regularly audit your content to see if anything needs to be updated with new information or developments. Check for dead links, add new stats, and incorporate new research or best practices to refresh your content.

Link to High-Quality Sources

Experts rely on real data. Make sure you link to studies, research publications, and other official sources to support your claims and show that they’re verified. You can also link to research, quotes, or reports from industry professionals.

How to Launch an Effective B2B SEO CampaignDirect Content at Different Audiences

Making a purchase is different from investing in something for a business. Products or services provided by B2B companies are sold as business investments, such as software tools, sales inventory, or commercial equipment.

This complicates the buying decision. Businesses have inherent risk spending money on something intended to generate a return – it can fail to turn a profit.

Your products or services will likely need to be approved by multiple decision-makers, including executives, department heads, and other stakeholders, all of whom have different goals and pain points.

B2C companies only have to serve the needs of one buyer. B2B companies need to persuade every decision-maker or stakeholder, and that needs to be clear in the content. Your audience should be segmented to address the questions, concerns, pain points, and limitations each of these segments have about a product or service.

For example, enterprise resource planning software should be marketed differently to a CEO and a finance director. The executive is focused on overarching business goals and objectives and how the software can generate profits, while the finance director is focused on how it streamlines the finance and forecasting process. Both of these serve the business, but they do so in different ways.

Define the Sales Funnel

Before you can conduct keyword research and develop your content, you need to understand your buyers’ unique sales funnel.

The lines between sales and marketing have been blurred for a while, but understanding the sales funnel isn’t part of a lot of marketers’ skill sets. Begin by talking to your sales team and the touchpoints.

Then, dig into the sales and analytics data to see how customers find and interact with your business. Identify key stats, such as the average customer retention period, the lifetime value of a customer, and the average time to purchase.

Build Brand Authority

Trust is fundamental to all purchases, but particularly with B2B buyers. They’re looking for an investment with an ROI, whether that’s direct profits, more time, money saved on employee salaries, or streamlined processes.

Your content should communicate your value as a leader in your industry – someone who understands the unique challenges and pain points of the businesses you’re targeting. The more you come up in the search results pages and the more they learn about your brand, the more they’ll trust you and eventually make a purchase.

Prioritize Low-Volume Keywords

Keyword research is vital to effective SEO. B2B companies need to conduct keyword research differently than B2C companies, however. This is due to having so many stakeholders and decision-makers, each of them searching for different things.

Your keywords need to target each audience segment and their search intent to meet them at different stages of the sales funnel. Remember their objections and pain points, which are unique and unlikely to have high-volume searches.

Optimize Your Landing Pages

Content and rankings help your business, but the end goal is conversion. You still need solid sales and service landing pages to ultimately convert the buyer.

For most B2B businesses, the sales landing pages act as pillar pages with topic clusters. You can use this to develop content around the topics and add depth and information, driving more traffic across the funnel and answering your buyers’ biggest questions.

Build a Scalable Content Strategy

Sales landing pages are usually at the bottom of a B2B sales funnel – the action stage. It’s important to have a scalable content strategy that drives visibility higher up the funnel, such as a content hub.

Your topic clusters should have rank-ready content that answers your prospects’ biggest questions and keeps your brand front-of-mind.

Don’t put all your efforts and energy into the bottom of the funnel, however. Your competitors are building every stage of the funnel, and you should be, too. B2B sales are all about the long game – the basic content around a common question like “what are the benefits of X software?” can turn a searcher into a new buyer in a year.

You have a variety of content formats to choose from to hit every stage of the funnel and guide your B2B buyer, such as:

Blog postsWhitepapersEbooksVideosResearch studiesWebinarsPodcastsTemplates and checklistsFree toolsCase studiesNewsletters

All of this content is part of a scalable strategy and helps you earn links, engagement, and prospects that can be converted in the future.

Leverage the Three Pillars of SEO

Whether B2B or B2C, the pillars of SEO are the same.

On-Page SEO

On-page SEO is the front-end optimization of your website and the technical aspects. You can optimize on-page SEO by predicting the search intent and the right keywords to target, as well as delivering content that builds trust and provides useful information.

Determine low-volume keywordsConduct your own search to see what content is already out thereNote the top search resultsAnalyze what works on those pages, and what doesn’t, then use it to shape your contentOff-Page SEO

Off-page SEO is among the most difficult aspects of SEO and relies on backlinks. There’s no fast-track or quick fix to gain backlinks – you have to convince other websites to reference your site with links. And they have to be authoritative sites that can pass some of that authority onto you.

It takes time and effort to build links, but avoid using any blackhat methods or paying for links. This won’t help your SEO. Devote your attention and effort to producing quality content that authoritative sites will want to link to.

Technical SEO

As the name suggests, technical SEO requires technical knowledge and an understanding of what makes a positive user experience. This mainly applies to how a site runs.

Here’s how to improve your technical SEO:

Make sure your pages load without delays or laggingDevelop an internal linking model that creates a hierarchy of your site, allowing search engine crawlers to understand your site’s layout and what content is most importantUse the target keyword in the title, meta tags, and URLUse nofollow links and follow links to direct users where you want them to goSearch for broken links and errorsAvoid duplicate contentMake your content and website indexableEnsure site security with HTTPSOptimize your site for mobile devicesUse structured data to make it easier for search engines to index your contentLeverage B2B SEO Strategy

SEO strategy for B2B companies and B2C companies is about increasing search engine visibility and boosting traffic, but the B2B sales funnel is longer and requires more persuasion. B2B companies need to address B2B SEO strategy with the needs of the buyer in mind. 

This is a guest post written by Jason Khoo

Jason started freelancing in SEO back in college, sold his first agency, and now is the founder of Zupo, which is an Orange County based SEO consulting agency helping construct powerful long term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends, catching up on reading, and rewatching The Simpsons for the 20th time.

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea. 

The post The Ultimate Guide to Successfully Launching A B2B SEO Campaign appeared first on Inuidea.

Types of Google Ads & How to Use Them For Sales

Unless you’ve been sleeping under a mountain for the previous two decades, you’ve seen many Google Ads without recognizing it. When reading about weight reduction, you could have come across a pitch for a fasting app. Or maybe you were browsing for shoes, and a deal in Google search results prompted you to purchase a pair. 

These were Google Ads!

While Google Ads may seem confusing at first, like with many tough things, Google advertising becomes a lot simpler if the process is broken down step by step. That is what we’re doing in this piece.

However, for someone who is new to this industry, utilizing Google Ads might be challenging. If you are interested in learning more about Google Ads, check out our online digital marketing course to become a Google Ads expert in no time.

Google Ads are a great way to increase traffic to your website and generate sales. This blog will teach you five types of Google Ads and how to use them for your business sales.

Without further delay, let us get started.

Google Ads offers eight distinct kinds of ad campaigns:

1) Search Ads – Google search results with text ads.

2) Display Ads – Image advertisements on websites.

3) Shopping Ads – Product listings on Google

4) App Ads – Marketing across several platforms

5) Video Ads – YouTube video advertisements

6) Gmail Ads – Ads that show up in people’s Gmail inboxes

7) AdWords for Video – Advertising on streaming video content

8) Mobile App Ads – Advertising showing up on mobile apps

In this blog, we’ll go through the most effective campaigns in this article:

Search ads,Display ads,Shopping ads,Video ads, andApp ads.

We propose beginning with these and, if necessary, adding other campaigns later.

Type 1: Search Ads

Google search results are where the majority of people start their web surfing. The largest amount of advertising real estate exists. Advertisers can place text ads next to or above the search results. The most important aspect of a good search ad is the headline. 

The headline should be eye-catching, informative, and relevant. For instance, if someone searched for “running shoes,” a good headline would be “Get the best running shoes at the best price.”

The body of the ad should provide more information on what the product is and why it’s a good choice. It should also include a call to action, such as “Shop now” or “Learn more.”

It’s important to remember that search ads are based on keywords. The more relevant the keyword is to what the person is searching for, the more likely they’ll click on the ad. 

Advertisers need to select the keywords they want their ad to appear carefully. 

Best used for:

Keyword targetingRelevancyBrand awarenessWebsite visitsLead generationWhat are the Best practices of Google Search Ads?

Here is a collection of recommended practices for Google search advertisements that can assist you in increasing sales.

Create engaging ad copy

Because search advertising is text ads with no graphics, their efficacy is determined by how effectively they are written. Your ad content should concentrate on consumer advantages rather than product characteristics. Appeal to the wants and emotions of your prospective consumer.

Create customized ads for each campaign

Do not use the same ad for all campaigns. Ads must be tailored to the specific keywords and demographics they are targeting.

It is strongly advised to offer on your branded phrases, particularly if your company is new and you are not currently ranking organically. You can guarantee that prospective clients can locate you if they choose to learn more about you.

Even if you currently rank on Google Search organically, running a specific search ad is useful. Grammarly does it despite having a powerful, well-established name.

Bidding on your brand name gives you more space on the SERPs and increases your chances of gaining visitors. Be as astute as Grammarly!

Conduct competitor’s search 

Another approach to utilize text advertisements is to target the branded phrases of your rivals.

Please don’t feel guilty about it; it’s a typical habit. People looking for your rivals’ goods are likely to be interested in yours, so take advantage of this chance to improve your sales.

Furthermore, if you’re already well-known in your industry, probably, your rivals have already been betting on your branded phrases.

Run Dynamic search ads

If you have a big website with many different pages and products, it can be not easy to create separate ads for all of them.

Dynamic search ads (DSAs) are an excellent way to save time while still showing your potential customers ads that are relevant to their search queries.

When someone searches for something related to your business on Google, DSAs will automatically create an ad based on the content of your website. You only need to create one ad, and Google will do the rest.

Run dynamic search advertising to reduce time by making maintaining keyword lists simpler. 

They provide the most convenient approach to contact consumers looking for your goods and services on Google.

Dynamic search advertising targets your adverts based on your online shop’s content. Your website should be designed to encourage people to buy your product or service.

Run Search Ads That Are Responsive

While they may seem similar, responsive, and dynamic search advertisements are not the same.

Dynamic advertising uses material from your website that is dynamically changed to produce your adverts.

In contrast, the advertiser must create a list of various ad headlines and descriptions for the same ad when using responsive advertisements. Google Ads intelligently blends and matches them to identify the most effective combinations.

Include a strong call-to-action

Your ad should tell customers what you want them to do, whether to visit your website or call your business without a clear directive search campaign.

Type 2: Display Ads

Display ads are image-based ads that show up on websites. They can be static or animated and can be a variety of shapes and sizes.

Display ads are effective because they can be creative and eye-catching. They also offer more space for information than search ads.

Advertisers should use a mix of images, text, and calls to action in their display ads. The ad should be relevant to the website it appears on and the target audience. It’s also important to use different ads for different websites to avoid looking like a spammer.

Best used for:

Brand awareness,Website visits,Lead generationWhat are the Best practices of Google Display Ads?

Here is a list of recommended practices for Google Display advertisements that can help you increase brand recognition and get more visitors into your marketing funnel.

Run Responsive Display Ads Priority

You have three kinds of display advertisements to select from uploaded image ads, responsive display ads, Gmail ads. All three ad forms are successful and may support various advertising strategies. On the other side, Google claims responsive display advertisements have the highest reach. That is why we advocate allocating additional funds to them.

Do not combine new users with retargeting audiences.

Remarketing is possible with display advertisements, which is a great approach to notify your website visitors about your items. Be sure the new audiences do not include anyone who has already visited your online shop or viewed one among your YouTube videos.

Attract visitors who are comparable to your high-value customers.

You may leverage your prior visitors’ remarketing audiences to extend your base audiences. 

Type 3: Shopping Ads

Google Shopping Ads are product listings that show up in the Google search results. They’re similar to regular search results but include images, prices, and links to purchase the product.

Shopping ads are a great way to increase sales because they allow potential customers to see the product, price, and where they can buy it without having to click through to the website. They’re also effective at catching people who are already interested in purchasing a product but aren’t sure where to get it.

To create a Shopping ad, advertisers need to submit their product data to Google. This data includes the product’s name, a description, the price, and a picture. Advertisers can also choose to target specific types of customers, such as those looking for a new car.

Best used for:

Products that you want people to buy immediatelyProducts with a high price tagAdvertisersWhat are the Best practices of Google Shopping Ads?

The following is a list of recommended rules for advertising Google Shopping advertising to increase sales.

Your product information should be keyword-rich.

Google uses your brand data to analyze if your items fit a prospective shopper’s search term. Ensure your product names and descriptions include keywords that best represent your items.

Must check product information.

Google will not display your product advertisements if your pricing is not completely correct, particularly if you have several foreign currencies. Make certain that you have a flawless procedure for updating product information, price changes, and availability.

Use high-resolution photos.

Product photos might be the deciding element in the success of your marketing campaign, so take careful care of them. They must be of great quality and photographed against a white backdrop.

Type 4: Video Ads

YouTube is the second most popular website globally, making it a great place to advertise. YouTube also has many users who are actively looking for videos on a variety of topics.

Video ads are a great way to reach people interested in what you’re selling. They’re also effective at building brand awareness.

Advertisers need to submit a short clip (30 seconds or less) to create a video ad. The ad should be relevant to the product or service being sold and the target audience. It’s also important to ensure that the video is high quality and interesting to watch.

Best used for:

Interestingly, narrate a brand’s story.Capture the attention of potential customers instantly.Present clear information that motivates prospective customers to engage, such as visiting your website or purchasing a product.What are the Best practices of Google Video Ads?

Here is a list of recommended practices for running Video advertising in Google Video Ads.

Develop a targeted audience

Remember that if you promote to everyone, you will reach no one. To conduct effective video ad campaigns, create distinct video advertisements that target ultra-specific keywords, subjects, or demographics.

Keep your advertisement brief.

Following 45 seconds, ad play levels decline considerably, so be sure to communicate your most critical points early in the film.

Be straightforward in your communication.

 After viewing the video, provide your intended audience with specific next actions to follow.

Employ sophisticated campaign settings.

With sophisticated campaign options, you can optimize your video advertising.

Type 5: App Ads

As more people move away from desktop computers and onto mobile devices, it’s becoming increasingly important for businesses to have a mobile app.

App ads are advertisements that show up on several different platforms, including websites, apps, and social media. They’re effective because they can target many people who may be interested in the app.

Advertisers need to submit their app to the Google Play Store or the App Store to create an app ad. They can also target specific types of users, such as those interested in a particular kind of game.

Best used for:

Advertising an appAdvertising a gameTargeting specific types of usersBusinesses with a mobile appWhat are the Best practices of Google App Ads?

Here is a recommended practice for launching Google App ads to attract more prospective clients.

Allow Google enough time to optimize your adverts.

Whenever your ad campaigns do not provide the desired results, you may be tempted to reduce the budget or discontinue the campaign. However, if your advertising has just been up for a few days, don’t make any hasty conclusions.

How does Google Ads work?

Google Ads allows businesses to place ads on Google.com and millions of other websites across the internet. Advertisers can choose to target their ads to specific types of customers, such as looking for a new car.

When someone searches for a term related to the product or service being sold, Google will show a list of ad results. 

The results are determined by factors, including the quality of the ad and how much the advertiser is willing to pay per click.

Advertisers only pay when someone clicks on their ad. This process makes Google Ads an effective way to reach potential customers who are already interested in what you’re selling.

What are the benefits of Google Ads?

Google Ads is an effective way to reach potential customers who are already interested in what you’re selling. Advertisers only pay when someone clicks on their ad, making it a cost-effective way to get many people.

Google Ads is also a great way to increase brand awareness. When people see your ad, they’ll also see your company’s name and logo. This benefit can help build recognition for your brand, even if people don’t click on your ad. you can always learn to utilize the complete potential of google ads by taking a digital marketing course and putting what you’ve learned into practice will completely transform your business’s Google ad game.

What are the disadvantages of Google Ads?

One of the main disadvantages of Google Ads is that it can be expensive. Advertisers have to pay every time someone clicks on their ad, which quickly adds up. It’s important to ensure that the ad is relevant to the product or service being sold and the target audience. Otherwise, people may be less likely to click on it.

Google Ads also requires time and effort to create an effective ad campaign. Advertisers need to design an ad relevant to their product or service and target a specific audience. They also need to track their campaign results to see if it’s effective.

What are some tips for using Google Ads for your business sales?

Here are some tips for using Google Ads:

Make sure that your ad is relevant to your product or service. Target a specific audience. Make sure that your ad is interesting to watch. Track the results of your campaign to see if it’s effective. Make sure that you’re willing to pay per click. Keep your ad updated and relevant to what’s currently being searched. Use keywords that people are likely to search. Create a strong call to action. Test different ads to see which ones are the most effective. Make sure that your website is optimized for conversions.Conclusion

Google Ads must be part of any paid marketing plan. Use the techniques we discussed to get started and remember to tweak and revise as you go.

As it is done in a digital marketing agency, Google Ads can be learned and implemented by yourself. There is no such stuff as a Google Ads strategy that doesn’t work; there are simply those that need a little more attention. 

You now have everything you need to construct an effective Google Ad campaign that generates clicks and leads using the approach and information given above.

The post Types of Google Ads & How to Use Them For Sales appeared first on Inuidea.

Everything You Need to Know About Home Loans

Home loans are as large a part of the housing market as houses themselves.  The interest rates alone can be enough to influence how many people get onto the market, and when.  Because of this, you must do everything you can to get your credit score high and your spending history smoothed out. 

If you’re new to home loans and aren’t sure what to expect, here’s everything you need to know about them!

The Fifteen or Thirty-Year Repayment Period

Something that might confuse some people is that the two main options are fifteen and thirty-year repayment periods.  This deadline is when you have to pay the loan off, meaning that the fifteen-year one doubles how much you have to pay back every month.  The good news is that on the fifteen-year one, you can deal with lower interest rates: but if you get a 30-year mortgage, you can easily refinance it down the line when you find better rates and are getting paid a higher amount.

The Expected Downpayment

The average downpayment for a mortgage is 20%.  Unfortunately, most people don’t have $40,000 to $100,000 sitting around in their bank accounts, making it impossible to pay independently.  You can check your own numbers on a house payment calculator.

If you can’t pay for it, there are a couple of options available.  If you’ve never bought a home or had one in your name, there are multiple grants available by the local and national governments that can help make it more affordable.  Otherwise, some lenders will tack it onto your monthly mortgage payment, spreading it out over twelve months.  

Credit Scores That Are Required

Everyone who has used a credit card, gotten a loan, or rented a space to live, has a credit score.  Unfortunately, your score can be really low if you haven’t managed it.  The minimum for a home is around 650, but many lenders actually expect buyers to be closer to the 740 range.  Because of this, you must do everything you can to build up your score.  This can be done by paying off debt, making payments on time, keeping cards open for as long as possible, and keeping your spending down.

Current Mortgage Interest Rates

Mortgage rates are one of the most confusing things for many people, but thankfully they’re a lot easier to manage than they were in the 1980s.  The current interest rates sit below or at 4%, but they’ve gone as high as 18%.  This is how much you’re paying your lender to allow you to borrow money.

This means that at 4% if you borrow $500,000 for a home, you’ll be paying your lender $20,000 to be able to pay for your home.  This may seem like a lot, but when it’s spread out over fifteen to thirty years, it’s far more manageable.

Home Loans Aren’t As Scary As They Seem!

Some seem to fear home loans because they don’t want to risk major debt, but this is far more affordable than you’d believe! So if you want a home, consider your finances, and start looking at properties!

The post Everything You Need to Know About Home Loans appeared first on Inuidea.

How to Get Google Adsense Approval Fast With a New Blog

As a beginner blogger, If you want to convert your blog into a money making blog, then Google Adsense is the #1 ad network you can use to monetize your blog.

Every new blogger wants to monetize their blogs with Adsense, and many of them fail because of the strict Google Adsense policies.

The good news is,

If you follow some basic rules and maintain your blog like a real business from the starting of your blog, you’ll definitely get Google Adsense approval with your new blog.

In this post, I’m going to show you some Google Adsense approval tricks and the 7 essential things you must do before applying for Google Adsense.

Let’s dive right in!

Related Post: The Ultimate Guide on How to Start a Money Making Blog

How Much Traffic is Required for AdSense Approval?

There is no actual traffic minimum to apply to AdSense. The number of visitors is not a factor of Google Adsense approval. Like other ad networks, they don’t have minimum traffic thresholds you need to meet.

Even though Google says, the number of traffic isn’t a Google Adsense approval factor, according to my personal experiment, I think traffic matters.

After all, if you don’t have a decent amount of traffic, you’re not going to make much money from your blog.

So, if you’re a beginner blogger I suggest you use Pinterest to get targeted traffic to your blog and work on SEO to get free organic traffic from Google.

Things You Must Do Before Applying for Google AdSense1. Write High-Quality Content

Don’t fill your blog with plagiarized articles. Write some unique, valuable, engaging, and high-quality content for your targeted audience.

Write in-depth and well-optimized blog posts with above 500-600 words.

Also, Adsense will not approve your application if you write Adsense prohibited content.

So, make sure your blog has some high-quality content before you apply for Google Adsense.

2. Make Your Blog Posts SEO Friendly

You should optimize your high-quality blog content with the Meta title and description tag.

Google Adsense may use their crawler bots to check your complete site because it’s not possible for the Adsense team to visit and review hundreds of websites that have applied for Adsense approval.

If you are using WordPress, install the free Yoast SEO plugin to optimize your blog content for search engines easily.

These simple tactics can help you rank higher on Google too.

Read more: 9 Proven Ways to Monetize Your Blog – Make Money Blogging in 2020

3. Write Sufficient Blog Posts

I got Google Adsense approval for Inuidea with only seven high quality and in-depth blog posts.

So the number doesn’t matter; what matters is the quality of the content.

But try to write up to 15 blog posts before you apply for Google Adsense and make sure your blog has sufficient content on every single web page.

4. Create Must-Have Pages

There are some pages which your blog must have before you apply for Google Adsense.

Such as about page, privacy policy page, and contact page

A privacy policy is required by law if you collect personal information from users, and it’s necessary if you are going to use Google Adsense ads on your blog.

If you have a business similar to my business, just copy and modify my privacy policy page according to your needs. You can copy and use someone else’s privacy policy and it doesn’t hurt your blog SEO health or reputation.

After all, there are millions of privacy policy pages and they are almost the same.

Related post: How Much Does It Cost to Start a Money Making Blog (The Cheapest Way)

5. Make Sure You’re 18+

Adsense Terms and Conditions clearly notify that they only accept applications from applicants who are over 18.

If you’re under 18, you can ask your parents or guardian and sign up for Adsense using their information.

This post contains affiliate links (I don’t recommend anything that I don’t believe in), meaning at no extra cost to you, I might receive a small commission for purchases made through these links.

6. Ensure You Don’t Use Copyrighted Images

Adsense doesn’t approve blogs if they noticed copyrighted contents.

Maybe you’re using copyrighted images without taking permission from the owner. Keep in mind that it’s illegal and harmful to your business.

So, make sure you’re using images by taking permissions, or you’re using copyright free images on your blog.

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7. Design a User-Friendly and Professional Looking Blog

You should design a user-friendly site with a clear navigation menu to help your visitors find important pages.

Also, make sure your blog is professionally designed and responsive to improve user experience.

If you have no idea about building a website, I can help you build a professional website for your online business. Know More

If you’re using WordPress, you can easily design a professional-looking blog using a WordPress theme.

For Inuidea, I’m using Avada, an easy to customize WordPress theme available on Envato Market.

Related Post: 7 Best WordPress Themes for Blogs (2020)

Applying for Google Adsense

After maintaining a blog by following all the tips mentioned above, you can apply for Google Adsense and quickly get Adsense approval for your new blog.

To apply for Adsense, go to the sign up page for Google Adsense and apply by entering your website details, contact information, etc.

When applying for Google Adsense, keep in mind that you are using your real name, an actual address, and a correct payee name.

Read more: 11 “Must Have” Free WordPress Plugins Every Blog Needs.

Google Adsense Approval Process

Once you have signed up for Google Adsense, you need to add Adsense codes to your blog. Ads will show as blank until the final approval process doesn’t finish. It may take up to 1 or 2 weeks for the final review and approval.

After the final Adsense approval, you will get a confirmation email saying that ‘The site “yoursitename.com” is now ready to show Adsense ads.’

Yes, now you can add more ads to your site. Within a few hours, you’ll begin to see relevant ads and can start earning money from your Adsense approved blog or website.

Once your earning reaches $10, Adsense will mail you an address verification PIN to the address. Login to your Adsense account and enter the PIN.

Congratulations,

You have completed all the steps of Google Adsense approval process. Once your earning reaches $100, Google will send you or wire transfer your earnings on your bank account.

Get Google Adsense Approval Fast With a New Blog

Want me to review your site for AdSense Approval?

Learn more or contact me.

Now It’s Your Turn.

Hey hustlers,

I really hope you enjoyed this Google Adsense approval guide.

If you follow all the above-mentioned tips, Google Adsense approval tricks, and apply for Adsense, I’m pretty sure that Google will approve your Adsense account.

Do you have any questions regarding Google Adsense approval?

Let me know in the comment section below.

If you enjoyed reading this article, don’t forget to share it with your friends and fellow bloggers.

How to Get #GoogleAdsense Approval Fast With a New Blog. #Blogging #BloggingTips
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If you have any questions feel free to contact me. I’m always available to help young hustlers like you.

Keep hustling!

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Blogger Outreach For Backlinks: How To Get More Positive Replies

Link building is a huge part of SEO. A solid backlink profile will help you rank higher in search engine results pages, and start getting impressive amounts of traffic for essentially free.

Also, without a backlink profile that is at least comparable to that of your competitors, you will struggle to outrank them for your keywords even if your content is objectively better than theirs. 

So link building is more or less mandatory if you want to get some traction with your website. 

The problem with building backlinks is, of course, the fact that it’s an extremely tedious and lengthy process, at the heart of which lies cold email outreach. 

Most blogs receive dozens if not hundreds of link building emails on a daily basis, so getting their attention with yours can be quite tricky. On average, only one in every 10 link building emails will get a reply. And that reply might not even be positive. 

In this article, I will be sharing some tips on how you can get more out of your outreach and secure more backlinks.

Authenticate Your Domain

The very first thing you should do (even before starting your outreach campaigns) is make sure that you set up the proper authentication for your email domain. 

The most important authentication protocols are:

Sender Policy Framework (SPF);Domain Keys Identified Mail (DKIM);Domain-based Message Authentication, Reporting, and Conformance (DMARC).

I’m not going to go super into detail on how each one of them works, but in short, all of them increase your trustworthiness in the eyes of email service providers. They confirm that your messages haven’t been tampered with in between your sender server and the recipient’s server, and that the emails come from a legitimate business and not a spammer.

If you rely on mass email outreach for any purpose, not just link building, you absolutely need to make sure that you have these protocols set up for your email domain. Just this action alone will increase your deliverability and dramatically reduce the chance of your messages ending up in people’s spam folders. 

Pitch Appropriate People

Prospecting for your link building campaigns can take a long time. So, it can be tempting, and it’s an amateur mistake, to find shortcuts here and there. For example, assign the first person you find at the company and hope that they will reply to your email. 

I know I’ve done this myself, especially in some larger campaigns with hundreds upon hundreds of opportunities.

And while sure, there is a chance that even if you reach out to the wrong person, they will relay your message to someone who’s a little bit more relevant, the chance that they will not do that is a lot bigger.

So, it is absolutely worth the extra little bit of effort to always look for a person within the company that is the most likely to respond to your pitch. For link building, these people are usually SEOs, content managers, and marketers. If you can find their link builder, you’ve struck gold. 

Only if you can’t find somebody super-relevant, you can message somebody else at the company or even the generic “hello@domain.com” as a last resort. 

Make Sure The Emails Are Valid Before Pitching

Once you have found the contacts of the people that you want to pitch, it’s a very good idea to validate them before pitching. There are numerous tools that help you validate email addresses in bulk.

“Validation” is the process of making sure the email address is real, and actively being used by someone. There are many reasons why an email can be invalid – from a simple typo to that person no longer working for the company. 

The reason why you want to do this is obvious – of course, you want your email to actually be read. But there’s a second reason that is not so obvious. 

When you send a message to an email that turns out to be invalid, what happens is known as a “bounce”. 

A high bounce rate has a negative impact on your sender reputation. To email service providers, a high bounce rate serves as an indicator that you could be guessing emails. This is considered a spammy tactic, and will cause more of your emails to end up in spam folders.

Not only will this affect your current campaigns, but also any campaigns that you will run in the future, making email validation a must-do for all of your outreach efforts.

Offer First, Ask Second

As I already mentioned, the people you will be reaching out to for links receive dozens of similar pitches every single day.

And it’s on you to make them interested enough to actually reply to your pitch. Most of them start with something like:

“Hello, {first name}

I am Vlad, the Brand Partnerships manager from Respona. 

I just finished reading your article and loved it so much! We actually just released another article that I think would make a great addition to yours, and help expand the topic a little bit. 

Please link to it.”

Let’s be real here. They know that you didn’t actually read their article. They also don’t care that you just released a post even if it’s the most relevant thing on earth for them.

And to be honest, why should they? After all, you’re only pitching them to get a backlink for yourself. 

The most important part of any link building pitch is the value proposition. In other words, what’s in it for them? Even if your article is the best thing in the world, nobody is going to link to it for free.

A good idea would be to push the value proposition to the very beginning of your pitch. A format that we’ve found works really well is as follows:

If you’re writing guest posts, start your email with mentioning a site that you’re writing for and say that you wanted to include a link to one of your prospect’s blog posts.Only ask them for a link back towards the end of your email. 

Here’s an example of template that follows this format:

Subject: Can I include @organization in my guest post?

“Hi, @first_name

I’m Vlad, the outreach manager from Respona. How is your @day_of_week

 going?

I”m currently writing a guest post for Bulk.ly (DR 69) on video marketing tips and looking to include a link to one of your articles. 

I”m wondering whether you have a relevant post you recommend? Happy to share the draft if you”d like to take a look at the content.

In return, I was thinking maybe you could mention our own article on email copywriting? You”re linking to Grammarly from one of your pieces and I think it”d complement the content nicely.

Looking forward to hearing from you,

Vlad”

Feel free to grab it for your own campaigns but make sure to tweak it so you’re not using the same template word for word.

Turn One-Off Exchanges Into Long-Term Partners

There are billions of websites on the internet. However, when it comes to relevant link building prospects, that number is dramatically lower. Depending on how saturated your niche is, you may have hundreds of thousands of link building prospects to choose from to only a handful.

Sooner or later, finding new link building opportunities will start being tricky. So it’s wise to start building relationships with people rather than treat everybody as a one-off link exchange. 

After every successful link exchange, you may ask the prospect whether they would be open to regularly providing each other with backlinks. 

If you’re doing guest posts, one good way you can supply your link building partners with new backlinks would be by including them in your guest posts.

In return, they would get you more links from their own site or from their own guest posts for other resources. 

This will drastically increase the efficiency of your link building efforts.

Consider Using An Email Warmup Service

This is another piece of advice that’s a little more on the technical side. It is just the reality that at some point, your emails will start landing in spam, even if your pitches are good and the emails of your prospects are always validated.

Email service providers really don’t like bulk emails, and with link building, you need to send a lot of these. 

So, one trick that can help you get more out of your emails is to use an email warmup service. There are many available, but one of the most prominent (one that we actually use) is Lemwarm.

Once you sign up for it and enable it, what it does is connects you with the network of other registered users. Then, depending on your settings, it will send them emails on your behalf. From their end, it will automatically reply to your emails, increasing your reply rate. 

And, if your email lands in their spam folder, the tool automatically marks it as “not spam”, increasing your deliverability. 

In the eyes of email service providers, this looks like an increase in both deliverability and reply rates that positively affects your sender score.

So, if you have been struggling with spam filters, a warmup can help you slowly build your reputation back. 

It is also a good idea to turn it on for a couple of weeks or a month every once in a while just to keep your emails healthy.

Wrapping Up

One final tip that I have for you is to remain human. When doing mass outreach, especially for link building, it can be easy to view people just as “prospects”, or blogs that have a decent spot for your backlink.

Remember that on the other side of that screen there is always a person, just like you, that lives a life that is as complex and meaningful as yours. Just be who you are in real life and treat people with respect and understanding. 

A lot of the time, you will hear “no”, and it can feel like all of your efforts are in vain, but don’t get discouraged. 

With enough time and effort, you will be able to get tons of links to your site and start securing those sweet rankings in SERPs.

This is a guest post written by Vlad Orlov

Managing brand partnerships at Respona, Vlad Orlov is a passionate writer and link builder. Having started writing articles at the age of 13, their once past-time hobby developed into a central piece of their professional life.

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea.

The post Blogger Outreach For Backlinks: How To Get More Positive Replies appeared first on Inuidea.

13 Reasons Why You Should Start an Online Business When You’re Young

Age doesn’t matter. I started my online business when I was 15. I’m not kidding or lying. So, I think no one knows it better than me why you should start an online business when you are young. I know because I have experienced it.

Today I’m going to tell you about the 13 reasons why you should start an online business when you are young.

Let’s dive right in.

1. You Have Time to Explore.

That’s one of the biggest advantages of starting an online business when you are young.

You have unlimited time to learn new things. You have free food to stay alive and a shelter to live in.

So, start exploring by following your passion. Discover or build your passion, learn new things, and apply your skills on different opportunities.

Read more: 31+ Proven Online Business Ideas – Money Making Ideas That Work in 2022

2. You Have Enough Time to Make Mistakes

Again you have no commitments. No one will beat you when you fail on your zero investment online business.

Explore new opportunities, make more mistakes, and learn from your mistakes. It’s extremely easy to learn something by making mistakes.

You can’t be a successful entrepreneur without making mistakes.

3. Get Mentorship Easily

Everyone in the business world would be older than you. So, You will get free guidance from everyone. If you do great things at a young age, people will admire you.

Most successful entrepreneurs like to help young people by sharing their knowledge.

Also, you have the internet. You can network with those successful people through their social media handles.

4. High Energy Level

Young hustlers have more energy, enthusiasm, and creativity.

It’s because they are motivated and curious, and they are following their passion.

Look,

I work almost 15 hours per day.

I write blog posts, I design social media posts, I read blogs and books, and I help young hustlers by answering their DM on Instagram and sometimes on a phone call.

Yes, I do a lot of work, but I don’t feel like I’m working. It’s because I’m motivated, and I’m passionate.

5. No Financial Pressure

Yeah, no commitments, no restrictions. Your parents are available to feed you and pay you.

Just convince them and do what you want to do.

Also, you can start an online business with almost no money.

Read more – How to Start a Podcast for Free (Complete Guide)

6. You Can Get Media Coverage

People admire changes!

It’s easy to get media coverage when you are a young entrepreneur because you are doing something different instead of wasting your time at a young age.

People will invite you to their podcasts, and YouTube videos, and sometimes, if you did really big things, you can get huge attention from media coverage.

This way, you can market and grow your business fast.

7. Work From Anywhere in The World

That is the reason why I love working online.

You can work from anywhere and anytime you want. That’s the biggest plus point of the internet.

You can work from home, or you can make money while traveling.

You just need a reliable internet connection, a PC or a smartphone, and some skills.

I know some digital nomads who are traveling this beautiful world while making a living working online.

Also, there are lots of other benefits of having an online business.

You can work without a high-quality office, you can generate passive income, and you can get clients from all over the world.

Read more: 17 Genuine Ways to Make Passive Income While You Sleep 

8. You Can Gain More Experience 

It’s because you are starting at a young age and you have more time to do experiments with opportunities.

I already talked about that you have enough time to make mistakes.

By making more mistakes and by learning from your mistakes, you will get more experience at a young age.

Also, you will learn from your mentors, fellow hustlers, and other resources.

9. You Can Learn New Skills Fast

Everybody knows that young people are curious.

And curious people learn fast. It’s SUPER easy to memorize something when you are young.

Your teenage years are the best time to learn a new skill. So start learning using the internet for free.

Use YouTube, books, blogs, and other resources to learn a new skill.

But the problem with free learning resources is that they are not organized.

So, if you don’t know how to learn anything for free using Google and YouTube, try e-learning platforms such as Skillshare, Udemy, etc. to learn a new skill.

Read more: 7 Best Podcasts for Aspiring Entrepreneurs – Learn and Get Inspired

10. You Can Build a New Passion

Lots of people are tired of trying to find their passion.

But,

Do you know that you can build a passion for yourself?

Just like skills, you can easily build a passion for yourself.

But how?

It’s pretty simple.

Choose a subject you genuinely love.

Read as much as you can, listen to podcasts and watch videos about the subject you love.

Surround yourself with like-minded people.

By doing all these things regularly, you will be able to fill your brain with the information and emotions about the subject you love.

After that, you will be more passionate about that subject.

This way, you can build a new passion for yourself.

Read more: 9 Best Blogs for Aspiring Entrepreneurs to Learn from

11. Get Financial Freedom and Create a Long Term Financial Security.

An online business can generate passive income. You can develop your online business into a stable and auto-piloted source of revenue.

Now imagine,

If you spend your teenage time learning how to start a successful business by exploring different opportunities and gaining genuine experiences, you could build more income generating assets when you are young.

That means you are going to earn money and get financial freedom when most people of your age were wasting their time on partying and studying unnecessary school books.

12. You Can Learn Anything Using The Internet.

We know the power of the internet and our generation knows how to use the internet.

The Internet is full of opportunities. You can learn anything for free using the internet. Every learning resources are available for free.

Look, 

I’m a self-learner. I hate formal education, and I’m a proud school dropout.

I’m in love with self-education, and I always encourage people to implement self-education.

I like to learn new things using the internet.

I ask anything to Google or YouTube, and most of the time, I get my answer.

When Google and YouTube fail to answer me, I ask my question on various forums, and believe me; The internet is full of talented and helpful people, there is always someone available to answer my question.

If you are a true hustler, the internet is a great opportunity for you.

Start learning new things and also share your knowledge using the internet.

Because someone is waiting for your help too.

Read more: 7 Best Blogs to Learn SEO, Marketing and Copywriting

13. Your Parents Will Support You.

Some parents will support and motivate their children when they are going to start an online business.

But I’m sorry to say that some parents will demotivate their children!

Especially Indian parents, because they don’t know anything about online business. They have no idea about what is an online business.

So at first, built skills, and learn more about the business that you want to develop.

If possible, find a mentor and then try to convince your parents. Try everything to persuade them.

I’m from a middle-class Indian family. So, I know how difficult it is to convince Indian parents, but it’s not an impossible task.

If your parents can see your passion and dedication towards your dreams, your parents will allow you to do what you want to do.

Sometimes It’s not easy to convince them, but keep patience and educate them. Obviously, they don’t know anything about online business, show them some examples and show them your work or your business plan.

If they are willing to give you a bike to waste your precious time, why not they could give you some time to follow your passion?

Now it’s your turn!

Hey, you’ve read about the 13 reasons why you should start an online business.

Are you going to start your own online business in 2022?

Leave a quick comment below.

Also, share this post with aspiring entrepreneurs and young hustlers, you know.

If you have any questions, feel free to contact me.

Keep hustling!

13 Reasons Why You Should Start an #OnlineBusiness When You're Young.
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Why Quality Content Is Crucial for Organic Visibility

Quality triumphs!

What does content quality imply?

How can I come to know that my content is of supreme quality?

Almost all content writers and copywriters know that content is the main thing. When you ask an SEO expert what “quality content” means, you will get a lot of different and contradictory replies. 

Quality is subjective, and everyone has a distinct perspective on it.

Content is crucial for organic visibility.

Without quality content, search engines will be unable to properly index your pages and assist you in ranking. Your website’s pages will never be discovered or shared if you do not have a great SEO plan.

Tailor-made SEO content increases your search engine presence, which increases traffic to your website and encourages people to buy your products or services.

Undoubtedly, marketers understand the importance of organic visibility in attracting quality visitors and subsequently driving more qualified leads.

1. Research and identify your audience

Keep in mind that you are writing for people. 

People!

Therefore, the way you write the content will be influenced by factors such as:

What they truly desire to know

 This is crucial for creating successful website content because if you answer their queries better than anybody else, you will have a better chance of generating more leads and conversions.

Their level of knowledge

While writing your website content, you have to make sure that you are crafting content as per your audience’s level of expertise. For example, you cannot use the same terminologies for beginners and experts.  

Audience’s interest

Knowing your target audience’s interests helps you determine what components to include in your website content to keep them engaged.

2. Analyze your competitors’ sites

A comprehensive understanding of competitive websites is required for crafting flawless content.

When you compare your website to your competitors, you will gain valuable information influencing the website copy you produce.

In addition, it can assist you in identifying trends in the writing industry. Also, you can compare your performance to that of your competitors.

Focus on how much traffic, backlinks, and keywords your competitors’ sites receive so you can set realistic goals.

3. Craft epic content

The key to Google search visibility is high-quality content.

That’s why you should create compelling content with catchy title tags. This is because search engine robots crawl websites to assess content quality before providing consumers with relevant content.

However, if you fail to present ultimate solutions to internet users, Google will not crawl your site.

Use a word counter for writing catchy titles

Writing amazing content is one thing; getting it to read and the rate is another, which is where writing an amazing title comes in.

What should the length of my headline be?

If you want to write a powerful and clickable title, it should not exceed 60 characters. Therefore, experienced copywriters and content writers leverage a trustworthy word count online tool to keep track of stringent character and word restrictions.

 

Thus, an online word counter allows you to keep track of how many words and characters you have written so you can stay on track.

In addition, it also helps you spot words or phrases that can be removed from your text, allowing you to tighten up your writing. This is very useful when trying to stick to a strict word count.

4. Write a relevant headline

It would help if you spent plenty of time developing the correct headline because it serves two purposes: 

Organic visibility Improving site’s engagement

Plus, make sure you insert exact keywords in the headline. In terms of engagement, your title is great real estate for grabbing the visitor’s attention instantly by appealing to their problem or need. 

5. Do a detailed keyword research

The backbone of SEO is research keywords, which define what the search engine displays on the result page.

And if you do not use the proper keyword, your material will not rank. 

It would be best to use target keywords in your articles. It will improve your SEO visibility.

Most significantly, you should choose keywords that readers will look up throughout your article. 

Incorporate long-tail keywords 

Using long-tail keywords gives you a great chance to improve your SEO score and gain more Google search visibility.

But what is it about a long-tail term that makes it so effective? 

When compared to short keywords, they have less competition. As a result, they provide a solid probability of improving ranking positions and the SEO score.

They make it possible to target an audience eager to buy from you and become consumers. 

6. Include transition words

If you use transition words, people can scan your writing and comprehend the relationship between sentences and paragraphs.

Use signal phrases like “first and foremost” and “finally” in your content. Plus, words like ‘however”, “furthermore,” and” similarly” send a clear message to your viewers. 

Accordingly, transition words are important for giving your content structure.

7. Follow a straightforward approach and keep it simple

Writers frequently allow blog pieces to ramble on for too long. Remember, excellent blogs are short and focused on a single subject.

Posts that follow a single line of reasoning take less time to write. 

Do you have any further thoughts on a subject? 

Make a series out of them by splitting them up. Avoid trying to put everything into a single post.

8. Optimize the article’s pictures

Images help you to make content readable and shareable. Remember, people are considerably more inclined to buy from a company with nice and relevant photos on its website.

Make sure the photo’s size is optimized. Excessively huge images will slow down the page load time and harm SEO.

Reduce the image size as much as possible without sacrificing visibility or quality.

9. Post comprehensive content

Research revealed that in-depth content draws higher Google rankings.

Readers will spend more time on your site instead of clicking away if you provide them with top-notch content. 

In this way, Google recognizes that your material helps visitors with solutions, and as a result, you will receive a higher ranking position in the SERP.

10. Add social sharing icons to encourage people to share your work

Every marketer relies on social sharing.

As a result, your organic visibility improves. When people visit, engage, and share your material, it shows search engines that your content gives crucial information to the readers.

7 deadly content writing mistakes that can ruin your content quality

Being a skilled writer means that you can craft impressive and powerful material. If you want to become a winning writer, you should avoid these most common mistakes people make when they first start producing content. 

1. Unable to attract from the beginning

Many people leave blogs and articles without reading anything because they fail to attract them from the very beginning.

Accordingly, they simply click away and exit the page.

The impact of this user behavior on your overall credibility is twofold. First, people are less likely to return to read your articles. 

Secondly, an increase in the bounce rate harms your SEO ranking.

2. Search Engine Optimization (SEO) concerns

Search Engine Optimization is the practice of tailoring your material to appear as relevant as possible in search results.

Most importantly, it is the art of getting your material to appear on Google’s first page of results. Unfortunately, many newbies do not optimize their content, making it tough to find.

In general, you should have important keywords that people search for to appear in prominent places throughout your material, such as the title, first paragraph, and so on. 

3. Writing in a non-professional tone

People will appreciate your content only if you care about them. To put it another way, if you provide value to your readers, they will undoubtedly return the favor.

Readers like a casual style of writing that does not bore them at any point. They even read long-length posts using this method.

However, this does not imply that you abandon all formalities and rules and begin using non-professional language and tone throughout your material.

Readers will enjoy your content if you keep them involved and show them things in a straight manner. 

On the contrary, they will stop reading you if you go too far.

4. Not including a solid call to action

Many writers forget to incorporate a powerful call to action in their content. 

Once you have created a compelling piece of content that offers value to your audience, you should include a call to action.

This is because it encourages readers to continue on the path that led them to your content.

Your CTA does not have to be about selling your product or service. However, if you do not include a 

5. Unable to maintain consistency throughout the content 

Pro writers always take care of this because they know how important it is to maintain consistency throughout their piece.

If the reader encounters any breaks in your article while reading it, he will likely leave and not continue reading. 

6. Not proofreading content

One of the fatal mistakes that content writers make is not proofreading their work for grammar, plagiarism, and other issues.

If you publish sloppy content without conducting a systematic cross-check for grammar and plagiarism, you will lose everything, including your readers and reputation among content writers.

7. Forget to share content on social media platforms

You write an amazing article, but it’s rather meaningless if no one reads it.

You must encourage people to read the piece, and the most efficient approach is to leverage social media channels.

Using proper hashtags, you alert your existing followers and anyone else who might be interested in the post. 

Your content can be shared and get more attention through likes and comments, expanding its reach well. 

Online content is not the same as traditional content writing. There is more to the process than just gathering statistics and other types of information and ensuring that they are presented without obvious spelling and grammar issues.

You should also consider SEO when writing content, in addition to the pitfalls you must avoid.

Now it’s your turn!

You’ve read about quality content and 7 deadly content writing mistakes that can ruin your content quality.

Now I’d like to hear from you:

In your opinion, what is quality content?

Let me know in the comment section below right now.

Also, share this post with your friends, marketers, and bloggers who wants to learn more about quality content.

If you have any questions, feel free to contact me. I’m always available to help you.

The post Why Quality Content Is Crucial for Organic Visibility appeared first on Inuidea.

Starting a Business with 0 Clients, $0, and 0 Referral Partners? Here’s How to Gain Momentum and Acquire Your First 10 Clients

When you first start your business, whether it’s a law firm or an eCommerce store, its success relies on bringing in new clients. Business owners need to recruit their own first customers, and those customers shape how the business is positioned in the market and provide social proof.

But how do you do that with no existing clients, no referral partners, and a nonexistent marketing budget?

Businesses in their early stages typically don’t have the budget or processes in place to attract and manage steady streams of qualified leads and turn them into paying clients.

Fortunately, you have advantages as an owner. You know the business inside and out, ooze authenticity, and deeply understand the problem you’re looking to solve. You also have the decision-making power to make the magic happen and close deals.

And all you need is 10 clients – just 10. Sure, this won’t sustain your business in the long term, but it’s an excellent start to learn how to acquire more and continue your business growth into the future.

Client Acquisition

The client acquisition phase is when clients learn about the product or service. This is all about drawing the clients in and getting them interested in what you have to offer. Marketing is built around solving the problem and positioning your business as the solution to bring clients on board.

For example, if you’re running a law firm, your client acquisition begins from the moment your client becomes aware of your business until they schedule a consultation for their divorce case and retain you as their lawyer.  

This phase encompasses the entire client journey, from the moment a client becomes aware of your business until they become a paying client. The client acquisition phase may include paid or free marketing tactics, such as pay-per-click advertising, online media advertising, search engine optimization, public relations, and social networking.

How to Acquire Your First 10 Clients

Getting the first 10 clients can be daunting, but you have options for low-cost marketing and acquisition efforts to attract prospects and bring them on as paying clients. Here’s how to do it.

Identify the Pain Points

Most businesses don’t start out with the perfect product or service. It’s important to identify the pain points and needs of your client to ensure that you’re serving their needs. You may find that you need to tweak your product or service to address their needs better.

One of the best ways to accomplish this is by checking out the competition. Research your competitors and see what’s working, what isn’t, and what their clients want to see improved. You may find opportunities to serve your clients better and give them what they’re looking for.

Define Your Target Audience

You can’t sell if you don’t know who you’re selling to. You must define your target audience to ensure that you’re directing your efforts toward your ideal clients. Those first few prospects may find you through various channels, but if they’re not your target, it can be difficult to scale when you’re ready.

You’re not creating something for a broad audience, so start by narrowing down your audience and determining why they need your business. Depending on your product or service, you may have a few defined audiences that require different tactics to reach.

For example, if you have a law firm that practices divorce, custody, and spousal support law, you could segment your audiences according to law practice. From there, you may need to drill down your audience further.

When you start narrow and targeted, you can effectively market your product and services to convince early clients to hop on board. From there, you can expand and attract more diverse segments of your audience.

Position Your Business as the Solution

At this point, you identified a market need and the audience you’re addressing. Now, it’s time to position your business and its product or services in the market. You’re trying to attract the client to your business, not advertising it to them.

This can be done by articulating the benefits of your product or service and the problem it solves is the central core of your strategy. You’re communicating your value to the client and reminding them why you’re the exact solution they need.

Remember, your prospect could be considering you and several of your competitors. It’s up to you to set yourself apart by providing a better product or service and keeping the client as the focus.

Create Valuable Content

Content marketing is one of the most effective – and cheapest – marketing techniques to build brand awareness and acquire clients. By creating blog posts, articles, videos, tutorials, and other content, you can market your business to potential clients without coming across as salesy or pushy.

For example, you could create content around common client questions related to their legal cases, such as “what to look for in a lawyer” or “what to expect from your child custody case.” These are phrases that your target audience is likely to search, and when they come across your post, they find answers and may become interested in you as their solution.

Your content has to be high quality, however. You can’t just create content for the sake of it. Pay attention to your client’s needs and offer value and relevance in your content.

You can get ideas for content that people are actively looking for with keyword research. Start with your core topics. So, if you have a law firm or solo practice, search for keywords related to your practice areas and general legal content. Some trends will emerge and you can see what people are searching for, then craft content that seeks to answer their questions or address their search queries.

Read more: The Ultimate Guide on How to Start a Money Making Blog in 2022

Leverage Thought Leadership

Link building is a huge boost for search engine optimization (SEO). When you create high-value content that may be helpful to another business’s audience, they’ll link to it. This not only increases your visibility, but it passes on some of the authority from the original publication to your link. If that business is an authority in the industry, Google and the audience believe your content is credible and valuable, boosting its search engine ranking and driving more traffic.

So, how do you make this happen? One of the best ways is with contributor or guest posts in reputable industry publications. Do a little research into the topics the publication typically offers, then write a post and send your pitch. You may not get a “yes” every time, but keep pitching. Once you have some published articles connected to you, you’ll start to develop a reputation as a thought leader.

Start Networking

Your first 10 clients may come from marketing efforts, but you could also attract them through family, friends, or friends of friends – essentially, your personal network.

Your personal network can also provide data and validation for your ideas. You can discuss your product or services and their needs. As an owner and salesperson, you have to develop your pitching skills, and this is the perfect opportunity to hone them.

During this process, you will get a sense of the types of questions you’ll need to answer when nurturing your prospects. You can also expand your network by suggesting that your friends introduce you to their friends.

Marketing is Up to You

Most businesses don’t have big marketing budgets in the beginning. Instead of leveraging an expert marketing department, they rely on their own skills to earn clients – and so should you!

Even if you’re not a salesperson, you’re passionate about what you do and you understand your business, so you can add that “X factor” to your sales conversations. It may seem intimidating at first, but over time, you’ll become more effective.

Leverage Email with Gated Content

Gated content is typically in-depth content, such as whitepapers, ebooks, and other downloadable content, that people can download in exchange for an email address. Once you have this list, you can share updates about your business, promote content, and offer exclusive discounts or trials to your subscribers.

You may find that someone on your email list will become one of your first 10 clients. After all, they’re signing up for your content and have an interest in what you have to offer.

Get Feedback from Your First Clients

Even if it’s just one, your first clients can offer valuable insights into how you’re performing. Because they were the first to come to you, their feedback is critical to your business’s success. Ask for feedback and determine areas for improvement. Often, these clients can offer honest opinions and relevant advice.

Also, maintain a relationship with your first clients after your business with them is complete. They may become your brand advocates and offer word-of-mouth referrals that send other clients your way.

For example, your first client for your law firm may have a complex case that had them stressed out. If you provide as stress-free an experience as possible, guiding them through it and staying available for whatever they need, you’re likely to gain a loyal advocate – even if the case didn’t have the best outcome.

Then, when someone they know needs a prenup lawyer, your law firm will be the first name that pops up.

Consider Everyone a Potential Future Client

Remember that every single person you meet could be a potential future client. Yes, the target audience is important, but that doesn’t mean you should dismiss people who don’t fit into that niche. You could meet someone by happenstance and get to talking, and they may come to you in the future for your business.

You never know who someone knows, either. Maybe that person doesn’t fit into your typical client base, but their brother/daughter/friend/boss does. Treat every interaction like an opportunity and every person like a valued client.

Keep Going

Acquiring your first 10 clients as a new business is a significant hurdle, but you now have the tools at your disposal to make it possible. Once you get those 10 clients, your work is far from over, however.

While you can scale these tactics to keep the acquisition coming, it’s a continuous process. You must evaluate, refine, tweak, and fine-tune your efforts to keep the momentum going. Get feedback, keep networking, and continue with email and content marketing to set up a strong foundation for the future. 

This is a guest post written by Maxwell Hills

Maxwell Hills is the founder of Hills Law Group, a premier Orange County family law firm with a concentration on high net worth divorces. Max’s entrepreneurial career stretches back to his teenage days when he had his music used in Grey’s Anatomy and ESPN. Today, Max has used that experience to build Hills Law Group with 0 customers and $0 in revenue to a respected firm in the industry.

If you want to submit guest posts to Inuidea, check out the guest post guidelines for Inuidea. 

The post Starting a Business with 0 Clients, $0, and 0 Referral Partners? Here’s How to Gain Momentum and Acquire Your First 10 Clients appeared first on Inuidea.

How to Entertain Yourself While Waiting for the Flight at the Airport?

Being at the airport, passengers sometimes get bored, especially if they arrive earlier or the flight is delayed.

How to entertain yourself while waiting for a flight?

Maybe it will be good to read a book or visit the shops to entertain yourself? Or maybe you prefer playing online games?

Let’s consider several ways to entertain yourself at the airport in detail.

11 Ways to Entertain Yourself at the Airport

Here are several recommendations on how to entertain yourself when waiting for a flight:

Take cool photos. If you like photography, the airport is one of the best places. Here, you can take various photos, including airplanes, architecture, or different equipment.Sports training or how to entertain yourself with exercise. Almost any airport is equipped with an excellent gym and fitness club. It is a wonderful way to pass the time for two reasons. Firstly, an energetic activity invigorates and cheers you up, and secondly, pleasant fatigue after training will make you sleep well. It is important during the flight, even if your neighbor has a capricious child.Observe. At the airport, you can see a lot of people. It’s a mixture of cultures and behavioral types. You have the opportunity to learn and observe the behavior of other people. It can be really fun, and it is a great way to entertain yourself without gadgets.Solve crosswords or Sudoku puzzles. Most shops at the airport sell puzzles and crosswords. They are a perfect solution for people who do not know how to entertain themselves. Besides, they are a great opportunity to exercise your brain.Read a book. Bring a book with you in your carry-on luggage or download it to your tablet. You can also listen to an audiobook, which will help you relax and entertain yourself on a trip.You can work. You can easily find a place in the waiting room (or in restaurants) next to sockets or USB ports. So, you can work remotely by charging your laptop or smartphone. Usually, all airports have fast, open Wi-Fi networks, so you can easily work or entertain yourself on the Internet.Download TV series, movies, or games. This item is relevant for both children and adults. If your child is naughty and crying loudly, you can distract them with a downloaded cartoon or a game. You can also entertain yourself with games and TV series, and time will fly.Communicate with people. The airport is like a small world. This is a place where you can meet people of various nationalities. You could talk to them to learn more about their country and customs. This is a great way to pass the time if you do not know how to entertain yourself when you’re bored. These people may also be bored and will not mind communication to entertain themselves. And the information they give may be useful for your next vacation or your child’s school project.Walking around the city. If you do not know how to entertain yourself for 4 hours you have, then a walk around the city is a great way to pass the time. Each place has its own architecture and flavor. You can take a guidebook with you. All you need is documents, some local currency, and enough time. If you are not sure if it is safe for foreigners to walk around this city, ask the police for information.Yoga for travel. Great stretching exercises can calm you down and tone your muscles.Sleep. If none of the suggested options suit you, or you are simply too tired, you can use your free time to sleep. Put on earpieces not to be disturbed. And do not forget to set the alarm, because you need to be sure that you won’t miss your flight.

These tips to entertain yourself will help you pass the time and not get bored at the airport.

Airport Amenities to Entertain Yourself

Spas. Did you know that many airports offer a spa to their passengers? You can take a shower, go to any procedure, rejuvenate and relax both alone and with friends. It is a great option to entertain yourself before a long flight because you can calm down and relax. Many airports take care of their passengers and do everything to ensure that their clients fly on airplanes with positive emotions and in a good mood.

Restaurants and cafes. Sometimes it’s hard to count how many cafes and restaurants are at the airport. They are located on all floors, on every corner. There is a lot of information publicly available on the Internet about establishments at certain airports, including average checks you get while visiting them. Choose what you like and can afford.

VIP halls. If you are used to waiting for a flight in the most comfortable atmosphere and conditions, VIP and Business halls are what you need. They are usually booked in advance. The booking form is available directly on the airports’ websites. You will receive lunch, breakfast, or dinner at restaurants, drinks at the bar, access to meeting rooms, free and fast Internet to entertain yourself, and assistance with luggage packing. In addition, you will be taken by a special shuttle to the plane ramp, and upon arrival, you will be met and taken to the airport terminal.

Capsule hotels. An invention that greatly simplifies booking a hotel located outside the airport. The capsules are usually located directly in the airport. You just pay for a few hours of being in it. There is a TV, a bed, a mirror, USB ports, and sockets. You can significantly save both money and time. After all, you don’t have to take a taxi and go to the nearest hotel. The only disadvantage is poor sound insulation. Therefore, take earplugs with you if you want to sleep in silence.

How to Behave at the Airport: Warnings

Here are some useful recommendations on how to behave yourself at the airport while waiting for the flight:

Keep track of the time and listen to the announcements. Sometimes boarding a delayed flight can be moved to another exit, and if you do not know this, you may be in the wrong place when your plane departs.You may want to entertain yourself by communicating with other people. But some people do not want to communicate. Be amiable and polite, but not too intrusive.Keep an eye on your belongings; they can often be stolen at the airport. Be on your guard!Visiting the shops, do not load yourself with a bunch of packages. It will be more difficult for you to move around in a crowded airport; besides, you will cause inconvenience both to yourself and the passengers.Do not forget that some (small) airports are closed for the night. So even if you are allowed to stay inside to wait for the morning flight, you may have to sit on an uncomfortable chair for hours. In that case, you’d better find a hotel nearby.Obligations of the Airline in Case of Flight Delay:Organize the storage of your luggage for free;If the flight is delayed for more than two hours – provide soft drinks, two phone calls, or two email messages;If the flight is delayed for more than four hours – provide hot meals (and then every 6 hours during the day, and every 8 hours at night);If the flight is delayed for more than six hours at night – hotel accommodation and transfer;If the flight is delayed for more than eight hours during the daytime – hotel accommodation and transfer.

Conclusion

Entertain yourself definition implies performing certain actions to pass the time and not to get bored. “How can I entertain myself while waiting for the flight?” – some may wonder.

Airports usually have many options to entertain yourself if the flight is delayed or you arrive at the airport much earlier. You can read books, entertain yourself by watching TV series, listen to music, and play games.

You can spend your time usefully, having received pleasant emotions and impressions. Except for gadgets and books, modern airports can offer you a very wide range of services. These are various shops, restaurants, cafes, bars, gyms, hairdressers, separate halls for VIPs, and much more.

Of course, as a rule, all these things are rather expensive, but if you have the opportunity to spend money on it, then why not entertain yourself in such a way.

What other ways to entertain yourself at the airport can you suggest?

Please, feel free to share your opinion in the comments and write your ways to entertain yourself at the airport.

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The Ultimate Guide to Website Design That Engages Your Ideal Customer

Could your visitors determine what your business will do within five seconds of visiting your site? Can users access the blog more easily when needed? Is your pricing strategy is easy to understand? Is your site receiving enough traffic?

If you find that you cannot answer these questions, it may be time to take a look at how to design and improve your website.

A website is best if you have a website design that matches your website’s experience, performance, and content.

It can be effortless to ignore these things, given that these updates are the least worrying about totem posting priorities on your web. Still, a successful website is all about high performance and unique usage that requires balance.

The last thing you want is to take the time to write the best stuff for your blog or service pages, for instance, WooCommerce thank you page so that they don’t get noticed due to design flaws, usability issues, confusing issues, or unavailable opportunities. 

However, there is a lot of web experience under it, and it can be hard to understand everything; figuring out the most important things to deal with is such a task. Let’s begin with a precise explanation of web design.

Website Design

A good website needs to do its job, spreading that special message while the visitor is together at the same time. Many factors contribute to website design, such as durability, color, texture, graphics, simplicity, and functionality.

When designing a website, many essential things will help identify. A well-organized website can help build trust and encourage visitors to take action. To create a good user experience, you need to ensure your website design is optimal for use (look and feel) and ease of use (features).

The Ultimate Guide to Website Design 

Your web design should align with your target audience in mind and provide a fantastic user experience.

It is crucial that you set up your website correctly, as it is one of the most important aspects of your online brand. Your website is also a place to improve your marketing strategy by increasing conversational marketing. This way, you can’t pay for any website that can’t drive your potential customers away from your site.

Your audience should be your priority, and your website should provide the best UX guaranteed. Good website design offers many other benefits to your business and your audience.

Here is the ultimate website design guide that engages your ideal client.

1. Strategy & Planning

Whether you have a well-defined marketing plan or not, creating or redesigning a website requires a different foundation. The first part of planning should include a thorough study of your goals and all the elements needed to achieve them.

If you plan well, you will be more successful in the process later. You know how and when to integrate each element to achieve the end goal.

Conversely, you can create an inefficient website with untapped, unrealized potential and lost ROI if you underestimate strategy and planning.

There are three main steps in the planning phase to ensure that you are ready to succeed in the rest of the design process. Let’s take a look.

Web Plan

A plan is a written overview of everything your website contains and accomplishes. This should include the critical goals of your company, audience, and competitors.

User Experience (UX)

UX is the amount of customer traffic to your website. Include their responses, thoughts, and feelings as they interact with each page. Website design starts engaging people by defining your audience, needs, and interests. Then you can create a website to reach out and use them.

Prototyping

The content described in the technical data sheets is translated into wireframes. Wireframes are like templates that explain how to place headings, images, and other elementary elements on each page. Once the pages are configured as wires, a navigation template is created to allow you to navigate through the pages and explore the user’s journey from one page to the next.

2. User Interface (UI) Design

The user interface is what the user sees and clicks on in simple terms. Images, layouts, text, colors, and sequences work together to create an experience that the user can interact with.

Hero Images

Undoubtedly, an immersive visual will engage readers and encourage them to explore more. And when that image fills the screen (like the image above), it can work on its own or serve as an excellent backdrop for editing text and other elements.

Large images work well in any frame as long as the website meets the customers’ needs. It is essential to measure impressions and screen size to interact with them on any device or computer.

Use of White Space

White space on a website is another modern web design tactic. Although it may not be white, it means space. Give the items on your page room to breathe.

If the pages are too crowded or cluttered with small images and too many text fields, it will be difficult for readers to focus, and you will lose them out of frustration. Leave this space blank so that the reader can calm down between your ideas.

Minimalist Color 

Along with a lot of white space, the idea is that colors don’t have to dominate your site. This does not mean that you should not use beautiful color photos. It would help if you aimed for a maximum of two or three colors represented in text and other graphic elements.

Viewers tend to get distracted and overwhelmed if too many colors appear in the navigation, content, banners, etc. And when choosing colors for these items, it’s always a good idea to stick to your brand’s color palette.

Smooth Navigation

It may not be a prominent design component, but well-defined navigation is essential for modern web design. When your website is reckless in its directed ways, your website is irresponsible, and your business seems to be confused.

But when your navigation is organized and fluid, you lead viewers down a flawless path to learning more about yourself, and they’re more likely to stick around and participate.

Distinctive Fonts

The way you display your text says a lot about you as a company. Fonts have a personality, and the ones you choose for your website should reflect the style and tone of your business.

Typographic decisions are usually made when designing your company’s brand, but if you’re working without these guidelines, be sure to choose fonts that represent who you are as a business. If you work for a fashion or cosmetics company, you have a lot of fun and flirty options, but a B2B business will want to opt for more essential fonts.

3. Web Copy

Good copy is vital in web design because it conveys your message to the user. Professional web copywriting does this with a clear, concise, and consistent brand voice that expresses the personality and tone of the brand.

Easy to understand

When a reader lands on your page, you only have a few seconds to convince them that your page is valuable to them. If they don’t think you provide what they need, they will quickly switch to another resource.

To help them, you want to do your best to capture their attention with interesting and relevant information and show them exactly what they will get by reading your page.

If you pay a little more attention to your page’s structure and navigation options, you can make it easier for them to make that quick assessment and understand the incredible value you intend to provide.

Content Structure

I’m sorry to have to tell you this, but very few people who read your content read every word carefully. Instead, 79% of website visitors scan each new page to see relevant to them.

A well-thought-out content structure or layout can encourage viewers to read further, scroll deeper, understand the meaning of their actions, and find what they’re looking for quickly.

On the other hand, a poor content structure usually frustrates users – 38% admit that if an article is unattractive in its layout, it will stop working. So you have to think a bit about this area.

4. Marketing-Inclusive Site 

You can’t just pay your bills with fantastic design elements when you create a website. You want the vitality that a new website makes, but you can’t ignore the fact that all the components need to work together to create leads and business. So how can you ensure that your ideal customer targets and converts your website?

Responsive Design Features

It has some style and function. You may have created the most fantastic website ever known to hit the digital world, but if it doesn’t adapt to multiple viewing formats, you’re confused.

People access websites through all kinds of screens and browsers, so you want to make sure your website responds to all devices. Responsive has a lot to do with the hosting platform and the website’s template.

Search Engine Optimization

Modern web design elements, such as title tags, meta tags, title tags, structured data markup, and other HTML code, can improve your site’s search engine optimization (SEO) and increase your position in web searches. Although these elements are invisible, they are crucial to creating a fully functional website for your business.

SEO is one of those areas that require excellent technical resources to ensure everything is done right on your site and to capture high-quality inbound links that bring in visitors and increase the domain’s authority.

5. Add social proof

If you shop like most people when you’re on Amazon, you may prefer products that contain mainly four to five-star ratings from people who have written about their experience with the product.

By looking at these reviews, we gain confidence in the product that it does what it promises, and we need it, which forces us to buy it.

The same effect applies to your product or service and your website. When users see effective testimonials from real people, research shows that your potential customers are 58% more likely to buy your product.

Final Thoughts: The Ultimate Guide to Website Design That Engages Your Ideal Customer

Yes, a well-designed website will help your marketing succeed. Your business website is the digital building block for your brand. Even if you have a physical store, it’s usually the first time new and potential customers interact with your business.

Your web design software becomes the primary tool you use to conduct your marketing activities. Digital (and often physical) advertising attracts customers to your site. There, they learn what you have to offer, who runs your company, and why they should choose you over any other company.

Now it’s your turn!

You’ve read the ultimate guide to website design that engages your ideal customer.

Now I’d like to hear from you:

Do you have any other new ideas for website designing?

Let me know in the comment section below right now.

Also, share this post with your friends, marketers, and website designers who wants to learn more about website design.

If you have any questions, feel free to contact me. I’m always available to help you.

Keep hustling.

If you wanna submit a sponsored post, sponsored paragraphs, or collaborate with me in any other way, contact me.

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