Jock Busuttil's Blog: I Manage Products, page 21
April 11, 2022
PRODUCTHEAD: Outcome-driven product roadmaps
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Outcome-driven roadmaps shift the focus from building features to solving user problems
A product roadmap is a communication tool first and foremost
A now/next/later roadmap helps teams to focus on the bigger picture
Delivering outcomes instead of outputs is harder, but more valuable
a favour: please share this with othe...
April 4, 2022
PRODUCTHEAD: More product coach, less line manager
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
A product coach should measure their own job performance by the successes of their team members
Strive to develop a capacity for learning in the people you supervise
Coaching taps into an individual’s own wisdom and keeps them accountable for achieving their goals
People who are genuinely committed to change but nonetheless dig ...
March 28, 2022
PRODUCTHEAD: Async working and communication
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Async working lets you set aside time for deep thinking
Forced remote working led naturally to more async work
Async relies on three main tenets: multiplexing, communication and action
Find the right balance between flexibility and cohesion, independence and togetherness
In-person time is important to sustain the human relatio...
March 21, 2022
PRODUCTHEAD: 3 product leaders share what they’ve learned
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Over time, communities of practice risk themselves becoming new silos
Be intentional about what you want to learn, and about your own behaviour to others
Delivery by itself is worthless — deliver value
a favour: please share this with other product people
every PRODUCTHEAD edition is online for you to refer back...
March 16, 2022
Sorting the signal from the noise — a guide to fact-checking
The word ‘signal’ is a metaphor for the patterns and meaning that are hiding in data. In electronics, signals must be separated from noise to be useful.
“How to Separate Noise from Meaning in Big Data”, George Dealy, Dimensional Insight, 17 November 2017, retrieved 4 March 2022.
What people say they do and what they actually do are often different. What people say they want and what they actually need are also often different — that’s why we can’t simply ask users to design their ideal product...
March 14, 2022
PRODUCTHEAD: The ethics of information (data ethics)
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Data ethics studies and evaluates moral problems related to data, algorithms and corresponding practices, in order to formulate and support morally good solutions
Product managers have ethical responsibilities that transcend career, company and profit
Organisations need to assess and build their trust and trustworthiness
Mi...
March 9, 2022
Q&A: What’s the difference between a growth hacker and a growth product manager?
I’m asked questions about product management from time to time. Here’s one I’ve answered recently:
Hi Jock,
I was reading your article about growth product managers. What is the difference between ‘growth hacker’ and ‘growth product manager’?
E
Read on for my reply.
What is a growth hacker?A growth hacker as it ended up was a specialist marketer using particular techniques to rapidly drive up the numbers of users acquired and increase virality / referrals.
While there were some...
March 7, 2022
PRODUCTHEAD: Product ops — cynical rebrand or division of labour?
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
3 tenets of product ops: insights, research, and processes & practices
Product ops is about enablement and coaching, not a rebrand of the product owner or product marketer roles
Product ops is the ‘glue’ that binds different business functions and product focus areas together
Product ops enables product teams to achieve...
February 28, 2022
PRODUCTHEAD: Exploring the solution space with prototyping
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Focus your prototyping on the moments that matter most to users
Prototypes range in fidelity, but remain throwaway
Prototyping brings tangibility to intangible experiences
Be clear about what you want to learn, and what assumptions you want to test
Design simply to deliver early and learn quickly
a favour: please share ...
February 23, 2022
84: Start building a community of practice with the 3 minute challenge
When you start out as a head of product (or product director or VP product), you’ll probably need to create a community of product people. In this latest entry for my series of 100 things I’ve learned about product management, I share my advice to help you get the ball rolling with your own community of practice.
What’s a community of practice?A community of practice helps people to share their knowledge and expertise with others from their own discipline, while cutting across organis...
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