Jock Busuttil's Blog: I Manage Products, page 41
January 5, 2015
The Practitioner’s Guide to Product Management – out tomorrow
Happy New Year, everyone!
As you may be aware, I’ve written a book about product management. It’s really a collection of stories from my own experience and others’ about how NOT to manage products. So if you just follow my Golden Rule (to ignore or do the opposite of everything I suggest), then you’ll be fine. Probably.
Aaaannnyway, as the book is out tomorrow, today is your last chance to get a30% pre-order discount. So go ahead, have a look! (Or don’t. I’ve confused myself)
November 27, 2014
47: How I learned to stop hating job interviews

I’m writing about 100 things I’ve learned about product management.
I’ve never enjoyed job interviews. The inane questions annoy me most.

Credit: EatLiver.com
There are many potential reasons why I dislike interviews so much. Perhaps it’s because:
both I and the interviewer know we’re both being forced to dance around each other in some time-honoured tango of recruitment;
I never really know what the interviewer is looking for in a candidate and hate having to guess;
I hate having to wear a suit an...
November 18, 2014
Link of the Day: Data-driven products now! (by @mcfunley)

Have you ever found yourself asking why you spent AGES building a feature that nobody uses?
Dan McKinley (@mcfunley) uses war stories from his time at Etsy to show why adopting a data-driven approach helped them move from pointless science projects to building product features that really mattered.
(Also, he mentions a helpful experiment duration calculator.)
November 11, 2014
46: How to qualify yourself for a product management job

I’m writing about 100 things I’ve learned about product management.
If you want to work as a developer, you learn software engineering, computer science or teach yourself to code. If you want to become a UX designer, you learn about design and behavioural psychology. But what do you need to learn if you want to qualify for a job as a product manager?
There’s no undergraduate or post-graduate degree (yet) that fully prepares you to become a product manager. An MBA can get you pretty close, but i...
October 30, 2014
45: Three ways you’re DEFINITELY doing MVPs wrong

I’m writing about 100 things I’ve learned about product management.
If one were to heft a half-brick down Old Street in London, there would be high probability of hitting someone currently engaged in building a minimum viable product (MVP) of some sort or another. There’s also almost as high a probability that they’re doing it wrong. Allow me to explain.
1. The clue’s in the name, people
What part of minimum breeds such confusion? Minimum means the least amount – of features, time, effort – but...
October 23, 2014
Analytics & decision-making on Mind the Product
If you’d have told me that August’s ProductTank London on analytics and decision-making would be one of the most risqué to-date, I’d have struggled to believe you. The talks had everything – sex, drugs and racy pictures of hot plumbing action. Read on for an 18-rated recap.
If you’ve not heard of ProductTank, it’s a monthly meetup for product people to get together to hear a few talks and, more importantly, to have a drink and socialise with people who understand the difference between product...
October 21, 2014
Should the product manager and product owner be the same person?

I recently read the question on the difference between the product manager and product owner on Quora and ended up sharing my opinion – at length. So I’ve decided to publish it here for posterity. Needless to say, there are other answers and other opinions, all equally valid.
The product manager is charged with communicating the voice of the customer — and at the end of the day achieving customer and market success. Meanwhile, agile development teams demand that the customer representative (ak...
October 15, 2014
Guard against the SSLv3 Vulnerability (“POODLE”) in Zeus Web Server

[This post is more of a public service announcement regarding the recent SSL v3 flaw dubbed “POODLE” for the few remaining people still using Zeus Web Server out there]
You’ve probably seen the warnings about the critical design flaw in SSL v3 allowing attackers to decrypt encrypted connections, dubbed “POODLE” (Padding Oracle On Downgraded Legacy Encryption).
To cut a long story short, you need to disable SSLv3 in your web server right now. If you’re running Zeus Web Server, here’s how:
Upgrade...
I Manage Products
It's probably worth pointing out that my articles reflect I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.
It's probably worth pointing out that my articles reflect my views only, not those of the poor people I've convinced to employ me. ...more
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