Jock Busuttil's Blog: I Manage Products, page 2

September 22, 2025

PRODUCTHEAD: Yanking, coupling, bubbles and massive gaps

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADproduct on the ladder

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Rank stacking has fallen out of favour because it breeds internal sabotage and mediocrity

Orgs drift between varying degrees of horizontal and vertical ‘coupling’

We are arguably in 3 AI bubbles: speculative, infrastructure and hype

Better methods than roadmap...

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Published on September 22, 2025 02:55

September 15, 2025

PRODUCTHEAD: Dealing with handwavy strategy

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADsubterranean homesick product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Product managers have to fill the gap when strategy is absent

When taking a decision, first consider how reversible it it is

Communities of practice evolve through different stages, which need different approaches

hello

Despite narrowly missing ...

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Published on September 15, 2025 02:32

September 8, 2025

PRODUCTHEAD: Ending the enshittification era

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADproduct by product (caribou rmx)

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Fight enshittification by encouraging interoperability and openness in your product ecosystem

You can prove a concept by building something janky and cheap that shows it working for real

OKRs do not exist in isolation – context, strategy and culture se...

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Published on September 08, 2025 02:33

August 25, 2025

PRODUCTHEAD: Deliberately choosing to be different

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADa product at a wedding (no no no no no no no no)

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

People are rarely idiots — assume they’re rational actors with good intent

Sometimes you have to compromise on finding the ideal job

What truly differentiates you from the rest of the market when anyone can build anything?

hello...
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Published on August 25, 2025 02:32

August 18, 2025

PRODUCTHEAD: The right kind of fast

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADpulk/pull revolving products

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

A PM’s vibe coded prototype is just another way to dictate requirements to the team

Just because you can build features more quickly doesn’t mean you should build them

Greater strategic discipline than ever is needed to build worthwhile products

hel...
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Published on August 18, 2025 02:32

August 11, 2025

PRODUCTHEAD: Escaping ‘analysis paralysis’

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADa product at the door

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

AI may help you ship faster, but validating what you shipped still takes time

In large complex organisations, transparent, written communication helps to avoid misinterpretation

A strategy is just a wishlist if you never actually follow through on a decision

...
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Published on August 11, 2025 02:32

August 4, 2025

PRODUCTHEAD: Ignoring or embracing complexity?

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADproduct order

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

There may be multiple ‘truths’ about the work depending on how different people frame it

Different groups of people will adopt strategy in stages, and have differing information needs

Fostering collaboration is the necessary first step for an organisation to work with mo...

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Published on August 04, 2025 03:51

July 28, 2025

PRODUCTHEAD: AI and I have trust issues

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADhow i made my products

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

What are the factors that lead us to trust someone (or an AI tool)?

Vibe coding is great for prototyping; but for production code, dev teams still rule

hello

Given I tend to name most inanimate objects in my life, it shouldn’t come as a surprise to anyone...

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Published on July 28, 2025 02:32

July 21, 2025

PRODUCTHEAD: The discovery trap

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADfake plastic opportunity solution trees

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

To keep forward momentum, frame discovery around decision making, not just insight

Product people fight for the users, our teams and the business’s overall health

hello

Scott Colfer writes about the new trap facing product managers and th...

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Published on July 21, 2025 02:32

July 14, 2025

PRODUCTHEAD: Healthy slack in the system

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADpermanent product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

If you think product management is dead, you may not understand what it involves

Human connection is what really knits organisations together, not process and artefacts

Product roadmaps reflect the dysfunction inherent in your organisation

hello

The venerab...

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Published on July 14, 2025 02:32

I Manage Products

Jock Busuttil
I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.

It's probably worth pointing out that my articles reflect
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