Jock Busuttil's Blog: I Manage Products, page 3

May 28, 2025

PRODUCTHEAD: “It was at that moment he knew …”

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADi am a product child

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Be comfortable not having all the answers; trust your team

Prioritise the customer when balancing B2C/B2B decisions

Counteract your cognitive bias towards adding complexity by subtracting

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There is one kind of problem that I’m never worried about ha...

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Published on May 28, 2025 02:32

May 19, 2025

PRODUCTHEAD: Pragmatism versus idealism

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADsit down. product up

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

There’s a balance between motivating people to a goal and killing their enthusiasm with the gory detail

Just as with users and customers, we need to meet our peers where they are

In most complex organisations, product supports the organisation’s goals, not vice ve...

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Published on May 19, 2025 02:32

May 15, 2025

Cloud computing for non-technical product managers

This explainer article is an experiment for me. If you consider yourself to be a non-technical product manager, I would love to know in the comments below whether this article has been helpful and pitched at the right level for you.

To understand how cloud computing works, we’re going to start with the basic building blocks and work our way up.

In this articleIntroductionMain bits of a computerRunning software on serversClustering serversAutomation and orchestrati...
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Published on May 15, 2025 09:16

May 12, 2025

PRODUCTHEAD: Attitudes to technical literacy

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADinside my product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Choosing not to learn is a choice to be left behind

4 types of “money story”: cost savings; upselling; new market; and customer satisfaction

Reflections on how we think about aspects of product management

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This week I’ve been thinking about a challenge...

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Published on May 12, 2025 02:44

May 6, 2025

PRODUCTHEAD: The pendulum swings back to business impact

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADif you say the product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

What product work will deliver the greatest positive impact for the business?

Rather than multiple levels of abstraction, team goals should be 1 step away from the corporate goal

Enabling teams can have impact by prioritising the teams doing the most impactful w...

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Published on May 06, 2025 02:32

April 28, 2025

PRODUCTHEAD: Not bricking it – retiring a product with good grace

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADexit music (for a product)

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Just over half of product managers surveyed rate themselves poor at retiring a product

Consider how people may continue using your product after it is retired, or the company exits

Activists are pushing to prevent companies from bricking devices reliant on c...

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Published on April 28, 2025 02:54

PRODUCTHEAD: Not bricking it — retiring a product with good grace

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADexit music (for a product)

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Just over half of product managers surveyed rate themselves poor at retiring a product

Consider how people may continue using your product after it is retired, or the company exits

Activists are pushing to prevent companies from bricking devices reliant on c...

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Published on April 28, 2025 02:54

April 24, 2025

PRODUCTHEAD: Exponential growth is a myth

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADarrest this man / he talks in maths
/ he buzzes like a fridge

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

So-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not multiplying)

Sustainable growth requires new products or built-in virality, not just more marketing

True exponential growth is...

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Published on April 24, 2025 06:34

April 14, 2025

PRODUCTHEAD: Is your subscription really a rental?

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADmotion product soundtrack

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

10 tactics for subscription value creation

10 tactics for reducing subscription churn

When switching to a subscription model, initially costs will go up and revenue will decrease

hello

If there’s a trend for technology companies that doesn’t explici...

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Published on April 14, 2025 02:32

April 7, 2025

PRODUCTHEAD: People problems and solutions

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADpunchdrunk lovesick prodalong

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

A prototype expresses a product concept far better and quicker than a product requirements document (PRD)

People good at doing a thing themselves are not always good at building a system to do it

Work is craft: theoretical knowledge and practical experien...

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Published on April 07, 2025 02:32

I Manage Products

Jock Busuttil
I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.

It's probably worth pointing out that my articles reflect
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