Jock Busuttil's Blog: I Manage Products, page 4

April 2, 2025

Navigating your product management career

Ross Webb and I have been chatting about product management career progression.

We cover topics including:

» Thinking of visibility as a strategic competency, not self-promotion

» Controlling your narrative through regular updates

» Building cross-organisational relationships deliberately

» Mapping your stakeholders’ preferred communication styles:

The Numbers Player: Loves metrics and dataThe Story Lover: Connects through narrativesThe Executive Summary Fan: Needs the...
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Published on April 02, 2025 04:20

March 31, 2025

PRODUCTHEAD: What to consider when implementing AI in your product

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADthese are my twisted products

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Implementing AI means assessing user needs and your data sources

AI technologies run the risk of creating harm — how are you planning for that?

LLMs and genAI open up new vectors for novel attacks that need to be countered

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It was very kind...

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Published on March 31, 2025 02:32

March 24, 2025

PRODUCTHEAD: Platform product management

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADplanet product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Platform product management dials everything up to 11

A successful platform is continually evolving in line with user needs and emerging tech

Platform teams must recognise and respect the varying needs of their community of users

hello

Platform product managem...

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Published on March 24, 2025 03:32

March 17, 2025

PRODUCTHEAD: Where does the time go?

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADtrue product managers wait

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

On a typical dev project, the reality is around 2-3x the original estimate

Trying to go faster when you’re already moving quickly has limited effect for a lot of effort

hello

It would be remiss of me not to mention that Radiohead’s album The Bends tur...

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Published on March 17, 2025 03:32

March 12, 2025

94: New technology alone is not the answer

I’m writing about 100 things I’ve learned the hard way about product management. You can catch up on the previous entries if you like.

Generative AI, large language models, agentic AI (and whatever comes next) each has its own strengths and weaknesses. What they’re not is a panacea or a magic bullet. New technology is not going to suddenly make all the challenges facing an organisation disappear overnight. Why? Because more often than not, those challenges are social not technological. Techno...

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Published on March 12, 2025 06:02

March 10, 2025

PRODUCTHEAD: Product-led sales / product value / context & intent

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADtinker tailor soldier sailor rich man prod man beggar man thief

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Switching to a product-led sales movement should not be a hard pivot but a blended transition

The product must demonstrate its own value regardless of whether sales people are involved

Intent adds nuance to the classic “s...

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Published on March 10, 2025 03:32

March 3, 2025

PRODUCTHEAD: The right kind of conflict

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADyou and whose product?

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Conflict in product management is unavoidable

Some conflict is actually desirable and healthy

You can learn to assess and manage conflicts more constructively

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It’s been a bit of surreal week. It feels like I’ve mostly spent my time baking quantit...

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Published on March 03, 2025 02:32

February 24, 2025

PRODUCTHEAD: New tech = new responsibilities

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADproduct of war

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

The negative effects of social media algorithms were an early warning for the consequences of generative AI

As product managers, we have a duty of care to our users

The unpredictability of genAI poses varying risks of harm to users depending on the context

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Published on February 24, 2025 02:32

February 17, 2025

PRODUCTHEAD: I’ve solved the whole genAI problem

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADi product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Comprehensive introductory training on large language models (LLMs)

Nonverbal communication can make assistive robots more effective

Practical suggestions to foster greater alignment between product and go-to-market teams

hello

I reckon I’ve solved the whole genera...

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Published on February 17, 2025 02:32

February 10, 2025

PRODUCTHEAD: What a difference a year makes

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADman of product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Empowered teams don’t work without alignment

Transparency is a precursor for alignment and trust

A clear area of focus is needed to make OKRs effective

hello

This week I listened to a product leader’s candid overview of the challenges they’d faced and the prog...

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Published on February 10, 2025 02:32

I Manage Products

Jock Busuttil
I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.

It's probably worth pointing out that my articles reflect
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