Jock Busuttil's Blog: I Manage Products, page 4

May 12, 2025

PRODUCTHEAD: Attitudes to technical literacy

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADinside my product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Choosing not to learn is a choice to be left behind

4 types of “money story”: cost savings; upselling; new market; and customer satisfaction

Reflections on how we think about aspects of product management

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This week I’ve been thinking about a challenge...

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Published on May 12, 2025 02:44

May 6, 2025

PRODUCTHEAD: The pendulum swings back to business impact

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADif you say the product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

What product work will deliver the greatest positive impact for the business?

Rather than multiple levels of abstraction, team goals should be 1 step away from the corporate goal

Enabling teams can have impact by prioritising the teams doing the most impactful w...

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Published on May 06, 2025 02:32

April 28, 2025

PRODUCTHEAD: Not bricking it – retiring a product with good grace

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADexit music (for a product)

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Just over half of product managers surveyed rate themselves poor at retiring a product

Consider how people may continue using your product after it is retired, or the company exits

Activists are pushing to prevent companies from bricking devices reliant on c...

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Published on April 28, 2025 02:54

PRODUCTHEAD: Not bricking it — retiring a product with good grace

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADexit music (for a product)

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Just over half of product managers surveyed rate themselves poor at retiring a product

Consider how people may continue using your product after it is retired, or the company exits

Activists are pushing to prevent companies from bricking devices reliant on c...

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Published on April 28, 2025 02:54

April 24, 2025

PRODUCTHEAD: Exponential growth is a myth

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADarrest this man / he talks in maths
/ he buzzes like a fridge

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

So-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not multiplying)

Sustainable growth requires new products or built-in virality, not just more marketing

True exponential growth is...

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Published on April 24, 2025 06:34

April 14, 2025

PRODUCTHEAD: Is your subscription really a rental?

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADmotion product soundtrack

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

10 tactics for subscription value creation

10 tactics for reducing subscription churn

When switching to a subscription model, initially costs will go up and revenue will decrease

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If there’s a trend for technology companies that doesn’t explici...

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Published on April 14, 2025 02:32

April 7, 2025

PRODUCTHEAD: People problems and solutions

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADpunchdrunk lovesick prodalong

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

A prototype expresses a product concept far better and quicker than a product requirements document (PRD)

People good at doing a thing themselves are not always good at building a system to do it

Work is craft: theoretical knowledge and practical experien...

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Published on April 07, 2025 02:32

April 2, 2025

Navigating your product management career

Ross Webb and I have been chatting about product management career progression.

We cover topics including:

» Thinking of visibility as a strategic competency, not self-promotion

» Controlling your narrative through regular updates

» Building cross-organisational relationships deliberately

» Mapping your stakeholders’ preferred communication styles:

The Numbers Player: Loves metrics and dataThe Story Lover: Connects through narrativesThe Executive Summary Fan: Needs the...
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Published on April 02, 2025 04:20

March 31, 2025

PRODUCTHEAD: What to consider when implementing AI in your product

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADthese are my twisted products

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Implementing AI means assessing user needs and your data sources

AI technologies run the risk of creating harm — how are you planning for that?

LLMs and genAI open up new vectors for novel attacks that need to be countered

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It was very kind...

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Published on March 31, 2025 02:32

March 24, 2025

PRODUCTHEAD: Platform product management

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADplanet product

every PRODUCTHEAD edition is online for you to refer back to

tl;dr

Platform product management dials everything up to 11

A successful platform is continually evolving in line with user needs and emerging tech

Platform teams must recognise and respect the varying needs of their community of users

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Platform product managem...

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Published on March 24, 2025 03:32

I Manage Products

Jock Busuttil
I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.

It's probably worth pointing out that my articles reflect
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