Jock Busuttil's Blog: I Manage Products, page 4
May 12, 2025
PRODUCTHEAD: Attitudes to technical literacy
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drChoosing not to learn is a choice to be left behind
4 types of “money story”: cost savings; upselling; new market; and customer satisfaction
Reflections on how we think about aspects of product management
helloThis week I’ve been thinking about a challenge...
May 6, 2025
PRODUCTHEAD: The pendulum swings back to business impact
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drWhat product work will deliver the greatest positive impact for the business?
Rather than multiple levels of abstraction, team goals should be 1 step away from the corporate goal
Enabling teams can have impact by prioritising the teams doing the most impactful w...
April 28, 2025
PRODUCTHEAD: Not bricking it – retiring a product with good grace
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drJust over half of product managers surveyed rate themselves poor at retiring a product
Consider how people may continue using your product after it is retired, or the company exits
Activists are pushing to prevent companies from bricking devices reliant on c...
PRODUCTHEAD: Not bricking it — retiring a product with good grace
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drJust over half of product managers surveyed rate themselves poor at retiring a product
Consider how people may continue using your product after it is retired, or the company exits
Activists are pushing to prevent companies from bricking devices reliant on c...
April 24, 2025
PRODUCTHEAD: Exponential growth is a myth
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
/ he buzzes like a fridge
every PRODUCTHEAD edition is online for you to refer back to
tl;drSo-called hypergrowth is quadratic, not exponential (adding a larger fixed amount each year — not multiplying)
Sustainable growth requires new products or built-in virality, not just more marketing
True exponential growth is...
April 14, 2025
PRODUCTHEAD: Is your subscription really a rental?
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;dr10 tactics for subscription value creation
10 tactics for reducing subscription churn
When switching to a subscription model, initially costs will go up and revenue will decrease
helloIf there’s a trend for technology companies that doesn’t explici...
April 7, 2025
PRODUCTHEAD: People problems and solutions
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drA prototype expresses a product concept far better and quicker than a product requirements document (PRD)
People good at doing a thing themselves are not always good at building a system to do it
Work is craft: theoretical knowledge and practical experien...
April 2, 2025
Navigating your product management career
Ross Webb and I have been chatting about product management career progression.
We cover topics including:
» Thinking of visibility as a strategic competency, not self-promotion
» Controlling your narrative through regular updates
» Building cross-organisational relationships deliberately
» Mapping your stakeholders’ preferred communication styles:
The Numbers Player: Loves metrics and dataThe Story Lover: Connects through narrativesThe Executive Summary Fan: Needs the...March 31, 2025
PRODUCTHEAD: What to consider when implementing AI in your product
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drImplementing AI means assessing user needs and your data sources
AI technologies run the risk of creating harm — how are you planning for that?
LLMs and genAI open up new vectors for novel attacks that need to be countered
helloIt was very kind...
March 24, 2025
PRODUCTHEAD: Platform product management
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
every PRODUCTHEAD edition is online for you to refer back to
tl;drPlatform product management dials everything up to 11
A successful platform is continually evolving in line with user needs and emerging tech
Platform teams must recognise and respect the varying needs of their community of users
helloPlatform product managem...
I Manage Products
It's probably worth pointing out that my articles reflect I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.
It's probably worth pointing out that my articles reflect my views only, not those of the poor people I've convinced to employ me. ...more
- Jock Busuttil's profile
- 5 followers

