Jock Busuttil's Blog: I Manage Products, page 17

December 5, 2022

PRODUCTHEAD: The demented game show

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADi am a wicked producttl;dr

Some people think about problems directly; others think through the problem via potential solutions

Organisations often jump straight into action without establishing a foundation for coping with uncertainty

If one group has all the decision-making power, others cannot properly contribute

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Published on December 05, 2022 02:32

November 28, 2022

PRODUCTHEAD: Writing a product manager job description

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADthe daily producttl;dr

The wording of your product manager job description could be putting off good candidates

Listing excessive requirements for the role will deter risk-averse candidates

Think about why you’re hiring and the candidate attributes you need most

Don’t copy-and-paste other job descriptions — they won’t describe what your organisation...

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Published on November 28, 2022 02:32

November 21, 2022

PRODUCTHEAD: Trust and transparency

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADfake product treestl;dr

Humility and authenticity go a long way in building trust

It is hard both to share data when expected, and to do so in a way that is trustworthy and acceptable to the public

“Nobody ever read a simple sentence and thought ‘well, that was too easy to understand.’”

With care it is possible to create valuable products with user ...

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Published on November 21, 2022 02:32

November 16, 2022

As head of product, should I be a player-manager, or hire and delegate?

Here’s a question I was asked recently:


Hi Jock,


I’ve recently joined a new company as their first head of product. Historically the company hasn’t been ‘product-minded’.


There’s plenty that needs doing with the products. I could focus on the hiring process, but the only product manager on my team has their hands full, so I can’t delegate any more to them. I could get stuck in with the products myself as a player-manager, but this means I won’t have time to hire.


What’s the right ba...


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Published on November 16, 2022 02:32

November 14, 2022

PRODUCTHEAD: Empathy with the engineering team

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADproduct daylighttl;dr

Create space for your engineering team, understand the ebbs and flows of work, and help them to avoid burn-out

Work to understand the technical complexities facing the engineering team

Engineers typically focus on a small number of large tasks

Product and engineering overlap: clarify who does what

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Published on November 14, 2022 02:32

November 7, 2022

PRODUCTHEAD: Products with a fatal flaw ☠️

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADpunchdrunk lovesick prodalongtl;dr

Encourage continual scrutiny of your product’s central flaws — talk openly about the elephants in the room

Cognitive biases lead us away from rational thought and objective truth

Research and evidence help us to neutralise biases

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Published on November 07, 2022 02:32

October 31, 2022

PRODUCTHEAD: Understanding the user’s perspective

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADstreet spirit (product out)tl;dr

A common language about research is vital for building a team’s capability

Customers are only reliable sources about their own experiences

The way we think about product is determined by the language we use

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Published on October 31, 2022 03:32

October 24, 2022

PRODUCTHEAD: Do the hard work to make it simple

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADi am a product childtl;dr

Focus helps to reduce cognitive load without losing sight of the underlying complexity — it is different to simplifying

The challenge of simplifying a complex legal process was to find simpler language that didn’t sacrifice essential points of law

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Published on October 24, 2022 02:32

October 17, 2022

Thank you for 10 years of support

Just a quick post to say that Product People Limited is 10 years old today. And I’m proud of it :-)

I started freelancing as a head of product back when it was barely a thing. In fact, I gave myself 6 months to see if I could make it work. Within a month or so SwiftServe (now part of Conversant) became Product People’s first client, and I’ve not looked back since.

Over the years I’ve been involved with an ambitious charitable project in Rwanda with the NIKE Foundation, shown up briefly in the back...

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Published on October 17, 2022 13:02

PRODUCTHEAD: Setting up a product support team

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEADpermanent producttl;dr

Work continues after the project ends — plan for the ongoing support of your product

A support team deals with user queries, incidents and ongoing improvement of the product

Great user support is an expectation, not a nice-to-have

Feedback from user support can identify areas of product improvement

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Published on October 17, 2022 02:32

I Manage Products

Jock Busuttil
I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.

It's probably worth pointing out that my articles reflect
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