Jock Busuttil's Blog: I Manage Products, page 19
September 26, 2022
PRODUCTHEAD: It’s okay to be proud of your achievements
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
To earn trust you need people to know what you’ve achieved
Weeknotes are a way to work in the open, reflect and attain a sense of achievement
Being trusted makes it easier for you to carve out the space your team needs to succeed
a favour: please share this with other product people
September 19, 2022
PRODUCTHEAD: Bad communication — how to annoy and alienate your users
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Celsys are going to start charging for software updates to their popular Clip Studio Paint product
The way Celsys communicated this to their users caused outrage — some of which was justified
Fog Creek found themselves trying to monetise their viral product Trello, which it had promised would be free forever
Fog...
September 12, 2022
PRODUCTHEAD: Will platforms conquer the world?
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
In solving their own internal scaling problem, Amazon inadvertently created the building blocks for the AWS platform
Stripe’s founders didn’t shy away from tackling an unattractively difficult problem
Platforms connect different sides of a market, even if they have dramatically different needs and capabilities
Twilio’s founder p...
September 7, 2022
87: An exercise in stakeholder alignment
I’m writing about 100 things I’ve learned the hard way about product management. You can catch up on the previous entries if you like.
One of the more uncomfortable scenarios I’ve spoken about before is when your stakeholders each have their own interpretations of the product strategy or broader corporate strategy. This lack of stakeholder alignment will cause you no end of problems.
These may range from simple misunderstandings of what you’re doing and why, to outright opposition, bec...
September 5, 2022
PRODUCTHEAD: Back to school
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Every other team is allowed to be uncertain about the future — so should product
There are different types of question for strategy, opportunities and interventions
Avoid investments that are neither defense nor offense
What people say and how they really feel can often vary
a favour: please share this with other product p...
August 29, 2022
PRODUCTHEAD: Should I retire … (my product)?
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Your users must value your product more than it would costs them to switch
An end-of-life policy sets out the process you will use to retire products for customers
Think about your users and customers’ technical and economic issues first
Retiring a product gracefully means making a plan
a favour: please share t...
PRODUCTHEAD: Should I retire … ?
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Your users must value your product more than it would costs them to switch
An end-of-life policy sets out the process you will use to retire products for customers
Think about your users and customers’ technical and economic issues first
Retiring a product gracefully means making a plan
a favour: please share t...
August 8, 2022
PRODUCTHEAD: Strongly-held beliefs
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
People more easily accept they’re not seeing the whole picture than being told they’re wrong
Don’t make people feel bad about their beliefs — be kind and connect with them
Research shows that we interpret words like “we believe” with differing confidence levels
There is often a lack of discipline when it comes to ta...
August 1, 2022
PRODUCTHEAD: How to influence stakeholders
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Use empathy to appreciate the context, needs and pain points of your stakeholders
Understanding people’s social style helps you influence stakeholders more effectively
You can use different modes of persuasion to craft a more compelling argument
Picking the right time to make your point can amplify your persuasiveness
...July 25, 2022
PRODUCTHEAD: Conversion funnel analysis — down the rabbit hole
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Each customer has their own unique journey to and through your product
Conversion funnel analysis with bar charts is a conscious choice to maximise precision over accuracy
Cart abandonment is an opportunity to engage with your users
Conversion rate is a quantitative springboard to qualitative insights
a favour: plea...
I Manage Products
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