Jock Busuttil's Blog: I Manage Products, page 15
May 29, 2023
PRODUCTHEAD: There’s hope for us (and AI) yet
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
AI is:
accelerating the design of novel proteins, enabling a new wave of vaccines and drugs
predicting extreme weather events, helping to protect residents
listening to the rainforest and sends real-time alerts for chainsaws, trucks, cars and signs of incursion
monitoring the world’s oceans for illegal fishing activity
...May 22, 2023
PRODUCTHEAD: Seeking control in a crisis
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
62% of product leaders surveyed say the downturn has led to product being more valued in the organisation
In a downturn, track how customers reassess priorities, reallocate funds, switch brands, and redefine value
Silicon Valley Bank was the second biggest banking failure in US history
SVB’s collapse leaves a knowledge gap in fin...
May 15, 2023
PRODUCTHEAD: What do you worry about on a Sunday night?
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
To reduce coordination cost, partition the work by time or space
Behavioural design considers customers’ levels of mental energy, cognitive biases, and their existing patterns
Successful organisations reinforce psychological safety in different ways
Adding more people to a team makes communication a more significant overhea...
May 8, 2023
PRODUCTHEAD: ‘Better’ decision making
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Decisions should be the result of rational and deliberate reasoning, but not all are perfectly rational
Almost every decision has associated downsides or compromises
Avoid trying to please people or to allow individuals to dominate the decision-making process
It’s easy to conflate transparency on the decision-mak...
May 3, 2023
89: What games taught me about customer onboarding
I’m writing about 100 things I’ve learned the hard way about product management. You can catch up on the previous entries if you like.
Video games aren’t necessarily everyone’s cup of tea, but some of the most successful games and products share a common attribute: they help the user become more skilled throughout their journey. Customer onboarding is a continual process.
In this articleIntroductionProblems with typical customer onboarding1. You clearly want me to use your ...May 1, 2023
PRODUCTHEAD: Games and customer onboarding
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
The best moment to teach a user to use a new feature is when it is valuable for them
Uncompleted tasks stick in a person’s memory, completed tasks are more easily forgotten
Provide a safe, controlled environment to help users experiment and learn a new skill
help me out
please recommend PRODUCTHEAD to a friend
i’d be ever so grat...
April 24, 2023
PRODUCTHEAD: How technical does a product manager need to be?
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Developers and managers often have conflicting views of what constitutes value in software
Software engineers should ideally understand both what they are building and why
Unforeseen edge cases can cause headaches at roll-out, but provide valuable lessons
help me out
please recommend PRODUCTHEAD to a friend
i’d be...
April 17, 2023
PRODUCTHEAD: 3 ways to handle team conflicts
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
When delivering difficult news at work, you are not there to seek sympathy
Tie business impact to deprioritised work to highlight the problem to your CEO without sounding whiny
An organisation’s emotionalculture governs which emotions people express and suppress at work
Many organisation equate “fixing” to basically “patchi...
April 3, 2023
PRODUCTHEAD: The strange attraction of desire paths
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Desire paths spring up as users’ needs and goals change
The effort paradox: the effort of forming a new path versus the desire to take the path of least resistance
In digital products we use analytical tools to help us observe desire paths
When a new desire path emerges, question your old assumptions — user behaviour ...
March 29, 2023
Should I take a product manager job in a sales-led company?
Here’s a question I was asked recently:
Hi Jock,
I’m currently applying for loads of product manager jobs. I’ve received an offer from a sales-led company where the Product team reports in to Sales. Should I take the job?
Yours,
G
Hi G,
When you’re applying for any job, it’s a good idea to start by writing down a list of what you will want from a new job. (Be realistic, though.)
It might be that you’re looking for a better salary or a more senior position.
Perhaps y...
I Manage Products
It's probably worth pointing out that my articles reflect I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.
It's probably worth pointing out that my articles reflect my views only, not those of the poor people I've convinced to employ me. ...more
- Jock Busuttil's profile
- 5 followers

