PRODUCTHEAD: The strange attraction of desire paths

PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.

Subscribe to PRODUCTHEAD product falling into place tl;dr

Desire paths spring up as users’ needs and goals change

The effort paradox: the effort of forming a new path versus the desire to take the path of least resistance

In digital products we use analytical tools to help us observe desire paths

When a new desire path emerges, question your old assumptions — user behaviour ...