Jock Busuttil's Blog: I Manage Products, page 22
February 21, 2022
PRODUCTHEAD: The joy of metrics
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Don’t be driven by metrics — be informed by them
The mental tendency to replace strategy with metrics can destroy company value
Onboard your users all the way to becoming your best users
3 kinds of innovation: method, market and product
a favour: please share this with other product people
February 14, 2022
PRODUCTHEAD: Obtaining an optimal organisation
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Your products will reflect your organisational structure (Conway’s Law)
You can structure your teams around a central function, or as self-contained business units
Periodically re-evaluate the right mix of innovation and optimisation for your organisation
a favour: please share this with other product people
...February 7, 2022
PRODUCTHEAD: Dealing with discomfort
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Firing someone is a task you will always perform with some discomfort, but you still need to be able to do it well
At Netflix, it’s not enough to be a hard worker achieving only B-grade results
Founder of AngelList Naval Ravikant seeks happiness by trying to live in the here-and-now, neither obsessing about the p...
January 31, 2022
PRODUCTHEAD: When your product is a blank canvas
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
5 useful canvases to help you frame your product ideas
a favour: please share this with other product people
every PRODUCTHEAD edition is online for you to refer back to
helloIt doesn’t seem too long ago that canvases were all the rage for product teams. You know the ones I mean: the big frames you’d sket...
January 26, 2022
Should a growth product manager even be a thing?
There’s an ongoing debate about generalist product managers versus emerging product manager specialisms (such as ‘growth product manager’). I think there is room in our profession for both. Let me explain.
In this article“No one wants to get rich slow”The rise of the growth hackerAnd so to growth product managersA repeating cycleExperience is lumpyBeware ‘lack of experience’ rebranded as ‘specialism’Different dimensions of experienceWhere to start: be honest about your skill gapsBuild...January 24, 2022
PRODUCTHEAD: The rise of the growth product manager
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Growth product managers are expected to focus primarily on revenue growth
Growth hacking failed in part because it produced unsustainable growth
Some companies stimulate growth by “infiltrating” offline communities
With infrequent use products, market penetration is a better measure of product-market fit than retent...
January 17, 2022
PRODUCTHEAD: Managing mature products
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Ways to extend a product’s life cycle: frequent usage; varied usage; new users; new uses
Sometimes removing features is more effective than adding them
You can’t change the customer, but you can change your company’s process, strategy and culture
Give your team time and permission to check you’re moving the right metri...
January 10, 2022
PRODUCTHEAD: New year’s resolutions
PRODUCTHEAD is a regular newsletter of product management goodness,
curated by Jock Busuttil.
Make small changes and embrace experimentation
People may have a sincere commitment to change, while also unwittingly applying productive energy toward a hidden competing commitment.
Extreme situations can build extreme understanding and can also push people apart
Does our current worldview limit the way we think about orga...
January 5, 2022
6: 6 tips for presenting slides that don’t suck
This is an updated version of an article I wrote over a decade ago. I’ve preserved the original post if you want to giggle at me extolling rounded corners and drop shadows as the height of slideware sophistication.
I’m writing about one hundred things I’ve learned about being a product manager.
All product managers will need to stand up and present to others at some point. Some people are less comfortable giving a presentation than others; that’s natural. Either way, you won’t be helpi...
December 15, 2021
Q&A: My boss wants to set me an OKR on revenue growth. Is this right?
I’m asked questions about product management from time to time. Here’s one I’ve answered recently:
Hi Jock,
My boss wants to set me a personal OKR [objective and key result] to achieve revenue growth through demonstrable product improvements.
Can you think of any reasons why I should push back on a suggestion like this?
G
Read on for my reply.
Hi G,
Thanks for getting in touch. It sounds like your boss may be confusing OKRs with a ‘management by objective’ approach.
A bit about O...I Manage Products
It's probably worth pointing out that my articles reflect I Manage Products is Jock Busuttil's blog for product managers and marketers to learn about product management from the ground up.
It's probably worth pointing out that my articles reflect my views only, not those of the poor people I've convinced to employ me. ...more
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