Q&A: What’s the difference between a growth hacker and a growth product manager?

I’m asked questions about product management from time to time. Here’s one I’ve answered recently:

Hi Jock,

I was reading your article about growth product managers. What is the difference between ‘growth hacker’ and ‘growth product manager’?

E

Read on for my reply.

What is a growth hacker?

A growth hacker as it ended up was a specialist marketer using particular techniques to rapidly drive up the numbers of users acquired and increase virality / referrals.

While there were some...